Intermediate Dropshipping Notes Mindset Do not set your expectations too high, it will take time to become successful at dropshipping. It is a skill which takes time to develop. Stay consistent and you will succeed but do not expect immediate success. Commit to dropshipping for 6 months AT LEAST. Stay consistent and don’t give up. Don’t be afraid of spending money to learn. Focus - Set phone on do not disturb or have it in a different room Create a task list of 3-5 things that must get done the next day and base your day on them Keep your goals in front of you and work towards them Goal setting - Set yearly goals and analyse what you need to do to get there Break down yearly goals into quarterly and monthly goals Break down your monthly goals into weekly and daily goals 30 Day challenge Do the things other people don’t to get to where they aren’t. - Remove all social media No junk food Gym 5 times per week Create 3 non-negotiable tasks you must complete every single day Niche Research #Tiktokmademebuyit to look for niches and what people are selling on TikTok. See what products people are engaging with. Try to time problem solving products (saves time, gets you fit, increases attractiveness, fixes insecurity) with a particular season or holiday. High value products fulfil a purpose and are more enticing to buyers. - Think ahead for expansion (product solves a problem) understand popular niches find what niches do well Research using google - Shein can show new products that can be dropshipped. It is like AliExpress but better filtered to remove all the garbage Amazon and AliExpress research - Scroll through TikTok to see what niche you want to sell in. Once you found the niche look in Amazon best sellers to see products which are selling well that you can sell on TikTok ‘Rabbit hole method’ look at products that are related to the bestsellers - Type winning TikTok products into AliExpress to make the algorithm show you successful products Scroll to bottom and look at popular categories to see what niches and categories are selling well. Look for the niches on TikTok to see what individual products are doing well. Building a store Step 1: Starting the store - Make account and create a store Add Zendrop app from app store to link a supplier Link Zendrop product to Shopify Step 2: Logo creation - Use Canva to quickly make logos Insert a photo related to the store Logo isn’t too important Step 3: Store setup - Create store policy from templates and edit them Choose a theme and customise it Upload logo to header Change colours to match the logo Create a home page Remove featured products on one product store Remove all sections when testing except the one featured product Keep multi column and use them for reviews Step 4: Product page - Clean the page by removing unnecessary things Copy a competitors product description Use ChatGPT with the prompt make it better to rewrite the description Change the menus to make them relate to the product Step 5: Finishing the store - Fix menus in navigation Add all policies to the footer of the page Change shipping zone to international and set prices Customise checkout page App Setup Sticky cart: - Shows add to cart at the top of the page Display when page loads to always show add to cart Customise the style to match the store Quantity breaks: - Provides discount if people buy multiple products Add to store and chose the offer then customise it to your liking One click up-sell: - Up-sells products after people add to cart to increase order value Provide percentage discounts based on the time of checkout and how many customer is purchasing Ali-Reviews: - Copy AliExpress link into Ali-reviews to import them to Shopify Select the best reviews that show the product solving a problem TikTok Ads What makes a good ad: - Calls out the customer Strong hook Emotionally engaging Shows the benefits of the benefits (sell the emotion) Makes people feel dumb for saying no Where to get content: - Pull videos from TikTok that have under 1 million views and people under 500k followers Copy URL into SnapTik and download the video Download VLC media player to download YouTube videos you can crop full length videos or just use shorts Remove meta data with Canva by changing size and overlaying a transparent shape to make video appear new on TikTok Can also use MetaCleaner to remove meta data Create UGC with Billo and just use the script from the best performing videos and get 3-5 pieces of content made Can use Upwork to get UGC by posting a description of what you want (age, demographic, kids, location etc) Can also use Twitter for UGC but only after you have 20-30k profit Can use Instagram cold outreach after 2-3 weeks of scaling. Create a page with 