The 3 Day
NEW PATIENT
Machine
COPY & PASTE OUR 3 EMAILS TO GET
AN EXTRA 20+ NEW PATIENTS EVERY MONTH ON AUTOPILOT
Discover
how to book 20+ new patients
every month… on autopilot!!
Hi, I’m Tristan Bond, and I use my 15 years’ experience as a practice owner, marketer,
growth specialist and business consultant to help healthcare business owners earn
more, reduce their clinical hours, and take back control of their practice.
After starting my first Physiotherapy practice at 23, I quickly realized I needed a new
skill set to transition from practitioner to CEO. I developed strategies and methods
to build and sell multiple successful practices before ‘retiring’ at age 33.
Since then, I’ve dedicated my life to helping other healthcare business owners apply
strategies and methods from the Practice Machine Program to build their own
wildly successful practices.
Over the last 15 years, my premium coaching program Practice Machine has helped
1,000s of healthcare business owners transform their practice into profitable,
predictable, and scalable businesses that don’t depend on them.
I’m so excited to share one of our 100+ done-for-you marketing strategies
with you today.
To your success,
Tristan Bond
THE
PRACTICE
OWNER’S
Journey
There are 6 different phases you need to grow through in
private practice.
Each phase has its own challenges that need to be overcome
to ascend to the next level.
The good news is, once you understand what you need to do
in each phase, growth becomes so much easier and faster!
If you are feeling stuck at your current level… chances are it’s
because you haven’t completed a previous level fully. Just like
the clinical reasoning phases you go through with your
patients, this is the series you need to apply to your business.
OK
Come in WE
ARE
OPEN
Phase 1
Phase 2
Team Up
Systems Up
Manage Up
Leader Up
Scale Up
Making your
mark
Your first hire
Building
consistency
Developing
your team
Guiding from above
Overseeing your
empire
Establishing your
Getting busy and
Creating systems that
Reducing your clinical
Shifting into a CEO
Freedom to work and
business and building
hiring back-end
provide replicable
hours and training
role and focusing on
live on your own
your confidence
business support
results
your Dream Team
high-level strategy
terms. Expand or
Startup
Phase 3
Phase 4
Phase 5
Phase 6
retire!
3 DAY
THE
NEW PATIENT MACHINE IS SIMPLE
Send your database of past patients our email templates. When they click
(and they will because of the clever way we’ve written the email)
all you need to do is wait for the bookings to pour in via your online
bookings or simply call the patient to book in a time that suits them best.
That’s it.
On average people get 5-10 bookings within 24 hours of sending this
out to their database.
Over the last 15 years this particular method has been successfully
used by over 2,000 practice owners across the United States,
Canada, United Kingdom, Australia & New Zealand.
Here’s how the system works:
3 DAY
NEW PATIENT MACHINE
EMAIL DATABASE
DAY 1
DAY 2
DAY 3
7 AM
7 AM
7 AM
EMAIL 1
Leader Up
EMAIL 2
Manage Up
LANDING PAGE
Systems Up
THANK YOU PAGE
ONLINE BOOKINGS
EMAIL 3
How
DOES IT WORK?
Day
1
GRABBING
ATTENTION
The first day of the 3 Day New Patient Machine is all about grabbing attention.
Two ways we love to do this:
1. Subject line
Make the subject line really jump out (for the right reasons).
Here is something to think about when creating your subject line.
People respond to Problems, Opportunities, Secrets, Events and “new” things. Based on what
you are promoting in your email content, choose a subject line theme from the above and Grab
Attention.
The goal here is to increase your open rate.
My favourite way to get an “open” is to use the person’s first name.
It makes it personal and is proven to get a higher open rate.
A simple suggestion to get your mind ticking over:
Subject: Would you like help with your XYZ problem?
By mixing up the above you’ll come up with some great innovative ways to get your audience
opening your emails
GRABBING
ATTENTION
Day
1
2. Introduce the event
You’ll remember from my videos that people like to make event-based decisions. It gives
context as to “why” you are running a promotion which is extremely powerful.
Personally, I like making promotions event based because it feels way less “pushy” for me
to write the actual content.
I hope you feel the same way; your marketing should be fun for you to write and even
more fun for your audience to experience.
Common event reasons can be related to major events, local events, seasonal celebrations such
as Christmas, Easter, Thanksgiving, the beginning of the year, end of the year, clinic birthday,
your birthday, literally anything you want – just give it “context” as to why you are running it.
In the example I’ve included here, the event I reference is one that I wrote for myself that was
insanely successful.
I called the event “headache week”. I’m not sure if there even is a headache week to be honest,
but we celebrated a headache week at our clinic and it was great! You get the idea…have some
fun with it.
Day
2
INCREASING
THE DESIRE
The second day of the 3 Day New Patient Machine is all about increasing the desirability
of your promotion.
Inside this email you’ll follow up with your patient to make sure they didn’t miss your email
from the day before.
