NEW LABANGAN NATIONAL HIGH SCHOOL
Class Observation 1 – Lesson Plan
Date
Subject Title
Grade/Section
Time
: March 6, 2023
: Entrepreneurship
: Grade 12- Ruby
: 10:00 – 11:00 (AM)
I-OBJECTIVES
A- Content Standards:
The learner demonstrates understanding of environment and market in one’s locality/town.
B- Performance Standards:
The learner independently creates a business vicinity map reflective of potential market in one’s locality/town.
C- Learning Competencies:
Validate customer-related concerns through: 2.3.1 Interview; 2.3.2 Focused Group Discussion (FGD); and 2.3.3
Survey CS_EP11/12ENTREP-0d-g-9
D- Specific Objectives:
At the end of this lesson, the students can be able to:
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Explain market research;
Identify the different data gathering techniques; and
Appreciate the importance of market research.
II-SUBJECT MATTER
A- Topic/Content:
“MARKET RESEARCH”
B- Materials:
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Activity sheet
Basic Data Collection Form (for the activity)
Laptop
PowerPoint presentation
C- Resources:
 Ronaldo S. Batisan, DIWA Senior High School Series: Entrepreneurship Module. Diwa Learning Systems
Inc.
 Angeles A. De Guzman. Entrepreneurship (For Senior High School, Applied subject, ABM Strand.
Lorimar Publishing, Inc 2018, 25 – 26
 K-12 Most Essential Learning Competencies with corresponding CG codes
III- PROCEDURE
A. Preliminary Activities:
Indicator 1: Apply knowledge of content within and across curriculum teaching areas.
Indicator 5: Manage learner behavior constructively by applying positive and non-violent discipline to ensure
learning-focus environments.
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Personal
Development and ESP
(integration)
Prayer
Greetings
Checking of attendance
Classroom Management/House Rules
B. Review of the past lesson: Recognize and Understand the Market
Review Question (based from the past lesson):
1. What are the commonly used methods for segmenting the market?
2. How are you going to promote or advertise your products/services to your target market?
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C. Motivation:
CASE STUDY:
A group of G-12 students of NLNHS are planning to establish a REFRESHMENT
CANTEEN at the school campus in compliance to their class in
ENTREPRENEURSHIP.
Question:
1.As a young and aspiring entrepreneur, what is the first thing you need to do to ensure a successful
operation in the future?
Conduct Market Research. (Possible answer of student/s
For today’s lesson you are expected to: (let them read the objectives)
 Explain market research;
 Identify the different data gathering techniques; and
 Appreciate the importance of market research.
D. Lesson Development
Indicator 1: Apply knowledge of content within and across curriculum teaching areas.
Indicator 2. Use a range of teaching strategies that enhance learner achievement in literacy and numeracy skills.
Indicator 4: Manage classroom structure to engage learners, individually or in groups, in meaningful exploration, discovery and
hands-on activities within a range of physical learning environments.
A. ACTIVITY: (5 MINUTES)
Statistics
(Integration)
Direction: Activity sheets will be distributed to the learners. There are sets of statements to be ask that
the learners need to answer honestly. There is no right or wrong answer. The learners will indicate their
responses to the items by putting a check  that best corresponds to their answer. After answering all
the statements, they are advice to add their score. The conversion and the verbal interpretation of
their score is presented.
B. ANALYSIS
1. If given a chance and you become an entrepreneur in the future who among the
entrepreneurs that you admire would you like to follow the footsteps? and why?
2. If you are to choose, would you prefer to become an entrepreneur or being an employed?
And why?
C. ABSTRACTION
Indicator 2: Use a range of teaching strategies that enhance learner achievement in literacy and numeracy skills.
Indicator 3: Apply range of teaching strategies to develop critical and creative thinking, as well as other higherorder thinking skills.
Business companies need to understand their service/product offerings and their customers to ensure
that their services will be adopted as solutions to consumer needs. In order for the firms to recognize
the needs of the market or the customers, they need to conduct market research.
Guide Questions:
1.What is Market Research?
2.What are the different data gathering techniques in conducting market research?
(POWER POINT PRESENTATION)
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D. Application: Group Activity. (Market Research)
ICT and Statistics (Integration)
Indicator 1: Apply knowledge of content within and across curriculum teaching areas)
Indicator 4: Manage classroom structure to engage learners, individually or in groups, in meaningful exploration,
discovery and hands-on activities within a range of physical learning environments.
Indicator 6: Use differentiated, developmentally appropriate learning experiences to address learners’ gender, needs,
strengths, interests and experiences.
Indicator 8: Select, develop, organize and use appropriate teaching and learning resources, including ICT, to address
learning goals.
The class will be divided into 5 groups and they have to create and design their own “data collection
techniques”.
E.
Generalization:
1. Briefly explain Market Research and the three data gathering techniques.
2. Do you think it is a MUST to conduct a market research before engaging in a business? And
why?
IV- EVALUATION
Indicator 9: Design, select, organize and use diagnostic, formative and summative assessment strategies consistent
with curriculum requirements.
Direction: Identify which of the following data gathering techniques is being described on
each item.
1. It is an information gathered directly from the respondents who answered set of questions.
SURVEY
_________________
2. It is the traditional method of data collection which is normally done on a personal manner
INTERVIEW
with the respondents. ________________
3. It is the most common way to gather primary research with the use of questionnaire or
SURVEY
interview schedule. __________________________
4. A data gathering technique where it can be moderated group interviews and brainstorming
FGD
sessions that provides information on user’s needs and behavior. _______________
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5. It is typically done in personal between the researcher/entrepreneur and a respondent
where the researcher asks pertinent questions that will give significant pieces of information
INTERVIEW
about the problem that he will solve. _____________________
V-ASSIGNMENT
Research the 7 P’s of Marketing (7P’s) in relation to the business opportunity
VI-REFLECTION
# of learners in mastery level:
# of learners that need remediation:
Prepared by:
Review and Checked by:
ASIDZA T. ABDULLAH
Teacher Demonstrator
_________________________
Approved by:
BENJAMIN C. JUATON
Principal I
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