IDEAL BUYER PERSONA
The Guide to Elevating Your Mind and Understanding Your Soul
www.mindkeeping.com
IDEAL BUYER PERSONA 1
SARAH MILLER
Sarah Miller is a 41-year-old divorced Fashion Editor working for a lifestyle magazine in New York City. After
going through a recent divorce, she f inds herself questioning her identity and seeking a new purpose in
life. Her demanding job in the fast-paced fashion industry leaves her feeling overwhelmed and unfulf illed,
further fueling her desire for a positive change.
Despite her career success, Sarah is aware that she needs to prioritize her well-being and f ind a better
work-life balance. She is eager to explore new interests and passions that can bring more meaning and
happiness to her life. Through "MINDKEEPING: The Guide to Elevating Your Mind and Understanding Your
Soul," she hopes to gain valuable insights and practical tools to aid her in her journey of self-discovery and
personal growth.
Sarah's primary goal is to f ind her true purpose in life and achieve personal growth. She seeks guidance
on improving her overall well-being, navigating life post-divorce, and exploring new opportunities for
fulf illment.
Sarah's biggest pain point is feeling overwhelmed with her current lifestyle and craving a deeper sense of
purpose. She also struggles with the emotional aftermath of her divorce and the desire for more
meaningful connections.
Objectives and Goals:
Motivations:
Embark on a journey of self-discovery and personal
growth.
Achieve a better work-life balance.
Improve overall well-being and mindfulness.
Find her true purpose and passion in life.
Longs for personal growth and a sense of purpose in her life
Pain points:
Name:
Age:
Status:
Occupation:
Location:
Income:
Sarah Miller
38
Divorced with one teenage
daughter
Fashion Editor
New York City, New York
$90,000 per year
Struggles with the aftermath of a recent divorce
and f inding her identity again.
Feels overwhelmed and stressed with her
demanding job in the fashion industry.
Experiences a lack of fulf illment and wants to
explore new opportunities.
Desires deeper connections and meaningful
relationships.
Objections on purchase
Doubts about the effectiveness of self-help books
and their impact on her life
Worries about f inding time to read amidst her
busy lifestyle
Concerns about the book's ability to provide
practical solutions relevant to her unique
situation
Aspires to lead a balanced and fulf illing lifestyle
Seeks inspiration and guidance to explore new passions and
interests
Personality:
Creative
Compasionate
Introspective
Purchasing behaviour:
Sarah enjoys reading, especially lifestyle and wellness
topics. She often researches books and coaching
programs that align with her interests and needs. As
a busy professional, she prefers the convenience of
purchasing books online.
Favourite social networks
Instagram, Pinterest.
EMPATHY MAP
THINK:
SAY:
I need to f ind my true purpose and direction in life."
I feel unfulf illed in my current career."
"I want to achieve a better work-life balance and improve my overall well-being.
"I want to explore new passions and interests to bring more meaning into my life.
FEEL:
DO:
Stressed and overwhelmed with her demanding job in the fast-paced fashion industry.
Actively seeks books and resources on wellness and personal growth.
Eager to break f ree f rom negative thought patterns and self-doubt.
Practices mindfulness and meditation to cope with stress and improve her mental well-being.
HEAR:
SEE:
Encouragement f rom f riends and colleagues to prioritize her well-being.
Inspirational content on social media related to self-discovery and personal
Success stories of individuals who have found purpose and fulf illment in
growth.
their lives.
Opportunities for career advancement and personal development.
PAIN:
GAIN:
Feeling overwhelmed and unfulf illed in her current career.
Finding a deeper sense of purpose and fulf illment in life.
Struggling with self-doubt and a fear of missing out on life's deeper
Improved mental and emotional well-being through mindfulness and
meaning.
personal growth practices.
IDEAL BUYER PERSONA 2
JASMINE CARTER
Jasmine Carter is a 47-year-old Af rican American high school counselor in Atlanta, Georgia. While she
provides support to her students, she is going through a challenging phase in her own life, facing
depression and midlife crisis. The constant stress of her job and personal struggles have taken a toll on her
mental health, leaving her feeling lost and in need of guidance.
Despite her commitment to helping others, Jasmine f inds it challenging to prioritize her own well-being.
