BUSINESS ENVIRONMENT UNIT-2 2nd Sem BBA UNIT-3 ECONOMIC AND GLOBAL ENVIRONMENT LA KS HM IDE VI N INTRODUCTION: Economic environment consists of economic factors that influence the business in a country. These factors include gross national product, corporate profits, inflation rate, employment, balance of payments, interest rates, consumer income etc. In a developing country, the low income may be the reason for the very low demand for a product. The sale of a product for which the demand is income elastic naturally increases with an increase in income. But a firm is unable to increase the purchasing power of the people to generate a higher demand for its product. Hence, it may have to reduce the price of the product to increase the sales. The reduction in the cost of production may have to be effected to facilitate price reduction . It may even be necessary to invent or develop a new low - cost product to suit the low - income market. Thus Colgate designed a simple, hand - driven , inexpensive washing machine for low - income buyers in less developed countries. Similarly, the National Cash Register Company took an innovative step backward by developing a crank - operated cash register that would sell at half the cost of a modern cash register and this was well received in a number of developing countries. The success of any business depends mainly on economic environment in which it operates. Economic environment of business is a composition of economic systems, economic conditions, economic legislations and economic policies of the country. All these aspects have an impact on the business strategies adapted by business firms . Economic conditions , economic legislations , and economic policies are flexible in nature and change according to the needs of the society . The change of economic system, though can take place , takes time However , the change in these components will have far reaching impact on business operations. Better understanding of these components of economic environment . will facilitate the businessmen to create a congenial business environment . Another component which will have bearing on economic environment of business is International Economic Environment. Meaning of Economic environment: Economic environment refers to all those economic factors which have a bearing on the functioning of a business unit. Business depends on the economic environment for all the needed inputs. The economic environment includes factors like national income, per capita income, LAKSHMIDEVI N ASSI. PROFF. DEPARTMENT OF BBA SSIBM 1 BUSINESS ENVIRONMENT UNIT-2 2nd Sem BBA standard of living, production, education, technology, capital saving industries, labour, infrastructure technology and atmosphere of a country. N The economic environment refers to all the economic factors that affect commercial and consumer behavior. The economic environment consists of all the external factors in the immediate marketplace and the broader economy. These factors can influence a business, i.e., how it operates and how successful it might become. The economic environment consists of different things for different people. CHARACTERISTICS / NATURE OF ECONOMIC ENVIRONMENT LA KS HM IDE VI 1. Low per capita income: i) Per capita income in India is low compared to other developing countries. It is one of the lowest in the world . The extent of poverty can be derived from the poor quality of food, clothing, housing, education and medical facilities in the country, all indicates a low standard of living. ii) Various factors are responsible for the negligible growth in per capita private final expenditure: ● Unsatisfactory growth of national income , ● Increasing pressure of growing population , ● Unequal distribution of incremental income between different sections of the society , ● Increasing share of government expenditure , and ● Increasing share of private and public investments . 0. Low standard of living and high poverty: Due to the low per capita income there exists high poverty in India. The extent of poverty can be or garged from the poor basic facilities, food,clothing shelter, education and medical facilities. All these indicate the lost standard of living. 0. Inequalities In Income distribution: The existence of inequalities in income distribution is another Major characteristics or feature of Indian economy. The "world development report" has revealed that the richest 20% took 43.3% of the total income and the poorest 20% received only the 8.9% in the total income distribution. This shows that one fourth of the population subsists below the line of LAKSHMIDEVI N ASSI. PROFF. DEPARTMENT OF BBA SSIBM 2 BUSINESS ENVIRONMENT UNIT-2 2nd Sem BBA poverty. Dominance of Agriculture Agriculture provides employment to about two - thirds of the total working population in India. The population census, however, for the first time registered a significant decline in the proportion of the labour force engaged in agriculture and presently 58 percent of the labour force is estimated to be engaged in this sector . This place is an indication of economic progress and structural change that is gradually taking place. 0. Existence of rich resources India is gifted with a large number of renewable and non - renewable natural resources. Renewable resources are those which are refilled or renewed. renewable resources are water and forests. Example: Wells, lakes, canals. Non renewable resources that are not restorable minerals are the most important non renewable resources which are available in India in a different quantity Example: iron ore, manganese, coal, mica etc. LA KS HM IDE VI N 0. 0. Inadequate capital formation The lack of capital in the Indian economy is reflected in the low rate of production and consumption of steel, cement and electricity,etc. Inadequacies relating to technical know - how are well known( it leads to use of outdated technology). 