MEDIA KIT
Let your message be heard with
the largest ad-supported audio
marketplace in the U.S.
S X M M E D I A .C O M
2
SXM Media, Media Kit
GETTING STARTED
Advertising solutions across our portfolio
of brands: Pandora, Stitcher, SiriusXM,
and SoundCloud
3
OVERVIEW
& HIGHLIGHTS
9
AUDIO
18
VIDEO
24
DISPLAY
34
SPONSORED
CONTENT
45
PROGRAMMATIC
SOLUTIONS
46
GET
CONNECTED
3
SXM Media, Media Kit
TWENTY-FIRST
CENTURY AUDIO
SXM Media About Us
The world’s largest audio
entertainment company
Fueling audio discovery
anytime, anywhere
Influential audio
creators & their fans
A global leader in
programmatic digital audio
Fueling podcast discovery
anytime, anywhere
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SXM Media, Media Kit
MORE MOBILE APP
LISTENERS THAN ANY
OTHER AUDIO BRAND.1
On mobile or smart speakers, at home
or work, in big cities and small towns.
150M monthly
unique visitors
54% of the US population2
#1 addressable
streaming
to ad-supported digital audio3
1. Comscore Mobile Metrix, April 2021, Claritas 2020 P13+
2. Internal metrics from subscribers, active accounts and Stitcher user logs, Q1 2021
3. Edison Research, Share of Ear, Q1 2021
4. Simmons Research, Local Market Studies, Fall 2019
5. Pandora Internal Data, Q1 2021
#1 in 154
US markets
Reaching more A18–49
than broadcast radio4
90% hrs spent
on mobile
& other connected devices5
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SXM Media, Media Kit
INSIGHTS
WITH IMPACT
Pandora, Stitcher, and SiriusXM listeners
contribute to more than one billion data
points daily, so we can build targeting
segments that matter to you.
WHO
HOW THEY LISTEN
age, gender
technographic, language
preferences, device, carrier,
platform
WHAT
genre, artists, podcasts
WHERE
geolocation
WHEN
time of day, day of week
WHAT THEY’RE DOING
activity while listening
PREFERENCES
favorite genres, top artists,
lyrical content
LIFESTYLE
income, travel, activities, family
status
CULTURE
Latin, African American, Asian
American, Indian American,
Italian American
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SXM Media, Media Kit
MEASURING
SUCCESS
Campaign effectiveness & ROI
We tailor your measurement strategy to ensure your
investment works as hard as you do. No matter your
objective, we have your measurement solution.
NIELSEN CATALINA SOLUTIONS
(NCS)
PANDORA TEST & TUNE
(Surveys and Sales Lift)
PLACED
NIELSEN BUYER INSIGHTS
KANTAR MILLWARD BROWN
ORACLE DATA CLOUD
ANSA
(Powered By Foursquare)
SAMBA TV
VERITONIC
EXPERIAN
CROSSIX
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SXM Media, Media Kit
SXM MEDIA’S
INSIGHTS LAB
The SXM Media Insights Lab
brings together our scale,
data science platform, sonic
expertise, and industry
relationships to drive the next
digital audio revolution.
FIND OUT MORE
sxmmedia.com/insightslab
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SXM Media, Media Kit
STUDIO
RESONATE
Studio Resonate is an audio
first creative consultancy born
at the crossroads of creative
and data science and sound.
ABOUT
50+ person team
250K ads produced over the past 10 years
SERVICES
Audio Creative Production
Copywriting
Translation / Transculturation
Rich Media Design & Development
Display Creative Production
…and more!
FIND OUT MORE
www.studioresonate.com
AUDIO
AUDIO 10
SXM Media, Media Kit
AUDIO
EVERYWHERE
Reach your audience in the easiest
and most cost-efficient way.
Audio Everywhere weaves your message
seamlessly across all platforms, (Pandora and
SoundCloud) and platforms (mobile, tablet, web,
connected home, connected car).
