so it's been a little over a month since
I first shared my AI automation agency
model with the world and more and more
recently I've been hearing from my
community members about other creators
who were also talking on the topic now
and it seems that many of you are being
led down the wrong path so as the
creator of the model effort I would come
on here and set the record straight and
give you a complete beginner's blueprint
on exactly how I would start an AI
automation agency and take it from zero
to sixty thousand dollars per month
where my business is currently so if
you've heard all about how the AI
automation agency model is the next big
thing in online business and you want to
get off on the absolute best foot
possible then this is a video for you
this video has taken weeks to prepare
and the information that you're about to
get is the result of three plus months
of trial and error within my own AI
automation agency so if you are serious
about becoming a triple A owner and
taking advantage of the enormous
opportunity that is in front of us right
now then what I need you to do right now
is to pause this video close all the
other tabs go and get a notebook and
then come back and prepare to sit here
for an hour and hour and a half however
long this video ends up being and you're
going to want to add this video to your
watch later because there is no way that
you can just watch this once and get all
the information you're going to need to
come back and likely watch this multiple
times and go over certain sections again
and again and again and don't worry when
you get to the end of the video I'm not
going to be sending you just some more
free training where I've actually put up
the real information I'm giving you
everything you need in this video I'm
not leaving anything out and you're
going to be getting some information
that I probably shouldn't be giving away
on YouTube but I wanted to give you the
exact blueprint that I would use if I
was starting from xero and it's the
exact same blueprint that I teach to
thousands of students within my
community now as you can already
probably tell by the length of this
video we do have a lot to get through
today so we're going to be starting off
with whether entrepreneurship is right
for you which is an important question
to ask before you even start this video
then I'm going to be breaking down what
the AI automation agency actually is and
explaining why the opportunity for us
right now is so large next we'll go
through a quick explanation of the
things you need to start and more
importantly the things you don't need to
start which often hold up a lot of
beginners when starting a new online
business and then we're going to be
getting into the juicy stuff of this
video which is going to be your Niche
selection offer creation how to find and
close your first clients how to service
those clients and then giving away a few
of my secrets to scaling to ten thousand
dollars per month and Beyond any tips
and tricks that I'm giving away in that
last section are going to be immensely
valuable for anyone who is serious about
this business model because it's all of
the learnings that I've had from running
and building my company you're going to
get to understand all of those things
that I did wrong and apply them to your
business and get it right the first time
now if you're new to the channel you
probably want a little bit of
information about who I am and why you
should bother listening to a big long
video by me in the first place my name
is Liam otley I'm 23 years old and
originally from New Zealand but I'm now
based in Dubai and currently I'm in
Europe for the summer and I'm here in
Dusseldorf in Germany I'm the creator of
the AI automation agency model and I
actually run the largest community of AI
automation agency owners in the world
I've got over 11 000 members in the
Discord and we're growing quickly I've
been doing online business since I left
High School coming up for five years ago
now I'm the founder and CEO of my own AI
automation agency and AI development
company called Morningside AI I'm
currently doing around 100 000 per month
in Revenue by growing very quickly so a
little bit more information about my
company we have Morningside AI
Morningside Automation and Morningside
Studio as I mentioned we're doing around
a hundred thousand dollars per month in
Revenue warning site AI is strictly a
development company where we build
custom coded applications for clients
Morningside automation is of course the
automation wing of our business where we
do full business automations with AI and
finally Morningside studio is where we
build full SAS applications and SAS
platforms typically partnering with a
co-founder or a startup as development
partners and we take equity in those
businesses we've actually just launched
a beta test for our new productized
automation service so if you're
interested in that and want to join the
waitlist we do have a link in the
description and in the pin comment now
before we get stuck into the good stuff
of this video I just want to draw a bit
of attention to a giveaway that I'm
running at the end of this video that I
know many of you are going to be very
very interested in if you've been
watching my videos recently you'll know
that I have a free incubator program
that's just starting this week and
that's called the original eight it is a
100 free and application only incubator
and we have chosen all of the members of
the eight but what we're giving away at
the end of this this video is going to
be what we're calling spectator spots so
if you're interested in learning more
about how you can win one of these
spectator spots I'll give you more
information on that at the end of the
video so before you waste even another
second watching this video we need to
address the question of is
entrepreneurship right for you is
starting your own business right for you
and do you have what it takes and have
the commitment required to make this
successful in the long run
entrepreneurship and particularly online
entrepreneurship has become very
romanticized and hip these days but
there's actually a significant Dark Side
to it that you don't really see a lot of
the time on Instagram and you don't see
all of the failures really so I thought
I'd take you through a little bit right
now on my experience of becoming an
entrepreneur and how I've gone from
basically having no skills and no money
to where I am now and comfortably
traveling the world and living my the
life that I've always dreamed of with my
friends as I've said in my other videos
building an online business takes time
effort and sacrifice and there's no way
around it I'm not going to sit here and
tell you this is going to be easy it's
going to be a walk in the park because
it's not and it's going to probably take
you a lot longer than you think right
now to find My Success the life of an
entrepreneur is dotted with brutal ups
and downs the highest of highs and
lowest of lows the most difficult thing
for a lot of people to adapt to about
entrepreneurship is that at the end of
the day you are entirely responsible for
your successes and for your failures so
there's total accountability on both
sides and because of this not everyone
is cut out for entrepreneurship and not
everyone has what it takes everything
I'm telling you is from my own
experience of being an online
entrepreneur for coming up five years
now since I graduated high school over
my years as an online entrepreneur I've
had my fair share of ups and downs I
started my entrepreneurial Journey on my
Gap year while I was living in Edinburgh
I have a crusty flat and I was working
for hours before I went to work I'll go
to work I would come back I would go to
the gym and then I'd work all the time
before I went to bed so the the life of
an entrepreneur starting out can be very
tough and a lot of the time the success
that you envision happening takes a lot
longer than you thought initially but
success is possible and it is rewarded
to the people who are willing to do the
work on a long enough time scale so as
someone who used to sell fake Rolex and
protein powder at school to someone who
now owns one just believe me and that it
is worthwhile if you're willing to do
the work and when you do get there I
promise you it is the best job in the
world I get to work on projects that I'm
excited to work on every day I get to
work wherever in the world that I want
to I get to make money with people I
really enjoy being around and with my
best friends and at a certain stage
you're able to set your sites on
building something that you're truly
proud of like I am right now with
Morningside AI what I'm trying to say is
that you need to be self-aware enough to
be able to ask yourself the question of
do I have what it takes am I ready to
commit myself to this journey that is
going to take probably a lot longer than
I think but is the reward at the end of
it worth my time and commitment now now
if for you the answer to that question
is yes and you are ready to commit to
this journey just know that getting
started is the hardest part and in this
video I've created it around helping you
guys get that first step done as easily
as possible and with the absolute best
information that's going to lead you
down the right path now if you haven't
already go and get your notebook and go
and get a pin and save this video to
your watch later because you're going to
need to sit here for at least an hour an
hour and a half just this first time and
then come back to it and really study
each part of this video so that you can
get your start on the right foot now the
first thing we need to cover in this
video of course is what is an AI
automation agency I'm going to be giving
you my exact definition of what the
model is before going into what kind of
services you can sell and more
importantly giving you real world
examples of what they would look like in
action so there's a lot of information
in here and some of it might seem a
little over your head but I promise you
at the end of it it's going to all make
sense so please just stick with me and
don't get overwhelmed so my official
definition for what an AI automation
agency or AAA is this the AI automation
agency model is an online business model
focused on helping small to medium-sized
businesses to automate their systems and
processes with AI technology first we
can take a high level look at what the
business model is and first and foremost
it is a beginner friendly model for a
number of reasons that we'll be going
into later it is a excellent business
model to start as a beginner as long as
you have the drive to succeed secondly
I'm why this business model is getting
so much attention lately is because it
is the perfect on-ramp for entrepreneurs
who are aspiring and experienced to get
into Ai and start building businesses
it's Auto suitable for people with a
nine-to-five job who are looking to pick
up a side hustle and spend maybe five to
ten hours a week trying to sell a couple
of these on the side at the end of the
day for most people all it takes is one
to two clients per month in order to
replace your your regular income so it
is totally doable and it's very beginner
friendly in that aspect and finally one
point that I want to address now before
we get any deeper is that you do not
need a development background the way
I've created the instruction this model
is that you will not need to know how to
code in order to get your first foot in
the door essentially so I'll be
explaining that later but right now
you're able to start as a complete
beginner with basically no skills in any
area as long as you're willing to do the
work and follow the information in this
video so what there's an AI automation
agency actually sell what are the core
Services of the business on screen we
have the three main services that you
sell as an AI automation agency firstly
starting off with AI chat Bots secondly
content generation systems and thirdly
AI enhanced automations the most
important thing that you need to
understand right now is that these
Services can actually be delivered on no
code platforms initially this bit
specifically is really the key to the
entire model and when I discovered that
you could create these services and sell
these services using these low code
platforms that was really the start of
the whole model and that was the key
thing that set this off because without
it it's not very beginner friendly and
you need to have a development
background we need to have developers of
your own within your team so this is the
the most important thing that you need
to understand right now and we're going
to be going into more detail on this
later now the first core service of
course is AI chat Bots and the no code
platform of choice for building these
chatbots is typically bot press That's
great because there's no coding skills
needed there's a nice visual editor and
visual bot creation platform so highly
recommend that you don't need any coding
skills there's a very easy learning
curve it's not too difficult to get
started and in my experience the most
important and valuable thing about bot
press is a platform for are delivering
these Services as a beginner is that the
deployment options are really really
great this web chat you can easily
provide to a client can put a chatbot on
their website super easily you can
deploy it to a WhatsApp chat bot a
telegram chatbot all within a couple of
clicks and this is typically the the
most difficult part if you're trying to
do this yourself is how can I actually
take a Chapter that I've created and
deploy it to a certain place for the
client can use it so Bob press is an
excellent chatbot platform it's my
personal favorite and we use it within
my own company and I'm actually working
closely with the team to push new
features that help AAA owners like us
and one more thing I wanted to add here
is that because of the fee structure
being based on usage when you create
your own chatbots for clients and you
pass them over to their account you
essentially aren't getting billed for
any of that so it's basically free as a
triple A owner and very beginner
friendly in that regard as well the
second core service of an AI automation
agency is content generation systems now
what content generation systems are is
taking a bunch of old or prior content
from a client and using that as a
knowledge base it sends you to create
new ones so say you had a ton of meal
plans by a my personal trainer know a
fitness expert that you're working with
you can take all of their prior meal
plans and use those as examples to
create new ones so you're using uh prior
content to generate new content now my
no code platform of choice for building
content generation systems and really
any llm based applications is called
stack AI stack AI is really our go-to
platform for building any kind of llm or
AI applications using a visual editor
rather than having to custom code the
whole thing for someone who doesn't have
a technical background and you're
looking to get into this learning
something like bot press to build the
chat Bots and learning how to use stack
AI it makes you an extremely powerful
developer in just a few days or weeks of
practice you can get really good at
building all sorts of AI applications
within stack which is a excellent skill
to have not only as AAA owner but in
general in this current world we live in
and finally we have ai enhanced
automations using zapier now of course
the API automations are nothing new it's
been a very valuable thing for most
businesses for a long time but the key
here is is that there's a massive
increase in value with the AI features
that are now available you can see on
screen here you can have a chat GPT
action and essentially include AI
features within your zaps now so it
makes it a ton more valuable and opens
up a whole world of new possibilities so
this connective tissue between different
parts of businesses is really really
valuable in a lot of cases especially
now that there are AI features within
zapier so this is the final one and this
is the sort of last thing you'll
typically do for a client because it's
quite complex you need to really be in
inside their business and know how
everything is working so to give you an
idea of the kind of chat Bots you can
sell I've gone and put together a big
list here and we're going to be giving
real life examples of each of them so we
have prospecting chat Bots onboarding
chat Bots customer service chat bot
staff training chatbots and data
analysis slash Insight chat bots so what
even is a prospecting chat bot and what
value does it provide to a business I've
actually covered an example of a
prospecting chatbot on my channel a few
times basically when visitors arrive on
the site they can click on the chat bot
and they can ask a couple of questions
and it's going to capture some
information on their visitor and then
typically you're going to push to a
booking event or some kind of conversion
event or capture their information and
capture it as a lead so on screen you
can see we have objectives and
implementation so with any kind of
deliverable like a prospecting chatbot
or onboarding chatbot it helps to know
exactly what the objective is what are
you actually trying to do with this and
this is something that a lot of people
tend to ask questions about in the
comments and in my Discord is like what
are they actually doing for business
where is the value and by creating this
objectives and implementation layout
every time that you have a specific
deliverable or service you can provide
you can give the clear objective of it
so in this case for a prospecting chat
bot the objective is to increase the
conversion rate from website visitor to
lead and also to capture the user intent
for a tailored follow-up so by offering
a chat bot on the home page visitors are
able to come ask a bunch of questions be
directed to relevant products provide a
bit of information about themselves and
what they're looking for and then you
can capture that information as a lead
or you can push them to a conversion
event as you can see on screen here we
have an example of a little demo bot
that I created which was capturing the
email info here and and creating a lead
for the business and so the
implementation of this is to get the
chat bot added to the home page it's
going to ask questions capture the info
then it's going to push into a
conversion rate or capture the lead now
the second example of a chatbot which
might be helpful for you guys is an
onboarding chat bot so I'm sure you're
familiar with onboarding and businesses
how you can get clients onboarded into
all of these systems and get Contract
signs and invoices paid and slack
channels set up and all sorts of things
about getting a client into their
business and starting to to work with
them so again we have these objectives
and implementation structure of course
the primary objective of an onboarding
chatbot would be to reduce the number of
hours spent by your staff members and
onboarding so typically that's going to
be the head of operations or the Chief
Operating Officer so if we can reduce
those hours we're providing real value
to the business so by reducing their
average onboarding time from say two
weeks to three days you're actually
increasing the sales velocity now the
implementation of this is fairly simple
it's just to create the chat bot and
deploy it to a web page and it's going
to walk the user through the the
business's onboarding process and that's
going to integrate with DocuSign and
stripe and slack and everything like
that so they start and by the end of it
they're fully onboard into the business
and you haven't had to be involved at
all now the final example of a chat but
I want to share with you guys is a staff
training chatbot which is pretty
self-explanatory the objective of one of
these chatbots is to reduce the number
of hours required to onboard new hires
so so what the staff training chatbot
does is takes all of the training
information and documents and frequently
asked questions about a business that
you typically provide to new hires and
you put it into a chat bot with a custom
