CASE STUDY
1. CASE STUDY – PRESENTATION
INTRODUCTION
Case studies generally have the following structure: it starts with a problem, then, outlines the
various different potential solutions available. This is, then, followed by proven cases where
one of the solutions discussed resulted in a company, organization or individual solving the
problem outlined. The main purpose of case studies, therefore, is to find a real-life application
of a theoretical concept or solution. Most of the time, problems are or can be solved
theoretically.
It also to describe an individual situation (case), e.g. a person, business, organisation, or
institution, in detail; identify the key issues of the case (your assignment question should tell
you what to focus on); analyse the case using relevant theoretical concepts from your unit or
discipline; and recommend a course of action for that particular case (particularly for problemsolving case studies).
The students need to choose ONE case study from the list below. Basically each group will
need to discuss and prepare slides presentation for the case studies. The case study list is as
follow:
No.
Case Study
1.
CS 2 – Ipod Revolution
2.
CS 5 – Mountain Bikes
3.
CS 6 – Marks & Spencer
4.
CS 11 – Advanced Passenger Train (APT)
5.
CS15 – Music Platform
6.
C16 – MSC Malaysia
CASE STUDY ASSESSMENT BRIEF

For case study your group needs to present the case study chosen from the case
studies provided in study material booklet. (Refer the above list)

You need to submit written report for case studies via Microsoft Teams (Will
provide link for submission)

The duration for the group presentation is about 10 minutes plus another 5 minutes
for the question and answer session.

For presentation, each group member has to present using power point slides.
CASE STUDY PRESENTATION - RUBRIC
MPU 3242 INNOVATION MANAGEMENT
Topic:
Tutorial Group
ME40
Date of Presentation
Sem/Year
January/2022
No.
Name
1.
2.
3.
4.
5.
6.
7.
8.
Criteria
1.
Group members follow official dress code
2.
Summary of the case (Introduction or Recommendation)
3.
Present information in logical, interesting sequence which audience can follow*2
4.
Search for a correct solution*2
5.
Familiarity with material; do you know the issues*2
6.
Student ID
1
2
3
Graphics provided by students explain and reinforce screen text and
presentation
7.
Speak loud enough for all to hear, and speak fluently*2
8.
Maintain eye contact with audience, body language
9.
Is the solution justified based on the lessons' concepts*2
10.
Full knowledge by answering all class questions with explanations*2
11.
Prepared questions for previous group
12.
Creative in slides
13.
Use of technology (Video or etc)
14.
Time management: start and finish presentation ON TIME
15.
Total Marks out of 100
*2: Any score you gain from a criteria with *2 will be multiplied by two.
NOTE:
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4
5
CASE STUDY
2. CASE STUDY – REPORT
INTRODUCTION
The purpose of the innovation report is:

to discuss and improve the business innovation process of chosen case studies,

help improving the process of commercializing new and valuable ideas (putting good
ideas into widespread use – suggestion for improvement).

Elaborate further all the answer given during presentation with relevant information
(latest information to compare with the previous innovation - based on your case
studies) and example or situation to support your answer for each questions given.
Your teams are required to contribute an innovative idea & implementation through
innovation report based from the case studies that assigned for each group. Write-ups can
be / or more than 1500 words / 10 pages (excluding figures, tables, and appendices).
Formatting for the report:
•
Kindly refer and use the cover page format given at the next page.
•
Paper size: A4 with portrait orientation (single side printing only)
•
Font type: Times New Roman
•
Font size: 12
•
Line spacing: 1.5 lines
•
Alignment: Justify
•
Page number: Bottom of page -> Accent Bar 2
•
Header: Sideline Left side – MPU3242 IM (Jan2022) & Right side – Case Study –
REPORT
SUBMISSION OF WRITTEN REPORT
You need to submit the following material upon the submission date:
1. Softcopy of your group assignment together with the mark sheet/ or rubric as the front
before cover page of your report. – Via Microsoft Teams
NO HEADER
&
PAGE NUMBER
USE “PAGE BOARDER”
ON COVER PAGE – Select
3D-> Style no.7
UNIVERSITI KUALA LUMPUR BUSINESS SCHOOL
MPU3242 INNOVATION MANAGEMENT
CASE STUDY – REPORT
CASE STUDY ( ) :…………………………………………………………
NO.
NAME
MATRIC NUMBER
1
2.
3.
4.
5.
6.
7.
GROUP
ME 10
PREPARED FOR
MDM HADEZAH AMIT
DATE OF SUBMISSION
6th May 2022
NO HEADER
&
PAGE NUMBER
CASE STUDY REPORT - RUBRIC
MPU 3242 INNOVATION MANAGEMENT
Presentation
Topic:
Tutorial Group:
ME40
Date of Submission:
Sem/ Year:
January/2022
Name
Student ID
1.
2.
3.
4.
5.
6.
7.
8.
No
Items
Poor
Satisfactory
Excellent
1
Introduction (10%)
1
2
3
4
5
6
7
8
9
10
2
Product/Service Description (15%)
1
2
3
4
5
6
7
8
9
10
3
Situational Analysis (15%)
1
2
3
4
5
6
7
8
9
10
4
Assessment of Risk (15%)
1
2
3
4
5
6
7
8
9
10
5
Innovation/ Improvement (15%)
1
2
3
4
5
6
7
8
9
10
6
Conclusion - use visual aids,
illustrations, graphs and figures
(10%)
1
2
3
4
5
6
7
8
9
10
7
Teamwork (10%)
1
2
3
4
5
6
7
8
9
10
8
Format of report (10%)
1
2
3
4
5
6
7
8
9
10
Comments:
Overall mark
(100%)
Marks