ELEMENTS
:30, :15 or :10 second Audio Ad
Companion Tile
(not available in Connected Car)
Companion Banner
(not available on Connected Car
or Connected Home)
PLATFORMS
Mobile, Tablet, Web,
Connected Home, Connected Car
PUBLISHERS
Pandora and SoundCloud
AUDIO 11
SXM Media, Media Kit
PLATFORMSPECIFIC AUDIO
Speak to your audience in a premium
listening environment through :10,
:15 or :30 audio spots on Pandora
and SoundCloud that engage users
between the songs they love.
Premium Targeting: Access to 2,000+ first and third
party audience segments to reach your target
audience on Pandora.
ELEMENTS
:30, :15 or :10 second Audio Ad
Companion Tile*
Companion Banner *
FORMATS
.wav, .mp3, .aiff, .m4a, .mp4
PLATFORMS
Web, Mobile, Tablet,
Connected Home*, Connected Car*
*not available
CONNECTED HOME
CONNECTED CAR
Addressable reach through over
2,000 integrations on devices such
as smart speakers, smart tv’s, gaming
consoles, and more.
Premium in-car audio experience
with over 200 car integrations
AUDIO 12
SXM Media, Media Kit
AUDIO XP
Engage with Pandora and
SoundCloud users in-between
the content they love.
Serve a sequence of ads in real-time
based on audience signals like exposure
or click behavior.
ELEMENTS
Series of :30, :15 or :10
second Audio Ads
Single Companion Banner
FORMAT
VAST
PLATFORMS
Web, Mobile, Tablet,
Connected Home,
Connected Car
CROSS PUBLISHER & CROSS
PLATFORM PRESENCE
Reach your target audience
wherever they are listening across
Pandora & SoundCloud
TWO-WAY ENGAGEMENT
PREMIUM TARGETING
Audio is amplified with a clickable Access to 2,000+ first and third
display presence
party audience segments to
on web, mobile, and tablet
reach your target audience
across Pandora & SoundCloud
AUDIO 13
SXM Media, Media Kit
Monday
Tuesday
DYNAMIC
AUDIO
We know how it is. Another Wednesday.
Hyper-personalize audio ads to listeners in
real time, based on Pandora’s listener data.
And you have country music to keep you going.
The technology is able to string together different elements,
or pieces of an audio ad to get a particular message just right
for each listener.
Intelligent ad technology optimizes various triggers such as
location, weather, and time-of-day to serve the right message
to the right listener at the right time.
Serve a sequence of ads to listeners in real-time based on
audience signals such as exposure or click behavior.
ELEMENTS
:30, :15 or :10 second Audio Ad*
Companion Banner
FORMAT
VAST (Pandora-produced)
*Due to the custom nature of this execution, Dynamic Audio requires a longer lead time.
D AY O F W E E K
trap beats
today’s pop
GENRE
cold day
rainy day
Minneapolis
Seattle
Another sunny day in beautiful Dallas.
C U R R E N T W E AT H E R
L O C AT I O N
AUDIO 14
SXM Media, Media Kit
SEQUENTIAL
AUDIO
Drive listeners further down the path-topurchase with intelligent ad technology that
transforms a traditional audio ad experience
into an in-depth brand story.
FIRST AUDIO SPOT
Serve a sequence of ads to listeners in real-time based on
audience signals such as exposure or click behavior.
SECOND AUDIO SPOT
Builds
awareness
Establishes
preference
THIRD AUDIO SPOT
ELEMENTS
Series of :30, :15 or :10
second Audio Ads
Single Companion Banner
FORMAT
VAST
Drives action
AUDIO 15
SXM Media, Media Kit
PAX
MARKETPLACE
Efficiently extend your campaign’s reach
through :30, :15 or :10 audio spots across a
marketplace of digital audio publishers.
