CO P Y B LO G G E R M E D I A | E M PAT H Y M A P W O R K S H E E T
Empathy Map Worksheet
The empathy map starts by filling in this key question:
Our customers (users/clients)
dress
need a better way to ____________
most of the clothes are the same
because ______________.
The “because” in that statement is crucial! Create your version in the spaces
below:
Our customers need a better way to:
dress better and feel uniqe from the crowd and need somthig that represnt thier
personality
because:
most of the people at this age all the same in clothes just wear like anyone out there
and the want to feel deffrent and uniqe .
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Getting started
Before you begin gathering research, create a blank empathy map where you
can start to collect notes. Make sure you include any wording the prospect
uses to describe their problem or the solution they’re looking for.
You can create your empathy map:
•
On paper
•
With collaborative tools like Google Docs
•
With a flexible note-taking tool like Evernote
•
Using mind-mapping software
The important thing is to capture your impressions in four quadrants:
Thinking
Seeing
how to make our audiance uniqe
dressig and feling good
there is alot of options to choose from
but we have to choose the best that
fits thier style and personality
Doing
Feeling
adding accessories playing with
diffrent colord and uniqe designs
with using the best matrials and
creative designs that will made our
udiance feeeling great to buy and wear
out peaces
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Any tool you use will need lots of room for notes and additions. (If you’re
creating the map on paper, sticky notes come in handy!) You’ll probably want
to expand well beyond the spaces created for you in this workbook — this
PDF is just to get you started.
Capture the world view
A valid Empathy Map begins with developing a keen sense of your prospect’s
(and customer’s) world view.
You can begin to collect data on this world view with surveys, one-on-one
interviews, diving into support emails or emails from prospects who have
questions.
Take some notes here about how you plan to collect the information you’ll
need for your empathy map:
insgram polls
asking people at the same age of our targeted audiance about the designs ideas
giving away some sampels to the followers and wait for thier feedback
search in the fahsion magazines and fashion shows about the latest trends
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Sharpen your focus on the avatar
This exercise will be most useful once you’ve conducted your surveys or
interviews.
Start by sketching out the basic demographics — age, gender, income, etc.
But be sure to also branch off into personality traits, quirks, habits, customs,
beliefs, routines, etc.
You must develop a specific, distinctive image
of an individual person that you speak to in
your marketing. (You might well be creating
more than one.)
Develop a specific,
distinctive image of
an individual person
that you speak to in
your marketing.
Not every buying customer will precisely
resemble your avatar. Your avatar may be
a woman, but your customer base will also
include men. However, you need to be able to visualize a specific individual
person in order to develop empathy for that person.
You’ll want to take lots of notes throughout the process, but once you’ve
completed your research on world view, it’s time to flesh out a complete
Empathy Map, using the four quadrants. You can use the worksheet that
follows to get started, but you’ll probably find that you want to expand into a
tool that offers more room for notes and details.
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Thinking
how to make our audiance uniqe dressig and feling good
Seeing
there is alot of options to choose from but we have to choose the best that fits thier
style and personality
Doing
adding accessories playing with diffrent colord and uniqe designs
Feeling
with using the best matrials and creative designs that will made our udiance feeeling
great to buy and wear out peaces
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Experience Map
Once you have a well-rounded Empathy Map, it’s time to craft the Experience
Map. This describes, step by step, the journey that a prospect takes from
stranger all the way through to loyal repeat and referring customer.
This tends to work best as a team exercise. Gather a representative from every
group that has any contact with your prospective customer. (Sales, Support,
Front Line Product Delivery, etc.)
You’ll also want to bring in all the data you can find, and your Empathy Map
notes.
Begin by collecting every observation the
different teams may have about this avatar.
Find out what the avatar is doing today,
and what could be improved about her
journey as she goes from being a stranger
(unaware of your product or service)
through becoming and remaining a happy
client or customer.
An Experience Map
shows the journey that
a prospect takes from
stranger all the way
through to loyal repeat
and referring customer.
A step-by-step outline follows — but don’t hesitate to add steps if that makes
sense for your business.
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How does the prospect find you? What’s the first point of contact? Does she
initiate it, or do you?
he/she may hear about us from a friend as we will foucs on mouth marketing as we
want to give the best experince , also he might find us through instgram ads or by
influncers with his/her same personality wearing our piceses
What does the sales process look like today? Anything you know should
be fixed?
we want to make creative interactive website that represent our ideas of the brand
with easy payment methoud so it will be very easy to buy and get the piece ASAP
What kinds of web-findable content (blog, YouTube channel, podcast, etc.)
are available to the prospect so she can begin to educate herself about your
product or service? What questions are answered? How will that content be
crafted to be both interesting and useful/relevant to the prospect’s problems?
we will make a youtube channel and it's main foucs will be on building trust as we
will share "how to style" videos , also BTS to show off how the clothes are made to
make them trust the brand and make a community through this .
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What motivates the prospect to raise her hand for permission-based
content, like an opt-in email list? What makes taking that action irresistible
for her?
we will foucs more on how when he/she sees the piece for the first time it will catch
the eye with it's uniqe design and colors they will fall i love with it and how it
represeny thier personality and style .
What does the prospect need to know in order to make an informed
decision to buy?
all the size charts , also the refund and return polices also the need to know the
price and the delivry time
What does she need to believe and experience in order to be delighted to
become a client or customer?
she need to belive that this brand main idea is to make uniqe clothes for the people
who love to dress on a diffrent way from others , also make sure that the clothes
made with the highest quality in the market .
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What does the actual purchasing experience look like? What are the steps?
How could that process be made simpler and more enjoyable?
the will see the photo of the piece in an instgram post , it will contain a link to the
website which will be simple and cool at the samr time to match thier need , also it
will load fast and they can customize the color and the design of the garment , then
choose the right size and choosing the payment method and the garment will be
shipped to them withen 3 days max
What happens immediately after the purchase is made?
we will work immeditly on the garment and we can send him/her some sneak peeks
to build more trust then after the garment is done it will immeditly shipped to him
How is the product or service delivered today? How could you make that
experience more satisfying for this avatar?
the delay will be just im making the garment but after making it will shiped immeditly
to the customer
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What is the plan for staying in touch with this new customer? For ensuring
that she’s having an excellent experience with your product or service?
make the customer subscribe to the newsletter to check the recent sales and
newitems also we offer that he/she can style the garment and we will post it to the
insagram stories and posts
How does a delighted customer find out how to refer you to others? What
are the steps of that experience?
we will make sure that customer will have the best buying experince from seeing the
garment at the first time untill he wear it and post it on social media to make sure
that he is totally satisfied with it .
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High Five Content
Now you’re ready to deliver the right kind of content, to the right person, at
the right time, to keep them moving along their portion of the journey. We call
this “high five” content, it and comes in three distinct flavors.
EDUCATE: What do they need to learn in order to keep going? What do
you need to teach them to begin or continue to do business with you/
your client?
MOTIVATE: Sometimes the issue isn’t whether they’ll buy from you
or continue to buy from you, it’s whether they’ll buy at all. What
encouragement do they need?
CHALLENGE: In certain situations, your prospects and customers/
clients need to be challenged to “up their game” in order to buy from
you or entertain an upsell offer. What kind of content will inspire them
to achieve more, even more than they think they can?
You’ll be creating lots of “High Five” content throughout your content
program, but if you have any preliminary thoughts on pieces you know
you’ll want to create, you can note them here:
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