knowledge base your hires can now get 24
7 access to up-to-date information on
the business which not only frees up a
lot of time on the manager side so they
don't have to keep asking questions but
also the employee can now get relevant
info when they need it potentially
leading to higher quality work and and I
guess less awkwardness for these new
highs and maybe performing the job
better so the objective of a staff
training chatbot is to reduce the number
of hours required to onboard these new
hires typically by the managers so if
you can save your manager's hours you're
saving money and the implementation for
this is actually very very simple all
you need to do is add the training
documents to our custom knowledge base
chat bot on something like bot press
then you can deploy that chatbot very
easily in a couple clicks to Whatsapp or
telegram an important note that I wanted
to mention now also is that while these
chatbots are not always AI focused or
strictly an AI chat bot the value of
implementing chatbots across businesses
is to keep up with the changes in
consumer taste and preferences shift
that is underway right now which was
really triggered by the rise of these
large language models and things like
chair GPT if they're changing consumer
preferences away from point-and-click
websites towards natural language input
and things like chatting to websites or
chatting to services to get their
information and do what they need to do
so as AAA owners we can help businesses
to keep up with these changing
preferences by providing them things
like chat Bots to do most of the
functions of their business this kind of
change Echoes the change we went through
from desktop websites to mobile now we
can get onto content generation systems
that will give you a few examples of
these we have of course a workout plan
generator so we're going to use old
workout plans to generate new examples
we have things like website copy
generators so we take the best
performing website copy from a business
and use it to generate more then you
have things like personalized Outreach
message generators which can use
information on a person to generate a
custom Outreach message to them that's
tailored to their sort of background
increasing the response rate of course
you have blog post generation for SEO as
well now an obvious example of a Content
generation system that you could create
would be a diet plan generator this of
course is going to be for fitness
trainers and personal trainers Etc and
the objective of course is to reduce the
time spent by your client uh weekly or
monthly and actually writing these
personalized plans for people the
implementation for something like this
is to collect all of the human written
Plans by your client and there's
typically a little step of actually
preparing the data before you ingest it
into the knowledge base and once it's in
the knowledge base you can start to test
and generate outputs and make sure that
it's what your client is looking for and
finally you can deploy the super easy to
a website somewhere or to something like
slack and the end result here is that
your client can come on and say I need a
diet plan for a 40 year old woman who
wants to lose weight over nine weeks
who's vegan and it can generate a plan
based off prior ones that were similar
to that now finally our third and final
core Services AI enhanced automations
there's an unlimited scope on the kind
of things you can do here but typically
you're going to be using the AI within
zapier to handle unstructured data so
you've taken a bunch of of text or a
bunch of information about a client or a
customer and you can take that through a
higvd action and get it to Output a
certain thing so you want it in this
format or I want to extract these bits
of information so these new chat GPT
actions can really elevate your zpu
automations because you can handle new
data types now and do new operations
really so a few examples of AI enhanced
automations that you can create for
businesses would be something like an
inbound classification system to
classify inbound requests also lead
vetting to check that it meets a
criteria that your business wants to
work with and finally something like a
personalized Outreach system using AI to
generate personalized messages for
people so a good example of an AI
enhanced APO automation could be a
resume assessment system so this is
great for businesses that do a lot of
hiring and they get a lot of inbound
requests and people sending their
resumes to apply for different positions
for the HR team to look through all of
these resumes and determine who is good
news not can take up a lot of hours this
system will be focused on as you can see
here the objective would be to reduce
hrl spent on resume so the way this kind
of system would work would be with a
hiring form where people can go on and
see the information in they can upload
their own resume and then once that's
all sent off it can be pushed over to a
Google sheet where all of the
information is available there now from
there you can get zapier to pull each
row each applicant out of that Google
sheet and get the information and scrape
the data out of the PDF or the resume
that they've sent pass that information
as context to a prompted chat gbt action
within and then in that chat CPT prompt
you can give it a instruction saying you
are a resume application grader you will
be provided with resume information and
then you're going to Output a grade from
one to ten here is the resume that
you're going to receive and then you
programmatically enter that end within
zapier then all you need to do is say if
the output grade from the chat GPD
action is above a seven then take that
row that you've taken from the sheet and
add that to a new sheet of successful
applicants so that's taken a ton of time
and ton of work off the HR teams hands
example number two could be a lead
vetting system the objective of course
of a lead bidding system will be to
reduce the number of hours your team
spends vetting leads for the way this
could work with an AI enhanced APS setup
is to create a lead form on your website
collect information on that such as the
website and their LinkedIn profile then
you need to set up a zap on zapier
that's going to scrape the web page and
also scrape the LinkedIn profile for the
information then you're going to pass
the information to it prompt the chat
GPT action as we've done in the previous
one and prompt it with a certain
criteria of say you are a lead vetting
bot we only work with clients who meet
this this sisters you are going to be
provided with information by about a
business that's applied to us please
output only a grade of XYZ or please
output a zero if it's declined or a one
if that's accepted then if the output of
that chat gbt action is a one or
successful then you can send them an
email and say hey we'd love to work with
you here's how you can book in a call so
that's how you can set up a lead vetting
system using a chat GPT action within
zapier and finally to give you just one
more example of these kind of core
services that you can provide as an AI
automation agency owner is a
personalized Outreach system now I've
covered this before in videos but it's
such a good one that I want to cover it
again the point of one of these systems
is to create customized messages to
reach out to businesses or clients that
you want to work with so people get
bombarded with all sorts of marketing
and requests if you're a big business
especially so many requests from people
with generic emails the point here is to
take information from the LinkedIn
profile or any other data source and
create a personalized message using your
chat GPT action and zapier to increase
the response rate so it doesn't sound
right you've just been said blanket
statement you've just been shot out to a
big list of cold emails this feels like
someone's taking the time to craft a
special message for you and the point of
it and the objective here of course is
to increase the response rate on cold
Outreach the implementation for this is
very similar to the other two it
actually connects to the lead vetting
system if you want it to as soon as the
vetted leads arrive on a new sheet you
can set up another zap that's going to
scrape information from their profile or
you could even pass the information
across from the previous one actually
scrape that information then you're
going to pass that to a prompter chat
gbt action again and you can pass it
some instructions like you are a
personalized Outreach message writer
here is some information about our
business and the products we sell we are
trying to reach out for clients for this
Services here's the information about
the client please write a personalized
Outreach method and maybe you can throw
in an example of some previous cold
Outreach messages that you've used to
clients that have worked as an example
to increase the quality of the output
then once you've got their customized
message back from the chat GPT actions
API you can use another action within
zapier to send an email to the client
instantly and start the communications
from there okay that's all of the
examples I've got for you please please
please don't feel overwhelmed if any of
that seems to be going over your head I
promise you that that doesn't take long
at all to come up to speed on that and
there's people on my Discord who have
been doing it for a couple of days or a
couple of weeks and they're experts on
it already so don't get overwhelmed all
of the automations that I've just
mentioned can be done with no code or
low code tools and better yet ninety
percent of them particularly the chat
Bots can actually be copy and pasted
using templates so I create templates
and share them with my Discord and in my
resource Hub and I can basically build
something and give it to my community
and they can just plug and play it into
their own system so don't worry if that
seems complex and you think oh no I
can't do this there's no way I'd be able
to figure out how to build these things
a lot of it can be templated and a lot
of it you're going to be able to get as
resources from my channel and from my
community so you can just plug and play
it and and jump start your success and
get off on the right foot and I guess
the most important thing is that the
method I actually teach and recommend
for beginners and I'm teaching to
thousands of people within my community
is heavily simplified and I strip it
down to the absolute Bare Bones of the
only thing you need to focus on as
beginner so that you can get your foot
in the door because I know it can be
difficult when you get overwhelmed and
there's so many things you need to do
I've simplified this method down and
really really boiled it down to the only
thing you need to worry about so you're
going to learn about that next before we
get stuck into things like Niche
selection and off creation I'll actually
explain my entire system for beginners
so that we're all on the same page and
you know where we're working towards so
I'll be covering that in a few minutes
an important question you might be
asking now is okay I've learned all this
stuff I know how to build this but how
am I actually getting paid what's the
pricing structure the fee structure the
revenue model for this model well
there's a couple of options firstly just
fixed contracts say 2 500 in Syria or
Contracting retainer where I say I build
you something for a thousand and then
you pay me 500 a month or you can do a
strictly retainer model which is quite
an advanced model and that's something
that we've been doing at Morningside and
we're actually launching that at the
moment all of this and how you get paid
is going to be covered in the offer
creation section in a few minutes now I
thought I'd add in this final slide in
this what is an AI automation agency
section of how AI automation agencies
stack up against other online business
models right now so here on screen you
can see we have business model the
saturation level the startup costs the
learning curve and the scalability now
these are important categories that I
think go into making a business model
good or bad for beginners especially and
I've included some of the most common
business models that we see in the
online space today including social
media marketing agencies Drop Shipping
Amazon FBA trading and of course the new
kid on the Block the AI automation
agency or AAA of course smma and 2023 is
a highly saturated and competitive
industry I've got low startup costs
because it's the agency model you don't
have to pay anything out of your pocket
until you get paid the learning curve
for actually learning how to run a
social media marketing agency is very
very steep not only do you have to learn
how to run a business aspect but you
also need to learn how to sell products
online and sell services online so
there's two major things you need to
learn and the online marketing as it's
become more and more competitive has
gotten even harder so it is quite a
steep learning curve if you're starting
smma in terms of scalability and smma is
medium you know like you can get some
good clients on there you can start
stacking a bunch of retainers be making
50 to 100 000 a month but you're not
going to be making millions and millions
of dollars a month unless you're some of
the top guys in the space secondly we
have Drop Shipping which of course is
extremely saturated the startup costs
are obviously higher than smma because
you're going to need to be using your
your credit card or your debit card to
pay for ads the learning curve is medium
because you still have to learn how to
use Shopify manage a Shopify store but
more importantly you have to learn how
to run traffic and run Facebook ads and
Instagram ads things like that well Tech
talk ads more recently but a good thing
about a Drop Shipping Store is that the
scalability is very high because if you
do it right you can start making a ton
of money as a drop shipper convert it
over into a brand and do things
correctly and then eventually exit on
that so there is quite a lot of
potential upside if you do a Drop
Shipping Store correctly with the right
product thirdly we have Amazon FBA which
just like the other two I've just
mentioned because they've been around
for a long enough time it's also
saturated the startup cost for FBA can
be a lot of money because you're having
to buy a ton of stock in order to get
started and I've put their learning
curve down as high because I think for
anything where you're dealing with tons
of stock and you're putting a lot of
money up front you don't have that low
risk environment to experiment with so
you need to be a lot more calculated in
every step you make your margin for
error and being able to learn by failing
is a lot lower it's harder to get good
at it and they're learning curve is
steep but once you have an FBA business
up and running and you're ranking well
and in keywords and you're getting a lot
of sales coming in consistently it is
fairly scalable up to a point where
you're limited by the actual search
volume so not much you can do after you
get to that sort of cap on the search
volume for your particular products now
the fourth one here is trading which I
guess is more of a job or profession
rather than a business trading is
probably one of the most saturated
things on the planet you have not only
regular people like you and I doing it
but you have huge businesses and
institutions who are trading as well now
because trading has been around for
hundreds of years it is probably the
most saturated thing you could buy
possibly get into at this point startup
costs are medium because you need a
little bit of capital to actually get
started and start trading it you could
start with 100 but that's really going
to put a cap on how quickly you can grow
and the learning curve for trading are
put down as extreme because as I said
there's so many other competitors in the
market as the most saturated thing you
could probably get into you are going up
against hedge funds and institutions so
you're trying to trade is basically
going up against the big guys so to be
able to consistently make money as a
Trader is one of the the hardest things
you could do an online business at the
moment and of course trading has a bit
of a scalability issue where it's you
always doing the trades unless you're
teaching other people and getting them
to do it for you but really the only
thing ever you can play with to increase
your scale is to throw big amounts of
money at your trades so how does this
new AI automation agency model stack up
against these other tried and tested
business models well first of all the
saturation of the AI automation agency
space and of offering AI automation
agency Services is is low I'd almost
even say zero at this point because
there's basically no one really offering
these services and businesses have never
been offered Arman Mission Services
before because AI has only really been
popularized in the last six to eight
months and come to the front of the
public Consciousness business owners
across the world have not yet been
offered AI automation agency Services
they haven't had someone come to them
and say hey I can integrate AI into your
business and it's going to do this this
and this they haven't heard about it and
it's a new offer so the saturation is
low and secondly of course the startup
costs are low it's the same agency model
as smma where you're only going to have
to put up money when you've been paid
money so you collect money from the
client say a thousand dollars then you
pay 300 to a contractor to deliver it or
something like that now if you're
listening earlier in the video you'll
know that the learning curve for it is
actually low because you're going to
start off using no code tools so all you
need to do is a new AAA owner is to be
familiar with these no code tools to
create AI chat Bots content generation
systems and AI enhance automations and
better yet you can get your start with
your own AO automation agency using
templates from other people so this is
such a key part because it makes your
learning curve so accessible to people
looking to get into it and the last
Point here of scalability is really
still an open-ended question I'm scaling
mine as fast as possible and trying out
new services and offerings but we
haven't really seen how far this thing
can go and I'm really really excited to
see not only where Morningside and our
automation when goes but people within
my community who are focused on
different niches and doing different
things with their agencies now that you
are up to speed on what the AI
automation agency model is and the exact
kinds of services that you can provide
and the benefits they provide to your
clients we can get stuck into what your
starting requirements are what you need
and more importantly what you don't need
many of you will be happy to know that
all you need to start an AI automation
agency is a computer or laptop with an
internet connection and an email more
importantly the things that you don't
need to start include coding skills or a
development background any form of
startup capital or money to get started
you don't need any prior business
experience either while it is great and
it will help you in a number of ways
this business model is intended to be a
great on-ramp for people who are
starting as an AI entrepreneur because
it's an agency model and you learn
basically the full ropes of how to start
a business now to manage clients and
things like that you do not need a
registered business you don't need to
file for an LLC you can run this
entirely under your personal at the
start to get started and then further
down the line you can get your company
structure set up and things like that so
at the start you don't need a registered
company to begin you just need to
register as a sole proprietor and
despite what many of you may think you
do not need a website to start an AI
automation agency this is an issue I see
all the time with people spending way
too much time starting a website when
you can actually get started with that
one and finally you don't need any