ELEMENTS
:30. :15, or :10 second Audio Ad,
Companion Tile, Companion Banner
PLATFORM
Web, Mobile, Tablet, Connected
Home, Connected Car
AUDIO 16
SXM Media, Media Kit
PODCASTS
Sponsor podcasts on Stitcher or Pandora or
add podcast ads to your existing audio buy to
reach your target audience across formats.
ELEMENTS
:30, :15 or :10 second Audio Ad
Companion Tile, Companion Banner
FORMAT
Mobile
AUDIO 17
SXM Media, Media Kit
PAX PODCAST
MARKETPLACE
Reach podcast listeners across
reputable publishers and thousands
of shows through a single campaign
using :15 and :30 audio ads.
Reach podcast listeners at scale, over 28M users
in the #1 monetizable podcast marketplace. Apply
category targeting to align with key genres that are
relevant to your brand. No more cherry-picking:
use a single campaign to reach your target
audience at scale.
PLATFORMS
Web, Mobile, Tablet, Connected
Home, Connected Car
VIDEO
VIDEO 19
SXM Media, Media Kit
VIDEO
EVERYWHERE
Reach your audience throughout
their day by extending your video
campaign across web, mobile,
and tablet.
This simple, turnkey solution leverages one
creative set across all platforms and bundles
a video ad and a standard 300x250 banner
that run wherever inventory is available.
ELEMENTS
Aspect Ratios
16:9 (854x480)
4:3 (640x480)
Max Video Length
:30 second
300x250 Companion Banner
PLATFORMS
Mobile, Tablet, Web
VIDEO 20
SXM Media, Media Kit
PLATFORMSPECIFIC
VIDEO
Reach engaged listeners with
video and follow-on display
banners on the platform of
your choice across Pandora
and Soundcloud.
Your full-screen branded experience will
only appear when a user is already engaging
with the platform, maximizing viewability.
ELEMENTS
Aspect Ratios
16:9 (854x480)
4:3 (640x480)
Max Video Length
:30 second
300x250 Companion Banner
PLATFORMS
Mobile, Tablet, Web
VIDEO 21
SXM Media, Media Kit
VIDEO PLUS
Reward listeners with access
to premium features and ondemand listening in exchange
for spending a minimum of
15 seconds with your
brand video.
ELEMENTS
Flexible Formats
Vertical or Horizontal
Aspect Ratios
Horizontal: 16:9, 4:3, 9:16
Vertical: 2:3
300x250 Companion Banner
PLATFORM
Mobile
VIDEO 22
SXM Media, Media Kit
PERSONAL
PRIMETIMES
Reach listeners in culturally
relevant moments by targeting
video ads to unlock specific
playlist and artist content
behind the paywall.
ELEMENTS
Flexible Formats
Vertical or Horizontal
Aspect Ratios
Horizontal: 16:9, 4:3, 9:16
Vertical: 2:3
300x250 Companion Banner
PLATFORM
Mobile
VIDEO 23
SXM Media, Media Kit
MOBILE
MUTED VIDEO
An attention-winning opportunity that will allow your video to
be played in a responsive display unit, with the option to unmute
to pause the listener’s music and capture attention in fullscreen.
ELEMENTS
Aspect Ratios
1:1 (480x480)
16:9 (480x270)
4:3 (480x360)
Max Video Length
:30 second
PLATFORM
Mobile
MUTED VIDEO
Muted video begins
automatically.
Listener taps the
unmute button to
pause their music and
watch the video in
fullscreen.
mode with sound.
FULLSCREEN VIEW
Video continues
playing in fullscreen
to keep watching in
landscape.
FULLSCREEN VIEW, ROTATED
Listener can rotate their device
FULLSCREEN VIEW
Listener taps CTA
button to open the
advertiser’s landing
page in fullscreen.
DISPLAY
DISPLAY 25
SXM Media, Media Kit
DISPLAY
EVERYWHERE
Leverage the easiest and most
cost-efficient way to reach your
audience across all of Pandora’s
touch points.
