MarketLine Industry Profile Meat in Australia February 2023 Reference Code: 0125-2345 Publication Date: February 2023 Primary NAICS: 3116 WWW.MARKETLINE.COM MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 1 Meat in Australia Industry Profiles 1. Executive Summary 1.1. Market value The Australian meat market grew by 1.3% in 2021 to reach a value of $15,793.1 million. 1.2. Market value forecast In 2026, the Australian meat market is forecast to have a value of $17,168.3 million, an increase of 8.7% since 2021. 1.3. Market volume The Australian meat market shrank by 0.1% in 2021 to reach a volume of 1,236.8 million kilograms. 1.4. Market volume forecast In 2026, the Australian meat market is forecast to have a volume of 1,269.1 million kilograms, an increase of 2.6% since 2021. 1.5. Category segmentation Fresh meat (counter) is the largest segment of the meat market in Australia, accounting for 19.8% of the market's total value. 1.6. Geography segmentation Australia accounts for 2.7% of the Asia-Pacific meat market value. 1.7. Market share JBS Australia is the leading player in the Australian meat market, generating a 3.8% share of the market's value. 1.8. Market rivalry © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 2 Meat in Australia Industry Profiles High fixed costs and exit barriers intensify rivalry in the market. Larger retailers, such as supermarkets, can make bulk purchases and negotiate on price with manufacturers, boosting buyer power. Retailers are unlikely to be swayed by brand loyalty, but they will have to stock brands preferred by consumers to remain competitive. Leading competitors must maintain product quality if they are to maintain their brand equity in the long term. This intensifies supplier power. The threat of new entrants is moderate due to high capital investments and the presence of well established brands. Substitutes to meat include fish, fresh produce, canned and dried goods, which pose a moderate threat. 1.9. Competitive landscape The Australian meat market has experienced weak value and volume growth in recent years. JBS Australia is the leading player in the sector in value terms, while Hans Continental Smallgoods and Inghams Enterprises Pty Limited accounted for second and third largest value shares, respectively, in 2021. Moreover, JBS Australia gained maximum value share during 2016-2021. © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 3 Meat in Australia Industry Profiles TABLE OF CONTENTS 1. Executive Summary 2 1.1. Market value ................................................................................................................................................2 1.2. Market value forecast ..................................................................................................................................2 1.3. Market volume.............................................................................................................................................2 1.4. Market volume forecast...............................................................................................................................2 1.5. Category segmentation................................................................................................................................2 1.6. Geography segmentation.............................................................................................................................2 1.7. Market share................................................................................................................................................2 1.8. Market rivalry...............................................................................................................................................2 1.9. Competitive landscape.................................................................................................................................3 2. Market Overview 9 2.1. Market definition .........................................................................................................................................9 2.2. Market analysis ............................................................................................................................................9 3. Market Data 11 3.1. Market value ..............................................................................................................................................11 3.2. Market volume...........................................................................................................................................12 4. Market Segmentation 13 4.1. Category segmentation..............................................................................................................................13 