0. Demographic Peculiarities India's population has been increasing at a very fast rate During the four decades 1961-2001 , India's population increased at an annual rate of about 22 percent and even currently is increasing at about 1.7 percent. As a consequence, the absolute annual increase in India's population is being estimated at about 17 million. 0. Unemployment and underemployment The Indian economy is a labour surplus economy which is characterized by the large mass of unemployment and underemployment . This situation arises to, ● High population, ● low level of economic activity LAKSHMIDEVI N ASSI. PROFF. DEPARTMENT OF BBA SSIBM 3 BUSINESS ENVIRONMENT UNIT-2 2nd Sem BBA ● low quality education, ● low growth rate in industry etc. Under employment is not much related to the qualification of the employee. Ex:- M.com graduates working as an accountant. Quality of Human Capital The poor quality of human capital can be judged by the high rate of illiteracy prevalent in the country . The constitutional provision of free compulsory education until the age of 14 years was directly eradicating illiteracy. 0. Technology backwardness India is behind in technology development and utilization, when compared to developed economies but over decades there are some changes taken place in technology in some of the selected segmentation of the economy. LA KS HM IDE VI N 0. 0. Infrastructure in adequacies India infrastructure has taken major changes but it is inadequate in relation to the demands being made on it by the process of economic growth. 0. Dualistic economy This is another feature of the Indian economy. Here dualism refers to the existence of two extremes or segments in the economy. India has the world largest number of illiterates on the one hand and on the other hand it has the largest number of IT professionals. STRUCTURE OF INDIAN ECONOMY OR ELEMENTS OF ECONOMIC ENVIRONMENT LAKSHMIDEVI N ASSI. PROFF. DEPARTMENT OF BBA SSIBM 4 BUSINESS ENVIRONMENT UNIT-2 2nd Sem BBA LA KS HM IDE VI N 1. Economic system: Economic system is the sum total of devices, which through their interaction give effect to economic choices, i.e. which translate choices from an idea into action. Types of economic system I. Capitalism : The economic system in which business units or factors of production are privately owned and governed is called Capitalism . The profit earning is the sole aim of the business unit. Examples of Capitalistic Economy : England , Japan , America etc. II. Socialism : Under socialism, all the economic activities of the country are controlled and regulated by the government in the interest of the public . The first country to adopt this concept was Soviet Russia. The two main forms of socialism are :; ● Democratic Socialism: All the economic activities are controlled and regulated by the government but the people have the freedom of choice of occupation and consumption. ● Totalitarian Socialism : This form is also known as Communism . Under this , people are obliged to work under the directions of the Government. III. Mixed Economy : The economic system in which both public and private sectors co - exist is known as Mixed Economy . Some factors of production are privately owned and some are owned by government. There exists freedom of choice for occupation and consumption. Both private and public sectors play key roles in the development of the country . Example - India . 2. Economic conditions Economic conditions refer to the issues concerning standard of living, purchasing power of the society generated by employment of natural resources and factors of production, market mechanism (Demand,Supply and Price behaviors), distribution of income to the factors of production, business cycles, etc. LAKSHMIDEVI N ASSI. PROFF. DEPARTMENT OF BBA SSIBM 5 BUSINESS ENVIRONMENT UNIT-2 2nd Sem BBA For example: Business cycle, national income, capital formation, market trend, growth rate, capital market, etc.. LA KS HM IDE VI N 3. Economic legislation Economic legislation are the ones adopted by the government to regulate and promote the business activities of those economies. Business legislation also covers the entry, conduct and exit policies of the business. The legislations regarding to entry covers:⮚ The reservation of industry to the small territory sector, cooperative sector and public sector. ⮚ Import controls ⮚ control of foreign investment and technology etc. 0. Economic policies An economic policy is a course of action that is intended to influence or control the behavior of the economy. Economic policies are typically implemented and administered by the government. ❖ Monetary policy ❖ Fiscal policy ❖ Industrial policy ❖ Foreign investment policy ❖ Exim policy 5. International economic environment The international economic environment can be described as the global factors that are outside of the control of individual organizations but that can affect the way that businesses operate. These factors include unemployment rates, inflation rates, and labor costs. IMPORTANCE OF ECONOMIC ENVIRONMENT 1.Capitalizing early opportunities: Environment friendly enterprise is the first movers to avail the existing opportunity of resources to grab the market. These enterprises do not lose emerging opportunities to their competitors. Asian paints have been losing their market to a good loss nairaulic because of their failure. 