She is eager to break f ree f rom negative thought patterns and gain the self-conf idence to navigate her
midlife transition successfully. Through "MINDKEEPING: The Guide to Elevating Your Mind and
Understanding Your Soul," she hopes to f ind strategies to improve her mental health, gain self-awareness,
and f ind a sense of purpose and fulf illment in life.
Jasmine's primary goal is to overcome depression, manage stress, and improve her mental well-being. She
seeks guidance on how to cope with her midlife crisis and discover a renewed sense of purpose.
Jasmine's biggest pain points are her battle with depression and the uncertainty she faces during her
midlife transition. She yearns for inner peace and a positive shift in her thought patterns.
The prospect of improved mental health, self-discovery, and gaining self-conf idence motivates Jasmine.
She is determined to f ind practical solutions to address her specif ic challenges.
Objectives and Goals:
Motivations:
Overcome depression and manage stress.
Navigate through a midlife crisis and f ind a sense of
purpose.
Improve mental health and well-being.
Embark on a journey of self-discovery and personal
growth.
Find her true purpose and passion in life.
Longs for a healthier mindset and improved mental
well-being.
Aspires to f ind purpose and meaning in her life during the
midlife transition.
Seeks inspiration and guidance to change her thought
patterns and gain self-conf idence.
Pain points:
Name:
Age:
Status:
Occupation:
Location:
Income:
Jasmine Carter
47
Single
High School Counselor
Atlanta, Georgia
$65,000 per year
Struggles with depression and anxiety, affecting
her daily life and relationships
Experiencing a midlife crisis, feeling lost and
unsure about the future
Lack of self-conf idence and negative thought
patterns
Desires to break f ree f rom the mental and
emotional burden
Objections on purchase
Doubts about the effectiveness of self-help books
in addressing her specif ic mental health challenges
Concerns about f inding the time and motivation to
read amidst her busy schedule
Worries that the book may not cater to the unique
experiences of Af rican American women
Personality:
resilient
Compasionate
Introspective
Insecure
Purchasing behaviour:
Jasmine prefers buying books online, as it f its her
schedule better. She is an avid reader and enjoys
exploring topics related to wellness and mental health.
She looks for books that offer practical strategies to
improve her mental state and cope with stress.
Favourite social networks
Facebook, Youtube.
EMPATHY MAP
THINK:
SAY:
I need to prioritize my well-being and mental health.
I'm struggling emotionally after the divorce.
I want to f ind purpose and meaning in my life after the divorce.
I want to f ind guidance and support to navigate this challenging phase.
FEEL:
DO:
Compassionate and caring towards others, but neglects her own well-being.
Actively seeks resources and books on wellness and mental health.
Lost and uncertain about her future during the midlife transition.
Engages in self-reflection to understand her desires and passions.
HEAR:
SEE:
Support and advice f rom mental health advocates and authors.
Success stories of individuals who have overcome emotional struggles.
Recommendations for self-help books and coaching programs
Motivational content on social media related to healing and personal
f rom trusted sources.
growth.
PAIN:
GAIN:
Battling depression and emotional aftermath of the divorce.
Improved mental well-being and emotional strength after the divorce.
Feeling lost and unsure about life's direction during the midlife crisis.
Finding a sense of purpose and inner peace, paving the way for a brighter
future.
IDEAL BUYER PERSONA 3
JESSICA LOPEZ
Meet Jessica Lopez, a resilient 25-year-old young woman residing in Los Angeles, California. As a Marketing
Assistant, Jessica leads a busy life in the bustling city, but she is no stranger to challenges. Recently, she
experienced a deep and painful breakup that left her emotionally shaken and questioning her sense of self.
Despite the heartache, Jessica remains determined to heal and grow f rom the experience. She believes in
her inner strength and is eager to embark on a journey of self-discovery and personal growth. With a desire
to f ind inner peace and purpose, Jessica seeks inspiration and guidance to rebuild her self-conf idence and
self-esteem.
In the face of adversity, Jessica's compassionate and introspective nature has been her guiding light. She
values self-reflection and is eager to explore resources that can help her overcome self-doubt and embrace
her true potential. 'MINDKEEPING: The Guide to Elevating Your Mind and Understanding Your Soul' has
caught her attention as a transformative tool that can nurture her soul and lead her towards a brighter
future.