4.2. Geography segmentation...........................................................................................................................14 4.3. Market distribution ....................................................................................................................................15 5. Market Outlook 16 5.1. Market value forecast ................................................................................................................................16 5.2. Market volume forecast.............................................................................................................................17 6. Five Forces Analysis 18 6.1. Summary ....................................................................................................................................................18 6.2. Buyer power...............................................................................................................................................19 © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 4 Meat in Australia Industry Profiles 6.3. Supplier power ...........................................................................................................................................20 6.4. New entrants .............................................................................................................................................21 6.5. Threat of substitutes ..................................................................................................................................22 6.6. Degree of rivalry.........................................................................................................................................23 7. Competitive Landscape 24 7.1. Market share..............................................................................................................................................24 7.2. Who are the leading players in the Australian meat market? ...................................................................24 7.3. Which companies have been most successful in increasing their market shares between 2017 and 2021?25 7.4. What are the most popular brands in the market? ...................................................................................25 8. Company Profiles 26 8.1. JBS Australia Pty Ltd ...................................................................................................................................26 8.2. Hans Continental Smallgoods Pty Ltd ........................................................................................................28 8.3. Inghams Group Ltd.....................................................................................................................................29 8.4. Associated British Foods Plc.......................................................................................................................33 9. Macroeconomic Indicators 9.1. 36 Country data ..............................................................................................................................................36 Appendix 38 Methodology ...........................................................................................................................................................38 9.2. Industry associations..................................................................................................................................39 9.3. Related MarketLine research .....................................................................................................................39 About MarketLine....................................................................................................................................................40 © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 5 Meat in Australia Industry Profiles LIST OF TABLES Table 1: Australia meat market value: $ million, 2016–21 11 Table 2: Australia meat market volume: million kilograms, 2016–21 12 Table 3: Australia meat market category segmentation: $ million, 2021 13 Table 4: Australia meat market geography segmentation: $ million, 2021 14 Table 5: Australia meat market distribution: % share, by value, 2021 15 Table 6: Australia meat market value forecast: $ million, 2021–26 16 Table 7: Australia meat market volume forecast: million kilograms, 2021–26 17 Table 8: Australia meat market share: % share, by value, 2021 24 Table 9: JBS Australia Pty Ltd: key facts 26 Table 10: JBS Australia Pty Ltd: Key Employees 27 Table 11: Hans Continental Smallgoods Pty Ltd: key facts 28 Table 12: Inghams Group Ltd: key facts 29 Table 13: Inghams Group Ltd: Annual Financial Ratios 31 Table 14: Inghams Group