Organizational Myopia
Narrow and short-sighted focus on the
immediate goals and objectives of an
organization, without considering the longterm implications or consequences.
It is a tendency to prioritize short-term
gains over long-term sustainability and
growth.
May response to change be late.
How to Overcome Myopia?
By Being Agile “not just doing agile”.
Why Agility Overcomes Myopia?
Because Being Agile stimulates leading changes through organizational culture
for innovation, trusting their teams to test and empowering team to take decisions.
World is Dynamic, and requires leadership agility!!!
By Being Agile.
Why Agility Overcomes Myopia?
Because Being Agile stimulates leading changes through organizational culture
for innovation, trusting their teams to test and empowering team to take decisions.
1.3
1.4 Common Symptoms Of Marketing Myopia
• You’re stuck in the “if it ain’t broke, don’t fix
it” mindset.
• You’re only focusing on a small part of the
overall customer journey.
• You’re missing golden opportunities to learn
from your competitors—and to exploit their
weaknesses.
1.5 When does Myopia strike?
1.6 How To Avoid (Or Recover From)
Marketing Myopia?
1.
2.
3.
4.
5.
Always Put the Customer First.
Define a Clear, Realistic Plan and Vision.
Keep Focusing on Great Marketing.
Keep a Close Eye on Your Competitors.
Embrace Change and Innovation.
What will happen if organization isn’t agile
“Didn’t lead the change”?
Fatal Flaws ‫ عيوب قاتلة‬if organization looks for
her own product only, and if it suffers Myopia.
What is Myopia:
It’s
Classes of Myopia:
It’s