2.Activating management to changing needs : LAKSHMIDEVI N ASSI. PROFF. DEPARTMENT OF BBA SSIBM 6 BUSINESS ENVIRONMENT UNIT-2 2nd Sem BBA The knowledge of environmental changes sensitizes the management to make strategies to cope with the emerging problems . For example : The turmoil in the USSR resulted in the loss of market to many companies like Hoechst . In order to meet the situation Hoechst divested its manufacturing facility in favor of IPCA Laboratories Ltd. LA KS HM IDE VI N 0. Image building : Environmental understanding by the management builds the image of the company in the minds of the people. They feel that the company is sensitive and responsive to their needs and problems . For example: G E is said to be image conscious. It divested its computer and air conditioning business because they could not attain 1st or 2nd position in the business as per their policy. 0. Basis of strategy : Strategists can gather qualitative information regarding the business environment and utilize them in formulating effective plants. For example : ITC Hotels foresaw bright opportunities in the travel and tourism industry and started building hotels in India and abroad. 0. Intellectual stimulation : Knowledge of environment changes provides intellectual stimulation to planners and decision making authorities. They can do it by paying more attention to people by listening to their problems and suggestions. They can also eliminate procedure complexities in a visible way. 0. Continuous learning : Environmental scanning provides continuous broad based learning to be executives . Reliance adopted the policy of decentralization and empowered their managers to close the deal themselves even regarding price. FACTORS AFFECTING ECONOMIC ENVIRONMENT / ECONOMIC FACTORS WHICH INFLUENCE ON BUSINESS ENVIRONMENT LAKSHMIDEVI N ASSI. PROFF. DEPARTMENT OF BBA SSIBM 7 BUSINESS ENVIRONMENT UNIT-2 2nd Sem BBA 1. Growth strategy Growth strategy is a strategy based on investing in companies and sectors which are growing faster than their peers. The benefits are usually in the form of capital gains rather than dividends. N 2. Economic system An economic system is the combination of the various agencies, entities that provide the economic structure that defines the social community. The economics system involves production, allocation of economic inputs and distribution of economic outputs, Landlords and land availability, households, Capitalists, Banks and Government. LA KS HM IDE VI 3.Economic planning Economic planning refers to any direction or planning of economic activity outside the mechanisms of the market, in an attempt to achieve specific economic or social outcomes. 4. Industry As per Section 26(j) of Industrial Disputes Act,1947 "Industry " means ay systematic activity carried on by co - operation between an employer and his workmen (whether such workmen are employed by such employer directly or by or through any agency, including a contractor) for the production, supply or distribution of good through or services with a view to satisfy human wants or wishes 5. Agriculture Agriculture is the cultivation of animals, plants, fungi and other life forms for food, fiber and other products used to sustain life. Agriculture was the key development in the rise of sedentary human civilization, whereby farming domesticated species created food surpluses that nurtured the development of civilization. 6. Infrastructure Infrastructure is basic physical and organizational structures needed for the operation of a society or enterprise or the services and facilities necessary for an economy to function. It can be generally defined as the set of interconnected structural elements that provide a framework supporting an entire structure of development. LAKSHMIDEVI N ASSI. PROFF. DEPARTMENT OF BBA SSIBM 8 BUSINESS ENVIRONMENT UNIT-2 2nd Sem BBA 7. Financial and fiscal factor Financial factors consider the income statement is a simple and straightforward report on the proposed business's cash - generating ability. It is a scorecard on the financial performance of your business that reflects when sales are made and when expenses are incurred. LA KS HM IDE VI N 8. Removal of regional imbalance The Government had appointed a Fact Finding Committee ( FFC ) in August, 1983 under the Chairmanship of Dr. V.M. Dandekar for studying the problem of imbalance between different regions of the State to identify regional backlog on the basis of such a study and to suggest measures for removal of the regional backlog including long term measures to avoid such regional imbalance in the future. 9. Price and distribution control During the ongoing post - communist economic transitions, the relative well being of many people is changing rapidly and governments are not well positioned to accurately measure individual living standards. 10. Economic reforms India was a latecomer to economic reforms, embarking on the process in earnest only in 1991, in the wake of an exceptionally severe balance of payments crisis. The need for a policy shift had become evident much earlier, as many countries in East Asia achieved high growth and poverty reduction through policies which emphasized greater export orientation and encouragement of the private sector. 11. Per capita and national income Per capita income or income per person is a measure of mean income within an economic aggregate, such as a country or city. It is calculated by taking a measure of all sources of income in the aggregate ( such as GDP or Gross National Income ) and dividing it by the total population. It does not attempt to reflect the distribution of income or wealth. ELEMENTS OF ECONOMIC ENVIRONMENT 1. Gross National Income ( GNI ) Gross National Income is the sum of value added by all resident producers plus any product taxes ( minus subsidies ) not included in the valuation of output plus LAKSHMIDEVI N ASSI. PROFF. DEPARTMENT OF BBA SSIBM 9 BUSINESS ENVIRONMENT UNIT-2 2nd Sem BBA net receipts of primary income ( compensation of employees and property income ) from abroad . GNI = GDP + Net property income from abroad ( NPIA) N 2. Gross National Product ( GNP ) Gross National Product is the total market value of all final goods and services produced in a year . GNP includes not factor income from abroad whereas GDP doe not . Therefore , GNP = GDP + Net factor income from abroad . LA KS HM IDE VI Net factor income from abroad = factor income received by Indian nationals from abroad - factor income paid to foreign nationals working in India . 