10-12 posts and buy followers. Find micro influencers (5-20k) and get a list of 40-100 followers and cold outreach to them twice a week. Cold reach script: Testing with paid ads Ad running mindset: - Disassociate yourself from your money, don’t look at the money look at the data Don’t be emotional with your ads Have the mindset of turning $100 into a $1000 Spend smart but don’t be scared If something is working, you must scale quickly Warming up account: - Run a $20 add to cart account for 24 hours Know your numbers: - What is break even and ROAS to aim for? What is the kill point? (-$50 to -$150) Find out what’s working When to kill How fast to kill Should aim for CPC between 0.10 and 0.60, CPM between $2 and $9 and a CTR above 1.5% Low budget CBO testing strategy: Campaign: - $50 CBO per day Ad group: - 3-5 Ad groups Pixel connected TikTok placements Comments off Automated creative optimisation: On One country only Gender M/F (unless product is specific) 18-55+ Interest wide open Ads: - 3 – 5 creatives 1 – 3 lines of copy (keep it simple) CTA shop now Schedule for 6:30am the next day Low budget ABO testing strategy: - 3-5 Ad groups $20 per day Pixel connected TikTok placements Comments off Automated creative optimisation: On One country only Gender M/F (unless product is specific) 18-55+ Interest wide open Ads: - 3 – 5 creatives 1 – 3 lines of copy (keep it simple) CTA shop now Schedule for 6:30am the next day Low budget bids strategy: Take your break-even point whatever that may be for this example let's say its $19. You want to start at $19 and work your way down to $3 for your bids. 1 ACO camp, 10 ad groups at $40 (could be more that's fine) starting at $19.77, no targeting, ACO turned on 15-30 creatives, 3 ad copies, 1 CTA. Note use .77 and .33 only at the ends of your bids, it’s an old fb trick that works well with TikTok. Scaling your ads Horizontally scaling: - 80/20 rule, 20% of your campaigns will yield 80% of results If BE point is $12 cut to $6, remove ad groups with 3+ profitable conversion over 50% BE Make sure you have 3-5 conversions with the ad group before scaling Make 3-5 new campaigns at the same budget Make 3-5 new campaigns at double the budget Make 3-5 new campaigns at triple the budget Vertical scaling: - Let campaign run for 3 days Increase budget by 25% every 3 days - If ROAS is above 4x increase budgets by 50% Let them spend for 3 days before increasing again CBO surfing strategy: You will be spending 1000s of dollars by day 2 with this. It's the same CBO setup as the testing CBO. - 1 $50 CBO, 5 - 10 ad groups, no targeting, 3 - 5 creatives. This starts at 6:30 am, if you are getting a low CPA and its very profitable bump at peak hours. At 11 spend $100, wait 2 hours and bump to $500, wait until 430-6 pm then bump to $1000, then bump to $2,500 then to $5k. Glitch strategy: - Daily limit of $50 Make 50 ad groups $5000 budget per ad group Turn ACO on Set up bids (5.00 - 5.11 - 5.22 - 5.33 - 5.44 - 5.44 - 5.66 - 5.77 - 5.88 - 5.99) Have a different Bid Every 5 ad groups 5 creatives Have 3 text Buy now call to action Make 10 campaigns 3 or so campaigns will have a good ROAS remove all the other ones and surf scale the ones that are working. Spark ads: - Use only for original content Post your best 3-5 creatives on TikTok Buy 30 comment, 5-6k likes and shares for each one Accounting/Legal Create an LLC to separate yourself from the business. - Lawsuit, taxes, protection File as an s-corp to avoid double taxation. Open a business account with ABN and apply for AMEX gold business card. - 4x points on advertising and one other category Redeem points for free travel or cash Pay down the card past 0 so you reduce the chances of maxing out your card and stopping the ads. Connect your card to QuickBooks to make the accounting process easy. When you hire an accountant, you can give them access. Ask the accountant about taxes and how to pay them. Only pay taxes on profit. Don’t start and stop dropshipping you must be consistent. Have money saved and income coming in so you can test products. Make sure you can pay off your credit card, so you don’t get into debt. Guaranteed income is important to have so don’t quit your job after the first little bit of success. Wait until you’re truly comfortable with your savings before you quit your job. Back-end system Do your own customer service until $1000-$2000/day then hire someone to do it for you so that you can save time and do things that yield more revenue. Use software to automate customer service and to keep things neat. - Zendesk Gorgias Hire support on Upwork and pay them $12-$15/hour. Only hire people with experience in Zendesk or Gorgias. Communicate with them on skype. Put in a lot of time when