Open Imtiaz mall branch
Strengths
1
2
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5
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7
8
9
10
Sales up by 80%
Increase in customer by 500 per day
New schools and colleges are under construction nearby
Delivery area in Sialkot increased from 4Km radius to 8KM radius
Speed of service increased
No big competitor in the radius of 3KM of both branches
Best oppurtunity of market expansion
Both branches are on the route of general bus stand
Prices lower than McDonald's
0
Weight
AS
TAS
AS
0.10
0.09
0.05
0.08
0.09
0.05
0.01
0.01
0.02
0.00
4
3
0
1
2
0
0
0
0
0
0.40
0.27
0.00
0.08
0.18
0.00
0.00
0.00
0.00
0.00
2
1
0
0
2
2
0
0
0
0
Open Imtiaz mall branch
1
2
3
4
5
6
7
8
9
10
Weaknesses
Untrained staff
Management need to be hired from outside
Quality of service down
Due to small scale of branch draining 60% of sales
Technology problem
No employee incentives
Poor management structure
0
0
0
Weight
0.02
0.01
0.07
0.14
0.09
0.12
0.05
0.00
0.00
0.00
AS
1
1
0
0
3
2
1
0
0
0
TAS
0.02
0.01
0.00
0.00
0.27
0.24
0.05
0.00
0.00
0.00
Open Imtiaz mall branch
1
2
3
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10
Opportunities
Capturing maximum sales in city
Expansion of market
Compatitive advantage on rivalries
Helps in sustaining the position of biggest fastfood chain in Pakistan
Imtiaz mall is near that has crossed 10M sale on Eid
0
0
0
0
0
Weight
0.12
0.08
0.09
0.08
0.13
0.00
0.00
0.00
0.00
0.00
AS
4
4
2
1
2
0
0
0
0
0
TAS
0.48
0.32
0.18
0.08
0.26
0.00
0.00
0.00
0.00
0.00
Open Imtiaz mall branch
1
2
3
4
5
6
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9
10
Threats
McDonald's can open its restaurant in new location
Hardee's is near about 200 meters
Broadway is at 200 meters
Future market conditions are highly uncertain
In future sale can be decreased
Cost of production is going up rapidly
Govt. announced to increase per employee salary by 28%
0
0
0
STAS
Increasing capacity of
Cant. Branch
Weight
0.11
0.04
0.04
0.04
0.08
0.09
0.10
0.00
0.00
0.00
AS
2
0
0
0
0
3
3
0
0
0
TAS
0.22
0.00
0.00
0.00
0.00
0.27
0.30
0.00
0.00
0.00
3.63
TAS
0.20
0.09
0.00
0.00
0.18
0.10
0.00
0.00
0.00
0.00
Increasing capacity of
Cant. Branch
AS
2
0
3
4
2
2
0
0
0
0
TAS
0.04
0.00
0.21
0.56
0.18
0.24
0.00
0.00
0.00
0.00
Increasing capacity of
Cant. Branch
AS
2
0
0
0
0
0
0
0
0
0
TAS
0.24
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
Increasing capacity of
Cant. Branch
AS
0
0
0
0
0
3
3
0
0
0
TAS
0.00
0.00
0.00
0.00
0.00
0.27
0.30
0.00
0.00
0.00
2.61