Boot Camp Module 1
Team & Founder’s Dream
Boot Camp Modules
Module 1:
Founder’s
Dream
Module 2: Module 3:
The Deal Market
Segmentation
Module 4:
Customer Value
Proposition
Module 8:
Pitch your
Deck
Module 7:
Customer
Module 5: Module 6: Discovery
Financials Climate
and Key
Impact
Value
Drivers
Remember the Pitch Deck?
2
1
Title Slide
3
Deal
Market
Module 2
Your company name +
picture of customer or
product
4
What is your Deal?
6
5
Customer Value
Proposition
Module 3
What is your Beachhead
Market? Why did you pick
this segment?
Product
Customer
Discovery
Module 4
Module 7
Who is your Customer?
What is the Value
Proposition?
What is your Product? Show
us a picture or demo
What were your hypotheses
& the lessons of 20+
customer interviews?
7
8
9
Financials
Climate Impact
Founder’s
Dream & Team
Module 5
Module 6
Module 1
What are the
Key Financials?
What is theClimate Impact in
your Beachhead Market
Who are you? What is your
Founder’s Dream?
What is this module about?
Team & Founder’s Dream
4
Why do a start-up?
• Change the world?
• Get filthy rich?
• Want to be in control?
What is your Founder’s Dream?
5
1
Exercise:
Founder’s Dream (5 min)
Each founder write down your
personal Founder’s Dream
• What are your personal
ambitions?
• What drives you?
• What do you want to achieve?
6
7
2
Exercise:
Quantify your dreams (5
min)
• What do you want to achieve?
- put a number to it
• And when?
- and a date
8
3
Exercise:
Team dreams align? (5 min)
• Compare your
Founder’s Dream
with your team
members
• Are your dreams
aligned?
9
But team issues do matter
…
65% of start-up
failures
are related to team
issues
Noam Wasserman, “Founder’s
10
Why do start-ups fail?
• Let’s take a quiz, go to
Kahoot.it
11
Quiz time!
12
Why startups fail
13
Team Diversity also
matters…
“Diverse Teams are Smarter”
- Improved & more accurate
group thinking
- More Innovative
- Better equipped to tackle
Climate Change
14
Exercise:
Define your Diversity - Climate
Statement (15 min)
• Vision Statement
• Mission Statement
1
5
16
Exercise:
Define your Objectives
(15min)
• For the following areas:
•
•
•
•
•
Startup Leadership
Customer Focus
Area of Focus
Innovation Types
Other Criteria
17
18
Does your start-up deliver
on dream?
Dream
Start-up
19
Company success is
measured in impact &
revenue targets
• Impact : means you
sell your products
to as many people as
possible
• Viable business:
means making
considerable
revenues
20
Exercise
• Translate your
dream into
revenue target
Example to calculate Dream to
Revenue
22
Exercise (5 min)
• Translate your
dream into
revenue target
Founder’s Dream Slide
1. Assess from list of qualitative
targets for each founder
2. Translate qualitative into
quantitative targets with date
3. Assess whether your start-up
satisfies required size
4. Check whether you are happy.
Rework if necessary
24
Do…
• Think up start-up that
delivers on everyone’s
targets
• Founders can have
different targets: One
wants to have impact,
other wants to get rich
• Consider if your team is
diverse enough
Don’t
• Lower dream
• Ignore dream
• Change dream
26
THE DREAM
Team lead/
Computer modeler
Hripsime Mkrtchyan
We
dream
Physicist
Hermine
Gharagulyan
Engineer/
Physicist
Hripsime
Teryan
Chemist
Anny
Dabaghian
To create new energy source with less impact on climate
To earn 10 Million EUR after 5 years
To build our R&D center in Armenia
Questions?
7/10/2023
Founder’s Dream Slide
(15min)
1. Assess from list of qualitative
targets for each founder
2. Translate qualitative into
quantitative targets with date
3. Assess whether your start-up
satisfies required size
4. Check whether you are happy.
Rework if necessary
Questions?
7/10/2023