--Problem into opportunities---Solve real problems--
*Design thinkng - an ideation process focus on human/human-centered
[1]HUMAN CENTERED- aprroach in lookng for ideas or new things which involve human
[2]ITERATIVE - not one tme big time process of improvement.
- Learning from failure, trial, optimized willing to reach the goal ultimate objective
[3]Ideation - we emphatized putting our shoes in their shoes to learn what need need on
product/process (paint points)
5 PHASES OF DESIGN THINKING MODEL
1. Emphatize
2. Define
3. Ideate
4. Prototype
5. Test
What is the Design Print? Google's Design Thinking for Innovation
- 5 phase process for aswering critical business questions through design, prototyping and
testing ideas with customers.
5 DESIGN SPRINT MODEL (diamond panels)
1. Understand - undertand the challenge and map the current state
--What are we trying to solve?
** PAIN POINTS - points in your journey in using the process that gives you and customers pain/difficulty
(bottleneck)
-Methods to identify Pain points---1. USER JOURNEY (EXPERIENCE) MAPPING -- almot same as root cause analysis
--2. USER RESEARCH
--3. USER INTERVIEWS
--Are you solving the right problem?---How might We? Problem Statement - Framing the problem/opportunity that triggers actions-= A problrm well stated is a problem half solved=
2. Sketch - sketch out options
HMW (one) (leader - decider) - Divergent
= Sketching improves creativity=
--Crazy 8- 8 ideas in 8 minutes - drawing, sketches to improve crativity
Ex: Eevee (HMW) - 8 ideas
--What's most important is that the sketch must convey an idea--
3. Decide (out of options) - which path to take
--2 thinking mode-(1) Divergent Thinking Mode - generate options, possible solutions from one to many option
(2) Convergent Thinking Mode - from many to one option
--Methods/Ways to decide-1. The Sticky Decision / Heat Map Voting - to vote from many ideas/options Ex: PBB
Nominations
2. Decision Matrix - Impact-Effort Matrix, Theory-Implied Correlation Matrix (TIC)
--Rumble or All in one-- so many ways to decide
--Decide to pursue the solution that will address the user's pain--
4. Prototype - build your prototype (MVP)
**Protyping - creating the most similar or minimun viable product/version to test the ideas
**Low Fidelity Protyping - not expensive/costly
--Methods/Ways to Prototype--1. 3D Protypes
--2. Mock-up
-- Continuous improvement is better that delayed perfection--
5. Validate - test your solutions with real customers
--Homay users are recommended for usability testing? 5 = 3 average, 2 extremes (bad and good
feedback)
--Methods/Ways to Validate--1. Usability Testing tips - (1) Minimal Explanation, (2) Open-ended questions, (3) Get insights