It’s quite simple to do this. In fact, you can recycle your first email and use this in email 2.
So, what to use as the subject line?
Great question. Well, let’s keep it simple and copy and paste this subject.
Subject: Did you miss this (name)?
You can create more variations of course, the above two work great if you want
to directly swipe them.
CALL TO
ACTION
Day
The third day of the 3 Day New Patient Machine is all about calling your audience to action.
The best way to do this is to let your audience know that the opportunity is coming to an end.
Depending on where you are in the world, you may need to play around with the subject lines
and time frames mentioned as there are different advertising laws and professional body guidelines.
So please make sure you always check those in advance and comply accordingly.
Remember the point of a subject line is to just get the open.
The more eyeballs you have on your offer the better.
So what to use as the subject lines on day three?
Great question.
To keep things simple, just reference that the “event” that you are running is coming to a close.
Swipe this subject line: Last chance for (name)
3
Ready
TO DO THIS?
LET’S GO!!!
STEP 1
IDENTIFY PATIENT
TYPE TO TARGET
The first thing to do is to identify “who” it is that you want to attract into your
practice to work with in the first place. If you could wave a magic wand, who
is that you would want to work with? Once you're clear on exactly who it is
that you want to work with, I'll take you through how to attract them with my
step by step system.
N.B this is not a trick question, you can't choose "everyone".
Nail it down to a specific niche. For example, do you get great results
with headache patients? Or is neck pain your thing, back pain, foot
pain or teeth whitening?
You get the idea.
I have 3 criteria in identifying your target patient:
2. Who is it that you enjoy working with?
1. Who is that you can get a great result for?
First of all, choose someone that you can get great results with. This is for a
few reasons. First of all, it means that you are able to make a massive
difference in their life (which is no doubt why you are in practice in the first
place right?!) and secondly, when they get a result with you they will become
an immediate walking, talking referral engine for you. So choose someone
that you can get a great result for.
This is a really important question to ask of yourself. You’re going to be
working with the target market that you choose, so you need to enjoy
working with them or it’s going to be a grind when they come in.
3. Who is it that is your most profitable target patient?
Choose someone that is profitable. End of story. When you have a
demographic in mind that matches all of the above three points i.e.
someone you can help dramatically, someone that is profitable
to treat, and fun to work with, then you have your niche chosen.
STEP 2
IMPORT YOUR
PATIENT LIST
You're going to be communicating with your patients via email.
Marketing is about testing and measuring.
Why do you ask?
Email meets these requirements whereas other media platforms,
fall well short.
Good question, let me answer it for you.
Quite simply it's the cheapest (free in many cases), it's instant
(unlike direct mail), and it’s measurable.
Yes that's right, you can track open rates of your emails and compare
open rates for different headlines and topics. Cool isn't it?
You’re welcome!
So step 2 quite simply is to import your patient list into an email system.
We recommend Active Campaign as a platform to send out emails
as it's easy to use and has great features.
Check it out here : www.activecampaign.com
STEP 3
CREATE
YOUR
Swipe our 3 emails below
and simply tweak it to suit your niche.
GENERAL EXAMPLE:
HEADACHE EXAMPLE:
Email 1:
Subject line: Would you like help with your headaches?
Hey (First Name),
I’m starting a new headache clinic next week. It’s limited to 7 people
who struggle
with headaches and haven’t been able to get long term relief.
Would you like to join?
Go here to find out more (link to your landing page)
(Name)
Swipe our shared link here: http://tplshare.com/1ssfERR
Simply replace the words in (brackets) with your own details. Your
email sending
software can auto populate this information for you.
IMPORTANT!
Don’t change any of the copy! We’ve tested this with thousands
of practice owners and it works! There’s no need to reinvent the wheel here. Ok?
Subject: Would you like help (with solving problem/getting
desired outcome)?
Hi (First Name),
I’m starting a new (name of problem or outcome
clinic/program/course) next week.
It’s limited to 7 people who (insert struggle with problem/want
desired outcome) and haven’t been able to get
(insert relief from problem/achieve outcome).
Would you like to join?
Go here to find out more (link to your landing page)
(Name)
Swipe our shared link here: http://tplshare.com/D6j0waI
Simply replace the words in (brackets) with your own details. Your
email sending software can auto populate this information for you.
Email 3:
Subject: Last chance for (First Name)
Hi (First Name),
I’m about to shut the doors on this.
5 spots have been taken.
2 to go…
Just wanted to check if this is something you might be interested in?
Email 2:
Subject: Did you miss this (First Name)
Go here and save your spot now (link to landing page)
Not sure if you saw this (First Name)?
See below:
………………………………………………………………………………………………
I’ve attached it again for you below.
Hey (First Name),
Didn’t want for you to miss out.
I’m starting a new headache clinic next week. It’s limited to 7 people who struggle
with headaches and haven’t been able to get long term relief.
………………………………………………………………………………………………
Would you like to join?
