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Chapter 7-2

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CHAPTER
7
PSYCH 100
THINKING &
INTELLIGENCE
Thinking
Cognitive Psychology
• Studies how we acquire
knowledge about the world
• Cognitive psychologists
investigate:
•
•
•
•
Thinking
Information processing
Language
Problem solving
Thinking
• The mental representation and
manipulation of information
• Information is represented in the
form of:
• Mental Images
• Words
• Concepts
• A mental picture or representation of an
object or event, not a “photographic”
record
• Can be held and manipulated
• Can lead to creative solutions for
puzzling problems
• Gender differences in mental imagery
• Women seem to use images more in
memories, while men use them more in
immediate problem-solving
• Not limited to visual images
Are the objects
in each pair the
same or
different?
Same
Same
Different
• Concepts are mental categories we use
to group objects, events, and ideas
according to their common features
• Functions
• Helps us make sense of the world
and allow us to anticipate the future
• Allows us to distinguish threatening
from harmless stimuli
• Helps us to respond more quickly to
events
Concepts
• What makes a fruit
a fruit?
• Logical concepts – clearly
defined rules for determining
membership
• Natural concepts – the rules
for determining membership
are poorly defined or fuzzy
• Problem solving - a cognitive process in
which we employ mental strategies to
solve problems.
• We can sometimes solve problems
through:
• Trial and error (hit or miss)
• Insight or “eureka-type” experiences.
Insight is believed to result from
restructuring a problem.
Problem: make a downward facing triangle by
moving only three of the dots. Would you try out
every possible solution (trial and error approach)?
Or will you sit back and mull the problem over in
your head, waiting for a flash of inspiration that
leads to the correct solution (insight approach)?
Problem
Move only three of these dots to
make a downward-facing triangle
Solution
Problem Solving
• Algorithm a methodical, step-by-step procedure
for trying all possible alternatives in searching for
a solution to a problem, guarantees a solution.
• As long as you follow the rules for addition,
subtraction, multiplication and division, in math
you will get the right answer every time.
Computers are programmed to apply algorithms
to solve problems.
• Heuristics are guiding principles or “rules of
thumb” used in solving problems, but they don’t
guarantee success.
• The matchstick problem shown next is an
example of using heuristics to solve a problem.
Types of Heuristics include:
1.Means-end analysis –
evaluating the difference
between a current position and
a desired goal, then employing
different means to reduce that
difference.
2.Working backwards –
starting with a potential
solution and working backward
to see if the data support the
Move two matches to
solution
form four equal
3.Creating subgoals
squares.
Sub Goal 3
1
2
A
Move all rings from A to C without going out of order…
B
C
1
2
3
Formulating subgoals is where we
approach a complex problem by creating
subgoals that break down a larger
problem into smaller, more manageable
problems.
• Functional fixedness:
the tendency to
perceive an item only in
terms of its most
common use
• Mental set: when
people persist in using
problem-solving
strategies that have
worked in the past but
may not apply to the
present problem.
Two strings hang from
the ceiling but are too
far apart to allow a
person to hold one
and walk to the other.
On the table are a
book of matches, a
candle, and a few
pieces of cotton.
How could the strings
be tied together?
Confirmation Bias
• The tendency to stick to an initial
hypothesis even in the face of strong
contradictory evidence.
• Do you ever look for information that
“proves” you are right while ignoring
data that shows you are wrong?
• Once you have a first impression – either
of a situation or a person – the
confirmation bias may explain some of
why it is so difficult to get that
impression to change.
Representativeness Heuristic
• The representativeness heuristic involves
basing the estimated probability of an event
on how similar it is to the typical prototype
or example of that event.
• The representativeness heuristic can lead us
to poor decisions when the sample we rely
upon is not representative of the larger
population (e.g., seeing what turns out to be
a bad movie because we happen to have
overheard someone in an elevator
recommending it to a friend).
Which is more likely?
They are equally likely!
½ x ½ x ½ x ½ x ½ x ½ = 1/64
Availability Heuristic
Words beginning with the letter K
Which is more frequent?
Words with K in the third position
The availability heuristic involves
basing the estimated probability of an
event on how easily relevant instances
come to mind - for example, estimating
divorce rate by recalling the number of
divorces among your friends’ parents.
Creativity
Thinking that leads to original, practical, and
meaningful solutions to problems or that generates
new ideas or artistic expressions.
Divergent thinking – the ability to conceive of new
ways of viewing situations and new uses for
familiar objects.
Convergent thinking – The attempt to narrow
down a range of alternatives to one correct answer
to a problem.
Cognitive processes underlying creativity
Use of analogy
Conceptual combination
Conceptual expansion
Language
Language is defined as
consisting of symbols that
convey meaning, plus rules
for combining those symbols,
that can be used to generate
an infinite variety of
messages.
Grammar refers to the set
rules that dictate how
symbols in a given language
are used to form meaningful
expressions.
• Basic sounds are combined into units with meaning,
which are combined into words, which are combined
into phrases, then combined into sentences.
• Phonemes are the smallest units of speech. English
uses about 40 phonemes that can combine to form
approximately 500,000 words.
