WRITING ADVERTISEMENT Dept. of EFL SRMIST DEFINITION An advertisement is a medium for the promotion of a product, brand or service to a viewership in order to attract interest, engagement and sales. It is a type of communication whereby organizations promote or persuade customers to utilize their services or use their products. There are two kinds of advertisements: 1. Classified 2. Commercial KINDS OF ADVERTISEMENTS Commercial advertisement Commercial advertisements are designed for commercial purposes which requires more space, hence are costly. These should be attractive with visuals, catchy phrases and slogans. Features of commercial advertisement i. Must be attractive with a catchy caption, heading or sub-headings. ii. Figurative language (alliteration and metaphors especially) iii. The proportionate spacing of fonts with different sizes. iv. Usually attractive with catchy slogans, punch lines, witty expressions, pictures or sketches. Classified advertisement A classified is a small advertisement that is put in a newspaper or a magazine, usually in order to sell or buy something or to find or offer a job. Features of Classified Advertisement: No blocks, no design and the language to be factual. Simple, formal and to the point. Comprehensive, yet must not leave any important matter. Confine to the word limit. TYPES OF CLASSIFIED Situation Vacant/Wanted Lost and found Sale and purchase Accommodation wanted Educational Placement services Matrimonial To Let Tuitions Packers and Movers Travels and Tours SITUATION VACANT/WANTED Specify the post and number of vacancies. Qualities of the person required. Name of the company. Age and sex of the candidate. Pay scale and perks. Mode of applying. Contact address and contact number. FOR SALE Name of the company Mode/color/accessories/year of manufacture/ mileage Condition Ownership details Price expected Contact address and contact number To-Let Type of accommodation, Number of rooms/floor. Whether it is independent or an apartment. Rent expected. Type of tenant required. Whom and when to contact. Contact address/ contact number. Packers and Movers Specify the services Give reason why you should be given the chance Area of work Whom to contact Contact address and contact number Travel and Tours Name of the agency Destination and durations Details of the package Discount, if any Contact address and contact number Tuitions Classes and subjects Special qualities of the tutor Qualifications and experience of the tutor Previous results of his/her students Contact address and contact number LOST AND FOUND Description of the article When & where the article was lost/found Reward for finding it Contact address & phone number Important tips to be followed in Classified advertisement Clearly state the category at the top, e.g., ‘For Sale’, ‘To Let’, etc. Give all necessary details in points. Give contact address, name and contact number. Put the matter in a box SAMPLE 1 SITUATION VACANT REQUIRED a young, dynamic, smart, charismatic and friendly receptionist for Patna Central School, Patna. Attractive salary with fringe benefits. Healthy work environment. Fresh graduates having honours or equivalent degree in English with good communication skills can apply by sending their cover letter and resume till 30th April 2020 on the below mentioned id : abc 123 @gmail.com. For queries, Contact: 981xxxxxxxx SITUATION WANTED Retired bank official seeks a job as Senior Accountant in a firm. Have a master’s degree in Commerce and 30 yrs of experience of working in a nationalised bank. Job profile can include managing and maintaining logbooks and account balance. Contact:Sharma,No.4 Bank Enclave, Delhi. SAMPLE 2 FOR PRACTICE: You are the Director of ‘Bright Tutorials’, an academy providing intensive as well as extensive postal coaching to students appearing for IIT-JEE and CBSE-PMT etc. Write an advertisement for publication in a newspaper. Draft a classified advertisement, in not more than 50 words, to be published in India Times for the sale of a used car giving all the necessary details.