3. Gross Domestic Product ( GDP ) Gross Domestic Product ( GDP ) is the total market value of all final goods and services currently produced within the domestic territory of a country in a year. GDP refers to the value of goods and services produced within the domestic territory of a country by nationals or non - nationals . Components of Gross Domestic Product ( GDP ) Four major components of GDP are: ● PrivateConsumption Expenditure ● Investment Expenditure ● Government Purchases of Goods and Services ● Net Exports ( X - M ) GLOBALIZATION OF BUSINESS: Introduction:Globalization in India has allowed companies to increase their base of operations, expand their workforce with minimal investment and provide new services to a broad range of consumers. The process of globalization has been an integral part of the recent economic progress made by india. Globalization has played a major role in export - led growth, leading to the enlargement of the job market in india. Globalization One of the major forces of globalization in India has been in the growth of outsource IT and business process outsourcing ( BPO ) services . The last few year have seen an increase in the number of skilled professionals in India LAKSHMIDEVI N ASSI. PROFF. DEPARTMENT OF BBA SSIBM 10 BUSINESS ENVIRONMENT UNIT-2 2nd Sem BBA N employed by both local and foreign companies to service customers in the US and Europe in particular Taking advantage of India's lower cost but educated and English - speaking work force and utilizing global communications technologies such as voice - over IP ( VOIP), email and the internet, international enterprises have been able to lower their cost base by establishing outsource knowledge worker operations in India Globalization is characterized as a totally interconnected marketplace, unhampered by time zones or national boundaries. LA KS HM IDE VI MEANING OF GLOBALIZATION Globalization refers to the integration of economics and societies all over the world. It involves technological, economic, political and cultural exchanges made possible largely by advances in communication, transportation and infrastructure. Definition: According to Anthony McGrew “Globalization is the process which generates the flows and connections, not simply across nation- states and national territorial boundaries but between the global regions, continents and civilizations”. According to R J Holton, “Globalization represents the triumph of a capitalist world economy tied together by global division of labor.” FEATURES / NATURE OF GLOBALIZATION: 1. Liberalization It stands for the freedom of the entrepreneurs to establish any industry or trade or business venture, within their own countries or abroad. 0. Free trade It stands for free flow of trade relations among all the nations. Each States Grants MFN (most favored nation) status to other states and keeps its business and trade away from excessive and hard regulatory and protective regimes. 0. Globalisation of Economic Activity LAKSHMIDEVI N ASSI. PROFF. DEPARTMENT OF BBA SSIBM 11 BUSINESS ENVIRONMENT UNIT-2 2nd Sem BBA Economic activities are governed both by the domestic market and also the world market . It stands for the process of integrating the domestic economy with world economies . Liberalization of Import - Export System It stands for liberating the import export activity and securing a free flow of goods and services across borders . 0. Privatization Keeping the state away from ownership of means of production and distribution and letting the free flow of industrial , trade and economic activity across borders . LA KS HM IDE VI N 0. 0. Increased Collaborations Encouraging the process of collaborations among the entrepreneurs with a view to secure rapid modernisation , development and technological advancement. 0. Economic Reforms Encouraging fiscal and financial reforms with a view to give strength to free world trade, free enterprise , and market forces. 0. Borderless Globalization is an increasingly borderless world and societal consequences the causes of globalisation are technological, economical and ideological. 0. Mobility The characteristic of globalization given more mobility and less transport costs means per definition more competition and dynamism. 0. International co - operation The increasing of the multinational corporations, regional and global organizations leads to the members of the international community expanding from a single nation to the transnational corporations , international organizations and international non - governmental organizations. 0. Cultural diversity LAKSHMIDEVI N ASSI. PROFF. DEPARTMENT OF BBA SSIBM 12 BUSINESS ENVIRONMENT UNIT-2 2nd Sem BBA It has been found that cultural diversity reflects on the food, music, art, lifestyle , customs and race . The western culture has mixed with the eastern culture. For instance , McDonald's Corporation has expanded to be world wide and you can see the logo of " M '' everywhere . Also , the Hollywood movies are very popular in Asia. Globalization has not only promoted cultural blending but also driven a lot of business opportunities. Globally standardized products Globally standardized products need to be marketed all over the world . There are already many such products having world market. It includes the " lead " products in a region taking care of dominant needs of that region. LA KS HM IDE VI N 0. 