Source: Market.Us
April 19, 2023 02:44 ET
Digital Content Creation Market to Hit US$ 181.4 Bn in 2032 | Grow
CAGR by 25.7% (Y-O-Y)
According to Market.us, The approval of AI and the increase in healthcare expenditure are key
factors propelling the growth of the market. North America is Expected to Dominate the Worldwide
market.
New York, April 19, 2023 (GLOBE NEWSWIRE) -- The global digital content creation market size was USD
19.5 billion in 2022 and is projected to surpass around USD 181.4 billion by 2032. it is poised to reach a
CAGR of 25.7% from 2023 to 2032. Digital content creation is the process for the web, typically in a
digital and electronic form which provides various bene ts, such as substantial return investments,
brand expansion, and low-cost operation. Additionally, it offers a way to raise adaptability in the brand
by allowing the organization to connect with a traf c audience. Therefore, it has developed an essential
tool for business communication due to the increasing online traf c spread of internet services.
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Key Takeaway:
By Component in 2022, the body tools segment generated a revenue share of 74.8% in 2022.
By Content, the video segment accounted for the highest market revenue share of 39.8% from
2023 to 2032.
By Deployment, the cloud segment dominated the highest market revenue share in 2022.
By Application, the branding and marketing segment generated the highest market revenue
share from 2023 to 2032.
By End-User, the retail & e-commerce segment has dominated the market and is growing at a
CAGR of 15.8% from 2023 to 2032.
In 2022, North America dominated the market with the highest revenue share of 38%.
Europe held a 22% revenue share in 2022.
Asia-Paci c will grow at a CAGR of 5.2% from 2023-2032.
Digital content creation tools and services are signi cant in selecting and creating appropriate content,
such as blog posts and white papers. The rise in investment in digital content creation tools by medium
and small businesses is anticipated to boost the market's growth. Digital content creation tools and
facilities are essential in selecting and creating appropriate content to meet business demand. In
addition, organizations are focusing on implementing digital strategies to attract potential clients.
Factors affecting the Growth of the Digital Content Creation Market
There are several factors that can affect the growth of the digital content creation market. Some of
these factors include:
Increasing Healthcare Expenditure: The increase in healthcare expenditure and the approval of
AI are the prominent factors boosting market growth.
Rising Usage of Social Media: Rising use of social media is one of the primary key drivers for
market growth.
Increasing Demand for Personalized Content: The increasing requirement for interactive and
personalized content allows users to boost market growth.
Rising Use of Digital Content Creation Tools: Using digital content creation tools sold by
enterprises across verticals to promote their business is a signi cant factor for market growth.
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Top Trends in Global Digital Content Creation Market
The novel generation of AI technology has shown solid creative capability and processing skills to
progressively major content production procedures. In these methods of development and invention,
Digital content has formed professional production content, AI-generated content, and user-generated
content, which encourages business development. The content will be essential for Digital Content
Creation in a future professional production. A vital industry trend driving the market growth is the
rising deployment of cloud models.
Market Growth
Increasing approval of cloud computing and growth in the approval of AI investments in IT are boosting
the requirement for market growth. In addition, the rising demand for personalized and interactive
content drives the market growth. The rise in platforms such as YouTube has increased the popularity of
video content. In addition, the growing approval of mobile devices fuels the market. Mobile devices are
rising at speed and enable users to access digital content anytime and anywhere.
Regional Analysis
The digital content creation market was dominated by North America, which acquired the most
signi cant revenue share, due to technological developments and strong adoption. Europe is also
anticipated to hold a strong position in the market. The European government implemented the Digital
Single Market Strategy that includes elements. The Asia-paci c region is anticipated to register the
maximum revenue share during the forecast period due to the various acquisitions in the region.
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Scope of the Report
Report Attributes
Market Value (2022)
Market Size in 2032
CAGR (2023 to 2032)
North America Revenue Share
Europe Revenue Share
Historic Period
Base Year
Forecast Year
Details
USD 19.5 Billion
USD 181.4 Billion
25.7%
38%
22%
2016 to 2022
2022
2023 to 2032
Market Drivers
Increased device internet speed enables users to access digital content anytime and anywhere.
Therefore, the market is propelled by the increasing approval of mobile devices worldwide. In addition,
voice research and personalization marketing are developing the digital content creation market. The
primary forces boosting the global digital content creation market growth are increasing healthcare
expenditure, the introduction of cloud computing, and the approval of AI are the primary factors driving
the market growth.
