Task 1: Case Interview Task
Case: Apparel Business
1. How do you suggest the client expand his business to other regions?
➢ The basic suggestions to expand the business to other regions or state as
follows:
➢ Understanding the Customer
It includes the cultural factor, like the dressing sense of the consumers in
China on special occasion and on daily basis and also according to the
climatic changes.
➢ And by offering a special offer at an unexpected time.
➢ At the digitalized world, it would great, if we reach to the Online
businesses as compare to offline dealings.
2. Expanding in China?
➢ As China is the second world largest country which exports more jean
products, it is preferable to expand his business in China
➢ As per the market research, on an average 4.2 (denim / jean) quantity of
products used by a single person in China.
Products
Quantity
Denim Jeans
Denim Skirt
Denim Short Pants
Denim Jacket
Denim Shirt
4.2
0.5
0.6
1.0
0.4
6.7
Total
➢ Therefore, it is preferable to expand in China with the minimal of
investments earlier to understand the market better.
1