0. Globalization of economic activities Control of economic activities by domestic market and international market ; coordination of national economy and world economy. 0. Connectivity Localities being connected with the world by breaking national boundaries , forging of links between one society and another and between one country and another through international transmission of knowledge, literature, technology, culture and information DIMENSIONS OF GLOBALIZATION a ) Economic : Economic globalization is the intensification and stretching of economic interrelations around the globe. It encompasses things such as the emergence of a new global economic order , the internationalization of trade and finance, the changing power of transnational corporations, and the enhanced role of international economic institutions. b ) Political : Political globalization is the intensification and expansion of political interrelations around the globe . Aspects of political globalization include LAKSHMIDEVI N ASSI. PROFF. DEPARTMENT OF BBA SSIBM 13 BUSINESS ENVIRONMENT UNIT-2 2nd Sem BBA the modern nation state system and its changing place in today's world , the role of global governance , and the direction of our global political systems. c ) Cultural : Cultural globalization is the intensification and expansion of cultural flows across the globe. Culture is a very broad concept and has many dimensions . It includes development of a global culture and the role of the media in shaping our identities, desires, and the globalization of languages. LA KS HM IDE VI N d ) Ecological : Ecology in globalization includes population growth, access to food worldwide reduction in biodiversity, the gap between rich and poor as well between the global North and global South , human induced climate change , and global environmental degradation. STAGES OF GLOBALIZATION The various stages of globalization are as follows: Stage - 1 Market Entry In the first stage, companies tend to enter new countries using business models that are very similar to the ones they deploy in their home markets . To gain access to local customers, however, they often need to establish a production presence , either because of the nature of their businesses or because of local countries regulatory restrictions. Stage - 2 Product Specialization In the second stage is product specialization. The companies transfer the full production process of a particular product to a single, low - cost location and export the goods to various consumer markets . Stage - 3 : Value Chain Disaggregation The third stage ( value chain disaggregation ) represents the next step in the company's globalization of the supply chain infrastructure. In this stage companies start to disaggregate the production process and focus each activity in the most advantageous location. Stage - 4 Value Chain Re - engineering In the fourth stage companies seek to further increase their cost savings by re engineering their processes to suit local market conditions, notably by substituting lower cost labour for capital. LAKSHMIDEVI N ASSI. PROFF. DEPARTMENT OF BBA SSIBM 14 BUSINESS ENVIRONMENT UNIT-2 2nd Sem BBA General Electric's ( GE ) medical equipment division For example , has tailored its manufacturing processes abroad to take advantage of low labour costs. LA KS HM IDE VI N Stage - 5 : The Creation of New Markets Finally , in the fifth stage the focus is on market expansion. The McKinsey Global Institute estimates that the third and fourth stages together have the potential to reduce costs by more than 50 % in many industries , which gives companies the opportunity to substantially lower their sticker prices in both old and new markets and to expand demand. ESSENTIAL CONDITIONS OF GLOBALIZATION 1. Business Freedom : There should not be unnecessary government restrictions which come in the way of globalization, like import restrictions, restrictions sourcing finance or other factors from abroad , foreign investments etc. 0. Facilities : The extent to which an enterprise can develop globally from home country base depends on the facilities available like the infrastructural facilities. 0. Government Support : Although unnecessary government interference is hindrance to globalization , government support can encourage it . Government support may take the form of policy and procedural reforms , development common facilities like infrastructural facilities, R & D support, financial market reforms and so on. 0. Resources : Resources is one of the important factors which often decide the ability of a firm to globalize. Resourceful companies may find it easier to thrust ahead the global market Resources include finance , technology , R & D capabilities, managerial expertise , company and brand image , human resource etc. LAKSHMIDEVI N ASSI. PROFF. DEPARTMENT OF BBA SSIBM 15 BUSINESS ENVIRONMENT UNIT-2 2nd Sem BBA Competitiveness : The competitive advantage of a company is a very important determinant of success in global business. A firm may derive competitive advantage from any one or more of the factors such as low costs and price, product quality , product differentiation, technological superiority, after sales service marketing strength etc. 0. Orientation : A global orientation on the part of business firms and suitable globalization strategies are essential for globalization. 0. Supply of Labour : There should be no restriction on supply of labour anywhere in the world to facilitate globalization. 0. Free Movement of Goods: Different economies of the world should facilitate the free movement of goods and services. 