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TIP │ Use the built-in color
palette with green and yellow
for callouts and accents
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—RACHEL GILLETT, FAST COMPANY
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Revealing key points
one at a time enhances
comprehension.
PREPARE
Consider when you give
a paper handout in a
meeting—everyone’s head
goes down and they read,
rather than staying
heads-up and listening.
Avoid using sentences
that will already be used
when talking
Focus on action words
that will enhance the
viewer experience
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TIP
To keep the audience focused, always use the same
transition before a new topic
!
Consistency helps viewer see connections in the story –
use same layout and design for individual sections and
give your audience a mental check-point.
THE STAGE HAS BEEN SET
go ahead and follow the basic 5 steps
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Reference : The basics you can find anywhere 5 Steps To Successful Storytelling Published on April 5, 2014 Featured in: Marketing & Advertising
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FACT
SPEED.
Images are another element that can drive your point home even more
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Why does this matter to your audience?
Where are you taking them?
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Who | What | Where | When | Why
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Images are a great tool
for showing context
SUPPORT
We perceive the world through
more than our eyes and ears;
we smell, we touch, and we taste.
Put your audience in that place and
provide them a point of reference;
the imagination will do the rest.
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Visualize key messages
A picture is worth a thousand words…
Make a statement
Using graphics, charts, and infographics
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LEAD
Start your story with an outline,
a framework of points you
need to have to tell your story,
always moving forward to
the conclusion or action points
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What do you want them to remember?
Get them excited about what’s to come
Build your presentation and give us your feedback
if this was helpful to you.
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“
BECAUSE STORYTELLING,
AND VISUAL STORYTELLING,
WAS PUT IN THE HANDS OF EVERYBODY,
WE HAVE ALL NOW BECOME STORYTELLERS.
—LEVAR BURTON
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THANK YOU
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Neal Creative | click & Learn more