employees to start you can start with
just yourself learn the ropes and then
start to Outsource that to other people
whenever you're ready now on the topic
of employees there are two ways you can
go about starting this firstly is the
freelancer model where you yourself are
the service provider and you are going
to learn enough about bot press and
stack Ai and things like that to be able
to take templates from other people play
around with them a little bit and hand
them over to your client or you can use
the agency model where you yourself are
not actually delivering the services
rather you have people underneath you
who are servicing that for you so these
are outsourced to contractors or
Freelancers and things like that for
many of you starting out I would
recommend taking the freelancer route
initially just so you can get familiar
with these tools and then you're able to
effectively hand it off to other people
and Outsource that once you need to
focus more time on the the business side
of things of scaling up and getting more
clients and how you can continually
build these systems and be bigger and
better and more efficient for those of
you who are looking to jump straight
into the agency model and not touch any
service delivery yourself is a little
incubator hack of mine for my community
which is to find business partners
inside my community we have literally
thousands of developers who are hungry
for work and some of them who are also
Keen to partner with you on the business
so if you were a a entrepreneur who
wants to focus on the sales side on the
marketing side on on the generating
clients and generating leads you can
focus on that side you can make a post
on our very active startup board where
you can say hey I'm looking to handle
this side of the business who wants to
partner with me on it and we go on
together and in that way you won't have
to pay them hourly but if you are
looking to retain all of the ownership
of the business yourself we also have a
jobs board where you can say I'm looking
to hire a chatbot developer hey is
anyone interested in this role I'd like
to pay you this this and this and then
all of the developers in there will be
able see that and they can reply to it
and DM you and sort out a contract like
that as I said we are the number one
Community for AAA owners in the world
right now with over 11 000 members and
growing very quickly so if you want any
kind of hiring be it a co-founder or
hiring a developer or a salesperson even
you can come in there make a post and
get sorted out very very quickly if
you're looking to join the community and
haven't already the link to join will be
in the description and the pin comment
another key part of being successful as
an entrepreneur and as an AI automation
agency owner is of course your mindset
so I just wanted to briefly touch here
in this module to cover a bunch of
things that I've learned and experienced
in my journey as an entrepreneur and
pass them on to you guys who was just
starting this journey and things that I
wish I knew sooner that's going to
really really help you to become the
best entrepreneur possible and find
success as quickly as possible I'm going
to be giving you a few points which will
be hugely valuable on your
entrepreneurial Journey so I want you to
get that notebook and get that pin and
start jotting these down because you're
going to need to stick them up above
your face on your wall every day you're
working because some of these things you
need to be reminded of daily to not
forget them meant to continue to put
them into practice every day firstly
entrepreneurship is a marathon not a
Sprint if you're watching this video
right now you are obviously interested
in pursuing this as a career but what
you need to do is zoom out a little bit
and understand that this is a long-term
process and essentially you should be
looking to do this for the rest of your
life if you're really serious about it
let me tell you right now that this is
not going to make you rich overnight and
if you are a complete beginner
entrepreneur and you've never even run a
business before what you need to be
trying to do with this is to learn how
to become an entrepreneur learn the
skills of an entrepreneur not focus on
the money necessarily initially you are
trying to do this business model and
running it so that you can learn the
skills that entrepreneurs have and those
are the skills that allow you to
generate money consistently there are so
many cases of people who make a ton of
money then just completely fall back the
Baseline because they didn't actually
have the skills under them to make them
someone who's able to generate money
consistently so please approach this
business model as something that is
going to most importantly teach you the
valuable and Timeless skills of the
entrepreneur of how to get clients how
to manage clients how to deliver
Services how to run a business because
these are the things that you are never
going to be able to be taught in a
degree or buy a course or something so
it's the actual running of the business
that's going to teach you more things
than any of those degrees could if you
value the freedom to be able to travel
anywhere to make money with people you
love to do things that excite you every
day then you need to be clear that this
is a marathon and not a Sprint but if
you put in the work it will all be worth
it secondly you need to avoid
assumptions at all cost by assumptions I
mean when you think to yourself oh I
don't think the customer would like this
or I think that this would sell or I
think that this it does not matter what
you think you are assuming things about
the market the market will tell you
what's true the market will give you
feedback on what is actually the truth
in the situation therefore it is your
job as the entrepreneur to ensure that
all of your assumptions are tested in
the market you get data back and you use
that to make decisions spending an
entire month on making a website because
you think this is what they're going to
like this is not the way to go you need
to directly test something as quickly as
possible in the market get data back and
make your decisions off of that so right
that down because you're going to need
to remember that every day am I assuming
things about the market am I assuming
things about what my customers wants
which is an absolute death sentence for
an entrepreneur thirdly perfect is the
enemy of good this is an old saying
which means that the insistence on
Perfection often gets in the way of the
implementation of good outcomes this is
often combined with the Pareto Principle
which is the 80 20 rule if you're
familiar with it in this instance it
means that 20 of the time spent on a
task can deliver 80 of the Perfection so
as soon as you start going past the good
and trying to get to perfect you end up
spending far more time than necessarily
when you've really done that 20 already
and you should just push that 80 out now
sounds a bit numerical but essentially
you need to avoid being perfectionist in
the early stages of your business
because this is often the number one
killer of would-be entrepreneurs so all
of that simplified down basically what
I'm trying to say is that it's better to
get something out that is of good
quality than get nothing out at all that
is of perfect quality or take five times
as long so speed is your friend here and
getting things out will always Trump
waiting and waiting and waiting to push
out a perfect instance of it now this
ties back to my earlier point of
avoiding assumptions it's so important
to do the good work and get it out
quickly and test the market get a
response back and then you can go okay
I'm on the right track if you spin five
times as long trying to get a perfect
outcome and then you test it on the
market and it completely flops you've
just wasted so much time when you could
have put out a good example gotten
feedback and then gone back to the
drawing board and you could be multiple
steps ahead of where your perfect self
would be my fourth piece of advice would
be to accept chaos and accept that it is
a natural state for any small business
you are going to be constantly putting
out fires and when you put them out
they're going to keep popping back up so
just get used to it and don't get mad at
it don't be like man I suck at this why
is this happening this is just what a
startup feels like this is what starting
a business is like at the early stages
don't get mad and frustrated that
problems keep popping up with your
business this is just the nature of
early stage businesses and to get mad at
that and feel down about it would be
like being mad at the Sun for being hot
you know it's just baked into it you're
going to have chaos you're going to have
issues all the time so get used to it
and finally my personal favorite and
something that I've used over and over
again in my career is that you need to
go through hard to get to easy learning
new stuff and throwing yourself in the
deep end is going to feel hard it's
going to feel impossible and
uncomfortable and just horrible to go
through at times but that is just the
nature of learning new things say for
example after this video you go and try
to learn how to use bot press you're
going to get in there and you're going
to feel stupid you're going to feel
completely incapable and out of your dip
but that is just part of it you have to
go through hard to get to easy if you do
the work for a week or two and you roll
around in that uncomfortable feeling but
you push through eventually and before
you know it really it's going to feel
easy you have to go through hard to get
to easy I've experienced this multiple
times in my career when I first started
learning Facebook ads I remember going
into the business manager and feeling
completely stupid and looking around
like how am I ever going to get my head
around this but if you just keep pushing
through eventually it's like breathing
it's like riding a bike you know exactly
how to do it remember that this is one
of the most important traits of an
entrepreneur and it's what separates us
as entrepreneurs from Regular People and
that's to be able to be comfortable in
uncomfortable environments and literally
sit there for years and years at a time
feeling uncomfortable but still go
through and still continuing to improve
and of course the growth as a person and
as an entrepreneur is always going to be
where you're uncomfortable so get used
to it with the mindset stuff out of the
way and hopefully you've taken all those
notes down and you're going to stick it
up in front of your face now I can get
stuck into explaining my exact system
for beginners Who start an AI automation
agency in 2023 and Beyond and this is
the exact methods that I teach you not
only all of my community members the 11
000 or more people in there right now
but also to my free incubator program
which is the original eight that I'm
writing right now as well I've put this
thing together piece by piece to make it
as beginner friendly as possible and
there's nothing else like this on the
instair right now so we can jump
straight into explaining my system the
four key steps of my system are firstly
to pick a niche secondly to pick a
specific deliverable thirdly to learn by
doing and then fourth you can increase
prices and scale the first step in my
system is to pick a niche now before we
even pick a niche you need to know why
you're niching down because this is a
mistake that I see so many beginners
make it's going too broad and thinking
that they're smart enough or capable
enough to take on an entire industry or
even the entire scope of automation on
their own as their first business I have
covered this in depth and my best niches
for AI automation video which will be
available up here but for the sake of
this video I'm also going to go through
it again and give you a quick overview
of why you need to Niche down and why it
is so important by narrowing down to a
specific industry or Niche or business
type you have the potential to sell the
exact same product for a hundred times
the value or even more the example I
used in my previous video is actually
from Alex from Ozzie and his book 100
million offers where he uses the example
of a time management course so say a
time management course that's for
everyone might be what 19 but what if we
Niche it down to say time management for
sales reps okay maybe we could sell it
for 200 what if we go a step further and
say that this time management course is
for gardening and power tools sales reps
maybe we could sell it for 997 dollars
and if we Niche it down one more time
and speak directly to a specific and
small group of people we could say this
is a time management course for outbound
Power Tools and Gardening sales reps and
the in the Texas area or something like
that where it's so Niche we could charge
maybe two thousand dollars for it and
the key Point here is that you could be
selling essentially the same product as
the time management course at twenty
dollars but for two thousand dollars
it's the same product maybe with a few
tweaks but it's at the end of the day
it's a same product you're just selling
it to a very specific Niche and the
person who hears that this is an offer
for them they're like wow this is
exactly what I need and that's an
example of how you can sell the exact
same product for up to a hundred times
more another factor that compounds this
benefit of you niching down is not only
can you sell your product for up to 100
times more you can streamline all of
your messaging towards that specific
Avatar so imagine I'm selling a time
management course and I'm trying to run
social media ads for it that's very very
broad I'm not able to Target down and
when people see it it's like it's just
another time management course but if I
narrow it down to that tiny little power
tools outbound reps Avatar mentioned
before and then the ad copy or the we
website copy on your landing page is all
tailored towards wow we do it for this
this person or the specific thing
they're going to be much more responsive
it's going to shoot your click-through
rate your response rate up through the
roof and your conversion rate at the end
of the day so not only are you going to
be able to sell the same product for up
to 100 times more you are going to be
able to get far better results by
narrowing down your your messaging and
all of your websites and your ad copy so
that you are getting a high response
rate and better performance from your
ads as well the final nail in the coffin
if you're still not convinced that you
need to Niche down and you think you can
do it without it is that the systems
efficiency gains of actually niching
down to a specific Niche and deliverable
are enormous what I mean by this is that
if you are generalized and you try to
attack all niches at once when you get a
client come in you can build all the
work for them you can service them all
you want you can make with these
automations and then when they're gone
someone else comes in from a different
Niche you have to provide completely new
services for them you need to figure out
how to piece together some kind of
service offering for them by doing this
over and over and over again your team
is going to always be doing new stuff
and the team's doing you stuff is not
efficient you're going to be having to
come up with new Solutions all the time
and that takes much longer than taking
an existing solution copying it over and
changing a few things about it so by
narrowing down to a specific Niche and a
specific deliverable as I'm going to
show you next you are able to build up a
portfolio of different services and and
products that you can sell to people so
when you service a client within a
particular Niche and you get a new one
coming you can take all of the stuff
you've done before copy and paste it
over get your developer or your team
member to make the tweaks necessary to
make it work for that client and you've
just saved so much time and your profit
margins are going to be immeasurably
higher and one final thing I wanted to
add in here is that because this is such
a new space and there's no industry
leaders yet you have a chance if you
Niche down and say I'm a legal
automations expert or something you can
become the the go-to guy because there's
no one there yet if you start now and
Niche down and start getting a a
portfolio of companies and clients that
are really happy with your services you
can establish yourself as a leader and
be in a great position to get unlimited
business from here on Now The Next Step
Beyond niching down is to pick a
specific deliverable within that Niche
so here on screen you can see it that AI
automation as a whole is a very broad
field as we've gone through in this
video there's chat boxes content
generation system there's AI enhanced AP
flows and things like this there's so
much if you're trying to take it all at
once as a beginner your head's going to
be spinning by narrowing down to one
Niche and one deliverable say I make
onboarding chatbots for tax law firms or
something like this so I make staff
training chat Bots for construction
companies you Niche down to the industry
and then also to the specific
deliverable this makes it far easier to
communicate the benefits to the client
because you can say instead of I'll
automate your business which is like
what does that even mean you go to them
and you say I will give you this
specific AI deliverable which is going
to do this to your bottom line or reduce
these hours here and increase this here
you can communicate the benefits much
easier to clients in this way because
the offers so new and people aren't used
to this sort of stuff yet furthermore
when you narrowed down to just one
deliverable you can afford to invest in
new features to add to that deliverable
so say you have a a onboarding chatbot
for smma clients you can now get a
developer to come in and build some
custom features into that chatbot
because you're going to be copy and
pasting that over to other clients you
can invest in improving it and adding
new features and really separating
yourself from the competition so this is
how you get ahead this is how you create
at the front of the screen here in the
house Source or proprietary technology
that really sets you apart from the
competitors and allows you to provide
extreme amounts of values to the client
and as I kind of touched on there the
major benefit of narrowing down to a
specific deliverable as well is again
this messaging and systems efficiency
your messaging can be more direct and
you can say we do this for this to this
this kind of business with these results
we built onboarding chat Bots for tax
law firms it's very narrow the messaging
on your ads and on your website copy can
be so specific and more so you can just
copy and paste these over but when
you're only dealing with one specific
Niche and then one specific deliverable
within that Niche you just go from one
tax firm and make an onboarding chat bot
copy it over adjust it to the systems
and then you're done like it's copy and
paste at that point when you're doing
only one deliverable this is of course
has huge benefits to your bottom line
but I will say as a business owner to
your peace of mind because when you have
team members running around and solving
custom issues every single time trust me
I've dealt with it in my own company it
can be a absolute Nightmare and knowing
that these guys only have to copy and
paste over make a tweak is the peace of
mind that you're really looking for when
you're running a business basically what
I'm trying to say is do not make it hard
on yourself by trying to attack the
whole automation space or the entire
niche of the whole world at once Niche
down to a specific industry each down to
a specific deliverable and that will
just take all of the other factors away
and as a beginner you need to simplify
it as much as possible for yourself in
the beginning The Next Step once you
have your niche in your deliverable is
to get out there and start learning by
doing whether you are freelancing
initially and delivering the services
yourself or you're going straight to the
