Final Comprehensive
Learning Assessment
Arin Sameer Desai &
Brenda Maria Zavala Canales
The Significance of
Creativity and Creative
Problem Solving in
Business
Creative problem solving is significant for
successful business as it allows for different
perspectives to create a more optimal and
effective solution for the issue at hand.
Real examples of creative problem solving in
business:
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Applying creativity in relationship
management can help figure out new ways
to reach out to potential customers and
close deals.
For example, suggesting different types of
payments schedules and agreements in
order to close a deal.
Change - A Creative
and A Rational Process
Change requires both creativity and rationality
because it is the juxtaposition of these elements
that leads to growth and innovation.
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Creativity helps spur ideas and out of the
box thinking.
A rational process allows for ideation to turn
into reality with the help of user journeys
and workflows.
The Creative Problem
Solving Process
Creative problem solving has been defined as the
generation of new ideas by approaching problems
or existing practices in innovative or imaginative
ways.
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This process involves re-examining
assumptions and reinterpreting facts, ideas
and past experiences.
○ (Business & Management Dictionary,
2007; Banks et al., 2002; Dundon,
2002).
Creative people have common
characteristics such as idea generation,
flexible thinking, experimentation, and a
drive for originality.
○ This works well in conjunction with the
creative problem solving process.
Developing Various
Perspectives to
Problem-Solving
If managers at the individual, group or
organisational level are to do things differently to
successfully meet the challenges of the current
business environment there must be a willingness
to both accept and to learn new ways of thinking.
To learn anything other than the information you
find in books, you need to be able to experiment,
to make mistakes, to accept feedback and to try
again.
Ethical Considerations
of Change
Management
There are various contingency approaches to
change management.
We explored four contingency approaches:
• Where to start? (Gardini et al., 2011)
• The change leadership styles continuum
(Tannenbaum and Schmidt, 1958)
• The Stace-Dunphy contingency matrix (Stace
and Dunphy, 2001)
• The change kaleidoscope (Hope Hailey and
Balogun, 2002)
Methods of Evaluation
for Producing Ideas
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Three Lenses Of Innovation
Urgency vs. Business Value Matrix
Idea Question Checklist
ATAR - Awareness Trial Availability Repeat
Reference:
Wennerberg, A. (2023). The 4 Best Methods to
Evaluate Ideas for Your Innovation Pipeline.
https://hives.co/en/blog/best-methods-toevaluate-innovation-ideas
Burning Question
Change Is Disruptive — Live with It
Do you agree with this perspective?
Is change really disruptive?
Is to “Live with It” the right approach - or the only
approach?