What is Web Design?
Your website is your most efficient brand ambassador, the most consistent
lead generation tool and your best sales resource. In the hands of a skilled
web design Amarillo team, it can also be your most profitable. But all too
often, businesses drag their feet because a new website sounds
expensive, time-consuming and like a lot of work. Eventually they start
asking for recommendations from friends and family, search online for
agencies that appear to know what they’re doing and request proposals
from a few. They kick the proposals around the office for a week or two and
finally choose one to do the work. And then they pray it all works out.
Web design is the art of creating websites that convey your products,
services and message to your visitors in a way that makes them want to
stay and take action. It involves the use of colors, images and other visual
elements to achieve this goal. It’s a complex and multi-layered discipline
that requires the attention of a professional, skilled web designer.
Text is another critical aspect of web design, and the use of typography can
have just as much impact as any other element on your site. The typeface
you choose, the size of your fonts and how your text is positioned on the
page all help communicate a tone and style that sets your site apart from
the rest.