This cost-efficient bundle includes a single,
standard 300x250 banner that runs cross-platform
on web, mobile, and tablet—wherever inventory
is available.
ELEMENTS
300x250 Display Banner
PLATFORMS
Mobile, Tablet, Web
DISPLAY 26
SXM Media, Media Kit
PLATFORMSPECIFIC DISPLAY
Drive user action with display through
a feature-rich canvas that showcases
your brand and builds awareness
throughout your campaign.
Each placement adheres to well-established IAB and
MMA standards, allowing for existing creative to be
leveraged without additional editing. Display ads are
served upon user interaction so your message is sure
to reach a leaned-in listener.
ELEMENTS
300x250 Display Banner
PLATFORM
Mobile, Tablet, Web
DISPLAY 27
SXM Media, Media Kit
RESPONSIVE
MOBILE DISPLAY
Increase your visibility with an audience
who’s listening—and looking!
Responsive Display seamlessly integrates your ad into
Pandora’s environment by natively placing it in the same
container that houses the album cover art of the song that’s
playing—driving quality engagements that indicate intent.
ELEMENTS
1x1 Banner (600x600 through 1080x1080)
PLATFORM
Mobile
DISPLAY 28
SXM Media, Media Kit
FRONT DOOR
DISPLAY
Own the first impression across
our three most heavily trafficked
screens, through impactful
display cross-platform.
ELEMENTS
Mobile
750x1400
Tablet
300x250
Desktop
970x250
This opportunity targets a national audience.
DISPLAY 29
SXM Media, Media Kit
MOBILE WELCOME
INTERSTITIAL
Build top-of-mind awareness on mobile
through an impactful, rich display unit that
appears when the Pandora app is launched.
The Interstitial takes over the entire screen immediately following
the loading screen and as soon as a listener’s music begins.
ELEMENTS
Dimensions
750x1400
Max File Size
200kb
FORMAT
HTML
PLATFORM
Mobile
DISPLAY 30
SXM Media, Media Kit
MOBILE PRESTITIAL
INTERSTITIAL
Own 100% SOV of SoundCloud listeners
upon entry to the mobile SoundCloud app.
Capture listeners’ attention as soon as they start their SoundCloud
experience on mobile. 100% share of screen creates an impactful,
immersive environment. Tap into 94% of SoundCloud’s audience
through mobile advertising.
ELEMENTS
960x1350
PLATFORM
Mobile
DISPLAY 31
SXM Media, Media Kit
WEB
BILLBOARD
Make a high-impact splash for your
product launch, major announcement,
or key event with an exclusive
one-day takeover.
The IAB standard 970x250 ad unit will pop up directly
above the media player. Amp up your takeover and
own the background skin and full real estate around
Pandora’s tuner.
ELEMENTS
970x250 Billboard Banner
Maximum animation length 15 second
Optional Web Skin
PLATFORM
Web
DISPLAY 32
SXM Media, Media Kit
DYNAMIC
DISPLAY
Deliver the right creative to the right audience with three unique capabilities:
SEQUENTIAL MESSAGING
CTR OPTIMIZATION
CREATIVE TARGETING
Capture and engage listeners
through sequentially targeted ads
on mobile. Ads are sequenced in
real-time based on users’ previous
exposure or click behavior.
Test a variety of banners in real-time
and automatically give more weight
to the banner with the highest CTR
for each age group and gender.
Serve different creatives or
different landing pages tailored
to listeners of different genders,
age, and geo—all served by the
same ad tag.
ELEMENTS
300x250 Display Banner
served via AdXcel
PLATFORM
Mobile
DISPLAY 33
SXM Media, Media Kit
AMPLIFIED DISPLAY
Create a rich, captivating ad
experience tailored to your
specific campaign goals.
Amplified Display suits a wide a variety of
campaign objectives. Creative services
are also available for custom executions
for select campaigns.