0. Free Movement of Capital : Different economies of the world should try to create a conducive environment for free movement of capital across different countries. 0. . Increased Tolerance and Respect : There should be increased tolerance by people throughout the world for others of different national, ethnic and cultural backgrounds . As trade among people begins to take place, it becomes easier for people to see one another in terms of the goods and services they offer , rather than in terms of negative stereo types and fear. LA KS HM IDE VI N 0. FOREIGN MARKET ENTRY STRATEGIES:- LAKSHMIDEVI N ASSI. PROFF. DEPARTMENT OF BBA SSIBM 16 UNIT-2 2nd Sem BBA LA KS HM IDE VI N BUSINESS ENVIRONMENT 1. Exporting: Exporting is a processor selling the goods and services produced in one country to other countries Exporting involves the marketing of the products produced in the countries in which they are intended to be sold. Or Exporting is manufacturing in one country and selling the goods and services to another country. Types of Exporting: ⮚ Indirect exporting ⮚ Direct exporting ⮚ Intra- corporate transfer 2. Licensing: In this mode of entry the domestic manufacturer leases the rights to use its LAKSHMIDEVI N ASSI. PROFF. DEPARTMENT OF BBA SSIBM 17 BUSINESS ENVIRONMENT UNIT-2 2nd Sem BBA intellectual property, technology, work methods, patents, copyrights, to a manufacturer in a foreign country for a fee. Licensing refers to an arrangement between licensor and licensee where the latter party would acquire the right to use products and goods, where the ownership remains with the licensor. LA KS HM IDE VI N 3. Franchising: It is a form of licensing. The franchisor can exercise the more control over the franchised compared to that in licensing International franchising is growing at a faster rate. Franchising is a business relationship between two entities wherein one party allows another to sell its products and intellectual property. For example, several Fast food chains like Dominos and McDonalds operate in India through franchising. Example: MC Donald's, KFC, Pizza Hut, Subway, Eat fresh. 0. Manufacturing contract A contract manufacturing agreement is a legal document that outlines the terms and conditions of a company's relationship with a contract manufacturer. Contract manufacturing is a form of outsourcing used by businesses to produce products to sell to their customers. Examples: include commuter rail lines, rubber products, textiles, heavy machinery, aerospace, defense, automobile field and plastic injection molding. Industrial contract manufacturers can also produce some industrial electronics items. 0. Management contract Management contract is an agreement between two companies, whereby one company provides managerial assistance, technical expertise and specialized services to the second company of the agreement for a certain agreed period in return for monetary compensation. 0. Turnkey project A Turnkey project refers to a project when clients pay contractors to design and construct new facilities and train personnel. It is a way for a foreign company to export it's process and technology to other countries by building a plant in that country. LAKSHMIDEVI N ASSI. PROFF. DEPARTMENT OF BBA SSIBM 18 BUSINESS ENVIRONMENT UNIT-2 2nd Sem BBA 0. Outsourcing Outsourcing is the practice of passing individual tasks, subareas, or business processes over to a third-party and thereby receiving the results from outside of your own company. It refers to making an agreement with another company to handle international product sales on the company's behalf. N Outsourcing is an agreement whereby one company hires another company that will be responsible for planned or existing activities that are carried out or may be carried out within the company and sometimes involves the transfer of employees and assets from one firm to another. LA KS HM IDE VI 0. Joint venture A joint venture is a combination of two or more parties that seek the development of a single enterprise or project for profit, sharing the risks associated with its development. The parties to the joint venture must be at least a combination of two natural persons or entities. 0. Green field investment Greenfield refers to investments where a parent company establishes a subsidiary in a foreign country. Specifically, Greenfield FDI is when companies set up or expand their business operations abroad, creating brand new jobs and/or facilities from the ground up—as opposed to mergers and acquisitions, which occur when one company buys another. 0. Piggybacking Piggybacking is a method of attaching acknowledgment to the outgoing data packet. The concept of piggybacking is explained as follows:Consider a two-way transmission between host A and host B. When host A sends a data frame to B, then B does not send the acknowledgment of the frame sent immediately. The acknowledgment is delayed until the next data frame of host B is available for transmission. The delayed acknowledgment is then attached to the outgoing data frame of B. This process of delaying acknowledgment so that it can be attached to the outgoing frame is called piggybacking. ADVANTAGES OF GLOBALIZATION LAKSHMIDEVI N ASSI. PROFF. DEPARTMENT OF BBA SSIBM 19 BUSINESS ENVIRONMENT UNIT-2 2nd Sem BBA 1 . Promise of Increased Productivity and Higher Living Standards : Globalization brings in new opportunities such as access to markets and technology transfer. These opportunities hold out the promise of increased productivity and higher living standards. N 2. Increase Trade in Goods and Services : From the theoretical aspect, international trade ensures allocating different resources and that has to be consistent. This specialization in the processes leads to better productivity. We all know from the economic perspective that restrictive trade barriers in emerging economies only impede growth. LA KS HM IDE VI 3. Movement of Capital : The production of a developing economy gets enhanced due to capital flow across countries . It was very much true in the 19th and 20th centuries . The mobility of capital only through savings for the entire world and exhibited high investment barred by domestic savings. 