Ltd: Key Employees 32 Table 15: Associated British Foods Plc: key facts 33 Table 16: Associated British Foods Plc: Annual Financial Ratios 34 Table 17: Associated British Foods Plc: Key Employees 35 Table 18: Australia size of population (million), 2017–21 36 Table 19: Australia gdp (constant 2005 prices, $ billion), 2017–21 36 Table 20: Australia gdp (current prices, $ billion), 2017–21 36 Table 21: Australia inflation, 2017–21 36 Table 22: Australia consumer price index (absolute), 2017–21 37 Table 23: Australia exchange rate, 2017–21 37 © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 6 Meat in Australia Industry Profiles LIST OF FIGURES Figure 1: Australia meat market value: $ million, 2016–21 11 Figure 2: Australia meat market volume: million kilograms, 2016–21 12 Figure 3: Australia meat market category segmentation: % share, by value, 2021 13 Figure 4: Australia meat market geography segmentation: % share, by value, 2021 14 Figure 5: Australia meat market distribution: % share, by value, 2021 15 Figure 6: Australia meat market value forecast: $ million, 2021–26 16 Figure 7: Australia meat market volume forecast: million kilograms, 2021–26 17 Figure 8: Forces driving competition in the meat market in Australia, 2021 18 Figure 9: Drivers of buyer power in the meat market in Australia, 2021 19 Figure 10: Drivers of supplier power in the meat market in Australia, 2021 20 Figure 11: Factors influencing the likelihood of new entrants in the meat market in Australia, 2021 21 Figure 12: Factors influencing the threat of substitutes in the meat market in Australia, 2021 22 Figure 13: Drivers of degree of rivalry in the meat market in Australia, 2021 23 Figure 14: Australia meat market share: % share, by value, 2021 24 © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 7 Meat in Australia Industry Profiles © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 8 Meat in Australia Industry Profiles 2. Market Overview 2.1. Market definition The meat market consists of the retail sales of ambient meat, chilled raw packaged meat – processed, chilled raw packaged meat - whole cuts, cooked meats – counter, cooked meats – packaged, fresh meat (counter) and frozen meat. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2021 exchange rates. For the purposes of this report, the global market consists of North America, South America, Europe, Asia-Pacific, the Middle East, Ghana, Morocco, Nigeria, and South Africa. North America consists of Canada, Mexico, and the United States. South America consists of Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Panama, Peru, Puerto Rico, and Uruguay. Europe consists of Austria, Belgium, Bulgaria, Croatia, the Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Luxembourg, Malta, the Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovak Republic, Spain, Sweden, Switzerland, Turkey, Ukraine, and the United Kingdom. Scandinavia comprises Denmark, Finland, Norway, and Sweden. Asia-Pacific comprises Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand. The Middle East comprises Bahrain, Egypt, Iran, Israel, Kuwait, Oman, Saudi Arabia, and the United Arab Emirates. 2.2. Market analysis The Australian meat market registered weak growth during the review period (2016-2021). The growth of the market is expected to slightly decelerate over the forecast period (2021-2026). The Australian meat market has traditionally been dominated by red meat. The industry has faced minimal disruptions through global pandemic because of continued innovations within the industry. The market is expected to bloom further in coming years as good pasture and hay supplies ensure good quality meat is supplied to the market. The Australian meat market had total revenues of $15,793.1m in 2021, representing a compound annual growth rate (CAGR) of 1.7% between 2016 and 2021. In comparison, the Japanese market increased with a CAGR of 2.4%, and the Chinese market declined with a CAGR of -0.3%, over the same period, to reach respective values of $32,858.6m and $462,151.5m in 2021. Market consumption volume increased with a CAGR of 0.7% between 2016 and 2021, to reach a total of 1,236.8 million kilograms in 2021. The market's volume is expected to rise to 1,269.1 million kilograms by the end of 2026, representing a CAGR of 0.5% for the 2021-2026 period. The fresh meat (counter) segment was the market's most lucrative in 2021, with total revenues of $3.1bn, equivalent to 19.8% of the market's overall value. The chilled raw packaged meat - whole cuts segment contributed revenues of $3.1bn in 2021, equating to 19.4% of the market's aggregate value. The performance of the market is forecast to follow a similar pattern with an anticipated CAGR of 1.7% for the five-year period 2021 - 2026, which