Arora’s Bakery App Usability Study 07/20/2023 UX Researcher Team Abhey Unicorn coder Table of Contents Section 1 Study Details Section 2 Themes Section 3 Insights & Recommendations Study Details Project Background In today's fast-paced digital era, the bakery industry is witnessing a paradigm shift in consumer behavior, with an increasing preference for online shopping and delivery services. Understanding the need to adapt to these changing trends, Arora’s Bakery is embarking on an exciting venture to launch an Online Bakery Delivery App. This innovative app aims to revolutionize the way customers interact with the bakery, offering them a seamless and convenient platform to explore an extensive array of freshly baked products and place orders from the comfort of their homes or on-the-go. By leveraging the power of modern technology and user-friendly interfaces, the app seeks to enhance customer satisfaction, foster loyalty, and broaden the bakery's customer base, solidifying its position as a frontrunner in the competitive market. Study Details Research Questions 1.What are the primary motivations and preferences of customers in choosing to order bakery products through the Online Bakery Delivery App instead of traditional in-store purchases? 2.How does the Online Bakery Delivery App impact the operational efficiency and cost-effectiveness of the bakery shop's delivery system? 3.What are the most significant challenges faced by customers when using the app, and how can these challenges be addressed to improve the overall user experience? 4.What marketing strategies can be employed to promote the Online Bakery Delivery App effectively and attract a larger customer base? Participants Methodology 10 participants 25-30 minutes Participants between the ages of 16-60 who reside in urban and rural areas. Participants order out at least twice times in a week. Yamunanagar, Haryana Unmoderated usability study Users were asked to order a bakery items on a low-fidelity prototype Prototype / Design Tested The low-fidelity app prototype for Arora’s Bakery was tested and can be viewed at: This link Themes People want to order bakery products quickly Supporting evidence from the usability study. ● 7 out of 10 total participants said they wanted to order their bakery products in under 15 minutes. ● 8 out of 10 total participants expressed a desire to save orders for easy reordering. ● 6 out of 10 total participants said they wanted to get discount offers. I don’t like a too-perfect cake. You want people to know it came from your kitchen and not the cake case in the bakery aisle.” – Claire Saffitz a People want customization options Supporting evidence from the usability study. ● 8 out of 10 total participants said they wanted the ability to choose how many quantity products for order. ● 4 of those participants noted that they would like an option for gluten-free or low-calorie crust options. a “A basic rule of baking is that, in general, it’s almost impossible to make an inedible batch of brownies.” – Linda Sunshine People want a delivery option Supporting evidence from the usability study. ● 9 out of 10 total participants said they wanted an option for delivery in addition to pickup. ● 10 out of 10 total participants said they wanted an cash on delivery option. a "Baking may be regarded as a science, but it’s the chemistry between the ingredients and the cook that gives desserts life. Baking is done out of love, to share with family and friends, to see them smile.” – Anna Olson Insights & Recommendations Research insights Fast Ordering Users need a way to order more quickly without having to go through the fully backed process Customization options Users need better customization options whne they customize their own bakery products Point 3 Delivery option Users need a way to order Bakery products for delivery Recommendations ● Add a “Save Bakery” option in the user profile so uders can reorder quickly. ● Add way for users to customize their sauce and crust so they have expanded options for their dietary needs and preferences ● Add a delivery option in the checkout process so users can order from the comfort of their home. Thank you!