Hey (First Name),
Go here to find out more (link to your landing page)
I’m starting a new headache clinic next week. It’s limited to 7 people
who struggle with headaches and haven’t been able to get long term relief.
(Name)
Would you like to join?
Swipe our shared link here: http://tplshare.com/2PYnD2I
Go here to find out more (link to your landing page)
(Name)
Swipe our shared link here: http://tplshare.com/Xk4ELvJ
STEP 4
SWIPE OUR
LANDING PAGE
A landing page is a specific page that summaries your offer.
By adding in a landing page you’ll see a 50% increase in bookings.
One of the biggest mistakes that we see is people driving straight to their
website. Simply swipe our templates below.
HOT TIP: If you aren’t tech we recommend outsourcing this to someone
on fiver.com or upwork.
Your opt in page:
This is the page where you will capture the information of the patient. We
recommend collecting their name, email & phone so you can then follow
them up to book in the appointment.
SWIPE OUR LANDING PAGE HERE
YOUR
THANK YOU PAGE
Your thank you page is used to confirm the patient's booking. If you have online bookings you can drive them
to your online bookings here or you can simply have your receptionist follow up the patient to organise a time.
SWIPE OUR LANDING PAGE HERE
STEP 5
LOAD INTO YOUR
EMAIL SYSTEM
You don’t want to send out 500+ emails manually do you? No way!
That’s why we recommend you use software that does it for you
Simply upload your emails, follow the steps, and send it out to your list.
STEP 6
SEND
Just send the emails, and wait
for the responses to start rolling in!
STEP 7
CONVERT ENQUIRIES
INTO APPOINTMENTS
Once your excited patients contact you, convert them
into appointments via online, email and the phone.
STEP 8
PROVIDE A HIGH VALUE
APPOINTMENT
& RE-BOOK
Simples...
You already have this nailed.
You’re good at what you do right?!
Great!
Provide a killer appointment, help your patient, rebook them as an ongoing
patient and ensure they leave singing your praises and refer like mad.
Seems pretty straight forward? Great, then hop to it!
BONUS
STEP
AUTOMATE!
SCHEDULE
IT MONTHLY
Now you know this powerful way of getting clients on demand, you’ll want to use it more than once!
Schedule this to go out monthly to different segments of your database. Train your team to handle
the system for you, and automate it as one of your regular monthly activities.
Just imagine… finally having certainty that you can book 20+ new patients every month…
… without having to spend $1,000s on advertising!
Feels good, right?
Exercise
CALCULATE YOUR
POTENTIAL PROFITS
Now you know how easy this system is to run, it’s time to set some goals. How much can you potentially
earn from this system? How much do you WANT to earn?
Let’s do the numbers…
The first thing to establish is your per-patient revenue. When a patient follows their treatment plan and
keeps all their appointments, how much does your practice make? On average, our private coaching
clients make $500 in the lower end and many thousands on the higher-end.
Write your numbers down right now.
..........................................................
My average number of appointments recommended is ...........................
My earning potential is $ .............................................................
My average patient fee is $
for EACH patient
Now multiply that by 20x patients.
Monthly earning potential using the
3 Day New Patient Machine is $ __________________________
Now multiply that number by 12 … because you’re going to send a campaign every month!
Yearly revenue boost for my practice is $ ___________________________
Pretty exciting right?
This is one of over 100+ done-for-you strategies that we use to help our private coaching clients to get
patients on demand in Practice Machine.
It’s the tip of the iceberg!
If you’d like step-by-step coaching, done-for-you systems and strategies, and support from a passionate
community to start winning in business… read on….
RESULTS FROM
The 3 Day
NEW PATIENT
Machine
26 NEW PATIENTS
70 NEW PATIENTS
$18,000 FROM
A $30 INVESTMENT
74 NEW PATIENTS
RESULTS FROM
The 3 Day
NEW PATIENT
Machine
125 NEW PATIENTS
33 NEW PATIENTS
50 NEW PATIENTS
21 NEW PATIENTS
RESULTS FROM
The 3 Day
50 NEW PATIENTS
NEW PATIENT
Machine
30 NEW PATIENTS
15 NEW PATIENTS
90 NEW PATIENTS
DO YOU WANT TO GROW YOUR
Healthcare Business?
DO YOU WANT SOME HELP TO GET MORE NEW PATIENTS ON DEMAND, RETAIN THEM
AND TO BUILD A PROFITABLE BUSINESS THAT DOESN'T DEPEND ON YOU?
Great!
We’d love to talk.
Here’s who we can help, you must satisfy the following criteria.
Ability and capacity to take on lots of new patients quickly.
Ready to Invest in Growth Now (making > $20k/month in revenue).
Must be HUNGRY and DRIVEN to achieve a NEW LEVEL of success
(absolutely non negotiable).
Simply click the link below and book a time in our diary.
Once you’ve clicked fill out the brief form so we can learn more about you.
At the end of the form there is a diary link for you to choose a time
(it will show your local time for your convenience)
CLICK HERE TO BOOK