Logos are all around us and in many cases, instantly recognizable, representing the
products we love, from burgers to perfume to cars. Most of the time we don't even
think about them. However, the companies whose brands are promoted via their logo,
do think about them. A lot. --- 21 ---. Creating a symbol which people will recognize
as yours is incredibly important. One that looks cheap will suggest that the company's
products are too, negatively affecting its reputation. One that is good quality and eye-
catching will do the opposite. It therefore makes sense for companies to spend time
(and money) on gettingit right.