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Catering Business Plan Template
Catering Business Plan Outline
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Catering Business Plan Home
1. Executive Summary
2. Company Overview
3. Industry Analysis
4. Customer Analysis
5. Competitive Analysis
6. Marketing Plan
7. Operations Plan
8. Management Team
9. Financial Plan
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Executive Summary
Business Overview
Fine Foods Catering is a newly established company that will provide
catering services for a variety of events and clients in the Seattle,
Washington area. Fine Foods Catering will provide catering for all
types of corporate and social events, non-profit fundraiser events,
business meetings, luncheons, and weddings. Our services will
include menu creation designed for every clients’ tastes and
requirements, bar services, food preparation, delivery, service, and
cleanup. Fine Foods Catering is a full-service catering company who
will deliver exceptional service at an unbeatable cost. Clients will
receive ultimate value when choosing Fine Foods Catering for their
next event.
Fine Foods Catering will be owned and managed by local Chef
Dominic Gardea. Chef Dominic has over 20 years of culinary and
hospitality experience and is a graduate of Le Cordon Bleu Culinary
Academy. After apprenticing under some of the most world-renowned
chefs in Paris, Dominic made his way back to Seattle and led the
kitchen and catering departments of a large hospitality company as an
Executive Chef. Chef Dominic’s attention to detail, creativity, and
passion make him a popular and often-referred Chef for local catering
events of all types and sizes.
Product Offering
The following are the list of services that Fine Foods Catering will
offer:
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Corporate & social event catering
Bar catering
Corporate catering for meetings and luncheons
Easily complete your catering business plan!
Download the catering business plan template (including a
customizable financial model) to your computer here <–
Customer Focus
Fine Foods Catering’starget customers are businesses of all sizes,
government entities, local non-profits, and individuals in search of
catering services for their wedding, birthday, reunion, etc. Businesses
are the main client of a catering company as they require catering
services that range from small meetings and luncheons to large
corporate gatherings, galas, and holiday parties.
Management Team
Fine Foods Catering will be led by Owner and Head Chef Dominic
Gardea. Chef Dominic will manage client communication, pricing,
menu creation, staffing, marketing, inventory, and personnel. Chef
Daniel has recruited an employee that has worked under him at the
hospitality company for the past seven years, Matthew Knowles.
Matthew is a certified Sommelier and Lead Bartender. Matthew is
exceptionally skilled at mixing fresh and exotic cocktails and
cultivating an elegant wine menu that includes selections to satisfy all
wine palates. Matthew will be in charge of leading the bar program for
Fine Foods Catering.
Success Factors
Fine Foods Catering will be able to offer the following advantages over
the competition:
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Professional and friendly catering service at affordable pricing.
Owner who will meet one-on-one with each client to have them
taste sample menu items and be able to create a unique menu
based on their event.
Uniquely tailored bar program. Find Foods Catering will employ a
certified sommelier who also has bar experience that can
recommend and provide wine options upon request. He is also
able to create professionally crafted cocktails for every type of
event.
A training program for each employee to ensure they are fully
qualified and capable to deliver the highest standard of customer
service while paying attention to detail.
Financial Highlights
Fine Foods Catering is seeking $136,500 in debt financing to open the
catering business. The funding will be dedicated to secure the
commercial kitchen lease, professional insurance for bonding, working
capital to cover supplies and personnel, marketing costs, van,
inventory, and supplies. The breakout of the funding is below:
Commercial kitchen lease (3 months): $4,500
 Kitchen Equipment, Supplies, and Inventory: $50,000
 Utility van with Fine Foods Catering logo: $50,000
 Bonding Insurance: $10,000
 Working capital (3 months to cover hourly wages of staff, food,
and supplies): $12,000
 Marketing (includes print ads and website design): $10,000
The following graph below outlines the pro forma financial projections
for Fine Foods Catering.
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