• Morphemes are the smallest units of meaning in a
language, consisting of root words, prefixes, and
suffixes.
• Syntax is a system of rules for arranging words into
sentences. Different languages have different rules.
• Semantics are the meaning of words and word
combinations. Learning semantics involves learning
the variety of objects and actions to which words
refer.
Phoneme: s t r ey n j
Morpheme: strange
strangers
Syntax:
There are strangers near
our house.
A stranger is a person you do
Semantics:
not know
~Age
Vocal Activity
Description
Birth
Crying
Crying expresses distress
2 months
Cooing
Infant begins making cooing sounds (e.g.,
“aah” and “oooh”).
Babbling
Phonemes, the basic units of sound,
appear.
12 months
One-word
phrases
Babies imitate sounds and can
understand some words; they begin to
say single words.
18 to 24
months
Two-word
phrases/
sentences
Vocabulary grows to about 50 words,
and babies emit two-word phrases or
sentences.
24 to 36
months
Complex
speech
Sentences become longer and more complex
and include plurals and past tense; speech
shows elements of proper syntax
6 to 12
months
Noam Chomsky
Nature and Nurture:
• Chomsky believes we have an inborn propensity
to learn language. Chomsky introduced the
concept of the language acquisition device
(LAD), which he described as an innate,
prewired mechanism for language development.
• Both nature and nurture are involved in
language acquisition. Humans have a biological
capacity to develop language, but need
experience with the sounds, meanings, and
structures of human speech for language to
develop.
Culture & Language
• Linguistic relativity hypothesis:
-> Language determines thought
• Also called the Whorfian hypothesis
• Research findings
• Language does not determine
thought but it does influence how
we think about the world
• Ex: “fireman” vs. “fire fighter”
The capacity to
Reason clearly
Act purposefully
Adapt to one’s environment
Pursue one’s goals
Definition used by David Wechsler
(psychologist and developer of many
widely-used IQ tests):
“The global capacity of the individual to
act purposefully, to think rationally, and
to deal effectively with the environment.”
Measuring Intelligence
• In 1904 the Frenchman Alfred Binet
developed the first modern
intelligence test.
• In 1912, a German Psychologist,
William Stern, offered a formula for
computing the IQ based on ratio
between mental age (MA) and
chronological age (CA).
Measuring Intelligence
• Lewis Terman
• Adapted Binet-Simon test
for American use and
established norms for
comparisons
• David Wechsler
• Introduced concept of deviation
IQ where 100 is average
• Created tests designed to measure
various mental abilities
The distribution of intelligence is
represented in terms of a normal
distribution (“bell curve”).
What are the characteristics of a good
intelligence test? How do tests measure
up to these standards?
• Standardization – establishing norms
for a test by administering the test to
large numbers of people who
constitute a standardization sample.
• Reliability – consistency of test scores
over time.
• Validity – the extent to which a test
measures what it purports to measure.
Misuse of IQ Tests
• Low expectations can become
self-fulfilling prophecies
• Too much emphasis placed on IQ
scores in student placement
• May be biased against those from
other cultural backgrounds
• Development of culture-fair tests
• Common myth: neither gender is “smarter” than
the other in general.
• Women tend to outperform men on some verbal
skills, such as reading, writing, and spelling.
• Men hold an edge in visual-spatial tasks.
Differences in math skills have disappeared in
recent years.
• Men and women tend to perform similarly on
tests of general intelligence and problem-solving.
Extremes of Intelligence
Intellectual disability
• IQ of about 70 or below
• Difficulty coping with age-appropriate
tasks
• Practice of mainstreaming
• Causes can be biological,
environmental, or both
Intellectually gifted
• IQ of about 130 or higher
Level of
Intellectual
Disability
(approx. IQ Range)
Approx.
Percentage
of Cases
Typical Capabilities of School-Age Children
85%
Able to acquire reading and arithmetic skills
to about a sixth-grade level and can later
function relatively independently and engage
in productive work.
Moderate (3549)
10%
Able to learn simple communication and
manual skills, but have difficulty acquiring
reading and arithmetic skills.
Severe (20-34)
4%
Capable of basic speech and may be able to
learn repetitive tasks in supervised settings.
2%
Severe delays in all areas of development,
but some may learn simple tasks in
supervised settings.
Mild (50-69)
Profound
(below 20)
Theories of Intelligence
• Spearman’s “g”
• Spearman’s two-factor model
• General cognitive ability & specific
abilities
• Thurstone’s primary mental abilities
• Gardner’s model of multiple
intelligences
• Sternberg’s triarchic theory of
intelligence
Psychologist Louis Thurstone expanded
to seven primary mental abilities:
• Verbal comprehension
• Numerical ability
• Memory
• Inductive reasoning
• Perceptual speed
• Verbal fluency
• Spatial relations
Genetics & Memory
• Evidence that intelligence has a strong
genetic component
• Environmental influences also important
• Verbal interaction, reading, exploration
• Both nature and nurture interact in
complex ways
• Heritability suggest that about 50% of
the variation in intelligence in the
population can be explained
by genetic factors
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