4. Movement of people : Apart from the low cost of labour , there are several other aspects of human resources to Indian favour. India has one of the largest pools of scientific and technical manpower . The number of management graduates is also surging . It is widely recognized that given the right environment , Indian scientists and technical personnel can do excellently. 5. Wide Base : India has very broad resource and industrial base which can support wide vareity of business. 6. Growing Entrepreneurship : Many of the established industries are planning to go international in a big way . Added to this considerable growth of new and dynamic entrepreneurs who could make a significant contribution to the globalization of Indian business. 7. Growing Domestic Market : The growing domestic market enables the Indian companies to consolidate their position and to gain more strength to make foray into the foreign market or to expend their foreign business. LAKSHMIDEVI N ASSI. PROFF. DEPARTMENT OF BBA SSIBM 20 BUSINESS ENVIRONMENT UNIT-2 2nd Sem BBA 8. Competition : The growing competition, both from internal and external, provokes many Indian companies to look into foreign markets seriously to improve the competitive position and to increase the business. LA KS HM IDE VI N 9. Globalization of Financial Markets : Globalization of finance markets affert development because finance plays an important role in economic growth and industrialization. Financial Globalization affects growth in two ways. First, it increases the global supply of capital . Second , it promotes domestic financial development and hence , improves allocative efficiency , creates new financial instruments and raises the quality of baking services . 10. Increase the Level of Interdependence and Competitiveness: Globalization is supposed to accelerate and increase the level of interdependence and competitiveness among nations . It is a change from plan to market. As a consequence, markets for merchandise trade are expanding, more and more service are being traded internationally and capital is flowing in quicker and increasingly diverse ways across countries and regions . There is increasing integration of countries into World markets for goods , services and capital . In short , Globalization widens and intensifies international linkages in trade and finance. 11. Induce Domestic Firms to Improve Technology : The better technology brought in by the MNCs may induce or provoke the domestic firms to absorb similar technology . This may improve their competitiveness and expansion. 12. Impact on Poverty : The fast growth and overall development resulting from liberalization, increased flow of trade and capital could have a major impact on poverty. It is likely to reduce the number of people living in absolute poverty. DISADVANTAGES OF GLOBALIZATION 1. Government policy and procedure: Government policy and procedures in India are among the most complex, confusing and cumbersome in the world. Even after the much publicized liberalization they do not present a very conducive situation. 2. LAKSHMIDEVI N ASSI. PROFF. DEPARTMENT OF BBA SSIBM 21 BUSINESS ENVIRONMENT UNIT-2 2nd Sem BBA 3. High Cost: High cost of many vital inputs and other factors like raw materials and intermediaries, power, finance, infrastructural facilities like port, etc., tend to reduce the international competitiveness of the Indian business. N 4. Poor Infrastructure: Infrastructure in the country is generally inadequate and inefficient and therefore, very costly. This is a serious problem affecting growth as well as competitiveness. LA KS HM IDE VI 5. Obsolescence: The technology employed, modes and style of operation etc. , in generally, obsolete and these seriously affect competitiveness. 6. Resistance to changes : There are several socio - political factors while resist change and this comes in the way of modernization and efficiency improvement. Technological modernization is resisted due to fear of unemployment. The extent of excess labour employed by the industry is alarming. Because of this labour productivity is very low and this in some cases more than affects the advantages of cheap labour. 7. Poor Quality Image and Supply Problem : Due to various reasons the quality of many products is poor . Even when the quality is good, the poor quantity image India has become a handicap. Due to various reasons like low production capacity, shortage of raw materials and infrastructure like power and port facilities. 8. Limited R & D and Marketing Research : Marketing research and R & D in other areas are vital inputs for development of international business . However , the are poor in Indian business. Expenditure on R & D is less than one percent of GNP while it is two or three per cent in most of the developed countries. 9. Trade Barriers : Although the tariff barriers to trade have been progressively reduced, thanks to the GATT / WTO, the non - tariff barriers have been increasing particularly in developed countries . Further , the trading blocs like the NAFTA EC , etc., could also adversely affect India's business. LAKSHMIDEVI N ASSI. PROFF. DEPARTMENT OF BBA SSIBM 22 BUSINESS ENVIRONMENT UNIT-2 2nd Sem BBA 10. Small Size and Lack of Experience : Because of the small size and the low level of resources in many cases Indian firms are not able to compete with the giants of other countries . Even the largest of the Indian companies are small compared to the multinational giants. N 11. Ruin of Traditional Crafts and Industries : Globalization has lead to replacement of traditional and indigenous products by modern products . This has resulted in the ruin of traditional crafts and industries and the livelihood of the people who depended on these sectors. LA KS HM IDE VI 12. Brings Instability : Globalization sometimes brings instability and unwelcome change in the economy . It exposes workers to competition from imports, which can threaten their jobs. The inflow of foreign capital into the country through Globalization may undermine banks. 