you hire your first VA so they can train subsequent VAs. If you need someone quick and don’t have the time to hire someone, just use Chirpish. Automatic order fulfillment: - Use Zendrop Private agent if you’re doing over 100 orders a day Payment processing: - Shopify payments are fine to start with Watch out for holds/reserves when you get to $10,000 in revenue Scale slowly to make sure you have the capital to keep going When you have $50k+ per month use 3rd party payment processing to make sure funds don’t get held/reserved Chargeback protection can be used with a 3rd party payment processor Ad problems and solutions How to fix spending problems: - Make an ATC ABO campaign at $20 Make a VC ABO campaign at $20 Have ACO on with 15-20 creatives 5 ad copies Dynamic CTA on When to get new ads: At higher spend CPM and CPC will start to rise. To mitigate this you need to get new content every 3 - 5 days. Edit them with: - New sounds Text overlay Chopping New hooks Choose 5 creatives and create a batch of 5 for each of them with subtle changes. Can also try resetting metadata and pixels to fix spend while you wait for new creatives to be made. You can scale with creatives instead of ad spend. What to do if a campaign dies: - Kill original campaign Re-test campaign structure Refresh creatives Get new creatives Refresh pixel Add more creatives Case study Find a product in a hot market then find products that correlate with it and offer them in a bundle. Create a general store and test 10-15 products then remove the ones that aren’t performing. Study the niche and see what homepages look good and design your page in a similar way. Don’t overcomplicate it. Bundle similar products and create an offer that people will dumb for declining. Have a free shipping offer barely below the price of your bundle. Can also have it slightly above the price of one product so people want to buy multiple products. Have 1000-1500 reviews. Have trust icons but don’t make them too spammy. Before the page fold you want to have the product name, reviews, price, selling propositions and ATC button. Creatives: - 9 – 15 sec long State the offer in the first 1 – 3 seconds Show what the product does Have people from the customer demographic in the ads Fresh creatives every 5 days A sound that makes sense AI voiceover (Fliki) Fixing issues If TikTok suspends your ad account, then copy everything from your Shopify to a new store with a new URL and email. Once you hit 10-15k per day its better to have multiple ad accounts running at the same time to diversify the risks. Refresh metadata on each new account. Scale horizontally to minimise risk. How to create good offers Find a hot niche: - Beauty (makes people more desirable to opposite sex) Fashion ^ Health (need to be healthy to have a good life) Religion (people are very passionate) Sports (very popular among large groups of people) Find a product that is selling well within the niche and find other products that will correlate well with the successful product. A successful product fulfils people at a biological level. You need to understand your customers; avatar, insecurities, likes, dislikes, demographics, and sales points to see what will bundle well. KNOW THE CUSTOMER BETTER THAN THEY KNOW THEMSELVES. Find these products on Amazon and Ali and bundle them to create a new offer. Test all the time until you find a winner. Find a hot niche with: - Pipi ads Amazon Google trends Trends 5 – 10 sellers of one product are a good sign that the niche is hot. Do more research to see how the niche is performing. Go to Amazon and look at the product the sellers are selling and read the reviews for the product to see what people are talking about. If people say something more than 3 times note it down. - Look for pain points Likes Dislikes Why people are buying Take the top things people are struggling with and make it your sales point Sell a product that needs something else to function or to be better and add or have extra functions and look for these products on Ali. Create a bundle deal with the original product plus the extra product. You can also sell an e-book with the product from PLRProducts. Final motivation Motivation isn’t enough, you need discipline. Do the hard work when you don’t feel like it and give as much effort as you can. You must make sacrifices to get to where you want to be. Make it your lifestyle and you won’t fail. The universe rewards dedication and hard work. The hardest battle is with yourself. STOP WASTING YOUR TIME. The more you put in the closer you will come to achieving your goals. Money isn’t real there are infinite amounts of it. You just have to put in the work for 6 months to get your share. The grind will be worth it.