Jessica's goal is clear – to improve her emotional intelligence and f ind a sense of purpose that will guide
her on her life's path. With a desire to create a fulf illing future for herself, she is ready to embrace the
wisdom and insights that 'MINDKEEPING' has to offer. Through her resilience and determination, Jessica is
prepared to face life's challenges head-on and discover the power within herself to heal, grow, and thrive.
Objectives and Goals:
Motivations:
Improve emotional intelligence and cope with the
aftermath of a breakup.
Find a sense of purpose and inner peace.
Regain self-conf idence and rebuild her self-esteem.
Embark on a journey of self-discovery and personal
growth
Longs to gain emotional strength and resilience after the
breakup.
Aspires to f ind her purpose and inner peace, paving the way
for a brighter future.
Seeks inspiration and guidance to rebuild her self-conf idence
and self-esteem
Pain points:
Name:
Jessica Lopez
Age:
25
Status:
Single (Recently went
through a deep breakup)
Occupation:
Marketing Assistant
Location:
Los Angeles, California
Income:
$45,000 per year
Dealing with the emotional aftermath of a painful
breakup.
Struggling with self-doubt and a diminished sense
of self-worth.
Feeling lost and unsure about her life's direction.
Personality:
Sensitive
Determined
Introspective
Emotionally weak
Desiring to f ind peace and healing in her heart.
Objections on purchase
Doubts about whether self-help books can truly
assist her in overcoming her emotional struggles.
Worries about investing time and money in
resources that may not bring the desired results.
Concerns that the book may not address the
specif ic challenges of post-breakup emotional
healing.
Purchasing behaviour:
Jessica is comfortable making purchases online,
especially books and resources that align with her
interests in personal growth and healing. She values
recommendations f rom f riends and online reviews
before making a decision.
Favourite social networks
Instagram, TikTok
EMPATHY MAP
THINK:
SAY:
I need to heal f rom this painful breakup and f ind my emotional strength.
I want to improve my emotional intelligence and heal my heart.
I want to discover my purpose and f ind inner peace to move forward.
I'm eager to f ind my purpose and create a brighter future for myself.
FEEL:
DO:
Emotionally shaken and vulnerable after the breakup.
Engages in self-help and personal development resources to aid in emotional healing.
Determined to bounce back and grow f rom the experience.
Takes time for introspection and self-reflection to understand her feelings better.
HEAR:
SEE:
Encouraging words f rom f riends and family, supporting her through this
Empowering quotes and content on social media related to emotional
challenging time.
healing and growth.
Stories of others who have healed f rom breakups and found inner peace.
Young women who have overcome similar challenges and are thriving.
PAIN:
GAIN:
Coping with the emotional aftermath of a painful breakup.
Improving emotional intelligence and f inding inner peace.
Struggling with self-doubt and a diminished sense of self-worth.
Rebuilding self-conf idence and self-esteem to create a fulf illing future.
IDEAL BUYER PERSONA 4
ALEX JOHNSON
Meet Alex Johnson, a 38-year-old highly successful Marketing Manager at a tech startup in San Francisco,
California. With an annual income of $120,000, Alex is on a mission to discover his true purpose and f ind
fulf illment in life while maintaining a healthy work-life balance. His interest in self-discovery and mindfulness
has sparked a desire for personal growth and understanding his soul better.
Alex's pain points revolve around feeling unfulf illed in his current career despite his f inancial success and
dealing with the constant pressure and stress of his demanding job. He seeks to overcome these challenges
and achieve a deeper sense of purpose.
As a driven, ambitious, and analytical individual, Alex is motivated to improve his mental and emotional
well-being. He aspires to lead a more meaningful life and build better personal relationships with his family
and f riends. Seeking guidance and practical solutions, he aims to incorporate mindfulness and personal
growth practices into his busy lifestyle.
Alex's personality is marked by introspection and a value for authenticity. While he appears conf ident, he
sometimes struggles with self-doubt and a fear of missing out on life's deeper meaning.
In terms of purchasing behavior, Alex is tech-savvy and prefers making purchases online due to his hectic
schedule. He relies on reviews and recommendations f rom trusted sources, like f riends and colleagues, before
making a decision.