is expected to drive the market to a value of $17,168.3m by the end of 2026. © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 9 Meat in Australia Industry Profiles Comparatively, the Japanese and Chinese markets will grow with CAGRs of 1.6% and 1.1% respectively, over the same period, to reach respective values of $35,595.0m and $487,640.4m in 2026. © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 10 Meat in Australia Industry Profiles 3. Market Data 3.1. Market value The Australian meat market grew by 1.3% in 2021 to reach a value of $15,793.1 million. The compound annual growth rate of the market in the period 2016–21 was 1.7%. Table 1: Australia meat market value: $ million, 2016–21 Year $ million A$ million € million % Growth 2016 14,527.3 19,354.6 12,286.3 2017 14,902.4 19,854.2 12,603.5 2.6% 2018 15,236.6 20,299.5 12,886.1 2.2% 2019 15,638.0 20,834.4 13,225.7 2.6% 2020 15,596.7 20,779.3 13,190.7 2021 15,793.1 21,040.9 13,356.8 (0.3%) 1.3% CAGR: 2016–21 1.7% Source: MARKETLINE MARKETLINE Figure 1: Australia meat market value: $ million, 2016–21 Source: MARKETLINE © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED MARKETLINE Page | 11 Meat in Australia Industry Profiles 3.2. Market volume The Australian meat market shrank by 0.1% in 2021 to reach a volume of 1,236.8 million kilograms. The compound annual growth rate of the market in the period 2016-21 was 0.7%. Table 2: Australia meat market volume: million kilograms, 2016–21 Year million kilograms % Growth 2016 1,191.8 2017 1,214.3 1.9% 2018 1,232.8 1.5% 2019 1,255.7 1.9% 2020 1,237.8 2021 1,236.8 (1.4%) (0.1%) CAGR: 2016–21 0.7% Source: MARKETLINE MARKETLINE Figure 2: Australia meat market volume: million kilograms, 2016–21 Source: MARKETLINE © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED MARKETLINE Page | 12 Meat in Australia Industry Profiles 4. Market Segmentation 4.1. Category segmentation Fresh meat (counter) is the largest segment of the meat market in Australia, accounting for 19.8% of the market's total value. The Chilled raw packaged meat - whole cuts segment accounts for a further 19.4% of the market. Table 3: Australia meat market category segmentation: $ million, 2021 Category 2021 % Fresh Meat (Counter) 3,132.6 19.8% Chilled Raw Packaged Meat - Whole Cuts 3,062.1 19.4% Chilled Raw Packaged Meat - Processed 2,981.4 18.9% Frozen Meat 2,092.1 13.2% Ambient Meat 2,006.7 12.7% Cooked Meats - Packaged 1,324.8 Other 1,193.6 8.4% 7.6% Total 15,793.3 100% Source: MARKETLINE MARKETLINE Figure 3: Australia meat market category segmentation: % share, by value, 2021 Source: MARKETLINE © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED MARKETLINE Page | 13 Meat in Australia Industry Profiles 4.2. Geography segmentation Australia accounts for 2.7% of the Asia-Pacific meat market value. China accounts for a further 78.3% of the Asia-Pacific market. Table 4: Australia meat market geography segmentation: $ million, 2021 Geography 2021 % China 462,151.5 78.3 Japan 32,858.6 5.6 South Korea 22,742.4 3.9 Australia 15,793.1 2.7 3,664.5 53,128.8 0.6 9.0 590,338.9 100.1% India Rest of Asia-Pacific Total Source: MARKETLINE MARKETLINE Figure 4: Australia meat market geography segmentation: % share, by value, 2021 Source: MARKETLINE © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED MARKETLINE Page | 14 Meat in Australia Industry Profiles 4.3. Market distribution Hypermarkets & Supermarkets form the leading distribution channel in the Australian meat market, accounting for a 73.9% share of the total market's value. Food & drinks specialists accounts for a further 11.1% of the market. Table 5: Australia meat market distribution: % share, by value, 2021 Channel % Share Hypermarkets & Supermarkets 73.9% Food & drinks specialists 11.1% Convenience Stores 10.8% eRetailers Other 2.7% 1.5% Total 100% Source: MARKETLINE MARKETLINE Figure 5: Australia meat market distribution: % share, by value, 2021 Source: MARKETLINE © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED MARKETLINE Page | 15 Meat in Australia Industry Profiles 5. Market Outlook 5.1. Market value forecast In 2026, the Australian meat market is forecast to have a value of $17,168.3 million, an increase of 8.7% since 2021. The compound annual growth rate of the market in the period 2021–26 is predicted to be 1.7%. Table 6: Australia meat market value forecast: $ million, 2021–26 Year $ million A$ million € million % Growth 2021 15,793.1 21,040.9 13,356.8 1.3% 2022 16,044.6 21,376.0 13,569.5 1.6% 2023 16,385.6 21,830.4 13,857.9 2.1% 2024 16,663.8 22,200.9 14,093.2 1.7% 2025 16,907.7 22,525.8 14,299.4 2026 17,168.3 22,873.1 14,519.8 1.5% 1.5% CAGR: 2021–26 1.7% Source: MARKETLINE MARKETLINE Figure 6: Australia meat market value forecast: $ million, 2021–26 