agency model and Outsourcing to a
developer or to another team member to
deliver these Services the process here
is going to be the same you need to get
some experience of doing this for real
clients the goal here is to get Hands-On
inside a business and start to really
understand who your Niche is who your
avatar is and how you can deliver these
Services easily and and get a real feel
for what this business model is and how
it operates and and how you can handle
your team members and how you can
deliver it's just so important to keep
your foot in the door and start learning
by doing rather than sitting around and
trying to land this massive whale of a
client that's going to bring you three
thousand dollars you are in the phase of
learning rather than earning and Alex
mozzie talks about this all the time
this is the phase of your business that
is the learning phase not the earning
phase as you can see on screen it is
great if you can get paid to learn if
you can go into a business and get paid
500 or 600 to go in and deliver your
first services or your first couple of
them that is great but you should really
be willing to go in for free and offer
these services to businesses that you
can get in touch with for free and and
really get an idea of how this thing
fits together and most importantly
collecting the testimonials and case
studies that you're going to use for
your sixth client your seventh client
and then you can start charging some
real money so you're learning you're
collecting some testimonials and case
studies that you can show to Future
clients that is the goal here over
deliver and give them the best treatment
possible the last step might be beginner
system is to increase your prices and
start to scale the business from there
here is where all of the hard work that
you've put in in the learning by doing
phase comes into play and you start to
be able to actually generate money and
profit with your business when you're
pitching to new clients you'll be able
to point to your previous ones and say
these are the results for businesses
that I've got who are exactly the same
as you here's another tax law firm who I
did this for and they got these results
here's what I can do for you and this is
how much it costs once you have the ball
rolling and those testimonials coming in
you can start to test higher and higher
prices and you can start to Outsource
the server delivery if you're still
doing it as a freelancer so you can make
your first hire and say okay I'm going
to train him up on how to deliver these
and how to copy and paste them over
between and make the changes required at
this stage you can begin to expand your
offering Beyond just one deliverable so
you're no longer going to just be the
onboarding chatbot for legal tax law
firms you can say I'm going to do this
this and this and then once I'm in there
and I have the onboarding chapel built
out I can say hey I also do this or I
can also add this feature to the bot or
I can connect it to your I can connect
it to your lead system and do this so
you can start to blow more options and
increase the aov of each of the clients
by offering more services once you've
actually got them in the door and it's
at this stage that you as the business
owner once you have it outsourced to
someone else to deliver the services you
can really focus on bringing more sales
and building your funnel out so that you
can start to build a consistent stream
of clients if you're still here I want
you to give yourself a pat on the back
you've made it to the important part of
Niche selection everything I've just
taught you is absolutely crucial to know
before you get started and this has
prepped you to be able to make the right
decisions within this particular module
and thus we start the process of
selecting your Niche now the first step
in picking your Niche is of course
coming up with a bunch of potential
niches that you can choose now for this
I have a little hack that we use in our
AAA incubator Community which is to use
a chat GPT prompt to get a bunch of
different Niche ideas coming back at you
so that you can start to analyze them
with the Frameworks that I'm about to
show you as you can see on screen here
you're probably only aware of a fraction
of the potential niches possible and I
find when you're trying to think of new
Niche ideas you tend to get stuck in
this thought Loop of the same five or
ten niches over and over and my reasons
those Hub in the description you're
going to be able to get access to the
exact chat GPT prompt that myself and my
community use to consistently generate
high quality and ideal Niche ideas for
your AI automation agency now I've
carefully structured this prompt to
ensure that it's only putting out the
specific kinds of niches that are really
good for AI automation agencies now when
I was playing around with this it can
sometimes throw some really complex ones
and ones that are not suitable but the
prompt that's available on my resource
Hub will give you really really good
ideas that will give you a perfect set
of starting niches that you can take
into the next steps of this video so if
you want to get instant access to that
and all of my workshop recordings and
all of the resources for this video you
can sign up to my members area in the
description below the next question is
what makes a niche good or bad for an AI
automation Agency on screen here you
have my Niche selection criteria and we
have five key points here that I like to
check each news against before moving
forward with it firstly the niche needs
to have a high purchasing power secondly
it needs to be easy to Target thirdly it
needs to have a large Market size fourth
it needs to have a high automation
potential and finally if you're familiar
with the niche that's also a bonus we
can break down those points a little bit
more just to help you guys understand
what each of them means so firstly we
have purchasing power now a good
purchasing power is typically decided by
other clients or customers that they
work with are they selling High ticket
products or services or do they have
extremely high margins on the products
that they do sell so this will typically
mean that they have a lot of money to
spend on services like you're trying to
sell them for easy to Target this can be
determined by how easily can you find
and contact business owners within the
space a quick Google Facebook and
Linkedin search can be very helpful here
so you can Facebook search a a
particular Niche name you might show
something like SEO agency owners or
something like that on Facebook or the
same on LinkedIn if you're able to find
communities of these people floating
around online and that's a great sign
that these people are easy to Target or
for some Industries you can just Google
Search and say find me a coach or a
tutor if you search that up you're going
to find a ton of marketplaces for
coaches and tutors where you can get in
touch with them directly and offer them
your services thirdly we have Market
size which is pretty straightforward how
many business businesses are there in an
XYZ area so how many taxable firms are
there in the United States you can
search this just trade on Google and
it's going to give you pretty quick
answers back on the total Market size
now if you go too Niche with it you go
down to a boutique arts and crafts
stores for elderly people in Virginia or
something like that's there's not enough
in that market size for you to bother
making a automation offer around and
finally we have the automation potential
criteria which I will go into more
detail later it's a bit of a different
story on screen we have an example Niche
analysis table now all of the tables
that you're going to see over this next
course of the video is going to be
available on my resource Hub in the
description so when you're watching all
of this you're going to be able to go
and get a version of this for you to use
on your own and start to put in the
niches that you get from your chat gbt
prompt and you can put them in here and
start to do your own analysis of the
niches that you have a quick glance of
the niches we have here I've chosen
Airbnb management smmas e-commerce
restaurants dental and legal pretty
straightforward niches Airbnb management
companies typically have money to spend
they're leasing out different apartments
and stuff for above market rate smmas
yes they have clients that are coming in
quite a lot of cash flow lots of money
to spend e-commerce stores a lot of
money to spend if they're running
profitably restaurants not so much
dentists typically have high ticket
clients so that's yes they do have
enough money to spend and legal also the
clients are typically High ticket as
well so that's a breakdown of the money
to spend side of things now are they
easy to Target Airbnb management
companies can be reached out to directly
on Airbnb so they're easy to Target
enough social media marketing agencies
very easy to to get in touch with or
find communities for online they they
hang out in all sorts of places on
Facebook and Linkedin and things like
that e-commerce stores you can find on
the Facebook ads library and get in
touch with them via their email their
support email for restaurants Dental
legal all going to have their contact
information available online somewhere
where the Google Maps are on their
website then we have Market size which
for Airbnb managements might not be as
large as these other ones but the rest
of them are all fairly large niches and
we haven't gone too Niche so we haven't
gone say Italian restaurants which would
maybe be a bit of a smaller Market size
or tax law firms are trying bit of a
smaller one I've kept them all pretty
broad so the market sizes are all pretty
large in the familiar tab I'm familiar
with the top three but not with the
bottom three you would do the same for
you if you were familiar with
restaurants you would say yes there as
well as I said all of these tables are
going to be available on my resource Hub
so you can get them all there after this
video the final piece of the puzzle for
choosing your Niche is breaking down
what the automation potential criteria
meet to understand this automation
potential criteria need to understand
what I call the three tiers of AI
automation agency Services which start
off at no code AI chatbot secondly to
low code automations and thirdly to
custom automation this concept is one of
the key things that I've been piecing
together in the run-up to this video in
terms of how you as an agency owner can
understand the different levels of
services and where the entry point is
for beginners like you the first thing
that you need to understand is that the
only option for you guys as beginners
who are looking to start your own AI
automation Agency for the first time is
tier one now why is tier one your only
option why are building AI chat Bots
your only option as a beginner firstly
creating AI chatbots on platforms like
bot press is very very very easy and
beginner friendly for someone like
yourself if you were completely new to
building these kind of chat Bots you can
learn how to use bot press and start to
deliver chatbots to your own clients
yourself which means that you don't have
to take on extra risk of hiring a
developer or hiring someone to deliver
these you can completely remove the risk
of losing money by delivering themselves
and having essentially 100 margins on
these on these clients secondly once
you've created a chat bot and service
their particular client you can then
just duplicate it across to your other
client within bot risks create a
duplicate of the chat bot and then make
the changes necessary and then sell it
to another client in the early stages of
your business being able to copy and
paste these Solutions across and sell
them for the same price is going to be
hugely hugely important for you and
since the learning curve to use
something like bot process so low once
you're up and running you can very
easily Outsource this to someone else
you can just say hey we've got a new
client this is how you duplicate it
these are the variables you need to
change great and now you can get rid of
that and you can start focusing on
growing the business and I'd say the
most important reason why people should
focus on selling these tier one Services
as a beginner is because these chat Bots
can actually be templated it and given
away and and sold and passed around so
that you as a beginner you might not
even need to create your own first
chatbot to start selling you could find
someone in the community or you could
get one of mine off my resource Hub
clone it download it import it into your
Bot press make a couple changes and then
sell that thing for a thousand two
thousand dollars depending on how good
your sales skills are so you are all
clear that tier one AI chat Bots are the
deliverable that you need to be focusing
on as a beginner now we can start
breaking down what are some options
within this AI chat Bots tier one and
how can you start to sell them as well
so on screen you see the automation
potential analysis this is breaking down
uh the tier one deliverables of AI chat
Bots into five key kinds of chatbots
that I recommend you guys look at
starting and applying to your own Niche
so firstly we have prospecting chat Bots
onboarding chat Bots support chat Bots
training chat Bots and internal use chat
bots on screen here you can see the
criteria by which we analyze the
automation potential of a niche we do
this through having five different types
of chat Bots and figuring out if a
particular Niche can benefit from them
so we can have a prospecting outbot
which is when you might go on a website
where they're going to collect some lead
information we've gone over this earlier
in the video when onboarding chat bot is
where you're onboarding the clients
obviously support chatbot is where
you're providing customer Supports to
clients a training chatbot is an
internal use chatbot where you can load
in documents we've been over this as
well but the final one I wanted to touch
on here is an internal use chat bot for
document query so say you have a legal
business or a legal firm they might have
a lot of documents that they might want
to ask questions on so that could be a
custom model chatbot that you could
create for the internal team of a legal
business or maybe you want to put a
bunch of sales data into a chatbot and
ask questions about the sales data or
things like that that is an internal use
chat bot where you can ask questions and
get answers back which could be a
valuable deliverable for one of these
niches please do not worry if you're
strugging to get all of this down I know
it can be complex initially but I
actually have a full automation
potential analysis framework where I
explain each of these different chat
Bots and what they look like in
different Industries the exact steps on
how to implement them and then you can
also steal my templates if you want any
of that which is going to help you
really under understand this key part of
the model it's going to be available in
my resource Hub Link in the description
on screen here you have the automation
potential analysis example again this
table is going to be available my
resource Hub we have the exact same
niches as we have before but this time
we've expanded up that grayed out column
to this entire screen here and we put
each of the different chatbot types that
I mentioned before on the columns so we
have the prospecting onboarding support
training and internal what we need to do
is analyze each of our niches on the
need for each of these different chat
bots so we can start with Airbnb
management do they have any sort of
prospecting requirements are they going
to be reaching out to clients and
getting information back and forth not
really are they going to be onboarding
clients sure there's a bit of onboarding
required for Airbnb management companies
is there support yes there is a ton of
support required as a Airbnb management
company and they can benefit a lot from
it so you need to go through all of
these different steps and say smmas do
they Prosper yes they do they're on
board yes they do do they have any kind
of customer support that they can
benefit from yes they do and the the
output is what you see here on screen
and a good example to show how these
vary between Industries is e-commerce we
have e-commerce doesn't really need a
prospecting chatbot to capture lead
information and things like this they
definitely don't need an onboarding
chatbot so the only options you really
have is support training and internal so
I'll let you take a quick look at that
and just see how I've labeled these yes
or no I won't go into in too much detail
but it's pretty straightforward once we
go on from that we have a scoring system
so low is zero to two points medium is
two to four and high is Five Points so
going back to that we see e-commerce has
maybe three out of five it may be
management four out of five they fall
into the different labels and categories
here and then after all of that work we
have our completed Niche analysis table
now with this automation need column
filled in So based on the points that
they scored in the automation potential
analysis we take it over we score them
and then we fill it out so this is the
same table from earlier but we've filled
in that grayed out column now you can
look across and get a proper analysis of
each of the niches that you've got and
start to decide which ones are best for
you and which ones you should move
forward with here we can see that the
restaurant's Niche might not be what
we're looking for since it doesn't have
money to spend has a low automation need
and I'm personally not familiar with it
but maybe something like social media
marketing agencies could be good but you
have lots of money to spend easy to
Target and large Market size a high
automation need they checked all five of
those boxes from the previous screen and
I'm also familiar with it so what you
need to be doing is get 30 ideas
generated with that chat GPT prompt and
then you're going to want to lay them
out all in a spreadsheet or in a
document somewhere and start to go
through this process of the move do they
have money to spend do are they easy to
Target okay now I'm going to bust that
out into the automation potential and
analyze each of these as what chatbots
could they benefit from which of these
Tier 1 deliverables of these five
different types of chat Bots could they
benefit from what I want you to do is
start with about 30 of them and then
narrow them down to say the next five
and then we're going to take those On To
The Next Step the next step is my
favorite of all which is to create the
offer and this is going to be an
absolutely crucial step now that you've
done all the hard work of getting five
exciting niches that take a lot of the
boxes for you is to create an offer and
this is going to determine whether you
flop off the stuff outline or you have
an immediate success so pay attention
here be taking notes because it's a very
very important section the next task for
us after we have these five niches we've
narrowed down to is to identify the
biggest opportunity for each so how do
you determine which is the most valuable
service for a business this has to be
done on a case-by-case basis and this is
done by calculating what is the actual
Roi of this particular deliverable in
this particular Niche you can attempt to
quantify the ROI for clients by speaking
in terms they understand such as hours
saved or full-time equivalents replaced
and what we need to do is determine a
potential Roi for each of these
different kind of chat Bots for each
Niche and this is going to vary by
industry as you'll see the best way to
illustrate this is with a couple
examples so for this particular client
they had a support team on for 24 hours
a day that was three people on doing
eight hour shifts each and that was
going on for five days per week and
that's four weeks per month as well
which ended up being 480 hours per month
and our chatbot was able to come in and
reduce support tickets by I think it was
78 at the end of the day following the
