ADVERTISING
Patricio, Renzson S.
PRE INDUSTRIAL AGE
Advertising in the preindustrial era
extended far beyond
straightforward signage and wordof-mouth from nearby retailers.
Posters, signs, and handbills all
gained popularity as advertising
formats.
INDUSTRIALIZING AGE
Nearly 50 years after the English Industrial
Revolution, the industrial era began in America in
the early 1800s with the introduction of machines
for mass production. The unexpected abundance of
goods and products made it clear that aggressive
marketing and widespread saturation advertising
were necessary. The duty of consumer advertising
was taken on by retailers. The industrial age came
after the age of industrialization, and advertising
underwent yet another change. Consumer packaged
goods were the main focus of advertising during the
industrial age, which is known as the first seventyfive years of the twentieth century.
INDUSTRIAL AGE
Consumer packaged goods were the main
focus of advertising during the industrial
age, which is known as the first seventy-five
years of the twentieth century. The 1980s
through 1990s postindustrial era
encountered difficulties marketing to an
environmentally conscious society.
POST INDUSTRIAL AGE
The 1980s through 1990s postindustrial
era encountered difficulties marketing to
an environmentally conscious society. In
an effort to educate consumers about a
company's environmentally friendly
manufacturing and supply-chain practices,
demarketing techniques were employed
in advertising.