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COLLEGE OF LAW AND MANAGEMENT STUDIES
School of Management, I.T. and Governance
Discipline of Marketing and Supply Chain
Special Topics in Marketing (MARK305W2H2) Module Outline 2022
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WELCOME TO SPECIAL TOPICS IN MARKETING (MARK305)
Special Topics in Marketing (MARK305) is a 16cps module.
OBJECTIVES OF SPECIAL TOPICS IN MARKETING (MARK305)

To introduce students to the specialised areas of Services Marketing and Social
Marketing.

To facilitate students in developing an understanding of the nature of services and
its distinguishing characteristics as well as the unique aspects of developing
marketing strategies for services.

To focus on the nature, structure and distinguishing characteristics of Social
Marketing.
PRE-REQUISITES FOR MARK305

Pre-requisite requirement for Marketing major: MARK2IM and MGNT2SM.

Any student NOT meeting this prerequisite will not be permitted to continue the
course even if his/her registration has inadvertently been accepted.
MODULE SYLLABUS COMPONENTS
Part A: Social Marketing
PRESCRIBED TEXTBOOK

Lee, NR & Kotler, P (2020). Social Marketing: Behavior Change for Social
Good. Fifth or Sixth edition, Sage Publications, Thousand Oaks California.
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Part B: Services Marketing
PRESCRIBED TEXTBOOK

Wilson, A., Zeithaml, V., Bitner, M., and Gremler, D. (2016). Services Marketing:
Integrating Customer Focus across the Firm. Third European Edition. McGraw
Hill.
Electronic copies from the prescribed textbooks with all the relevant chapters
covered in this module for Social Marketing as well as Services Marketing are
uploaded on Learn.
SUPPLEMENTARY READING

Lovelock, C.H. Services Marketing, 3rd ed. Prentice Hall

Palmer, A. Principles of Services Marketing, 3rd edition, McGraw-Hill
N.B.:
You are advised to read widely rather than just referring to the prescribed textbooks.
Students are required to access relevant pieces of information applicable to this module,
which can be obtained via:

The Internet (e.g. e-journals and e-articles),

Newspapers (e.g. Business Day, Financial Mail, Daily News…),

Journals (e.g. Journal of Marketing),

Magazines,

Library/Textbooks.
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SOCIAL MARKETING: PART [A] - SYLLABUS
Chapter 1
Defining and Distinguishing Social Marketing
Chapter 2
10 Steps in the Strategic Marketing Planning Process/
10 Steps Strategic Planning Model
Chapter 3
Analysing the Social Marketing Environment/
Research Options
SERVICES MARKETING: PART [B] - SYLLABUS
Chapter 1
Introduction to Services
Chapter 2
Consumer Behaviour in Services
Chapter 3
Customer Expectations of Service
Chapter 4
Customer Perceptions of Service
Chapter 5
The Gaps Model of Service Quality
Chapter 7
Building Customer Relations
Chapter 10
Physical Evidence and the Servicescape
Special Topics in Marketing (MARK305W2H2) Module Outline 2022
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HOMEWORK
You will be required to study two chapters per week. Questions will be uploaded
on Learn for each chapter; it is your responsibility to attempt answering these
questions prior to the online lectures. Interaction or active participation is
encouraged during online lectures.
Please Note:

Your lecturer will not be able to cover all the material in each chapter. Your
lecturer has provided detailed PowerPoint slides for each chapter via Learn,
along with examples and pictures or diagrams to assist you to better understand
the relevant content. Also, videos and other support material has been uploaded
onto Learn.

Your lecturer will provide online lectures via Zoom which include content
coverage, discussions and revision weekly. You must make sure that you have
studied the relevant chapters scheduled for the week and it is important that you
answer the questions prior to attending the online lectures, this way your lecturer
will be able to assist you with any questions or queries pertaining to the chapters
covered during the lectures.

It is your responsibility to read through the material not covered during the online
lectures.

