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ENTREPRENEUR/MARKET DAY
Assessment Rubric:
Group (1)______________________ (2)_____________________ CP3 ___
Criteria
Marks
allocated
Cover page:
 Company name and why chosen
 Suitable logo
 Project handed in on time
Task 1: Description of Product
2
1.1 Description of product or service
1.2 Picture, drawing/ photograph
1.3 Production process/Making(ingredients) of the product
Task 2: Goals of the business
2.1 date of the market
2.2 What profit would you like to make
2.3 What skills would you like to achieve
2
2
4
2
5
1
1
1
Task 3: Financial Plan
3.1 Product information (A)
3
3.2 List of extra information (B)
2
3.3 Why do you think your business will be successful?
1
Task 4: Market Research
Questionnaire
Task 5: Marketing Plan
3
5.1 Target market
5.2 Competitive analysis
5.3 Competitive advantage
5.4 Promotion strategy
Task 6
Requirements for the day
Task 7: Evaluation
2
2
2
2
Cash flow budget for the day
Calculating profit or loss
5
5
TOTAL
50
3
Learner’s
achievement
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PLEASE NOTE
This EMS Project must be completed and handed in at on
the 19th of March 2021 to Teacher Sonette van Cittert.
The learner will be able to demonstrate entrepreneurial skill, knowledge and attitudes.
 Develops and uses observation sheets and questionnaire to do needs analysis in the school or
community.
 Identifies enterprises and events in own community where specific goods and services are being
sold to satisfy consumers’ needs and generate profit.
 Generates entrepreneurial actions to meet own community needs (e.g. co-operatives, loan
societies).
 Discuss the 4 elements of the marketing mix in a simple business activity (product, price, place,
promotion).
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The Business Plan Layout
EMS project per term 1 for CP3
Name of Business: ……………………………………….………………………….
Let’s decide on a name for your business, but, remember the following:
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Keep the name short, simple and easy to remember, e.g. “Computer mania”.
The name should be easy to say.
Make sure that the name tells the customer what you are selling.
Do not use words that are over-used and boring.
Picture or logo of business:
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Task 1:
Description of the product or service for Market Day.
1.1 Describe it
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OR
1.2 Use a sketch or photograph.
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1.3
What ingredients do you need; where will you make it etc.
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Task 2: Goals of the Business
2.1 Date of Market day: ………………………………………….
2.2 What profit would you like to make? (What is your target?)
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2.3 What skills would you like to achieve?
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Task 3: Financial Plan
3.1 Provide the following information on your business:
Product
Supplier
Cost price
Selling
Profit
price
Total cost of good (Produced or purchased)
A
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3.2
Make a list of all the extra expenses for the day.
Operating expenses budget
ITEM
Rent for the stall
Advertising
Stationery
Petrol
Electricity
Hiring of tables
Hiring on stand/Place where you sell your goods
Money borrowed from parents
Total of other expenses
TOTAL
B
3.3 Why do you think your business will be successful?
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Task 4:
Market Research
Market survey: Construct your questionnaire and summarise the results.
Add the Questions in the following space:
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Task 5:
Marketing Plan
5.1 Who or what are your target market? (Who are your customers? Refer to their
ages and lifestyle, etc.)
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5.2 Competitive Analysis – describe the other stall holders for the day that offer
similar products or services.
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5.3 Competitive advantage – what do you have that your competitors do not have?
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5.4 Promotion Strategy –what would you do to ensure that people would prefer your
stall? What would you do to promote your business?
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Task 6
Equipment etc
Requirements for the day of the Market. What resources you
need from the school:
Person responsible
Where to find?
Who to ask?
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The float (Change for the day)
Table
Electricity
Table cloth
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Task 7
ENTREPRENEUR’S DAY: QUESTIONNAIRE
7.1 How do you feel at the end of this day?
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7.2 Was it worth all the work?
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7.3 Count all the money/sales for the day.
R
7.4
To work out the profit you have to follow a certain formula:
MONEY EARNED – FLOAT –ALL EXPENSES = PROFIT
Sales for the day
Less cost of the products (A on page 6)
Less other costs/expenses (B on page 7)
Less the float (Change for the day)
A
B
Profit
Did you earn a profit? …………
How much? ……………………………
What do you intend doing with your profit?
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7.6 If you made a loss, can you explain why?
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7.5