implementation of our chatbot they were
able to reduce the hours per month by
the real support team the humans down to
around 105 hours I wanted to show this
example because it gives you a very very
clear look at how a specific Niche and a
specific type of chat bot can combine
together to make a very very high impact
so a customer support chatbot in the
case of an e-commerce store can provide
a ton of value whereas in different
niches and different Industries customer
support chatbot might not provide
anywhere near as much value as that now
the second example I want to use to help
illustrate how you can quantify the ROI
for a client as using an onboarding
chatbot example in this example the
figure that we're going to be targeting
to really show the ROI of this
particular chatbot is the head of
operations hours spent on onboarding new
clients per month so typically in
service-based businesses like my own
company Morningside AI we have our
clients who come in the door they sign
with us and then they need to be
onboarded into our processes into our
slack they need to sign contracts all
this sort of stuff now typically my head
of operations handles that and so for
this particular example we'll be looking
to decrease the L number of hours that
he's spending on that and typically a
head of operations or Chief Operating
Officer is going to cost quite a lot of
money per hour so any hours we can
reduce here are going to provide a big
impact for the business for example the
head of operations could spend two hours
onboarding each client and they could
onboard two clients per week and maybe
we call that nine new clients a month
and that comes out to 18 hours by the
head of operations onboarding new
clients each week if your client's head
of operations is on say 70 an hour you
can do the maths and figure out what the
maximum potential savings you can
provide to them are which in this case
on screen would be 1 260 per month so
that already is a potentially huge
benefit to the business and cost savings
but that doesn't even factor in
additional benefits to an onboarding
chat bot light and increase close rate
people following through and actually
signing contracts and and paying
invoices or increase in the sales
velocity by reducing the total time for
onboarding say it was two weeks now it's
three days you can see by the sales
velocity format on screen here you're
potentially altering not only the win
rate but also the length of the sales
cycle so this can really speed up a
business if you do it right now there's
many benefits that you can really sell
to the business on to determine which
kinds of chatbots can benefit which of
your five final niches we need yet
another table and again this is going to
be available in the resource Hub in the
description but we have laid it all out
here you can see that I've actually
grayed out some of the areas that we
know they don't apply so obviously
e-commerce businesses don't need
prospecting your onboarding chatbots so
I've laid them all out and now we can
actually analyze which ones can benefit
from which the most so Airbnb management
onboarding probably not that high impact
support potentially a very very high
impact and high Roi deliverable for them
training maybe low they don't have that
many staff the turnover isn't very high
and the internal use there's not many
documents that they want to be chatting
from and the value that you could
extract from that isn't very high now if
we go to smmas the value of prospecting
and helping them attract new clients
better and capture information probably
about a medium onboarding potentially a
very very high Roi because there's so
much onboarding that goes on in this
mmas that's customer support potentially
very high if there's a lot of
communication done by the head of
operations or developers if you can
streamline that you can Save hours
that's potentially a huge benefit for
the business I'm not going to go through
all of these what it does take is a
little bit of Common Sense here and
being able to say hey it doesn't really
have that much of an onboarding process
probably not the highest Roi you need to
maybe do a little bit of mental math as
well and say hey how much volume are
they really doing on the support side
not much okay okay let's try and look
for something else once you've filled
all of this out and I know it's another
table but you're actually at the point
now where you've identified not only a
good Niche but also a high value
deliverable to sell within that Niche so
you're right there another little hack
that I want to drop in here that we use
within my AAA incubator Community is to
actually use templates to create these
chatbots and I know I've touched on this
earlier in the video but that's actually
a key point to be looking for templates
because as you're selecting your niches
and you're selecting the deliverable
there may actually already be a template
for that particular Niche and
deliverable say a onboarding chatbot for
social media marketing agencies if you
can find that within my community or
find it on my resource Hub then that
could actually be a very very good place
to start now that you have maybe 10
different specific niches and
deliverables that you can choose from
maybe you can start to look see if you
can find a template for one and then
you've narrowed it down even more to
maybe three out of ten and they've got a
really good place to start you can
download that you can buy it off someone
and then you can get started using that
exact template the absolute best place
to look for any templates is going to be
in my community or in my resource sub
because I have a bunch there as well so
you can sign up to both of those in the
description and with that I must say a
huge congratulations to if you've made
it this far you now have that filled out
table that I showed you just before any
of those niches where they have a high
value in any of those you can actually
pick one of those now and start to craft
your offer so some examples on screen
could be onboarding chat Bots for smmas
customers support chatbot for e-commerce
stores staff training chatbots for
restaurants prospecting chat Bots for
tax law firms now here you've seen of
niched down Beyond just a broad niche of
law firms I've gone to tax law firms so
if you want to get a little bit more
specific on the niche if you've got a
really broad Niche you could actually
narrow down a little bit more but what I
want you to do now is pick one of those
as you can see these ones on screen here
I've identified the high impact part of
the business to attack with the chatbot
which is onboarding for smmas customer
support for e-commerce stores you need
to identify the high impact one as we've
done with that table and then write down
your Niche and write down your
deliverable in the format like this so
deliverable for Niche and with your
deliverable and chatbot decided we are
ready to get into the fun stuff of
adding the secret Source now you know
I'm a huge fan of Alex mozzie and a lot
of the stuff I talk about my videos
comes from him and this I'm going to
give him full credit for all of the
stuff I'm talking about here this is a
hundred percent out of his book but I
thought I'd slap him on screen here and
give them credit where credit is due but
we have pricing scarcity urgency bonuses
and guarantees these are the secret
sauce the icing on the cake that's
really going to take what you're
offering say onboarding chat Bots for
tax law firms and really judge that up
and make it a whole lot more appealing
and add the stuff that you need to make
this thing hit right off the bat when
you first launch it into the market Alex
from Ozzy always preaches that you
should charge as much as possible for
the customer for your own benefit but
also for theirs because you get more
more buy-in from them and they're going
to be more attentive to you and more
invested and the process but I'm going
to sort of go a little bit off script
from what he says in this book strictly
because I think for you guys right now
charging thousands of thousands of
dollars for something that you've never
delivered before probably isn't the best
idea so My Philosophy when it comes to
pricing initially is to instead of
focusing on how much you can make
initially focus on how much you can
learn so if you can flip it in your head
to where your payment is going to be the
learning you get back from the
experience you can see on screen here I
say when starting out your job is to
learn getting paid to learn is the goal
that would be great if you can get paid
500 or a thousand dollars to do your
first couple of clients and learn and
get paid at the same time which is what
we did with our company but it's not
possible for all people starting out so
go at it with a mindset of hey I'd love
to make money doing this but if I can't
get it then I'm just going to take
whatever I can get so that I can get
some experience get some testimonials
Etc by no means am I saying that you
should go and offer your services for
free initially but you should go in with
a a strong offer that we're crafting
right here but you should be prepared if
you've found a client who could be a
good learning opportunity for you to
downsell them and say hey I can do it
for XYZ amount or just anything you can
do to get in the door and get that first
client under your belt but when it comes
to setting that initial price what
you're leading in with your offer you
need to calculate this or a good way to
calculate this is to estimate that the
return on investment or Roi for the
client and base your pricing around that
Roi and the amount you're saving them
essentially initially if you're working
with an e-commerce client and making a
customer support chat bot so if you were
estimating the savings to be around
fifteen hundred dollars per month for
them based on the number of hours their
customer support team wouldn't have to
do you could charge them a thousand
dollars and this comes back to the idea
that homology talks about a lot and
other other direct marketers as well
which is you're trying to sell them a
hundred dollars for twenty dollars so
we're selling them fifteen hundred
dollars a month of savings for one
thousand dollars fixed so you're selling
them a hundred dollars for twenty
dollars it's an irresistible offer it's
something that they it doesn't even make
sense for them to turn down so
especially in this example where it's
going to be a monthly cost so you're
saving them at fifteen hundred dollars
recurring monthly fee and then you're
going to charge them a single one
thousand dollar setup fee you're giving
them a great deal of selling a hundred
dollars twenty dollars so when it comes
to pricing your offer a good guideline
is going to be that Roi that you provide
to the client and doing a bit of napkin
mathematics to figure out hey what are
the potential savings that I can provide
to them and I'm going to fall beneath
that and and that's an irresistible
offer for them in some Industries and
deliverables you may need to actually
get in touch with some of these business
owners and get a bit of feedback and say
how much time are you spending on this
okay okay that's great and you take a
couple data points down and you use that
to base your future prices off now
another aspect of pricing is of course
your pricing structure what are the
terms around the payment and how are you
actually going to be collecting that
money so there's a few options here we
have 100 up front which is quite
confident that not a lot of clients
especially if you're taking on your
first ones will be comfortable with 100
up front but then there's compromises
like 50 up front and 50 on completion
and you have things like a fixed setup
fee so say I'll set up the chatbot for
one thousand dollars and then I have a
monthly retainer of say 300 for
maintenance and Improvement or you could
do something like a free setup and they
only pay if they're happy with it which
is what we're going to touch on later in
terms of guarantees and things like that
so there's lots of different options you
can even build in by you usage should
say if you have it on your Bot press or
your stack AI account you can see how
much usage is going through on that
particular application and then you can
build them based on that and Mark it up
and that kind of thing that's the basics
of pricing out of the way now we can
jump into scarcity which is a hugely
important aspect of your offer and if
you're not putting some elements of
scarcity in it you're basically asking
do you have a hard time going out and
trying to sell those things so you have
to get some kind of element of this
inside whether it's artificial or
Genuine trust me it's a lot easier if
it's genuine scarcity than than
artificial but some of you might need to
get a little bit creative on that side
of things and and really factor in some
some scarcity into this on screen is
some examples of tried and tested
scarcity methods such as we're only
going to accept x amount of clients full
stop so we only work with 10 at a time
you can only get enough one of them
drops off so we're fixed and we only do
10 people at once we can do a cohort
based system like the second Point here
which is we only accept two clients per
week or we only accept five new clients
per month so there's a waiting list and
that's sort of a staggered release and
they've got a B on that five will be on
that two per week or per month to get it
another method that is great that can
kind of be an umbrella term over all of
these which is just having a waiting
list or saying that you're sold out and
people can get on the waiting list and
then you can notify them when the spots
open up so having a waiting list or
appearing to be sold out is another key
thing and ideally you are sold out so
that you have some genuine demand built
up and genuine scarcity and the final
one that I've put on here I thought I'd
throw on to show you that scarcity can
also come in sort of different forms in
the above examples we're saying we only
accept this or there's a strict limit on
this this and how many clients are
coming in but this last Point here of
saying I specialize in doing X for why
businesses means that you are scarce and
the fact that you are a expert you have
narrowed down who you work for and you
can provide services to making you an
expert or making you a scarce resource
you're the only one of five in the world
who can provide these services for
someone so that in itself is another
form of scarcity I mean Alex mozzie does
touch on this on his books as well and
this is another reason why I say it is
so important for beginners to Niche down
to at least in industry but ideally a
deliverable as well so that you can
appear to be an expert and be a scarce
resource onboarding chatbot specialist
for the tax law firms that is so scarce
there's not many people like that on the
earth so when you make an offer to them
it feels like you are in higher demand
than some generalist and then we have
the close cousin to scarcity which is
urgency this of course is more related
to time and trying to get people to buy
now rather than later this is an issue
going to run into all the time with
clients delaying saying I need to talk
to other people this this and this if
you can add some kind of time urgency
factor and make them by now rather than
later you can have a much higher success
rate in turning leads into clients
there's a few ways you can do this first
so you can have some sort of discount or
special offer that's only available for
today or this week for example you can
say that we have our spring sale ending
at the end of the week if you want to
get on that that price is only available
until the end of the week if you buy
after you're gonna have to pay the full
price another great way that hamasi
mentions in his books is to let your
customers know that the prices are going
up now this can be artificial or it can
be genuine this can work very very well
but as from Aussie says in his book
every time you increase prices you need
to let your customers know so you need
to blast out communication via email or
SMS to not only the leads that you
didn't close that have gone cold but
also to your past clients that you're
trying to re-engage with new services
and product offerings seasonal
promotions can be a great way to dress
up a regular promotion and get give it a
little bit more credibility if you
compare a generic and sort of arbitrary
discount or offer say 20 off for the
next two weeks ending on Monday that's
very arbitrary and it doesn't have much
credibility but if you compare that to
Fan Easter sale and say we're running
our Easter sale until the end of Easter
this is going to be 30 off and you can
have a much more credible deadline and
so people know when it's coming up and
you can rinse and repeat this and say a
spring sale or a Halloween sale and
things like this and it adds more
credibility to your discount it's a
clear deadline and so it pushes more
urgency onto the client and the final
way that I'll cover in this video is to
have some sort of sign up now to get
into the XYZ cohort so say you have a
new bag starting on Monday and it's a
Thursday you can say if you sign up now
I can get you into the the Monday cohort
when we start the next group if you
don't sign up now I'm gonna have to give
that spot to someone else and you'll
have to wait another week or two or
month however along your cohort sort of
rolling system is they'll have to wait
until that so if they want to get it now
they have to pay now and then we have
bonuses which can be a great way to
couple with your urgency and offer them
these special bonuses if they purchase
now but they work in tandem a lot of the
time for example you can increase the
value of your offer by throwing things
in specifically if you're offering chat
Bots for say a free month of Maintenance
and Improvement if you buy today or you
buy this week or I'll do a free one hour
workshop with me to assess other areas
in AI other areas that AI can help your
business so say I'm going to throw in a
free hour-long Workshop which is an AI
audit and that's a bit of extra value
and business owners right now are really
really interested in getting an AI audit
done and having a bit of peace of mind
so you're throwing in this hour-long
Workshop that can give them complete
Peace of Mind of where they sit in terms
of all this AI stuff and how they're
opposed to to benefit or how they're
supposed to lose from it and as I say
here expanding the service offering over
time will make the bonuses easier to do
so at the moment when you start out if
you're listening to what I'm telling you
to do you will only have one Niche and
you have one deliverable so it's a
little bit harder to upsell and throw in
different and services apart from these
maintenance improvements and hour-long
workshops and things like that but as
soon as you've got some experience and
working with these clients and you've
started to identify different upsells
you can add and you've got your team to
go and figure out how we can do this so
I want to add this feature to our
chatbot or I want to add the zapier
connection to the chatbot so once you
have those kind of upsells you can start
to add those in and say hey look I'll
throw in a freeze API integration that's
going to generate a personalized
Outreach method for you based on your
prospecting chatbot over time you're
going to have more of these to
potentially upsell and throw in as
bonuses and the final Point here as I
mentioned before you can use these as an
urgency lever you're trying to put it on
top of the urgency layer that you've
just put in which is you get a free
month if you sign up today or I'll throw
in this free one hour Workshop if you
sign up today so combine your bonuses
with your urgency if need be so that you
can really combine the effects of both
and the final step that I'm going to
cover in this video is guarantees which
is going to be hugely important for you
guys starting out being a completely new
business and a new service provider it's
hard to get the credibility you don't
have the backup and results to really
show yourself and show you show your
