--Problem into opportunities-- --Solve real problems-- *Design thinkng - an ideation process focus on human/human-centered [1]HUMAN CENTERED- aprroach in lookng for ideas or new things which involve human [2]ITERATIVE - not one tme big time process of improvement. - Learning from failure, trial, optimized willing to reach the goal ultimate objective [3]Ideation - we emphatized putting our shoes in their shoes to learn what need need on product/process (paint points) 5 PHASES OF DESIGN THINKING MODEL 1. Emphatize 2. Define 3. Ideate 4. Prototype 5. Test What is the Design Print? Google's Design Thinking for Innovation - 5 phase process for aswering critical business questions through design, prototyping and testing ideas with customers. 5 DESIGN SPRINT MODEL (diamond panels) 1. Understand - undertand the challenge and map the current state --What are we trying to solve? ** PAIN POINTS - points in your journey in using the process that gives you and customers pain/difficulty (bottleneck) -Methods to identify Pain points-- --1. USER JOURNEY (EXPERIENCE) MAPPING -- almot same as root cause analysis --2. USER RESEARCH --3. USER INTERVIEWS --Are you solving the right problem?-- --How might We? Problem Statement - Framing the problem/opportunity that triggers actions-- = A problrm well stated is a problem half solved= 2. Sketch - sketch out options HMW (one) (leader - decider) - Divergent = Sketching improves creativity= --Crazy 8- 8 ideas in 8 minutes - drawing, sketches to improve crativity Ex: Eevee (HMW) - 8 ideas --What's most important is that the sketch must convey an idea-- 3. Decide (out of options) - which path to take --2 thinking mode-- (1) Divergent Thinking Mode - generate options, possible solutions from one to many option (2) Convergent Thinking Mode - from many to one option --Methods/Ways to decide-- 1. The Sticky Decision / Heat Map Voting - to vote from many ideas/options Ex: PBB Nominations 2. Decision Matrix - Impact-Effort Matrix, Theory-Implied Correlation Matrix (TIC) --Rumble or All in one-- so many ways to decide --Decide to pursue the solution that will address the user's pain-- 4. Prototype - build your prototype (MVP) **Protyping - creating the most similar or minimun viable product/version to test the ideas **Low Fidelity Protyping - not expensive/costly --Methods/Ways to Prototype- --1. 3D Protypes --2. Mock-up -- Continuous improvement is better that delayed perfection-- 5. Validate - test your solutions with real customers --Homay users are recommended for usability testing? 5 = 3 average, 2 extremes (bad and good feedback) --Methods/Ways to Validate- --1. Usability Testing tips - (1) Minimal Explanation, (2) Open-ended questions, (3) Get insights