Open Site Explorer
is a great tool when it comes to analyzing the power of backlinks.
You may use this tool for analyzing the backlinks of your competitor’s
sites and see how many reputed backlinks point to them. This tool is
powered by Seomoz- one of the world’s best Seo Software.
Features of Open Site Explorer
1- It helps you to compare backlinks of upto 5 sites at a time.
2- It shows the page authority as well as the domain authority of
the site. These are the two most important metrics for judging the
quality of a site.
3- It shows the number of inbound links which a site has.
4- It gives you an insight into the social media popularity of the site.
(For paid members)
5- It also shows the anchor text associated with the linking domain.
Hence, this tool is one of the best in the industry and we must use it
for competitor analysis.
Moz.com
Moz is an all-in-one SEO software suite that helps you improve
your search engine visibility by providing fresh insights and
empowering you to stay competitive. Moz offers 55+ SEO tools
for all businesses and individuals to improve search
rankings, drive traffic, and get customers.
How to Use Moz SEO Tool?
What Is Moz?
Moz is an all-in-one SEO software suite that helps you improve your search engine visibility by
providing fresh insights and empowering you to stay competitive. Moz offers 55+ SEO tools for
all businesses and individuals to improve search rankings, drive traffic, and get customers.
Why Is Moz Useful for SEO?
SEO is a powerful digital marketing strategy, and Moz Tools grant you the power to optimize
your website by measuring, evaluating, and monitoring the onsite and off-site aspects. It helps
businesses track various aspects of SEO campaigns. Thus, facilitating their growth by luring
valuable traffic.
Key Features: Moz Pro vs Moz Local
Depending on your end goals, you can choose from the two options: Moz Pro and Moz Local.
The following table enumerates the key features of the two:
Moz Pro

Intuitive Suggestions

Access to Proven metrics

Accurate Volume Estimates

Competitor Rank Tracking

List import/export

Global Rank Tracking

Local Rankings

Search Visibility Score

Mobile Rankings

Universal and Enhanced Search Rankings

SERP Analysis

Link Profile Analysis

Link Opportunities

Competitive Link Metrics

Spam Analysis

Fresh Links

Page Optimization

Page Optimization Checklist

Automated and custom report

Historical Reporting

Competitive Reporting

Crawl Diagnostics

Issue Prioritization

New Issue Alerts

Instant Site Recrawl

Speed Crawl

Issue Ignore

Branded Reports

Report Export

In-Depth SERP Reporting
Moz Local

On-page recommendations

Weekly crawl and rank tracking

Competitive analysis

Open site explorer

Continual improvements

Moz toolbar

Keyword difficulty

Beta access to the news tools

Pro training webinars

Online marketing guides

Q&A forum

Pro Q&A forum

Discounted Moz seminars
Link Assistant
LinkAssitant
provides all kinds of SEO quality factors to see the value of your
potential link
Domain InLink Rank, domain age, domain's organic traffic, Page
Authority, social media popularity, and the number of indexed
pages in Google
Screaming Frog
Screaming Frog is a desktop program that you can use to crawl websites and collect
data about them.
Here are a few more things that you should know about Screaming Frog:
1. It’s available for both Windows and Mac.
2. It has a free version that allows you to crawl up to 500 URLs, and a paid version that
gives you unlimited crawling.
3. It’s not just for SEO purposes – it can also be used for things like website audits and
competitor analysis.
It is a quick and advanced SEO Audit tool. Successful businesses such as Amazon,
Disney, Google, and Apple, all use Screaming Frog.
Without a tool, you will manually check every page on your website, where there is a
high chance you might miss a redirect, duplicate content, meta refresh, and so on.
Screaming Frog can crawl small and large websites for you.
The SEO Spider lets you to export essential on-page SEO elements (URL, page title,
meta description, headings and more) to a spread sheet, so it can easily be used as a
foundation for SEO recommendations.
Advanced Web Ranking
Advanced Web Ranking is a true specialist tool. Like many of the
best-optimised websites, it pretty much does just one thing – keyword
rank tracking – and it does it exceptionally well. But dont assume that
makes it light on features and functionality. It also offers advanced
reporting and competitor analysis which help you to benchmark and
analyse exactly what all that rank tracking data means.
Most SEOs will tell you that targeting your website towards a niche
market will usually help you compete with the biggest brands and
achieve excellent SERP rankings.
If we look at some of the top SEO tools on the market, it’s clear that
many of them are not following this advice – at least, not in terms of
their product strategy. From Moz to Raven, these tools provide a fullservice offering, cramming in features including on-page optimisation
reports, link analysis tools and domain/page authority checkers. This
approach is great for clients requiring an all-in-one solution, but there’s
something to be said for specialisation, too.
That’s where Advanced Web Ranking (AWR) comes in. Launched in
2002, AWR is one of the web’s longest-standing rank trackers. It
doesn’t have other common SEO tool functionalities such as backlink
profiling and on-page optimisation, and therefore is not an appropriate
option for teams requiring a tool to cover all their SEO needs. But as
we discovered in our testing, what AWR does have is some of the
best rank tracking around.
Rank checking
As the application’s name would suggest, Advanced Web Ranking
does rank tracking very well indeed. By emulating human search
behaviours and creating new search engine definitions every 24
hours, the app delivers results which many marketers regard as the
most accurate in the business.
This makes AWR the ideal tool for users who require highly accurate
rank tracking on a daily basis. If you’ve recently felt the effects of a
Google algorithm update and your keywords have been bouncing day
today, this could prove to be a very useful feature. Of course, if you do
your SEO work on a less intensive basis, you can set keyword checks
to run on a lower frequency – weekly or monthly.