ELEMENTS
STORE LOCATOR
WEATHER FEED
ADD TO CALENDAR
COUNTDOWN CLOCK
Engage and motivate your
audience to visit storefront
locations through a
solution that drives, sight,
sound, and interactivity.
Speak to customers
across the country
through unique
messaging that changes
based on their weather
conditions.
Help organize the busy
listener’s life and remind
them of your brand’s
premier date or product
launch through their
personal calendar.
Demand attention
through a living, breathing
reminder that a key date
is fast approaching and
listeners won’t want to
forget it.
300x250 Banner
Responsive 1x1 Banner
(600x600 through
1080x1080) for select
campaigns
PLATFORMS
Web, Mobile, Tablet
TWITTER POST
Drive social posting and
awareness through an
interactive display solution
that encourages listeners
to post about your brand
on Twitter.
SPONSORED
CONTENT
SPONSORED CONTENT 35
SXM Media, Media Kit
SPONSORED
LISTENING VIDEO
Create a meaningful connection with
listeners via Pandora’s original reward-based
advertising solution.
In exchange for :15 seconds of active attention and engagement
with a brand’s video, listeners are offered on hour or
uninterrupted music. Within the Sponsored Listening session, the
advertiser has 100% share of voice, creating a special experience
between the
brand and the listener.
ELEMENTS
Aspect Ratios
Horizontal: 16:9, 4:3
Vertical: 9:16, 2:3
In-Reward
Responsive Banner
300x250 or 1x1
Post-Reward Audio Spot
:15 or :30 second
PLATFORM
Mobile
SPONSORED CONTENT 36
SXM Media, Media Kit
SPONSORED
LISTENING
CUSTOM
RICH MEDIA
In exchange for :15 seconds
of active attention and engagement
with a brand, listeners are offered
one hour of uninterrupted listening.
Examples include swiping a slide gallery, or
participating in an interactive 360 product
spotlight. Creative services are also available
for custom executions for select campaigns.
ELEMENTS
Fullscreen Rich Media View
In-Reward
Responsive Banner
300x250 or 1x1
Post-Reward Audio Spot
:15 or :30 second
PLATFORM
Mobile
Create an
intimate
connection
with listeners
with this
proven,
reward-based
solution.
SPONSORED CONTENT 37
SXM Media, Media Kit
SPONSORED
STATION
Align with consumer moments
where music is an inherent part of
the experience through Pandora’s
owned stations.
These stations are turnkey solutions that allow
brands to own seasonal and lifestyle stations on
Pandora. Exclusive sponsorship provides limited
interruption experience to listeners, creating a
highly engaged audience for the brand. Brands
will have access to an organic and loyal audience
that already exists on Pandora.
IN-STATION MEDIA MIX
Display, Audio, Video
SPONSORSHIP TYPES
Activities, mood, music, occasion, holiday
PLATFORM
Mobile, Tablet, Web, Connected
Home,* Connected Car*
*Will become available Q4 2020
This opportunity targets a national audience.
SPONSORED CONTENT 38
SXM Media, Media Kit
BRAND
STATION
Build a brand community on Pandora and
tap into their passion for music through a
listening experience customized for your
target audience.
Brands can either leverage Pandora’s Music Genome Project to
choose song “seeds” and let the genome curate a personalized
experience for each listeners or opt for full editorial control
through a station collaboration with Pandora’s expert curators.
Capture attention with 100% advertisers SOC of in-station
media.
IN-STATION MEDIA MIX
Display, Audio, Video
PLATFORM
Mobile, Tablet, Web, Connected
Home,* Connected Car*
*Will become available Q4 2020
SPONSORED CONTENT 39
SXM Media, Media Kit
ARTIST
PROGRAMS
Drive authenticity by tapping
Pandora’s music industry
relationships to create a cocurated Brand Stations with
an artist, band, or influencer.
