Uploaded by Lee Sanderson

Raj Jha's Marketing Mega Map

advertisement
Design and layout
Newsletters
Content creation and curation
List management and segmentation
A/B testing and optimization
Email marketing
Promotional campaigns
Marketing to consumers
through their mobile
devices, such as through
SMS messaging or
mobile apps
Mobile audience research and targeting
Mobile marketing strategy and planning
Mobile marketing tracking and optimization
Landing page design
Lead generation and conversion
Order confirmation and receipt
Transactional emails
Shipping updates
Account management and password reset
Content creation and curation
SMS scripting and targeting
SMS messaging
SMS distribution and follow‑up
Mobile
Marketing
SMS tracking and optimization
Push notification scripting and targeting
Mobile app push
notifications
Push notification distribution and follow‑up
Push notification tracking and optimization
Organic posting
Engagement and conversation management
Community building and management
Audience targeting and segmentation
Paid advertising
Social media marketing
Ad creation and design
Budget and bidding management
Identifying and researching potential
influencers
Mobile ad design and production
Mobile advertising
Mobile ad targeting and distribution
Influencer partnerships
Negotiating and securing partnerships
Collaboration and content creation
Mobile ad tracking and optimization
Keyword research and optimization
Blogging
Content creation and curation
Distribution and promotion
Script writing and storyboarding
Customer experience management and
optimization
Content marketing
Encouraging customers
to share their positive
experiences with others
Customer feedback and review management
Customer appreciation and incentives
Video content
Production and editing
Distribution and promotion
Research and data gathering
Infographics
Referral program planning and execution
Referral programs
Referral program promotion and follow‑up
Word‑of‑
Mouth
Marketing
Referral program tracking and optimization
Customer review and testimonial
management
Customer reviews and
testimonials
Customer review and testimonial promotion
Customer review and testimonial tracking
and optimization
Online
Marketing
Design and layout
Distribution and promotion
Content optimization
On‑page optimization
URL structure and internal linking
Link building
Search engine
optimization (SEO)
Off‑page optimization
Local citations and directory listings
Social media promotion
Social media engagement and conversation
management
Google My Business optimization
Social media word‑of‑
mouth
Social media influencer outreach and
partnership
Meta data and title tags
Local SEO
Local content creation and citation building
Review and ratings management
Social media tracking and optimization
Account setup and structure
Google Ads
Keyword research and targeting
Print ad design and layout
Ad creation and optimization
Event research and selection
Event planning and execution
Event follow‑up and relationship
management
Magazines
Participating in or
hosting industry events
and trade shows
Ad placement and frequency
Print ad design and layout
Print advertising
Booth design and layout
Booth materials and promotional items
Booth design and setup
Booth setup and breakdown
Flyer and brochure design and printing
Event marketing materials
Business card design and printing
Newspapers
Partnership research and selection
Partnership negotiation and execution
Partnership promotion and follow‑up
Trade Shows
and Events
Ad creation and optimization
Targeting specific publications and
demographics
Account setup and structure
Design and layout
Billboards
Targeting specific locations and
demographics
Banner Ads
Placement and targeting
Billboard placement and frequency
Commercials
Speaking opportunities
Tracking and optimization
Design and layout
Targeting specific radio stations and
demographics
Ad placement and frequency
Radio advertising
Native Ads
Placement and targeting
Tracking and optimization
Display Ads
Design and layout
Raj Jha's
Influencer research and selection
Marketing
Megalist
Partnering with
influencers to promote a
product or service
Influencer outreach and negotiation
Co‑branded campaigns
Influencer collaboration and content
creation
Co‑branding promotion and follow‑up
Placement and targeting
Tracking and optimization
Design and layout
Sponsorship research and negotiation
Joint venture promotion and follow‑up
Co‑branding research and selection
Sponsored segments
Interstitial Ads
Content creation and integration
Targeting specific radio stations and
demographics
Partnerships
and
Sponsorships
Joint ventures
Influencer research and selection
Traditional
Marketing
Influencer research and selection