Your lecturer will also provide online lectures discussing and addressing any
assignment queries.

Your lecturer will also provide revision online lectures for Test One, Aegrotat Test
One, Test Two and Aegrotat Test Two as this will be beneficial in assisting you
with your test preparations. Any questions or queries relating to the tests will also
be addressed during these lectures.

Regular attendance of online lectures is essential and will ensure that you
understand concepts and theory as well as reach a successful completion of this
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module. It will also provide you with the opportunity to ask questions or discuss
any queries.
EMAIL ACCOUNTS
Students are required to check their e-mail accounts regularly as this platform will
also be used. Notices or announcements will be posted when necessary.
LEARN (LEARNING MANAGEMENT SYSTEM)

Learn will be utilised for this module. Information will be put onto Learn on a regular
basis.

Check Learn on a regular basis for access to all the relevant material and
important notices or announcements pertaining to the module https://learn2022.ukzn.ac.za/

All information covered in your online lectures will be uploaded on Learn.
STUDENT CENTRAL

You are advised to visit Student Central regularly.

Marks for all assessments will be posted onto Student Central.

Students who have any queries regarding their marks should approach the
relevant module administrator.

Marks will be released within two weeks but should there be any changes, your
lecturer will inform you.
NB: Your assessments will go through an internal moderation process and
thereafter an external moderation process and this practice is taken very seriously.
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MODULE ASSESSMENTS

There will be Two Online Tests and One Group Assignment which are all
COMPULSORY.

Students will be evaluated based on their performance in ALL THREE
ASSESSMENTS.
CONTINUOUS ASSESSMENT [CA] STRATEGY
The Continuous Assessment (CA) strategy in tandem with the weightings, dates,
format and chapter coverage for the online tests and information about the group
assignment are outlined below.
Assessment One: Online Test One (Services Marketing)
Weighting = 30%
Date: 16 September 2022 (Friday)
This assessment will run on the same day across two campuses with a duration of 90
minutes.
Time: 5pm - 6.30pm
Chapter coverage: 1, 2, 3 & 4
Format: A combination of MCQs & True/False questions
There will be 40 questions in total
Aegrotat Test One
Only those students who receive approval may take this test. Please make sure that
you follow the correct process in a timely manner.
Weighting = 30%
Date: 23 September 2022 (Friday)
This assessment will run on the same day across two campuses with a duration of 90
minutes.
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Time: 5pm – 6.30pm
More information regarding this test will be discussed with the selected students.
Assessment Two: Group Assignment (Social Marketing)
Weighting = 40% [Online Submission via Learn]
Due date: 3 October 2022 (Monday) until 7 October 2022 (Friday)
Assessment Three: Online Test Two (Services Marketing)
Weighting = 30%
Date: 28 October 2022 (Friday)
This assessment will run on the same day across three campuses with a duration of 90
minutes.
Time: 5pm – 6.30pm
Chapter coverage: 2, 5, 7 & 10
Format: A combination of MCQs & True/False questions
There will be 40 questions in total.
Aegrotat Test Two
Only those students who receive approval may take this test. Please make sure that
you follow the correct process in a timely manner.
Weighting = 30%
Date: 4 November 2022 (Friday)
This assessment will run on the same day across three campuses with a duration of 90
minutes.
Time: 5pm – 6.30pm
More information regarding this test will be discussed with the selected students.
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AEGROTAT TEST INFORMATION