expertise so having a guarantee that
protects the buyer not only protects
them but kind of goes above and beyond
it's going to make selling a ton easier
for you guys so there's obviously a
number of different ways you can provide
a guarantee money back guarantee refund
trial period all these sort of things
these are quite sort of standard and
regular and a lot of the ways that
you're probably thinking of right now
that you could run guarantees are not
really strong enough but on screen here
we have a couple examples of guarantees
from Alex modi's book we have firstly
the results-based guarantee which is you
will achieve X results and wide time or
we're going to compensate why and you
have a value added guarantee which is if
you're unsatisfied we're not only going
to refund you but we're going to give
you more than that so it's compensating
the business owner for their time wasted
yeah you might give them their money
back but business owners time is
valuable and expensive so you want to
ensure that they are going to get
something out of it if you don't do what
you say you can do and finally another
really good one for you guys who are
looking to learn rather than earn which
is a performance oriented guarantee and
you say hey you're only going to have to
pay for a product if you're happy with
it so I'll make you a chat bot I'll
install it in your business and with
this you're obviously relying quite
heavily on social norms and social using
that if someone is really happy with the
service it's sort of a expectation by
society that you should give the money
you're sort of throwing out the bait and
you're saying look here's my product
here's if you like it please you can pay
me whenever but only if you like it so
if they like it chances are 1995 of
clients are going to say yes I like it
and pay the money because they're
running a business they have to have
some sort of Integrity a lot of the time
but you might get five percent ten
percent of people who are scumbags and
they're going to try and run away with
your money and your products so just be
aware of that but it is worth it that
kind of guarantee will attract a lot of
the right and wrong people but you'll
definitely get enough within that to
start making money we've added all of
the aspects of the secret source to make
your offer stand out so now it's a case
of putting it all together bringing in
all of these aspects of scarcity urgency
guarantees Etc and adding them on top of
your offer and putting it together so
here we have the first example of a
customer service chat bot for e-commerce
stores and this is what it might look
like if you were planning out your own
offer using these elements we've just
covered firstly we have the niche of
e-commerce stores we have the
deliverable of a customer support chat
bot then we have the benefits or key
objectives what what is the value being
provided to the business here primary
which is to reduce the customer support
rep hours which is a clear Roi for the
business and it's also good to throw in
some secondary benefits such as
increasing the customer satisfaction and
reviews and particularly for e-commerce
this is going to go for trust pilot the
customers aren't being responded to in a
timely manner and getting the responses
they need then your scores on not only
your own website but also on trustpilot
and things like that could really be
hurt and tank the the conversion rate a
lot of the time then we have the pricing
structure which I put here as a 997
setup fee plus 300 per month retainer
for maintenance and Improvement I'm
going to touch on how maintenance and
Improvement packages can work and how
you can structure a retainer offer a
little bit later in the video but for
now just know that this one is a 997
setup fee with a 300 per month
maintenance and Improvement package
there are no element of scarcity on this
one is that we're only going to be
taking in three clients for the month of
July so we've got one squat filter ready
let me know when you're ready to sign up
and you can get one of those last two
remaining and then the real trick here
is the urgency and bonuses combination
here of if you purchase today I'll give
you your first month of Maintenance and
Improvement it's free so that's a three
hundred dollar value add to them or
savings to them if they're able to
purchase today and finally to wrap it
all up you can put a big juicy guarantee
on there look you don't even pay the 997
unless you're happy with what I set up
so with all of these aspects put
together the urgency the scarcity the
pricing structure clearly communicating
the benefits and a guarantee that
basically it makes it no risk for them
this is an example of a really good and
really strong offer that you could start
to run with and I'm going to give you
another example here of a staff training
chat bot for logistics companies
obviously the niches and logistics
companies we have the deliverable of a
staff training chat bot then the benefit
or objective of the chat bot the ROI
we're seeking to provide is firstly the
primary would be to reduce hours
required to onboard new hires if you
think about it a little bit you might be
able to figure out why I've paired
logistics companies with staff training
chat Bots again this is going back to
our method previously of trying to
identify okay what does logistics
companies what could they potentially
need in terms of the five types of chat
Bots we have okay now which one of those
is actually going to provide the most
value and in this case for this just for
companies they've had very high staff
turnovers so training new staff training
new people who are working on the floor
of the company are going to be very very
helpful and very beneficial so there's a
lot of time spent training new highs and
the churn of new highs in these
industries is very high and I have a
secondary benefit on here of actually
increasing the quality and accuracy of
work by all employees when you have
potentially hundreds of new hires each
year by having some sort of chat bot
that these new highs can talk to is
going to allow them a way to get
information when they need it and do the
job correctly ensuring less issues and
less mistakes by these new hires and
overall increase in the quality and
accuracy of the work done by all of
these employees then when it comes to
pricing here I've put it at 14.97 for
the setup fee plus a 500 per month
retainer for maintenance and Improvement
so I'd expect a lot of these companies
who have updates to their knowledge base
to their training documents so having
that sort of retainer added in there is
going to allow them to continually make
changes to it and improvements over time
for scarcity I've used a waitlist so
I've said look we're sold out right now
but I can put you on the waitlist and
notify you when a spot is open so I
might email them and say hey look you
have 24 hours to get back to me if you
want to secure the spot if not it's
going to the next person or something
like that and then the real magic within
this offer is this urgency and bonuses
combination of if you purchase today I
will waive the setup fee so you can see
I've pumped the setup fee up to a 1500
price point then when you combine it
with the urgency and bonuses it's a lot
more attractive so well I get to waive
this 1500 setup fee but the retainer is
higher so you can play around with that
price anchoring and stuff here but this
is a a pretty good way to structure it
if you increase that setup fee and
increase the retainer as well and then
finally I've added a guarantee that
similar to the last one but in this case
you're actually getting the retainer
free if the team isn't happy with the
chat bot and it's not providing what
they need to get from it I've thrown in
this slide here to give you an example
of what it might look like when you
convert all of that information all
those sort of bullet points into some
copy now this isn't great this was done
in a couple of minutes but you get the
idea which is I build customer support
chat Bots for e-commerce stores that
eliminate up to 80 of repetitive
customer support queries my clients
typically save XYZ amount per month
after my system is installed the setup
fee for my system is 800 with a 300
monthly retainer and Improvement fee I'm
accepting only four clients in the month
of July if you sign up today I'll waive
my setup fee so taking it from the the
strictly laying out how the offer is
constructed through how you're going to
actually write this and and communicate
it to the client so this is a good
starting point you might need to do a
little bit more uh adjustments on it to
make it really hit with all of that out
of the way you should now be able to get
a similar layout to what I've just shown
you in those examples of what's Manish
what's my deliverable what's my pricing
structure Etc write that down in your
notebook and try to do it a couple
different ways maybe even go back a few
steps and grab some different ones and
experiment on say okay maybe I want to
do a prospecting chatbot for social
media marketing agencies and try to do
some experimentation on offers for that
until you really find one that you're
happy with and you think it's going to
provide a lot of value now that you have
those and you've picked your favorite we
can get stuck into lead generation how
are you going to find clients that you
can potentially sell to thankfully lead
generation is actually a lot easier than
you think and it's a question that I get
asked all the time in my community but
as a beginner there's a few different
methods you you can go over and we're
going to cover them in this video
firstly LinkedIn search is a great way
to find potential leads now the LinkedIn
method I'm going to teach here is great
for getting started firstly if you have
the sales Navigator which is the
linkedin's way of searching up companies
it's more of an advanced research tool
if you can get sales Navigator it is
quite expensive I think there's a free
trial use that if possible if you have
the resources it's going to be better
but in this video I'm going to cover the
free method that doesn't require the
sales Navigator if you do have the sales
navigator at the same principles apply
but it's going to be a little bit easier
to find what you're looking for for the
method for you guys just looking to get
started would be to head to LinkedIn
search up your niche as you can see on
this this image here I've searched up
Tax Lawyer and I've actually narrowed it
down so you want to start to filter it
by location by industry title or company
size as well so company size is
available only in the sales Navigator I
believe that's not something you'll be
able to do on the free one but firstly
maybe you want to narrow down by United
States as you see I've done here and
I've narrowed down here by Legal
Services as the industry and on screen
you can see there's a couple results
that came up already you can also narrow
down by title and you can say CEO or
founder and so you can try to find the
extra decision makers and the real point
of contact for these businesses you can
pull up the results that look good into
a new tab and then for each of them you
can check the contact info section so on
LinkedIn basically everyone has a
contact info section so you can click on
that and ideally they have the email or
phone number or some kind of contact
Point that's direct to them but if they
don't you can use something like get
Prospect or any of the other tools that
allow you to basically look up emails
and look up contact information based
off the company of person for example
the company name or leave you find might
be johnsmithlegal.com tools I get
Prospect are going to be able to look up
and see if there's a if there's a John
John Smith legal.com and then you can
use that email in your lead so once you
get that information off get Prospect or
you just get it straight out of the
contact info section you can create a
Google sheet and you can start to add
these in as leads you can say the name
contact info business any kind of like
website information as much info as you
can have on them and add that to a row
in your sheet method number two which is
tried and tested as well is to use
Facebook groups firstly you can just
search your Niche so in this case I've
searched up tax law firms or just
illegal firms and of course you need to
apply to join these so I would join a
bunch of these here we have lawyers
groups we have tax professionals helping
each other I'd try to join them you
might have to lie a little bit to get in
and once you're inside you need to start
looking for the members section
sometimes you won't actually be able to
view all of the members so instead
you're just going to have to look at the
Active participants who's commenting
who's liking who's posting the process
from there is to open up their profile
in a new tab and then you can have a
quick look at the info depending on the
privacy settings you might be able to
see uh Sarah Smith works at
sarahsmithlegal.com CEO and founder if
she doesn't have contact info on
Facebook or anywhere within the group
you can go and search LinkedIn and try
to find her on LinkedIn and use the same
process as before so Facebook you're
going to collect a bunch of people who
are potentially meet the criteria of
being decision makers or owners of small
legal firms and I'm using the legal
example just for some sort of
consistency here I hope you understand
that you can replace this with whatever
your Niche that you're working in and
then then go over to LinkedIn get the
information off their profile or using
get Prospect or another tool and then
add it to a sheet in the exact same way
so your goal here is when you're
collecting these leads is to just get a
big sheet for of all of them you can
start to outreach to or email and SMS
and whatever you're going to do with
them next and the last method I'm going
to cover in this video is a local
business search which is probably going
to be the best option for a lot of you
people watching this right now super
simple all you need to do is go to
Google Maps search for your Niche and
click the information and add it to a
sheet it's not rocket science at all you
guys should be able to get hundreds and
hundreds of leads within your own
industry so for example on here I've
just searched up Tax Lawyer and it's
given me a whole bunch of Tech Law
places within Dusseldorf which is where
I'm at at the moment and there seems to
be a ton in one city so you can just do
this over and over and over again with
this you're able to search by city or by
country for say Dental practices and
start to pick all of these leads they're
going to have the contact information on
there because it's a Google Business
posting so you can grab their contact
number which is great for cold calling
which we're going to cover later or you
can go onto their website and figure out
what their support email is or figure
out who the business owner is and get in
touch with them do the same LinkedIn
thing bunch of different things you can
do once you've found a business on here
but again you need to be getting all of
that info over into a lead sheet once
you have a big old list of leads then
the next step is to reach out them
contact them and that is called Outreach
I thought I'd cover some basic
principles for outreach here for you
guys who are completely new to this so
first of all and the most important
thing you need to keep in mind is that
you need to be selling the meeting and
not the service so you shouldn't be
trying to go for the throat and say I
have this thing you need to buy it this
is why why but you need to come in with
and say hey I have this thing you may be
interested in it do you want to maybe
hop on a call and have a chat and I
could tell you how you could apply it to
your business and how it could benefit
you you're selling a low risk commitment
of hopping on a call and they can
ideally take the information that you
give them on the call and go somewhere
else with it so it's not specific to you
another key thing that's going to really
increase the response rate of your
Outreach is to hook them in by providing
Value First and this is actually a sort
of psychological trick because it
engages the reciprocity principle and
and social Norm of when someone gives
you something you want to give them
something back and if they don't do that
then they feel like a bad person so you
can play on that on reciprocity factor
and by giving some value and saying hey
I've just done a full AI audit of your
website here's how I think you could do
this and this if you want to up in a
call with me okay so you can book in a
call I don't know what Niche you're
working in I don't know what chap what
you're doing so you're going to need to
think about what kind of value can I
throw into an email or a cold call or
something like that to provide value and
then expect something in return later
down the line also keep your Outreach
short and sweet a business owner is not
going to spend 10 minutes reading your
Outreach they don't care if you can't
get to the point within a few sentences
or a few words ideally they're not going
to read it and you're not going to get
any responses so short sweet break it up
into line by line so it's not a big wall
of text and you should be going in the
right direction and this goes back to
making this Outreach method and
potential encounter with a client as low
risk or low commitment as possible so
firstly you don't want any risk on their
hands they should just be able to hop on
there not spend anything not have to do
anything other than give their time but
you want to make that time commitment at
law as possible so hey do you have 60
seconds for me to just explain what what
I do for businesses like you and how
I've helped them previously or you can
say in your email Outreach hey look we
can open a 5-10 minute call I can run
through this all quickly I've got
everything prepared for you let me know
if you want to book in and we can get
this done the first method of Outreach
that I'm going to be covering is cold
calling and I know that probably sounds
terrifying to you but there's a number
of reasons why you have to do this in
your business at least at the start cold
calling is fantastic for you as a new
business owner because this is a very
very quick and efficient way to get
instant feedback from your target market
now this goes back to what I was saying
in the mindset section of don't make
assumptions you need to test this offer
you need to get feedback from real
people real participants in the market
in order to verify what you're doing so
you can start to allocate more resources
so you don't want to put all your
resources in one bucket or go all in one
offer and build a whole click funnels
landing page or build a massive website
Build A team out build a get office
space you don't want to go all in until
you've at least had some kind of
feedback from the market that people are
interested in this so cold calling is a
great way to do this you can really call
up 10 businesses in 10 minutes and get
instant feedback on what you're offering
them and more importantly understanding
the kind of common questions and
objections you're going to get when
you're trying to sell a chatbot to a
specific Niche it is so crucial that you
learn those objections and learn what
people are going to push back on then
you're going to be able to piece
together what information these people
need in order to make a decision that's
going to result in a purchase so I
absolutely have to do this if you want
to run this business in a way that's
data backed and actually getting real
data from the market before you make
decisions you need to be doing at least
some form of cold calling at the start
to really fast track your success I
would say if you're just going to stick
to emails and things like that you're
not going to get that real-time feedback
from the market I know a lot of you guys
are going to say oh but I'm shy I have
social anxiety I don't care and the
market doesn't care and if you want to
make any money you need to get over that
and it's just calling up a person how
