TEAM - FANTABULOUS (697516-U1Z90EO2) Harshil Sharma | Devansh Damani | Anjali Sodhani SHORT TERM APPROACH (6 MONTHS) Confidential Player Ratings/ Feedback Loops Enhancing Coach Performance and Accountability through Anonymous Player Feedback Performance-Based Contractual Accountability for Coaches: Improving Ratings or NonRenewal Distinct Communication Channels for Players and Coaches: Engaging Stakeholders Effectively Promotional Offers for New Memberships: Short-Term Benefits Contract NonRenewal Warning Transparent Stakeholder Communication Limited Time Promotions/ Discounts Employing an anonymous player feedback system can serve as a valuable tool. Enhancing it with bonuses for well-rated coaches and identifying underperforming or biased coaches using negative feedback can streamline our improvement efforts effectively. Establishing Performance Thresholds: Define a min. rating percentage for coaches in each sport, unrelated to student count, to ensure their continued presence in the academy. Recognizing Bias-Free Coaching: In sports with minimal bias, honor coaches before stadium audiences, media, and stakeholders. This highlights their unbiased excellence, promotes their achievements, and motivates other coaches to excel. Engaging Temporary/Part-time Coaches: Bringing in short-term coaches promptly addresses bias and coaching issues, offering quality alternatives. This intervention restores user confidence, positively impacts word-of-mouth, and aids the academy's reputation revival and user retention. Retired Players' Pro-bono Involvement: Engaging retired players by granting family facility access for their involvement enriches coaching quality. This collaboration enhances user experience, showcases the academy's commitment to excellence, and aids in the restoration of its reputation and user trust. Effective Student Grievance Redressal: Resolving student concerns and ensuring coach attitude improvement and personalized attention fosters user satisfaction. This proactive approach builds trust, enhances reputation, and contributes to user retention and growth. Performance-Driven Employment Decisions: Basing coach employment on short-term student ratings and improvements ensures consistent coaching quality. This data-driven decision-making fosters user satisfaction, enhances the academy's reputation, and aids in its overall improvement and growth. Rebuilding Trust for Returning Students: Individually address and regain the trust of returning students. Assure improvements using temporary coaches and retired player assistance to ensure expert and quality coaching. Reviving Stadium Visibility and Attracting Teams: Foster stadium visibility by hosting outside teams for practice matches and organizing frequent competitive events. Offer membership discounts as incentives for regular teams, fostering increased stadium usage and player participation. MIDDLE TERM APPROACH (18 MONTHS) Presuming the status quo persists in the short term Strategic Advertising & Recruitment Initiatives Enhancing Coaching Team: Recruitment & Focus Areas Optimizing Performance through Technology and Assessment Strategies Elevating Infrastructure: Technology Integration and Cost Optimization Fostering Collaborative Learning: Academy Partnerships and Peer Experiences Harnessing Technological Advancements Elevating Infrastructure Capacities External Collaborations & Partnerships Advertising and Online Job Posts: Initiating ads and online postings for coach recruitment widens the talent search, swiftly addressing gaps in coaching quality. This promotes a better reputation, user growth, and revenue improvement. Prioritizing Professionalism and Expertise: Emphasizing professionalism and expertise, especially in individual sports like squash, shooting, and swimming, would attract skilled coaches. This would enhance coaching quality, garner trust among users, and contribute to the academy's image restoration and user retention. Personalized Analysis with Performance Devices: Introducing performance devices for students, providing SWOT analysis and tailored metrics, would enhance coaching precision. This data-driven approach fosters individual growth, boosts user satisfaction, and contributes to the academy's overall reputation recovery. Structured Coach Evaluation Frameworks: Developing structured coach evaluation frameworks ensures consistent coaching quality. This accountability fosters user confidence, positive word-of-mouth, and overall improvement in the academy's reputation and user engagement. Boosting Infrastructure with Technology: Enhancing infrastructure via technology integration optimizes facility management, reducing costs and resource needs. This improvement in user experience boosts the academy's appeal, attracting more users and enhancing its image. Cost Optimization via IoT: Deploying IoT and related tech for streamlined facility maintenance reduces costs and reliance on manpower. This efficiency enhancement contributes to overall resource savings, positively impacting the academy's financial health and operational quality. Partnering with Other Academies: Engaging in collaborations with external academies for competitions and training enriches the learning experience. This exposure fosters skill development, enhances the academy's reputation, and attracts more users seeking comprehensive training opportunities. Peer Learning and Experience Exchange: Enabling experiential learning between players from diverse academies promotes skill exchange and growth. This collaborative approach enhances coaching quality, user satisfaction, and contributes to the academy's reputation restoration and user retention. Expanding Membership and Engagement: Strategic Approaches - The total number of people visiting the club was 2000, but only 55% (1100) of them have enrolled with the academy. The first and foremost step to enlarge the average daily users is to increase the memberships. This would encourage people to visit the academy more frequently. Strategies to boost membership could include: Providing attractive discounts such as "Pay for 11 months, get 1 month free." Offering combined packages for two or more sports. Implementing a referral bonus system. Offering discounts for individual or group enrollments. Examples of these strategies include: Single Registration: Rs. 15,000 | Group of 3 Registrations: Rs. 42,000 | Group of 5 Registrations: Rs. 65,000 Elevating Member Participation: Assessments, Tournaments, and Continuous Progress The second step aims to enhance the engagement of existing members by increasing their frequency of visits. This method involves implementing daily assessments that allows members to monitor their progress across various time intervals. Additionally, the academy can organize regular tournaments. These events create a competitive environment, compelling all users to intensify their practice and dedicate more time at the facility. The ultimate goal is to drive continuous improvement among users, encouraging them to strive for excellence and invest increased effort in their training. Educational Workshops with Sports Icons: Expanding Knowledge and Impact To enrich the members' understanding of the sports industry, the academy can organize regular workshops featuring renowned sports personalities. These workshops serve the purpose of enhancing members' knowledge about various aspects of sports. An additional benefit of these workshops is that they contribute to building a positive reputation for the academy within the market. The increased awareness generated through these workshops about the significance of sports can result in a larger customer base for the club. By executing these steps, the academy can seek to both educate its members and expand its influence and customer reach. Distinct Skill-Based Batches: Creating separate batches based on skill levels ensures focused attention and diminishes biases. This approach allows for addressing individual needs, promoting equitable treatment, and reducing any biases in coaching. By catering to individual requirements, players experience heightened satisfaction and develop trust in the coaching process. This strategy underscores the academy's commitment to professionalism, as coaches are compelled to adapt their teaching methods to different skill tiers. Ensuring focused coaching elevates the overall quality, thereby improving the academy's reputation within the sports community. As a result, the academy's image gains prominence, attracting a larger user base and retaining current participants. Potential Projection: Starting with an average of 1500 daily users: 1. The implementation of membership incentives could potentially attract a 10-15% increase in memberships over 6 months, leading to an average daily user count of around 1600-1700. 2. The introduction of daily assessments and regular tournaments could increase engagement, contributing to a further 5-10% growth in user numbers. This might result in an average daily user count of approximately 1700-1850. 3. Regular workshops could enhance the academy's reputation and attract more users. This might lead to an additional 5-10% increase in user numbers, bringing the average daily count to around 1800-2000. 4. Creating skill-based batches could attract more players seeking tailored training. This could result in another 5-10% increase in user numbers, reaching an average daily user count of 1900-2200. Considering these projections, at the end of 18 months, the academy might achieve an average daily user count ranging from approximately 1900 to 2200 users.
