Very good afternoon, everyone! It is with great pleasure and enthusiasm that I welcome you all to this gathering, the first guest lecture for the subject Advance Microeconomics on “Demand Estimation Techniques”. Please join me in extending a warm welcome to our guest speaker, Mr. Add! If I introduce the guest speaker to the audience, Mr. Add has established himself as a research professional, with over 20 years of experience in the industry. He has held prominent positions such as the Director of Consumer Insights and currently serving as a consultant offering valuable insights and strategic guidance to numerous organizations. In terms of his educational background, Mr. add holds a BSc in Statistics from the University, has also completed a Postgraduate Diploma in Business. Today, we have the privilege of tapping into Mr. vast knowledge and experience in demand estimation techniques. His insights will undoubtedly equip us with the much-required practical exposure. With welcoming you once again, Mr. the session is over to you. Thank you.