Executions range based on your objectives—
from contextual alignment to a highly customized
artist and brand integration. Capture attention
with 100% advertisers SOV of in-station media.
IN-STATION MEDIA MIX
Display, Audio, Video
PLATFORM
Mobile, Tablet, Web
This opportunity targets a national audience.
SPONSORED CONTENT 40
SXM Media, Media Kit
LISTENER
SUBMISSIONS
Build a brand community on
Pandora and tap into their
passion for music through a
soundtrack customized by
your target audience.
Curate the perfect station tailored for your
listeners through their personal submissions.
Socially-driven station informs brand identity
through user email, notifying the listener of their
added song selection to your brand station.
PLATFORM
Mobile, Tablet, Web
This opportunity targets a national audience.
SPONSORED CONTENT 41
SXM Media, Media Kit
STATION
GENERATOR
Tailor to the ever-changing
tastes of your audience through
a solution that offers multiple
stations, each with a different
mood or theme.
Station Generator options can employ various
interactions including Carousel, Slider, Dragand-Drop, Quiz, Slot Machine, and Spinner.
PLATFORM
Mobile, Tablet, Web
SPONSORED CONTENT 42
SXM Media, Media Kit
BRANDED
PROMOTED
PODCASTS
High impact, home screen
promotion of custom branded
podcast across mobile & desktop.
PLATFORM
Mobile, Tablet, Web
SPONSORED CONTENT 43
SXM Media, Media Kit
PROMOTED
TRACKS
Promoted Tracks help advertisers
drive discovery through native
promotion and appear at the top
of listeners’ streams, creating
organic moments of listening.
Surprise and delight listeners with new content
from SoundCloud creators and align with
emerging, promising or established artists.
PLATFORM
Mobile, Tablet, Web
This opportunity targets a national audience.
SPONSORED CONTENT 44
SXM Media, Media Kit
SPONSORED
EVENTS
Through the power of SiriusXM, Pandora,
and SoundCloud, brands can connect with
thousands of passionate fans by sponsoring
free live concerts.
Whether a lover of Pop, Country, Hip-Hop, Rock, or Latin music,
fans are rewarded with once-in-a-lifetime performances from
some of the world’s biggest and most in-demand superstars.
PROGRAMMATIC 45
SXM Media, Media Kit
PROGRAMMATIC
SOLUTIONS
Audio
Video
Display
ELEMENTS
ELEMENTS
ELEMENTS
:15 or :30 second
non-skippable audio
Up to :30 second,
skippable after :15
Up to :30 second,
skippable after :15
300x250
Companion Banner
300x250 Companion
Banner (optional)
300x250 Companion
Banner (optional)
PLATFORMS
PLATFORMS
PLATFORMS
Mobile, Tablet, Web
Mobile, Tablet, Web
Mobile, Tablet, Web
DEAL TYPES
DEAL TYPES
DEAL TYPES
Private auction and
preferred deal
Private auction, preferred
deal, and programmatic
guaranteed
Programmatic
Guaranteed, Preferred
Deal or Private Auction
AD VERIFICATION
MEASUREMENT
AD VERIFICATION
MEASUREMENT
Viewability (mobile)
Viewability and audience
verification: IAS, DV,
Moat (web)
AUDIO COMPLETION
METRICS
Audio hear-through/
completion rates captured
by SSP/DSP
PUBLISHERS
Pandora & SoundCloud
PUBLISHERS
Pandora & SoundCloud
PUBLISHERS
Pandora & SoundCloud
GET CONNECTED
Questions about how to rock your next
advertising campaign? Questions about
rates? Ready to activate an audio-first
strategy? We’re here to help you make
your next greatest hit!
FIND OUT MORE
sxmmedia.com
FOLLOW US
FACEBOOK
business.facebook.com/SXMmediagroup
TWITTER
twitter.com/SXMmediagroup
LINKEDIN
linkedin.com/showcase/sxm-media