Power BI Desktop
CUSTOMER PROFILE
OF OCBC BANK
Number of people by Age
80
Number of people
Count of marital by marital
Count of educat by educat
13
83 (5.19%)(0.81%)
139 (8.69%)
60
742
(46.38%)
8
marital
7
158
(9.88%)
40
0K
0.18K (11.38%)(0.06%)
educat
2
9
1
4
3
6
20
4
5
5
3
0
416 (26%)
20
40
2
60
1.41K (88.25%)
Age
Monthly income- Personal
Number of OCDC card users in each age group
Q34_Creditcard_code
OCBC 3…
OCBC 9…
OCBC C…
OCBC F…
OCBC N…
Increase
OCBC Pl…
Count of income
Number of product users
Total
2,000
10
5
0
Decrease
20
30
40
50
Age
60
70
1,500
1,000
500
0
7
8
6
5
9
98
income
4
97
3
Total
Power BI Desktop
Merchant
Tie-ups
No. of Customers whose needs are met by Merchant tie-ups
Category of Recent Purchase
700
No. of Customers whose needs are met
600
37
106 (6.63%) (2.31%)
500
Dining
380 (23.75%)
128 (8%)
Food Delivery
Fashion
Online Marketplace
400
Travel
Local Transport
300
63
(3.94%)
236
(14.75%)
144 (9%)
Petrol
Entertainment
Healthcare
200
206 (12.88%)
101 (6.31%)
173 (10.81%)
100
0
Groceries
2
4
6
Merchant tie-ups
8
10
Data comm. and online stre…
Others
Power
BI Desktop
Competitor
Analysis
Average of repur by CompanyCodes
Average of repur
8.0
7.5
7.0
MAYBANK
CREDIT CARDS
AMERICAN
EXPRESS
(AMEX)
CREDIT CARDS
DBS CREDIT
CARDS
HSBC CREDIT
CITIBANK
OCBC CREDIT
CARDS
CREDIT CARDS
CARDS
UOB CREDIT
CARDS
CIMB CREDIT
CARDS
STANDARD
BANK OF
POSB CREDIT DINERS CLUB
CHARTERED CHINA CREDIT
CARDS
CREDIT CARDS
CREDIT CARDS
CARDS
CompanyCodes
Average of recomm by CompanyCodes
Average of recomm
8.0
7.8
7.6
CITIBANK
MAYBANK
HSBC CREDIT
CREDIT CARDS CREDIT CARDS
CARDS
STANDARD
CHARTERED
CREDIT CARDS
AMERICAN
EXPRESS
(AMEX)
CREDIT CARDS
DBS CREDIT
CARDS
UOB CREDIT
CARDS
CompanyCodes
DINERS CLUB
BANK OF
POSB CREDIT
CREDIT CARDS CHINA CREDIT
CARDS
CARDS
CIMB CREDIT
CARDS
OCBC CREDIT
CARDS
Power BI Desktop
Central Dashboard
for OCBC
Bank
CompanyCodes
Key influencers
Top segments
 
What influences satis to Increase
When...

?
....the average of satis
increases by

 AMERICAN EXPRESS (AMEX) CREDIT CARDS
 BANK OF CHINA CREDIT CARDS
 CIMB CREDIT CARDS
 CITIBANK CREDIT CARDS
 DBS CREDIT CARDS
 DINERS CLUB CREDIT CARDS
Customization of service
goes up 1.15
0.5
 HSBC CREDIT CARDS
 MAYBANK CREDIT CARDS
Merchant tie-ups that meet
my needs goes up 1.19
0.33
Average of reputation
 OCBC CREDIT CARDS
 POSB CREDIT CARDS
Average of vn_7002_T18
goes down 0.65
0.01
 STANDARD CHARTERED CREDIT CARDS
 UOB CREDIT CARDS
0.00
7.73
15.45