Niche bloggers
Placement and targeting
Content creation and integration
Tracking and optimization
TV ad scripting and production
Commercials
Targeting specific TV shows and
demographics
Ad placement and frequency
Product research and selection
Product placements
Integration into TV shows or movies
Targeting specific TV shows and
demographics
Sponsorship research and negotiation
Sponsored segments
Content creation and integration
Targeting specific TV shows and
demographics
Influencer collaboration and content
creation
Billboard design and layout
Influencer research and selection
Billboards
Industry thought leaders
Influencer outreach and negotiation
Email newsletter display insertions
Targeting specific radio stations and
demographics
Influencer
Marketing
Influencer collaboration and content
creation
Influencer outreach and negotiation
Radio sponsorships
Television advertising
Social media influencers
Influencer outreach and negotiation
Audience targeting and segmentation
Ad creation and optimization
Sponsorship research and negotiation
Joint venture research and selection
Keyword research and targeting
Billboard design and layout
Event planning and execution
Affiliate promotion and follow‑up
Co‑branding agreement and execution
Bing Ads
Radio ad scripting and production
Speaker coaching and preparation
Affiliate marketing
Joint venture negotiation and execution
Pay‑per‑click (PPC)
advertising
Facebook Ads
Speaker research and selection
Affiliate research and selection
Affiliate agreement and execution
Account setup and structure
Ad placement and frequency
Promotional item design and production
Partnering with other
businesses or
organizations to co‑
market products or
services
Targeting specific publications and
demographics
Targeting specific locations and
demographics
Billboard placement and frequency
Influencer collaboration and content
creation
Print ad design and layout
Outdoor advertising
Bus stop ads
Targeting specific locations and
demographics
Ad placement and frequency
Team recruitment and training
Street teams
Presentation preparation and planning
Presentation delivery and follow‑up
Event planning and execution
Targeting specific locations and
demographics
In‑person presentations
Presentation tracking and optimization
Webinar planning and preparation
Webinar delivery and follow‑up
Webinars
Product research and development
Sales presentations
Product announcements
Press release writing and distribution
Webinar tracking and optimization
Follow‑up media outreach and interviews
Demo planning and preparation
Demo delivery and follow‑up
Product demonstrations
Personal
Selling
Demo tracking and optimization
Event research and selection
Event planning and execution
Press releases
Networking events
Press release writing and distribution
Company updates
Follow‑up media outreach and interviews
Event planning and execution
Event coverage
Press release writing and distribution
Follow‑up media outreach and interviews
Follow‑up and relationship management
Media list creation and research
Event planning and execution
Customer outreach and invitation
Customer appreciation events
Press list management
Relationship building
Media list segmentation and targeting
Media list maintenance and updates
Follow‑up and relationship management
Public
Relations
Customer research and selection
Customer outreach and engagement
Customer success stories
Story development and promotion
Speaker research and selection
Media relations
Interviews and speaking opportunities
Speaker coaching and preparation
Event planning and execution
Kit creation and design
Media kits
Design and layout
Kit distribution and follow‑up
Printing and production
Postcards
Event research and selection
Mailing list management and targeting
Conferences
Flyers
Design and layout
Direct mail
Event research and selection
Event marketing
Catalogues
Trade shows
Booth design and planning
Event execution and follow‑up
Printing and production
Design and layout
Direct
Marketing
Mailing list management and targeting
Script development and training
Call list management and targeting
Speaker research and selection
Event planning and execution
Printing and production
Mailing list management and targeting
Kit content creation and curation
Outbound calls
Product research and development
Product launches
Event planning and execution
Product promotion and follow‑up
Conversion tracking and optimization
Call center setup and management
Script development and training
Inbound calls
www.rajjha.com
Conversion tracking and optimization
Script development and training
Call list management and targeting
Conversion tracking and optimization
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