Critical factors, such as rising requirements for improving brand status with valuable content in and
cost-effective way, are the key factors boosting the market growth. In addition, the increasing approval
of mobile devices drives market growth.
Market Restraint
Piracy and copyright infringement is the primary restraint in the digital content creation market. With
the ease of distributing and sharing digital content, it has become dif cult to prevent the rights of
content creators. For Instance, video content creators face the problem of their work being shared or
used without consent on several platforms, leading to a loss of revenue. This has increased piracy and
copyright infringement, negatively impacting the market growth.
Market Opportunities
The increasing demand for video content is a signi cant opportunity for the market. Creating and
distributing high-quality video content to their individuals and audience can reach and engage with
their sales and drive brand awareness. The increase of platforms such as YouTube has increased video
content's popularity. Additionally, videos on landing pages can surge conversions by 70%.
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Report Segmentation of the Digital Content Creation Market
Component Insight
The tools segment dominated the digital content creation market, holding the most signi cant revenue
share due to the growth in the use of tools in digital advertising and smartphones. Moreover, the
statistics Zippa in 2022 identi ed that over 52% of customers recognized novel products and facilities on
their smartphones on search engines such as Google; in addition to this application of SEO tools is
essential for marketers.
Content Insight
The video segment accounted for the highest revenue share during the forecast period. The video
segment is leading as adding videos surges the conversion rates. In addition, having videos on the
landing page drives the opportunity of demonstrating the landing page of search engine result pages.
Deployment Insight
In 2022 The cloud segment dominated the most signi cant market revenue share. According to the
O’Reilly Cloud Adoption survey, 80% of organizations have already developed cloud computing, which
was a rise as related to the survey from the previous year by the company respectively.
Application Insight
The Branding and Marketing segment generated the highest market revenue share during the forecast
period due to using digital content by branding and marketing to build a brand's reputation and
promote services and products. In addition, branding allows for building relationships with the
audience, which can eventually become loyal customers.
End-User Insight
The retail & e-commerce segment accounted for the highest market revenue share over the forecast
period. The retail & e-commerce advantages are taken by key market players such as Walmart Inc. and
Amazon. Com, Inc.
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Market Segmentation
By Component
Tools
Services
By Content
Textual
Graphical
Video
Audio
By Deployment
On-Premise
Cloud
By Application
Branding & Marketing
Customer Engagement
Product Demonstration
Other Applications
By End-User
Retail & E-Commerce
Automotive
Healthcare & Pharmaceutical
Media & Entertainment
Travel & Tourism
Other End-Users
By Geography
North America
The US
Canada
Mexico
Western Europe
Germany
France
The UK
Spain
Italy
Portugal
Ireland
Austria
Switzerland
Benelux
Nordic
Rest of Western Europe
Eastern Europe
Russia
Poland
The Czech Republic
Greece
Rest of Eastern Europe
APAC
China
Japan
South Korea
India
Australia & New Zealand
Indonesia
Malaysia
Philippines
Singapore
Thailand
Vietnam
Rest of APAC
Latin America
Brazil
Colombia
Chile
Argentina
Costa Rica
Rest of Latin America
Middle East & Africa
Algeria
Egypt
Israel
Kuwait
Nigeria
Saudi Arabia
South Africa
Turkey
United Arab Emirates
Rest of MEA
Competitive Landscape
The competitive landscape of the market has also been examined in this report. Key market players are
entering mergers & acquisitions, collaborations, and partnerships to enhance their business and survive
the highly competitive environment. Some of the major players include,
Adobe Inc.
Google LLC
Acrolinx GmbH
Integra Software Services Pvt. Ltd.
Quark Software, Inc.
MarketMuse, Inc.
Cascade Parent Limited
Aptara Inc.
Apple, Inc.
Corel Corporation
Walmart Inc.
Amazon.com, Inc. Company Pro le
Other Key Players
Recent Development of the Digital Content Creation Market
In February 2022, Quark Software, which provides solutions for content automation, design
software, and intelligence, announced the release of QuarkXpress 2022. The digital page and
publishing layout software was offered for purchase standard perpetual license and a pre-paid
annual subscription to users worldwide.
In January 2023, Adobe launched its Substance 3D solutions, which are personalized for the
fashion and retail industries, and announced novel customers, such as Louis Vuitton, Burberry, and
Amazon.
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