WRITING
ADVERTISEMENT
Dept. of EFL
SRMIST
DEFINITION
An advertisement is a medium for the promotion of a
product, brand or service to a viewership in order to
attract interest, engagement and sales. It is a type of
communication whereby organizations promote or
persuade customers to utilize their services or use their
products.
There are two kinds of advertisements:
1. Classified
2. Commercial
KINDS OF ADVERTISEMENTS
Commercial advertisement
Commercial advertisements are designed for commercial
purposes which requires more space, hence are costly. These
should be attractive with visuals, catchy phrases and slogans.
Features of commercial advertisement
i. Must be attractive with a catchy caption, heading or
sub-headings.
ii. Figurative language (alliteration and metaphors especially)
iii. The proportionate spacing of fonts with different sizes.
iv. Usually attractive with catchy slogans, punch lines, witty
expressions, pictures or sketches.
Classified advertisement
A classified is a small advertisement that is put in a
newspaper or a magazine, usually in order to sell or buy
something or to find or offer a job.
Features of Classified Advertisement:
No blocks, no design and the language to be factual.
Simple, formal and to the point.
Comprehensive, yet must not leave any important matter.
Confine to the word limit.
TYPES OF CLASSIFIED
Situation Vacant/Wanted
Lost and found
Sale and purchase
Accommodation wanted
Educational
Placement services
Matrimonial
To Let
Tuitions
Packers and Movers
Travels and Tours
SITUATION VACANT/WANTED
Specify the post and number of vacancies.
Qualities of the person required.
Name of the company.
Age and sex of the candidate.
Pay scale and perks.
Mode of applying.
Contact address and contact number.
FOR SALE
Name of the company
Mode/color/accessories/year of manufacture/ mileage
Condition
Ownership details
Price expected
Contact address and contact number
To-Let
Type of accommodation, Number of rooms/floor.
Whether it is independent or an apartment.
Rent expected.
Type of tenant required.
Whom and when to contact.
Contact address/ contact number.
Packers and Movers
Specify the services
Give reason why you should be given the chance
Area of work
Whom to contact
Contact address and contact number
Travel and Tours
Name of the agency
Destination and durations
Details of the package
Discount, if any
Contact address and contact number
Tuitions
Classes and subjects
Special qualities of the tutor
Qualifications and experience of the tutor
Previous results of his/her students
Contact address and contact number
LOST AND FOUND
Description of the article
When & where the article was lost/found
Reward for finding it
Contact address & phone number
Important tips to be followed in Classified advertisement
Clearly state the category at the top, e.g., ‘For Sale’,
‘To Let’, etc.
Give all necessary details in points.
Give contact address, name and contact number.
Put the matter in a box
SAMPLE 1
SITUATION VACANT
REQUIRED a young, dynamic, smart, charismatic and
friendly receptionist for Patna Central School, Patna.
Attractive salary with fringe benefits. Healthy work
environment. Fresh graduates having honours or equivalent
degree in English with good communication skills can apply
by sending their cover letter and resume till 30th April 2020 on
the below mentioned id : abc 123 @gmail.com. For queries,
Contact: 981xxxxxxxx
SITUATION WANTED
Retired bank official seeks a job as Senior Accountant
in a firm. Have a master’s degree in Commerce and 30
yrs of experience of working in a nationalised bank.
Job profile can include managing and maintaining
logbooks and account balance. Contact:Sharma,No.4
Bank Enclave, Delhi.
SAMPLE 2
FOR PRACTICE:
You are the Director of ‘Bright Tutorials’, an academy
providing intensive as well as extensive postal coaching
to students appearing for IIT-JEE and CBSE-PMT etc.
Write an advertisement for publication in a newspaper.
Draft a classified advertisement, in not more than 50
words, to be published in India Times for the sale of a
used car giving all the necessary details.