TOPIC: ABM Students Level of Satisfaction Rate in Online Advertising
Name: ________________________________________________
Age
15-20
20-30
Gender
Male
Female
Grade ______
Rating under five-point scale: Strongly Disagree (1), Disagree (2), Neutral (3),
Agree (4), Strongly Agree (5)
Level of Consumer’s Perception on Online Advertising
Credibility
STATEMENT
SD
(1)
D
(2)
N
(3)
A
(4)
SA
(5)
SD
(1)
D
(2)
N
(3)
A
(4)
SA
(5)
The online advertisement is credible.
The online advertisement is trustworthy.
The online advertisement is believable.
The online advertisement is convincible.
Informativeness
STATEMENT
Online advertisement is a valuable source of
information about product and services.
Online advertisement tells me which brands
display the features I am looking for.
Online advertisement keeps me up-to-date about
products and services available in the market.
Online advertisement provides the complete
information that assists me in decision-making.
Perceived Social Reward
STATEMENT
SD
(1)
D
(2)
N
(3)
A
(4)
SA
(5)
D
(2)
N
(3)
A
(4)
SA
(5)
Online advertisement is making us a materialistic
society – overly interested in buying and owning
tangible things.
Online advertisement makes people buy
unaffordable products just to show off.
Through online advertising, I learn fashion to
impress others.
Online advertising promotes awareness on
branded goods.
Opinion about Online Advertisement
What is your opinion about online advertising?
FACTORS
Online advertisement is a disturbance
Respondents skip online advertisement
Online advertisement is economical
Effective medium of purchase
Online advertisement saves times
Save cost
Save money
Convenience
Easy way
Awareness
SD
(1)
Consumer Satisfaction Level on Online Advertisement
How satisfied are you on online advertisement?
STATEMENT
SD
(1)
D
(2)
N
(3)
A
(4)
SA
(5)
Availability of goods you want in local or close by
store.
Quality of goods available in local or close by
store
Prices charged in local or close by store
Hours that the stores are open
Consumers electronics (e.g., Mobile Phone, TV
etc)
Saving and investment
Attractiveness or ambience/close by store.
Advertising Strategy on Audio-Visual Display
What type of ad do you like the most?
STATEMENT
Movable Graphics
Immovable Graphics
Pop-up Graphics
Banner ad Graphics
Background video with sound
Background video without sound
Colorful Graphics
Plain Graphics
SD
(1)
D
(2)
N
(3)
A
(4)
SA
(5)
Dr. Cecilio Putong National High School Tagbilaran
City, Bohol
Informed Consent
Name of Principal Investigator: Troy An Lim
Mica Ela Frias
Jhanna Pearl Ibarra
Eunice Angelie Boquia
Mica Sheena Frias
Angeline Latras
Title of Research: Sustainability of a Café in Tagbilaran City
The undersigned respectfully invites respondents in Tagbilaran City to engage
in this study voluntarily and without coercion.
The investigator would like to conduct a study on “ABM Students Level of
Satisfaction Rate in Online Advertising”. This study aims to determine the
impact of bookkeeping practices in the
Bookkeeping Practices and expansion potentials of microenterprises for the
calendar year 2022. As respondents, a participants’ informed consent form will be
sought and secured. Participants will answer some questions regarding the
objectives of this study.
The members of this organization were chosen as participants of this study for
the major reason that they are the officers primarily responsible for the proper
implementation of the real property valuation process in their respective
municipalities.
The participation of the respondents in this research is without coercion.
Explanation of the flow of the process will be provided and understood. Any inquiries
regarding the procedure will be satisfactorily discussed by the researcher with the
participants.
The process of the actual conduct of the survey involves the distribution of the
research instrument to the participants and giving them ample time to answer the
questionnaire. If the respondent feels uncomfortable in any way during the
procedure, the participants have the right to decline to answer any question further.
The participants are assured of the right to privacy and the researcher shall
always undertake and observe measures for the confidentiality of collected data and
gathered information.
The whole duration of the process that the participants’ time commitment
being needed would be an hour at the most.
The researcher will ensure that any risks of harm to the research participants in
this study are minimized or more so, eliminated.
The participants’ organizations can benefit in terms of enhancement programs
that can be proposed and recommended based on the results of this study. And the
researcher will share the research findings with the whole study population.
The respondent may withdraw and discontinue participation at any time without
penalty.
For more information, you may contact: name/ Jhanna Pearl Ibarra
cp:09099986210