13. Widens the Disparity : Globalization will widen the disparity between one who are associated with the market and ones who are not . With the expansion of trade and foreign investment, the gaps among the developing countries will widen. It has brought in increased income inequality in many industrial countries. 14. Takeover of National Firms : There are a large number of cases of takeover of national firms by foreign firms. In some cases, the domestic firms had to handover the majority of equity to foreign partners of joint ventures due to their inability to bring in additional capital. GLOBALIZATION IMPACT ON INDIAN BUSINESS 1. Indian economy is opened for foreign direct investment - FDI. 2. Removing constraints and obstacles to the entry of MNCs into Indian economy by scraping off or not strictly enforcing restrictive laws like FERA (Foreign Exchange Regulation Act) now FEMA (Foreign Exchange Management Act). This facilitated MNCs to enter into a good number of crucial sectors to which their entry was previously restricted. LAKSHMIDEVI N ASSI. PROFF. DEPARTMENT OF BBA SSIBM 23 BUSINESS ENVIRONMENT UNIT-2 2nd Sem BBA 3. Foreign Trade Policies and Foreign Investment Policies were liberalized. From the 1950s to 1980s, the Indian government protected industries which were very essential at that point of time. 4. Import liberalization process was accelerated considerably. Quantitative restrictions on imports were removed Custom tariffs were reduced to 30 % from 300 %. N 5. Indian currency was devalued by 18-19 % , in July 1991 , to ease out the BOP ( Balance of Payment ) position. LA KS HM IDE VI 6. In order to smoothen globalization and privatization , the protection policy adapted to protect PSUs was removed gradually by adopting Disinvestment Policy and paved the way to sell a portion of equity to private sector MRTP Act was abolished. 7. The silver line of globalization is that GDP growth rate improved substantially. 8. Technology improvement at a faster rate has taken place . It is more visible transportation technology , which has made faster delivery of goods across distances possible at lower costs. Impact is positive in other sectors also. 9. Information and Communication Technology has developed at amazing speed and is more visible in telecommunication , computer, internet divisions. 10. In the telecommunication division, telephones including mobile, telegraph, fax have been the devices that connect people instantly to communicate with whatever people want to and wherever they are in the world Computers and the amazing world of the internet, run through satellite communication devices. Internet facilities, electronic mail ( e - mail ) and talk ( voicemail) to any person , anywhere in the world in seconds , at very negligible cost. 11. Foreign Exchange Reserves which are $ 315 million at the end of March 1999 , increased after the adaption of GLP Policy to US $ 622 275 billion in March 2022 Accepting the privatization policy , private sector was allowed to expand substantially Disinvestment policy LAKSHMIDEVI N ASSI. PROFF. DEPARTMENT OF BBA SSIBM 24 BUSINESS ENVIRONMENT UNIT-2 2nd Sem BBA adapted by Government of India paved way for a portion of equity to private people . This means that private people were allowed to participate in public sector undertakings to a reasonable degree But has retained three industries in its fold for defense and environmental protection. 12. Far reaching financial sector reforms were introduced in banking, capital markets and insurance sectors. LA KS HM IDE VI N 13.Major and significant change that is clearly visible is that the service sector has grown in leaps and bounds . The contribution to GDP from this sector stands between 52 to 53 % in January 2022 against 19 percent in 1991. FORMS OF GLOBALIZATION There are 2 forms of globalization:- 1. MNCS: The definition of ''multinational corporation,'' or '' MNC,'' is ''a corporation that has its headquarters in one nation but also has part of its operations in one or more foreign countries.'' This is also known as a multinational enterprise (MNE) or a multinational organization EXAMPLE: MNCs include Apple, Coca-Cola, Exxon, HSBC, Microsoft, Nike, Samsung, Toyota, Walmart etc. which all excel within their industries in term of sales, profits, assets and market value. The rise of MNCs and the ever growing importance of international trade have intensified globalisation. 2. TNCS: Transnational corporations share many qualities with multinational corporations, with the subtle difference being that multinational corporations consist of a centralized management structure, whereas transnational corporations generally are decentralized, with many bases in various countries where the corporation operates. Unilever, McDonalds and Apple are all examples of TNCs. TNCs tend to have offices and headquarters located in the developed world. They often have factories in countries that are not as economically developed to take advantage of cheaper labour. LAKSHMIDEVI N ASSI. PROFF. DEPARTMENT OF BBA SSIBM 25 UNIT-2 2nd Sem BBA LA KS HM IDE VI N BUSINESS ENVIRONMENT LAKSHMIDEVI N ASSI. PROFF. DEPARTMENT OF BBA SSIBM 26