Source: MARKETLINE © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED MARKETLINE Page | 16 Meat in Australia Industry Profiles 5.2. Market volume forecast In 2026, the Australian meat market is forecast to have a volume of 1,269.1 million kilograms, an increase of 2.6% since 2021. The compound annual growth rate of the market in the period 2021–26 is predicted to be 0.5%. Table 7: Australia meat market volume forecast: million kilograms, 2021–26 Year million kilograms % Growth 2021 1,236.8 (0.1%) 2022 1,234.4 (0.2%) 2023 1,243.1 0.7% 2024 1,252.0 0.7% 2025 1,260.6 2026 1,269.1 0.7% 0.7% CAGR: 2021–26 0.5% Source: MARKETLINE MARKETLINE Figure 7: Australia meat market volume forecast: million kilograms, 2021–26 Source: MARKETLINE © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED MARKETLINE Page | 17 Meat in Australia Industry Profiles 6. Five Forces Analysis The meat market will be analyzed taking food processing companies as players. The key buyers will be taken as food retailers, and producers of meat as the key suppliers. 6.1. Summary Figure 8: Forces driving competition in the meat market in Australia, 2021 Source: MARKETLINE MARKETLINE High fixed costs and exit barriers intensify rivalry in the market. Larger retailers, such as supermarkets, can make bulk purchases and negotiate on price with manufacturers, boosting buyer power. Retailers are unlikely to be swayed by brand loyalty, but they will have to stock brands preferred by consumers to remain competitive. Leading competitors must maintain product quality if they are to maintain their brand equity in the long term. This intensifies supplier power. The threat of new entrants is moderate due to high capital investments and the presence of well established brands. Substitutes to meat include fish, fresh produce, canned and dried goods, which pose a moderate threat. © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 18 Meat in Australia Industry Profiles 6.2. Buyer power Figure 9: Drivers of buyer power in the meat market in Australia, 2021 Source: MARKETLINE MARKETLINE The main distribution channels for the meat market are hypermarkets and supermarkets, which accounted for 73.91% of the market value in 2021. Food and drinks specialists are also significant, accounted for a further 11.13% of the market value in 2021. Due to the size of the average buyer being large, their negotiating position is enhanced. Large retailers can make bulk purchases and negotiate on price with manufacturers, boosting buyer power. Switching costs for buyers in the meat market are low and buyer power is strengthened by the fact that the products are largely undifferentiated commodities. Similar products to those produced by market competitors will also be stocked by retailers. This bolsters competition for shelf space. Overall, buyer power is assessed as strong. © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 19 Meat in Australia Industry Profiles 6.3. Supplier power Figure 10: Drivers of supplier power in the meat market in Australia, 2021 Source: MARKETLINE MARKETLINE Market competitors can obtain suppliers' inputs through two methods: making an open market purchase where they have little control over price and employ hedging techniques to mitigate the impact of fluctuations, or negotiating fixed-term contracts. Where growers operate in a fragmented upstream landscape, large food processing firms may have a strong negotiating position. Dairy products, meat, sugar and other sweeteners, and certain other fruits and vegetables are generally purchased in the open market. Leading competitors must maintain product quality if they wish to maintain brand equity in the long term. They must to source raw materials of appropriate quality, and strengthen their relationships with those suppliers able to provide the necessary products. Substitutes are available for raw materials, undermining supplier power. Overall, supplier power is assessed as moderate. © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 20 Meat in Australia Industry Profiles 6.4. New entrants Figure 11: Factors influencing the likelihood of new entrants in the meat market in Australia, 2021 Source: MARKETLINE MARKETLINE The Australian meat market recorded weak growth during the review period (2016-2021). There are opportunities to gain market share, making the market attractive to prospective entrants. Establishing manufacturing facilities and the marketing of meat involve large capital outlay. Consequently, small, lowkey ventures are unlikely to succeed. Flash freezing is an industrial process that is very difficult to perform without prior technological competences. The demand for meat is largely driven by consumers. Brand loyalty can be a significant factor. It can be difficult