Collaborators: Key points to focus: Strategic Partners / Alliances / JVs Suppliers Distributors Resellers: Retailers, wholesalers, online platforms Service Providers: Adv / research / digital marketing agencies Durex: Retailers: pharmacies, drugstores, convenience stores, online retailers Distributors Healthcare Providers: gynaecologists, urologists, sexual health clinics, family planning centers Sexual Health Organisations: campaigns, educational programs Brand Ambassadors / Influencers Advertising and Marketing Agencies Research Partners: Research organisations / universities