bad could it really be you're not even
looking at them just call them get some
feedback and go back to your business
and start making some money get over it
and there's even secondary benefits that
come from cold cooling like building
confidence speaking as a business owner
this is a skill that you need to develop
if you're never going to get on cold
calls with clients the only time you're
going to practice speaking is when you
have a qualified hot lead who's ready to
sign and if you hop on that call and
sound like an idiot or you don't have
any kind of professionalism and you
can't beat your words out you're not
going to close that client so why not
learn on the the people who aren't
clients who aren't even one warm leads
yet and just get familiar with speaking
to people on the phone and pitching your
services you need to learn the stuff you
can't just read a book on it you have to
actually do it so if I could recommend
anything and I know only five percent of
you gonna probably do this but set some
kind of quota on how many cold calls you
need to do a day and just see it as
learning don't go I need to be closing
these clients just you need to get
familiar with talking to clients you
need to get familiar with pitching or
Services you need to get familiar with
what pushback you're going to get from
people so that you can start the closing
this is absolutely key and so I know
only some of you are going to do it but
set a quota and just start picking up
that phone every day and start calling
and don't try to give me the excuse of
what I can't call XYZ because I don't
have a plan that allows me to do that
get Skype get some calling credit and
spend 10 bucks on it and you're going to
be able to make calls all around the
world and start to close some clients
when it comes to a script for cold
calling I have a super basic example on
screen here there's a number of
different ways you can skin this cat and
I'm going to actually have a bunch of
cold calling script examples on my
resource Hub also for cold email so if
you want to get access to some scripts
and some templates that you can start to
roll with and test on your Market those
are going to be available in the
description in my resource hub and there
was to be some floating around in the
sales channel of my Discord with this
example you could hop on the phone and
say hey XYZ I've just worked with
another client in your industry and
we've got some really great results for
them I was wondering if you'd be
interested in getting something similar
set up for your business we make AI
onboarding chat Bots for social media
marketing agencies would you be
interested or would you have a couple
minutes do you have 60 seconds for me to
tell you a little bit more about it and
then boom and if they say yes you give
them a quick breakdown of the systems
and the benefits it can provide such as
my onboarding chatbot will shrink your
onboarding sales process on average by
60 you're going to have much higher
sales velocity and you're going to have
a much higher close rate XYZ once you've
had a chance to explain how your product
works and the kind of benefits they
might see from it within the industry
you can start to move them towards
getting them on the next call which
again is what you're selling you can say
to them if this sounds at all
interesting to you I'd be happy to hop
on a free 15-minute AI audit Workshop
call with you and just go over your
business and the systems and processes
you have currently and how we can
potentially get something similar set up
for you in your business and the key
part here is to book that next AI audit
call or Workshop call while you're on
that cool so throw it a couple times
we'll ask them hey what time's work for
you next week okay great I'll pencil
that and you can also ask them for an
email that you can send an invitation to
so you can book it in both of your
calendars as I said there's just one
example of how you could potentially run
your cold calls if you want more scripts
and more examples like this they're
going to be developing my resource Hub
as I mentioned the other method of cold
Outreach that I'm going to cover is of
course cold email now if you're new to
online business and you haven't done any
sort of Outreach before you probably
don't know that you can't just email
people willy-nilly off a random Gmail
that you create you actually need to
warm up the domain to ensure that you're
delivering the the emails you're not
being marked as spam you're getting
direct to the inbox or the person you're
looking to get in contact with and
before you start blasting out emails to
the leads that you've just collected and
getting straight to the spam box and and
screwing up the deliverability of your
domain and all the email that you used
you need to use something like
instantly.ai to warm up your domain
instantly it's by far the best option in
the industry right now for this I'm
actually friends with the founder of
instantly so I'm happily plugging it on
here for you guys to use because I know
how much work he puts into creating this
platform and it's really really the gold
standard in the industry right now once
you have your domain warmed up you're
ready to start a basic three-step email
campaign the first email is going to be
similar to the cold calling script and
that you can lead in and say hey I've
worked with XYZ competitor or XYZ in
your industry and we built this for them
and we got these results then you can
cut straight to the Chase and say
something like if this at all sounds
interesting to you I'm happy to hop on a
free Workshop or free AI audit call with
you and analyze where this could fit
into your business and what benefit we
can provide a few days after that and if
you still haven't got a response you can
send the reminder email just saying hey
I haven't heard from you wondering if
you're still interested or you might be
interested in these Services then email
three is a hey it seems like you're not
interested I'll take you off my list and
I'll stop emailing you now now this
example is very basic and will likely
have quite a low hit rate but it's a
good place to get started you've got the
not only the lead in email but two
follow-ups to potentially increase the
response rate on this campaign now as I
said I do have a cheat sheet for
outreach that's available on my resource
Hub on there are a bunch more examples
of cold calling scripts but also email
campaign templates as well so you can
take either of those start running them
today in your own business if you want
to get instant access to those who can
sign up to my resource Hub in the
description and also join my community
for any help and go into the sales
Channel and have a chat with people
about how to refine your sales scripts
for your particular business and
deliverable and Niche once you have
generated your leads you've reached out
to them you've gotten some responses
back you've got on some of those audit
calls and you have a client that's ready
to sign then you can step into the
service delivery section that we're
covering now in this section of Service
delivery and when you actually get to
signing and delivering your first client
it's going to become so much clearer as
to why I'm so insistent on You niching
Down by narrowing down to one Niche and
one deliverable you drastically simplify
Your Service delivery method because
you're only going to be working with one
specific type of chat bot and once you
have it set up on your first client
you're able to copy and paste it over to
others and repeat the process over and
over and over again minimizing any of
this this discovery and experimentation
phase that you have to go through with
new clients and new Industries and
things like that all you need in order
to get to this point is to have some
sort of prototype where you've gone into
bot press and stack Ai and you've made a
prototype save your onboarding chat bot
or you've prototyped with a staff
training chat bot what with a custom
mileage base that you created and with
that you're able to go to clients and
say hey here's a prototype of it what
I'm going to do when we sign is going to
adapt this to your business and then
I'll be able to deliver that value to
you with it if you're really smart about
it you might not even need to create it
yourself you'll be able to use templates
from my community or from my resource
Hub and the key Point here is that you
have a prototype to show to the client
send a little loom video and as soon as
you get onto their business and you're
working with them you have real data and
real examples to actually build this
whole thing out and here we have another
little hack for my AAA incubator
community and this is contracts now
writing a contract that not only serves
your client well but also protects your
business from any liability and things
like this it's important to get the
right contract to cover yourself in
these situations getting a good contract
can be difficult and expensive for
beginners so all my resource Hub I have
an example of a contract that you're
going to be able to use that we've used
previously at Morningside that covers a
lot of the important aspects and you're
going to be able to download that and
start using it without having to worry
about anything so if you need to get
access to that it's available in my
resource Hub in the description as I
mentioned before when you've got off the
call with a client and they're ready to
move forward what you need to get a
contract sent over to them so you can
take for example the template I just
mentioned on my resource Hub modified a
little bit so it's ready to go with the
information that you've discussed on the
course you can send that contract over
to them for signing with a software
called DocuSign and then once that's all
signed you can send them an invoice with
stripe you're going to need to set up a
stripe account if it's available in your
country once it's set up you can create
an invoice on stripe and you can send
them a link to pay then once everything
has been paid and the money has been
received you can go ahead and create
what's called a slack workspace slack is
a communication software that we use at
Morningside and it's Philly industry
standard across any kind of Service
delivery business once both you and the
client are inside that slack Channel
then you can request your requirements
so say if you're doing a staff training
chat what you can say hey I need the the
FAQs or the staff training documents or
if it's an onboarding chatbot you can
say I need a document that explains your
onboarding process so I can start to
plan together and piece together what
your onboarding Chapel is going to look
like and then you need to actually do
the work you need to deliver the service
and I know I'm kind of skipping over a
big part here but I can't give you 10
tips and tricks on how you can do it you
just need to build what you said you're
going to build and what you sold them on
ideally you've had a prototype chatbot
as I mentioned and now you're just going
to be basically setting up with their
business and making a couple tweaks and
then you're good to go and you can pass
that off as I say here you can deliver
it for review and then go back and forth
and iterate until they're happy with it
key thing here as you're delivering
these Services is to keep a copy or a
download of the safer to bot press
chatbot download that template or upload
it to your own press account so that you
have a couple examples and you have a
backlog and you start to build sort of a
catalog or a library of all of these
different chat Bots as it says on screen
here you will see some variation within
an industry of course for example an
onboarding chatbot for one business will
be a certain way and an onboarding
chatbot for another will be slightly
different but they will have
similarities so what you want to do in
order to further streamline Your Service
delivery and really speed up and be
ready to deliver anything at the sort of
blink of an eye you want to start to
build up this Library so that whenever a
client comes in and say hey we use this
for our Communications and we use this
for our CRM you're like okay I've got
that I've actually done someone before I
can just take that copy and paste it
over okay that's that's basically a
whole lot closer than this other one so
very helpful to build up this catalog
and library and this is really going to
speed up your service delivery on the
long term kpis and testimonials are an
important thing to keep in mind as
you're delivering your services so as I
say early on you desperately need to get
results that you can use as evidence so
when you start a project you need to be
collecting some data points say if it's
a customer support chat bot for
logistics companies you need to collect
okay how much time are your managers
spending on trading new stuff what's the
average hours required by a manager to
onboard a new hire or using the example
on screen say we spend 20 hours per week
on customer support as an e-commerce
store when you finish the project and
when you've delivered your service you
should really only be tying off that
project and ending things with that
client when you've actually moved the
needle because you're going to need that
data point of okay this is what it
started as and this is what it ended as
and then you can take that data point
and start to use it in your marketing
materials and say here are our results
and furthermore Beyond just collecting
data points so you can use as your proof
of results off offering potentially a
discounted rate or just asking the
client after you're done if they're
really happy with the service if you can
get a written or a video testimonial
that you can add on your web page and
use new marketing materials this is
extremely important because the only way
that you're going to be able to start
charging more and more and more for your
services is when you can increase the
perceived chance of success of your
offer so as there are more and more
testimonials and proof that you're able
to deliver and get certain results
clients are going to be thinking in
their head okay these guys are more and
more credible they've gotten more and
more people just like me results I'm
willing to pay more for that service
because I have a higher perceived chance
of success I'm willing to pay more
because I'm more confident that they're
able to get exactly the results that
they're talking about this of course was
taken directly from Alex homazi's value
equation so again credit where credit is
due this is his concept and finally for
those of you who are still here you're
obviously and that few percent of people
who are actually going to take action on
this information and start to make real
money with this I wanted to throw in a
bit of advice on how to scale to 10K per
month and Beyond and give you a bit of
an idea of where you're going to be
moving in the long term now I don't want
you to get too hung up on a lot of this
stuff what you need to focus on
initially is selling your specific
deliverable in a specific Niche to a
specific Avatar and selling that over
and over and over again and getting
really good uh results and testimonials
on that particular on that particular
offer and once you're up to speed with
that and you are doing around ten
thousand dollars per month a lot of
these things can start to come into play
that will help you get beyond that Mark
firstly as you'd expect upsells and
actually expanding your offering is a
great way to begin to increase the aov
or lifetime value of your clients so as
you deliver Services you will start to
see opportunities for upsells so say I'm
selling my onboarding chatbot to smma so
I've done that a couple of times I've
started to see hey maybe I could add
this on or maybe this feature could be
cool as I say here the best place to
start when thinking about upsells and
expanding your offering is to actually
focus on adding more features into the
chatbots you're selling it's not going
completely unrelated and going I'm going
to jump into zp now and start doing all
these crazy Integrations no you are
niched down to providing a specific chat
bot to a specific industry you need to
start looking at how you can make that a
better chat bot and make it do more
things before you start getting
distracted on other things so for
example if I had an Airbnb customer
support chat bot that I was selling to
Airbnb management companies I would say
go to one of my clients or one of my old
clients to say hey what we've been
working on is a new feature that allows
you to sell local activities through the
chatbot that we've already made for you
now if you're interested in this we we
have it all ready to go we can start to
build it in this is going to cost you
six seven hundred dollars a thousand
dollars whatever you want to charge for
it and then you can start to build that
into your service offering and have that
either as an upsell and say once you've
got a client in the door or before you
even sign the contract you could say
this is my fixed fee for the basic one
if you want to have local activities
feature included there could be an extra
500 or you can have those as sort of dry
powder and ammunition for your bonuses
as I mentioned before so you can say
I'll throw in the local activities
feature so you can generate more income
for the particular property I'm going to
throw that in as a bonus if you buy
today so expanding the functionality of
the chatbot initially is going to be the
best place to start but then after that
once you've really fleshed out a chatbot
as much as you would really want to I
would say start looking up and down the
business now by up and down the business
I mean looking at where your chatbot fit
into the business say it's an onboarding
chat bot for social media marketing
agencies hmm okay what happens before
that okay what happens after that and
that's what I mean by looking up and
down the business or or left and right
through the business I think up and down
is better we'll go there looking up and
down a business can be a great way to
expand your service offering within your
Niche and saying okay I'm handling the
onboarding here I want to go one step
back and say okay how can I help them
generate contracts okay maybe I can look
at creating hiring a developer and
getting a contract generation system
setup what happens after onboarding okay
that's Service delivery what about the
service delivery for social media
marketing agencies could I assist with
some sort of AI offering maybe a Blog
content or or content creation
Assistance or Facebook ad copy creation
or things like this so once you've got
the chatbot maxed out you can start to
look left and right or up and down up
and down the business and say okay maybe
I can start to go towards the the
Outreach side of things or I can go
towards the contracts or I could go
further Downstream to a service delivery
so think about it that way but as I say
here do not rush into this do not get
distracted from what you're selling as
soon as you start spreading yourself too
thin and trying to handle a whole bunch
of things at once you lose the power of
being a specialist for your particular
industry so I make onboarding chat Bots
with social media marketing clients
there's so much power in that statement
of saying I do X for y kinds of business
and get Z kind of results you can become
the number one service provider in that
particular Niche and if you pick
something big like onboarding for social
media marketing agencies that is a huge
market and you can really start to make
some serious money if you stay Niche
down on that but then just attach all of
your other offers behind it you know
you're not trying to blur it on the
front and say hey we do all these things
keep with that really powerful offer of
we do onboarding chatbots for smas and
then you can sort of upsell them on
different things afterwards what I'm
saying is keep the missing streamline
and keep doing what has been working I
do want to touch on retainers here
because it is a question that I get a
lot from people in comments on my
YouTube videos and in my community as