for a new company to be successful in an industry of well-established local and international brands and access to distribution channels may be difficult. It is difficult to establish reliable supply chains, especially for perishable raw materials. Shelf space is a vital but finite resource, and it may be difficult to persuade retailers to allocate it to a new player's product, especially in the highly competitive food retail market. The market is highly regulated, which can also act as a barrier to entry. The Department of Agriculture and Water Resources Food Regulation along with the Department of Health and Food Standards Australia New Zealand (FSANZ) regulates the market. Overall, there is a moderate likelihood of new entrants. © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 21 Meat in Australia Industry Profiles 6.5. Threat of substitutes Figure 12: Factors influencing the threat of substitutes in the meat market in Australia, 2021 Source: MARKETLINE MARKETLINE The main substitutes for meat are fish, eggs, and vegetable protein products. Despite it having the disadvantage of a shorter shelf life, consumers generally consider fresh produce to be of a higher quality. Alternative substitutes include canned and dried products, which offer benefits including convenience and an extended storage life. Dried products are less of a threat, as few foods can be successfully dried. Canned foods have the advantage of not requiring freezers for storage, reducing their maintenance costs. Few consumers will want to rely completely on frozen products for their non-perishable food needs, and the threat of substitutes is assessed as moderate. © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 22 Meat in Australia Industry Profiles 6.6. Degree of rivalry Figure 13: Drivers of degree of rivalry in the meat market in Australia, 2021 Source: MARKETLINE MARKETLINE The Australian meat market is highly fragmented, with the four leading competitors, JBS Australia, Hans Continental Smallgoods, Inghams Enterprise Pty Limited, and Associated British Foods Plc accounting for 6.80% of the market value in 2021. Notably, JBS Australia managed to secure 3.76% of the total market value in 2021. Key firms include Primrybsnab and Hans Continental, which despite being leading companies does not have enough market shares to completely dominate. Retailers can switch between different manufacturers' products quite easily. The brand loyalty of consumers exerts a pull-through on retailers, which makes it difficult for them to abandon the more expensive branded products for private-label alternatives. Branding only partially ameliorates the undifferentiated nature of the product, making it hard to retain buyers. Exit barriers are high, since leaving the meat market would require the divestment of substantial and often quite specialized assets. Fixed costs are also likely to be high, and automated processes mean that production can be ramped up when necessary. These factors tend to intensify rivalry. Weak market growth during the review period helps to alleviate the competition. Overall, there is a strong degree of rivalry in this market. © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 23 Meat in Australia Industry Profiles 7. Competitive Landscape The Australian meat market has experienced weak value and volume growth in recent years. JBS Australia is the leading player in the sector in value terms, while Hans Continental Smallgoods and Inghams Enterprises Pty Limited accounted for second and third largest value shares, respectively, in 2021. Moreover, JBS Australia gained maximum value share during 2016-2021. 7.1. Market share Table 8: Australia meat market share: % share, by value, 2021 Company % Share JBS Australia 3.8% Hans Continental Smallgoods 1.2% Inghams Enterprises Pty Limited. 1.0% Associated British Foods Plc Other 0.8% 93.2% Total 100% Source: MARKETLINE MARKETLINE Figure 14: Australia meat market share: % share, by value, 2021 Source: MARKETLINE MARKETLINE 7.2. Who are the leading players in the Australian meat market? © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 24 Meat in Australia Industry Profiles Australia-based JBS Australia was the leading player in the Australian meat market, accounting for 3.76% of the market value in 2021. The company has a strong foot hold in the chilled raw packaged meat - processed segment in 2021, through brands such as Primo. Australia-based Hans Continental Smallgoods is the second leading player in the Australian meat market, accounting for 1.22% of the market value in 2021. The company has a strong foot hold in the chilled raw packaged meat - processed segments in 2021, through brands such as Hans. Australia-based Inghams Enterprises Pty Limited is the third