QUIZ#1 PRINCIPLES OF MARKETING
1.“process and activities which meets customers’ requirements or needs either by satisfying them or
by providing value to them in exchange for value to the companies." are definition from ___________.
A. management
B. marketing
C. principle of marketing
D. principle of management
2. Needs are ___________________________.
A.requirements for something necessary in a person’s life
B.people’s needs that are moulded by culture and individual personality.
C.are created when the buying power backs a person’s want.
D.need-satisfying offerings of a firm to the market for attention, acquisition, use, or consumption
3. There are SIX marketing concepts. One of them are mostly offered consumer goods which
consumer tends to buy a lot and product are highly buy in high quantity. These are refer as
__________________.
A.Production Concept
B. Product concept
C.Selling Concept
D.Marketing concepts