Alex's favorite social networks include LinkedIn, where he stays informed about industry trends and
networking opportunities, and Instagram, where he follows motivational accounts and wellness influencers to
seek inspiration for personal growth and mindfulness.
Understanding Alex's motivations, personality traits, and pain points can help tailor "MINDKEEPING: The
Guide to Elevating Your Mind and Understanding Your Soul" to provide him with the valuable insights and
strategies he seeks to lead a more fulf illing life.
Name:
Age:
Status:
Occupation:
Location:
Income:
Alex Johnson
38
Married with two children
Marketing Manager
San Francisco, California
$120,000 per year
Objectives and Goals:
Motivations:
Discover his true purpose in life and f ind fulf illment
Improve his mindfulness and grow his mind
Achieve a better work-life balance
Enhance personal relationships with family and
f riends
Desire to lead a more meaningful and purposeful life.
Pain points:
Personality:
Feels unfulf illed in his current career despite
f inancial success.
Struggles to balance his demanding job and
personal life.
Experiences stress and burnout f rom work-related
pressure.
Seeks a deeper understanding of himself and his
purpose.
Objections on purchase
Skepticism about
effectiveness.
self-help
Aspiration to improve his mental and emotional well-being.
Ambition to achieve personal and professional growth.
Ambitious
Driven
Introspective
Analytical
Self controlled
Purchasing behaviour:
books
and
their
Worries about f inding time to read amidst his
busy schedule.
Concerns about the book's ability to provide
practical solutions.
Alex is a tech-savvy individual, constantly staying
updated on the latest advancements in his industry.
He prefers making purchases online due to his busy
lifestyle. When buying books, he tends to read reviews
and seeks recommendations f rom f riends and
colleagues before making a decision.
Favourite social networks
Linkedin, Twitter.
EMPATHY MAP
THINK:
SAY:
I want to f ind true purpose and fulf illment in my life.
I want to lead a more meaningful life.
I need practical strategies to incorporate mindfulness into my busy schedule.
I'm eager to explore self-discovery and personal growth.
FEEL:
DO:
Ambitious and driven to achieve personal and professional growth.
Actively researches online for books and resources on self-help and mindfulness.
Frustrated with feeling unfulf illed in his current career.
Engages in mindfulness and meditation practices to improve his well-being.
HEAR:
SEE:
Positive feedback f rom f riends and colleagues who have practiced
Success stories of individuals who have found purpose and fulf illment in
mindfulness.
their lives.
Recommendations for self-help books f rom people he trusts.
Inspiring quotes and content on social media related to personal growth
and mindfulness.
PAIN:
GAIN:
Feeling unfulf illed in his current career despite f inancial success.
Finding true purpose and fulf illment in life.
Struggling to balance work and personal life, leading to stress and burnout.
Improving mental and emotional well-being through mindfulness and
personal growth.
WEEKLY CONTENT
MONDAY
Quote Graphic: Share an
insightful quote f rom the
book that encourages
mindfulness and
self-awareness.
TUESDAY
Testimonial Graphic:
Feature a powerful
testimonial f rom a reader
who experienced positive
transformation through
the book.
WEDNESDAY
THURSDAY
FRIDAY
Tip Graphic: Share a
valuable piece of wisdom
f rom the book that
promotes personal
development.
Reflective Question: Pose
a thoughtful question
related to f inding
purpose and fulf illment.
Encourage audience
engagement and
responses.
Video: Share a short video
discussing a key takeaway
f rom the book and how it
can benef it the audience.
TONE OF VOICE
EMPATHETIC
MOTIVATIONAL
EMPOWERING
We understand that life's journey can be tough, and we're here to support you every
step of the way. 'MINDKEEPING' is a compassionate guide that will help you navigate
through challenges, discover your purpose, and f ind inner peace.
Unlock your true potential with 'MINDKEEPING.' This empowering book is your roadmap
to personal growth and self-discovery. Embrace the power within you and embark on a
journey towards a more fulf illing life!.
You are capable of incredible growth and transformation. 'MINDKEEPING' is your
empowering tool to elevate your mind and understand your soul. Embrace the
possibilities and take charge of your life today!
THANK YOU