leading player in the Australian meat market, accounting for 0.99% of the market value in 2021. The company has a strong foot hold in the Frozen meat, cooked meats packaged, chilled raw packaged meat - processed, and chilled raw packaged meat - whole cuts segments in 2021, through brands such as Ingham's. 7.3. Which companies have been most successful in increasing their market shares between 2017 and 2021? Between 2016 and 2021, JBS Australia. registered the highest rise in its market share with 0.26 percentage points in value terms in the Australian meat sector, increasing from 3.49% in 2016 to 3.76% in 2021. Over the same period, the value market share of Inghams Enterprises Pty Ltd increased with 0.13 percentage points, growing from 0.86% in 2016 to 0.99% in 2021. Moreover, Hans Continental Smallgoods witnessed an increase of 0.09 percentage points to its value share, up from 1.13% in 2016 to 1.22% in 2021. 7.4. What are the most popular brands in the market? Primo (owned by JBS Australia) and Hans (owned by Hans Continental Smallgoods), are the most popular brands in the Australian meat sector, accounting for value shares of 3.76% and 1.22%, respectively, in 2021. Furthermore, Ingham’s (owned by Inghams Enterprises Pty Limited) is also famous brand of the sector, which held a value share of 0.99% in the same year. © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 25 Meat in Australia Industry Profiles 8. Company Profiles 8.1. 8.1.1. JBS Australia Pty Ltd Company Overview JBS Australia Pty Ltd (JBS Australia) is a producer, processor and marketer of beef products. The company provides products such as rain-fed and pasture-fed beef, lamb meats, beef, lamb, veal, hogget and mutton, among others. It offers byproducts including offals, skins, hides, meat meal, and bone meal, among others. JBS Australia serves retailers, wholesalers, and foodservice industries. The company operates feedlots covering 10000 hectares located in New South Wales and Queensland, Australia. It exports products to 80 countries across the world. The company operates its offices in Brisbane and Melbourne, Australia. JBS Australia is headquartered in Brisbane, Queensland, Australia. 8.1.2. Key Facts Table 9: JBS Australia Pty Ltd: key facts Head office: Number of Employees: Website: Financial year-end: 1 Lock Way Riverview, Brisbane, Queensland, Australia 8500 www.jbssa.com.au April Source: COMPANY WEBSITE © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED MARKETLINE Page | 26 Meat in Australia Industry Profiles Table 10: JBS Australia Pty Ltd: Key Employees Name Job Title Board Bill Sauer Manager Rockhampton Operational Management Brett Meads Manager Riverina Beef Operational Management Craig Miller Plant Manager-Scone Operational Management Manager Townsville Operational Management Manager Cobram Operational Management Manager Beef City Operational Management Lee Shepley Manager Dinmore Operational Management Mark Kelly Manager Brooklyn Operational Management Trevor Schiller Manager Bordertown Operational Management Vernon Piwari Plant Manager-Longford Operational Management David Arnold James Turner Justin McCormick Source: COMPANY FILINGS © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED MARKETLINE Page | 27 Meat in Australia Industry Profiles 8.2. 8.2.1. Hans Continental Smallgoods Pty Ltd Company Overview Hans Continental Smallgoods Pty Ltd (Hans Continental Smallgoods) is a consumer goods company that produces food products. The company’s products include bacon, continental smallgoods, ham, beef, kabana, cabanossi, salami, sausages, franks, striker, hams oliving, and pizza toppings. It also provides meats, cheese, deli, devon, kransky, oil, olive oil, peperilli pizza, salami, sliced snacks, diced bacon, short cut bacon, pan sized bacon, middle bacon, and twiggy, among others. Hans Continental Smallgoods offers twiggy sticks, traditional liverwurst, strassburg, smoked strassburg, traditional boneless leg ham, shoulder ham, leg ham, pineapple ham steaks, champagne leg ham, and recipes, among others. The company provides its products through a network of retail stores, distributors, and online website. Hans Continental Smallgoods is headquartered in Brisbane, Queensland, Australia. 8.2.2. Key Facts Table 11: Hans Continental Smallgoods Pty Ltd: key facts Head office: Website: Financial year-end: 62 McRoyle Street, Wacol, Brisbane, Queensland, Australia www.hans.com.au April Source: COMPANY WEBSITE © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED MARKETLINE Page | 28 Meat in Australia Industry Profiles 8.3. 