indings shed light on the interconnectedness between gaming culture, fast-food branding, and consumer preferences, offering valuable insights for marketers
this promotional strategy on consumer behavior, shedding light on the interplay between gaming culture and fast-food consumption.
vior related to the promotion.
Findings
Preliminary findings from content analysis indicate a significant level of excitement among consumers regarding th
Moreover, the content analysis reveals that the Among Us Happy Meal promotion has not only attracted the game
Impact on Fast-Food Consumption
The Among Us Happy Meal promotion has likely contributed to an increase in late-night visits to McDonald's. With
Furthermore, this promotion has sparked conversations and interactions on social media, with users sharing their
Discussion
The interplay between popular culture, online gaming, and fast-food branding has led to a successful marketing c
Moreover, the psychological appeal of the Among Us Happy Meal can be attributed to the phenomenon known as
Conclusion and Implications
The Among Us Happy Meal phenomenon showcases the power of strategic collaborations between the gaming in