well when it comes see retainers within
an AI automation agency it's a little
bit more difficult than something like
smma you really have to craft a special
offer and really be an expert in your
Niche you can't come and as an amateur
as a beginner and start to offer some
sort of retainer package it's just not
feasible and and it will be very very
difficult and overwhelming if you try to
do that as beginners the only kind of
retainers that you want to be looking at
doing is some sort of Maintenance and
Improvement packages where you create a
chat bot for a company say I make a
staff training chat bot for a logistics
company and I say hey look you might
want to make changes over time you might
want to add new information into the
training that sort of thing is going to
take time for me to edit so what I can
do is you can pay me 300 400 500 a month
not only and I'm going to maintain it
and make those updates but I can also do
improvements on it and whenever you want
maybe one new feature I can throw in one
new feature a month when I get other
features from my clients and the things
that I'm seeing in the space I'm happy
to add on one more feature a month for
you doing that so that's how you can
kind of structure it maintenance and
Improvement package and it is a great
way to get some kind of Baseline income
for your business so that if you don't
get any contracts you're still are going
to be making money and this is great for
people who are looking to equip their
job especially and I will say these
retainers can actually be pretty
lucrative if you have some kind of
client that you can sell multiple chat
bots on say it's a Airbnb manager and
they have tons and tons of properties
you can say okay for each property I'm
going to throw on an extra 50 or 100 per
month so suddenly you have a thousand
dollars or 1500 a month retainer because
you're managing 20 properties so keep an
eye out for opportunities like that and
if you can sell your clients on it then
definitely pitch it to them at least now
while I don't recommend it for beginners
at all there is actually a retainer only
based variant of the AI automation
agency model which asset Morningside at
testing right now and we've just
released our beta test for it as you can
see on screen here we have a monthly
quarterly and yearly package so people
are able to work with us as partners on
an ongoing basis and they're paying us
monthly and we're doing sort of an
ongoing analysis of their business and
plugging in different things and
building new chatbots for them here and
integrating it here and adding new
features so it's a constant scope of
work and it's a very very different
different way of delivering services to
contract only basis which is what I want
you to start with this retainer only
variant of the AI automation agency
model is unique to what we're doing at
Morningside here so if you guys should
see very soon on the channel a bit more
of an update on on what we're doing here
and how we're actually running it so if
you want to stay tuned for that you can
subscribe to the channel because I've
got a video covering exactly how we're
doing this which is coming out soon and
as I said and I'll say it again this is
not for beginners this is not what you
should be focused on right now I thought
I'd just throw it in there to show you
where you could potentially take this
model and the kind of fee structure and
revenue you could potentially be
generating with a full team and a better
understanding of the entire scope of the
model of course if you have a business
and you'd like to supercharge your
systems with AI and work with me and my
team there's a link in the description
where you can sign up and get in contact
with us another important part of you
getting to that 10K point and Beyond is
you start building out your team and now
you can actually get a lot of work done
with a team of two to three developers
so all it takes is a couple good highs
and then you're really Off to the Races
with being able to deliver on a large
scale especially if you've listened to
me and you're selling one deliverable to
one Niche to one Avatar you can just
copy and paste things over those two
three Developers can get a lot of work
done a question that I get a lot on my
weekly q and A's on my Discord is where
can I hire do I go on upwork how can I
find people who have a skill set that
can deliver these kind of chat Bots and
things like this so the best place in
fact is actually inside my community we
have three to four thousand people
within my Discord who have labeled
themselves as developers alone so we are
by far the best community if you're
looking to hire all you need to do is
get into the community and post on the
job board and say hey I'm looking for
two bot press developers or two chatbot
developers if you're interested please
flip me a DM and you'll get a ton of
responses and this is a really really
great way for you to meet co-founders on
our co-founder board but also to hire
people as salesmen as bot press
developers as has anything you need you
can post on the job support in the
community and there's just thousands and
thousands of people in there who are
looking to to get involved as well so as
I said you can hire from within my
community which is the hot spot for
botbs developers at this point or you
can train one yourself and you can take
a full stack developer and say here's
some elim's videos here's some examples
learn how to use this particular
platform and then I'm going to be able
to pay you XYZ dollars per hour once
you've made a couple highs and you have
your team set up then you need to be
thinking very very carefully about
creating standard operating procedures
or Sops Sops are absolutely crucial in
any business and your job as the
business owner is to create these
systems so something that you've
probably never done before if you
haven't run a business is to plan out
systems and get people to do them so
this is a major part of the
entrepreneurial skill set is to be able
to write these systems together in a way
that's efficient and that everyone's on
the same page with them now from my own
experience of running an automation
Agency on screen I've given you some
serious Source because these are the
exact things that we had pitfalls on and
issues with so if you want to get a real
jump start on how to scale smoothly and
not run into the same pitfalls that we
have then take notes on this and be sure
to start setting them up within your
business firstly you need to lay out
what the onboarding process for new
clients looks like in this onboarding
process it is key to make sure both the
client and your team are on the same
page and they have the same vision for
what you're going to be creating now
this is very very important because
sometimes you get to the end of a
contract and what you've created is not
lined up with what the client wants so
I'd say an issue because you've got
mismatched expectations and you've
delivered something that wasn't what
they had in mind you need to build an
onboarding process that ensures that
your client and your team are on the
same page secondly I'd suggest you make
some sort of work submission process so
that when one of your team members has
finished a particular part of a contract
then you can all pass it into maybe a
group chat within you and your other
developers you can say hey can we all
approve this can we make sure that this
is good to go out because without this
you're going to get some of your
developers just throwing stuff at the
clients stuff that you're not happy with
and that you haven't reviewed and that's
going to cause a bunch of issues so make
sure you have some kind of submission
process to evaluate and quality check
and do some quality control on the work
that you're being passed over to the
clients thirdly you need some kind of
Handover process to tie off a project
make sure you're collecting data so you
can do the comparisons and see if you've
made any any changes to the metric you
were trying to change in the first place
and you can do things like testimonials
and get referrals and things like that
so A system or a process on how you can
do the Handover is going to be important
in your business as well and finally you
need to set clear communicate rules for
your team so that they know exactly when
they're supposed to be sending updates
to clients okay Monday Wednesday Friday
you send an update and this is how you
structure the update this assists you
provide examples of messages you need to
send you get them protocols for when
you're going to go over if you're going
over a deadline okay this is what you
need to do let's say communicate it if
you run into an issue this is how you
communicated and when all of these kind
of things need to be spelled out in
plain writing for your team to be able
to understand if you don't have this
setup then you're going to run into so
many issues because people have
different communication Styles and
between the members of your team is
going to be different you need a way of
standardizing it so it's consistent
throughout the company please learn from
my mistakes in writing and building my
own AI automation agency and start to
put these in place as soon as you can
once you have team members and once you
start scaling up my last tip on how you
can get to ten thousand dollars per
month and Beyond is how you can fill
your pipeline how you can make sure that
you always have a ton of lead and a ton
of interest in your services so that at
any point you need to bring in more
money you can just open the door and
suddenly you have more clients this is
obviously no small feet but this is
something you need to be working towards
every business owner tip for filling
your pipeline is that your initial sales
the first couple of clients at your
service that money should be going back
into filling your pipeline it should be
going out for dinner it shouldn't be
spent on clothes and cars or whatever
you want to buy it needs to be going
back into the business in order to set
up sustainable long-term methods of
getting more leads and more business
your real goal here should be setting up
some kind of way for your business to
start getting inbound leads now inbound
there's obviously people reaching out to
you outbound is you reaching out to them
your business at this current stage is
likely fully dependent on outbound you
have to communicate to them before they
get in touch with you but what you want
to start doing in order to scale Beyond
sort of 10K and Beyond you should also
start looking at how you can start
creating an inbound source of leads this
is not necessarily a case of one is
better than the other both require a lot
of effort in different ways you want to
be combining inbound without bound to
make a sort of hybrid so that your
business is able to be sustainable over
the long term so where should you be
investing your time and money in order
to start generating these inbound leads
firstly you have things like Facebook
groups getting in there and being active
finding ones within your Niche and
starting to provide value and saying hey
we did this this for clients we've found
that people within our Niche are able to
use this sort of chat bot or this sort
of deliverable to get these kind of
results and get active and then start
building a bit of a reputation and
sharing value same thing applies for
LinkedIn groups find some LinkedIn
groups for your Niche and start to
provide some value set the network in
there and building up a bit of a
reputation for providing value and
providing services within that Niche
same thing goes for YouTube of course I
have a YouTube channel myself and I get
basically all of my leads to my YouTube
channel so if you do it right you can
get all of your business through a
YouTube channel but if you're doing a
Instagram you can do the same thing you
can make some short form content saying
we help these kind of businesses do this
and then you should start getting a slow
trickle at first of inbound leads
another thing that you can start to
consider now is getting your website set
up so figuring out a little bit of brand
identity and how you want to position
yourself obviously keeping in line with
that Niche down aspect where we are an
expert in this your website should be
very directed and be saying uh we create
killer AI chat Bots to onboard social
media clients doing this this and this
need to keep that messaging streamlined
and pointed at your avatar because if
you go General and say hey we just
automate stuff with AI you're not going
to speak to anyone and it's going to be
very hard for your people who land on
your site to understand what you do and
similarly to that my last Point here is
that you need to work on creating a case
study or something on a landing page you
can start to drive traffic to so this
may be a case of sitting down in front
of a camera like I am here and saying
hey this is an example of a client that
we worked with we did this this and this
and taking them through some sort of
presentation similar to what I'm doing
here and explaining this is the business
we work with this is how we came and
helped them this is the results we got
and you want to make maybe a 20 30 40
minute long video put it on a landing
page you make with click funnels or
something with all of your your LinkedIn
posts or Facebook groups or your your
ads that you run you might even run some
search ads or Facebook ads you can start
to drive traffic to that page and then
people will learn about your service
learn about what you do and you can
never call to action to book an accord
and the final cherry on top that I want
to add this video because I know you
guys are about to go out and get stuck
right into this and take all the notes
put them on your wall and start trying
to build one of these automation
agencies but you need to take a few
precautionary steps and how you're going
to manage your time so that you don't
start running down the wrong path which
is what this entire video has been about
I only have one point to make when it
comes to time management for AAA owners
and that is sales sales sales at the end
of the day without money coming in and
sales being made you don't have a
business you can have sales and no
website but still have a business but
you can't have a website and no sales
and have a business the sales are the
business this is why I say that 80 or
more of your time as an entrepreneur
with a startup business like you're
starting now should be focused on sales
and marketing strictly on how am I
getting more customers what am I
building to ensure that we get some sort
of inbound lead flow or what am i
setting up to am i setting up email
campaigns am i setting up a new cold
calling script am i setting up new lead
generation methods 80 percent of your
time should be focused on doing that
work or even cold calling like actually
getting on the phone and saying this is
the most high impact thing I could do
for my business right now is sit on the
phone the whole day and call because if
I get two clients out of a whole day
that is far more impact to my business
than if I build a website and create a
little document that is doing nothing
for your business really without the
sales and without the clients so do not
let your brain take the easy route and
go to things like oh I'm going to set up
an LLC or things like this it doesn't
matter if you haven't got sales you
haven't got a business pick up the phone
and start calling that is likely the
highest impact thing you can do for your
business because it's going to get money
in and then you're going to be able to
invest in team and build things up and
then you can do an LLC and you can do
all that down the road but without sales
without money coming in you don't have a
business as I say here LLCs logos office
space website it doesn't matter without
sales I cannot stress this enough it
really pains me to see it in my Discord
Community people saying oh I've done
this and this and this like I've had a
win that I did this like wait it doesn't
even matter if you don't have sales if
you haven't landed a client if you
haven't brought in any money to your
business over the past month you haven't
done anything right you haven't done the
Right Moves you haven't been focusing on
doing the right tasks which is the
biggest task for an entrepreneur is to
be able to prioritize things correctly
prioritizing your time on the tasks that
are going to provide the biggest impact
to your business and for you starting
out that is going to be sales one handy
trick that you can do and I really urge
you to do this is whenever you write
down what you're going to do say in your
Morning Journal you write down your plan
for the day ask yourself how much of
this is actually helping to drive sales
of the business how many of these tasks
are directly correlated to potentially
increasing our cash flow inbound how
many of these tasks or what percentage
of them are directly linked to Bringing
more money into the business and if you
look at it and you've got website design
logo design all of that stuff it's not
really related to bringing in business
you need to cross them off and
re-prioritize in order to make sure
you're spending time on bringing
business to your business and with that
out of the way you are now clear to put
your pin down to close your notebook but
I do have one more thing that may be
very interesting to you if you're one of
the few people who are left here now
which is the giveaway that I'm running
for this video at the moment as I
mentioned at the beginning of the video
I have just launched my free incubator
program called the original eight this
is the only formal kind of teaching or
coaching that I do as I said this is a
completely free incubator I'm not
charging any of them any money I sent
out an application to the community and
got about 350 responses back I was able
to narrow that down to the eight people
I wanted to work with Within These group
workshops and one-on-one workshops that
I'm going to be doing with all of the
people in the eight but the key
opportunity that I want to point out to
you today is that you can become a
spectator by entering the giveaway in
the description there's going to be a
bunch of ways that you can get entries
into the giveaway but these 10 spectator
spots are going to be highly sought
after and you're going to get through
watch this entire process unfold which
is going to be hugely valuable when you
couple it with what you've just learned
today so if you're looking to get off on
the absolute best foot possible with
your AI automation agency then be sure
to head to the description and check out
the giveaway that all the information
required will be on the page and the
next steps for any of you guys who are
looking for more information I'm going
to be putting out tons of really
granular and specific videos to help
agency owners from now on so if you
haven't already subscribed Please
Subscribe and leave a like on the video
if you haven't already it would mean the
world to me I put a ton of work into
this video for you guys secondly of
course you can join my AAA incubator
Community which I'm sure you figured out
by now is where you need to be if you
want to start one of these thirdly of
course sign up to my resource hub for
all of the resources mentioned in this
video I also have a AI on information
agency newsletter called over the
shoulder which gives you weekly access
to my personal notepad tips and tricks
on how I'm scaling my businesses and
particularly how I'm running my AI
automation agency and finally of course
check out the giveaway that I just
mentioned it's going to be linked in the
description I'm also going to be giving
away a 20 minute free Consulting call
with me to someone who comments below so
what I want to know is what is your
biggest issue or what is the thing
that's stopping you from starting your
own AO automation agency I want to know
comment below and you'll get into the
jaw to win a 20 minute Consulting call
with me that's all for the video guys
thank you so much for watching and I
will see you in the next one
[Music]
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