An Aegrotat Test, [which is not the same as a Make-up test], will only be offered
to those students who have a valid reason for missing the online test/s, and whose
requests to write the test have been approved, i.e. permission to write this test
is NOT automatically granted to every student who has missed the class test.
Those students who missed the online test/s due to one of the following
reasons will be eligible to apply for the Aegrotat Test:
Connectivity or device issues: students should apply for the aegrotat test and
add screenshots of connectivity issues experienced when attempting to take the
test.
Load-shedding issues: students should apply for the aegrotat test and must
send their load-shedding schedule for the area of residence as proof.
Test clashes: students who have a test for another module at the same time and
date may apply for the aegrotat test; students must send their module outline or
other relevant documentation from that module as proof.
Late registration challenges: students who experienced late registration
challenges may apply for the aegrotat and must send documents/e-mails or any
other information as proof of such challenges. The relevant documentation must
provide proof that the challenges are recent. If students were given access to
Learn at the beginning of the semester despite their registration challenges, this
would mean that they had sufficient time to study and merely using late
registration as an excuse.
Other: It is imperative to submit all documentation such as medical/death
certificates, or any other legitimate documentation.
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Relevant documentation and a detailed explanation for missing the test must be emailed to your lecturer before, during or immediately after the date of the missed
test/s. You will be given a few days to apply and more information will be
communicated to you by your lecturer. It is your responsibility to make sure that
all the necessary processes are followed before the aegrotat date in order to
receive the status of your application as soon as possible.
GROUP ASSIGNMENTS [ONLINE SUBMISSION VIA LEARN]

Students will be required to submit their Group assignments online via Learn.

Those students who do not submit an assignment will be given a zero.

Your assignment document must be in a PDF Format and not Word Format.

Each group may comprise of a minimum of FIVE and a maximum of EIGHT
members.

Your lecturer will not require group lists so please do not email your group list
to your lecturer. However, groups must be formed by 29 August 2022.

Individual assignments will not be accepted as this is a group assessment.

A Declaration Page and the Turnitin Similarity/Originality Page must be attached
to your assignment and only one document must be submitted.
NB: Further detailed information pertaining to the Group Assignment can be
found in the Group Assignment Outline. To be uploaded on Learn soon.
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MODULE MARK ALLOCATION
Assessment One: Online Test One
Weighting:
30%
Assessment Two: Group Assignment
Weighting:
40%
Assessment Three: Online Test Two
Weighting:
30%
GRAND TOTAL
= 100%
GRADING OF MARKS





First Class
Upper Second
Lower Second
Ordinary Pass
Fail
75% +
68% - 74%
60% - 67%
50 – 59%
50<
TIMETABLE FOR ONLINE LECTURES
WESTVILLE CAMPUS
DAY
1
2
3
4
5
6
7
8
9
14h10 –
15h05
15h05 –
16h00
MON
TUES
WED
THUR
FRI
Special Topics in Marketing (MARK305W2H2) Module Outline 2022
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11
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HOWARD COLLEGE
DAY
1
2
3
8h40
9h35
4
5
6
7
8
9
10
MON
TUES
WED
THUR
FRI
ADMINISTRATOR DETAILS
If you have any queries of an administrative nature regarding this module, kindly refer
them to the following administrators listed below for Westville and Howard College
campus sites.
ADMINISTRATOR
E-MAIL
Ms. Delisile Precious Magudulela
(Westville campus)
Magudulelad@ukzn.ac.za
Mrs. Volente-Rushin Govender
(Howard College)
Rushinv@ukzn.ac.za
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LECTURER DETAILS
LECTURER
E-MAIL
Dr K. Perumal
(Westville)
(Module coordinator)
perumalkr@ukzn.ac.za
Mrs. J. Tooray
(Howard College)
pillayj@ukzn.ac.za
WRITING PLACE (WP) DETAILS
WESTVILLE CAMPUS AND HOWARD COLLEGE
Writing Place (WP) Details:
Miss Serrenta Naidoo (Westville Campus and Howard College)
Writing Place Coordinator
Email address: Naidoos2@ukzn.ac.za
N.B: Additional detailed information relating to the Writing Place can be found in
the Group Assignment Outline.
N.B.: Any changes to this module outline will be communicated to students
timeously.
 WISHING YOU ALL THE BEST! 
Special Topics in Marketing (MARK305W2H2) Module Outline 2022