For this week's discussion, you need to come-up with a creative way in which companies
can use a game/consumer activity that is similar to the Six Degrees of Separation on which
Kevin Bacon's game of connections between celebrities is based.
Companies can use common networks such as email, Facebook, Twitter, and Instagram to
connect with their targeted customers. Kevin Bacon’s game, The Six Degrees of Separation,
depicts that being able to meet a person, an individual with a relationship between you and the
person you wish to meet may be existing within a common communication channel. For
example, a company can use email communications to connect with people internally who have
external connections. The larger the company, the high chances of individuals with connections
and relationships with customers the company wishes to have. Therefore, by applying Kevin
Bacon’s game, a company can analyze the link patterns of internal and external email
communication within the organization and may discover that the possible customers are closer
than expected.