"Philippines’ Ernst
& Young 2007
Entrepreneur of the
Year Award"
ABOUT
WILFRED STEVEN UYTENGSU
and his business
U
ytengsu was born in 1961 in Cebu City to
Wilfred T. Uytengsu, Sr. and Bonnie
Brooks.
At San Carlos College, he completed his primary
education and his first year of high school. He
continued to finish the final three years at
Siliman University, receiving his diploma in
1945. In 1983, he graduated with a Bachelor of
Business Administration from the University of
Southern California. Since 1998, he has served as
the Alaska Milk Corporation's president. When
his father, Wilfred Uytengsu, Sr., resigned in
2007, he was appointed CEO. From February
1998 to November 2007, he held the position of
Chief Operating Officer before being elected
President. Since the company was founded in
1994, he has also served as the executive vice
president and the chief financial officer. For
more than ten years, he also held the positions of
General Milling Corporation's Chief Financial
Officer and Member of the Board. His wealth
was acquired through the sale of his family's
Alaska Milk stock to Dutch dairy giant Royal
Freisland Campina in 2012.
Uytengsu is a competitive swimmer and was a
member of the Philippine national swim team
and the University of Southern California. He
was also responsible for bringing the Ironman
Triathlon to the Philippines. The Ironman race
is a 70.3 mile race that starts with 1.2 mile swim,
followed by a 56 mile bike ride and followed by
a 13.1 mile run. He is the Chairman and CEO of
Sunrise Event, the organization that helped
organize the Ironman Philippines.
IThe Uytengsu Aquatics Center, the new home
of the Trojan men's and women's swimming,
diving, and water polo teams, opened in 2014
after Uytengsu donated $8 million to USC
Athletics in 2012 (the largest gift by a former
student-athlete in the history of USC Athletics).
More recently, he committed $2 million to the
rebuilding of the Coliseum and gave $1 million
to the Greif Center office housed in the new
Fertitta Hall at USC Marshall.
Now, going to his business, the Alaska Milk
corporation which aims is to provide Filipino
families and children with accessible nutrition.
WILFRED STEVEN UYTENGSU BUSINESS HISTORY
I
t is running for more than 45 years already
which started around 1972. Holland Milk
Products, Inc. starts local production of
Alaska Evaporated Filled, Sweetened and
Chocolate Sweetened Condensed Milk.
Around 1973 it achieves brand leadership. In 1974,
Alaska launches the “One-on-One" campaign
featuring basketball star Cisco Oliver and Michael
the Alaska boy; “Galing mo, man" and “Wala pa rin
tatalo sa Alaska" become two of the most
memorable advertising lines of all time. In 1977,
The “One-on-One" campaign is extended to feature
the sports soccer and tennis, and wins awards of
excellence in advertising. In 1982, Alaska Milk
adapts to suit the changing times and launches
advertising campaign to encourage use of Alaska
liquid milk in food preparations. In the early 90's,
their annual sales exceed ₱1B and maintain its
position as market leader. Also, the Alaska
Powdered Filled Milk surpasses ₱500M mark in
annual sales. It also launched public-service
campaign promoting good values among Filipino
using its basketball team. During the early 2000's ,
the Alaska was able to double its market share from
10% to 20%.
References:
During 2001, the Alaska Powdered Filled Milk relaunches with "Lakas Nutribuilder". On 2006, they
re-launches Alaska Evaporada and Condesada
which targeted " Momprepreneurs," a P2.25 B today.
During 2008, Wilfred Steven Uytengsu, Jr.,
President and CEO of Alaska Milk Corporation, is
named the 2007 Entrepreneur Of The Year
Philippines. The Entrepreneur Of The Year was
founded in the United States by professional
services firm Ernst & Young in 1986 to recognize
the achievements of the most successful and
innovative entrepreneurs worldwide. Also during
this year the Alaska Milk Corporation introduces
Alaska Yoghurt Drink, a ready-to-drink milk
naturally fermented with good bacteria which help
in proper digestion. In 2009, Alaska Yoghurt Drink
extends its flavors. Available in four flavors:
Strawberry, Blueberry, Green Apple, and Orange
and had hit ₱10 Billion mark in revenues. Up until
now, the Alaska Milk Cooperation is continually
evolving and still aiming to provide Filipino
Families and children with accessible nutrition.
Forbes Magazine. (n.d.). Wilfred Steven Uytengsu Jr.. Forbes. Retrieved April 19, 2023, from https://www.forbes.com/profile/wilfred-steven-uytengsujr/?sh=254373096c1e
History. Alaska Milk Corporation. (2019, May 9). Retrieved April 19, 2023, from https://www.alaskamilk.com/purpose/history
Peoplepill.com. (n.d.). Wilfred Steven Uytengsu: Businessperson, athlete (1961-): Biography, facts, information, career, wiki, life. peoplepill.com.
Retrieved April 19, 2023, from https://peoplepill.com/people/wilfred-steven-uytengsu
Wilfred Steven Uytengsu Jr.. prabook.com. (n.d.). Retrieved April 19, 2023, from https://prabook.com/web/wilfred_steven.uytengsu_jr./725190