8.3.1. Inghams Group Ltd Company Overview Inghams Group Ltd (Inghams) is a producer of protein products. The company produces poultry products including chicken and turkey products across various categories, such as primary, free range, value-enhanced, further processed and ingredients. It supplies its products to retail, food service and quick service restaurant customers. Inghams produces stockfeed for dairy, poultry and equine industries. Its product portfolio includes New York buffalo chicken bites, Carolina gold chicken chips, chicken breast chips, self-basting whole turkey, turkey breast strips, gourmet roasting portions and fresh turkey mince. Inghams is headquartered in North Ryde, New South Wales, Australia. The company reported revenues of (Australian Dollars) AUD2,713.1 million for the fiscal year ended June 2022 (FY2022), an increase of 1.7% over FY2021. In FY2022, the company’s operating margin was 3.7%, compared to an operating margin of 6.7% in FY2021. In FY2022, the company recorded a net margin of 1.3%, compared to a net margin of 3.1% in FY2021. 8.3.2. Key Facts Table 12: Inghams Group Ltd: key facts Head office: Telephone: Number of Employees: Website: Financial year-end: L 4 1 Julius Ave , North Ryde, New South Wales, Australia 61298264444 0 inghams.com.au June Source: COMPANY WEBSITE 8.3.3. MARKETLINE Business Description Inghams Group Ltd (Inghams) is a processor of chicken and turkey products. It owns and operates 345 facilities various facilities such as quarantine farms, hatcheries, feed mills, primary processing, further processing, warehouse and distribution centers, and protein conversion plants in New Zealand and Australia. The company classifies its operations into two reportable segments: Poultry and Feed. Inghams' Poultry segment includes the production and sale of processed chicken and turkey meat. It also provides related food services. The company offers chicken related products including fresh whole chicken, fresh chicken breast fillet, chicken diced breast, and gourmet roasting portions. Inghams also offers boneless chicken - apricot and herb, chicken stuffed breast - creamy garlic, chicken tenders - sweet chilli, chicken schnitzel, chicken and cheese schnitzel, chicken breast tenders - original. The company's other chicken products include chicken breast tenders - sweet chilli, chicken breast tender - southern style, chicken breast nuggets, chicken breast tenders honey soy, microwaveable chicken nuggets, chicken breast kiev, chicken breast chipees, and others. Inghams provides turkey-related products such as fresh turkey wings, self basting turkey breast buffe, self basting whole turkey, fresh turkey mince, turkey breast strips, and fresh turkey drumsticks. The company offers its products to major retailers, quick service restaurant (QSR) operators, food service distributors and wholesalers in Australia. In FY2022, Poultry segment reported revenue of AUD2,510.5 million, which accounted for 92.5% of the company's total revenue. Under Feed segment, the company produces and supplies stockfeed in the Australia and New Zealand dairy feed industries. In FY2022, Feed segment reported revenue of AUD202.6 million, which accounted for 7.5% of the company's total revenue. © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 29 Meat in Australia Industry Profiles Geographically, Inghams classifies its operations into two regions, namely Australia and New Zealand. In FY2022, the Australia region accounted for 85.3% of the company's total revenue, followed by New Zealand with 14.7%. © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 30 Meat in Australia Industry Profiles Table 13: Inghams Group Ltd: Annual Financial Ratios Key Ratios Growth Ratios Sales Growth % Operating Income Growth % EBITDA Growth % Net Income Growth % EPS Growth % Working Capital Growth % Equity Ratios EPS (Earnings per Share) AUD Dividend per Share AUD Dividend Cover Absolute Book Value per Share AUD Profitability Ratios Gross Margin % Operating Margin % Net Profit Margin % Profit Markup % PBT Margin (Profit Before Tax) % Return on Equity % Return on Capital Employed % Return on Assets % Return on Working Capital % Operating Costs (% of Sales) % Administration Costs (% of Sales) % Liquidity Ratios Current Ratio Absolute Quick Ratio Absolute Cash Ratio Absolute Leverage Ratios Debt to Equity Ratio Absolute Net Debt to Equity Absolute Debt to Capital Ratio Absolute Efficiency Ratios Asset Turnover Absolute Fixed Asset Turnover Absolute Inventory Turnover Absolute Current Asset Turnover Absolute Capital Employed Turnover Absolute Working Capital Turnover Absolute 2017 2018 2019 2020 2021 -2.18 42.06 42.06 93.91 17.65 -3.14 4.88 17.24 17.24 10.12 -9.56 -41.83 2.63 -36.42 -36.42 -68.23 -24.57 -90.20 4.44 43.59 43.59 107.73 27.38 -103.19 0.23 0.12 1.86 0.58 0.27 0.21 1.26 0.70 0.24 0.20 1.23 0.44 0.18 0.14 1.29 0.35 0.23 0.17 1.40 0.44 17.64 4.83 2.44 21.41 3.18 27.30 16.38 11.01 34.43 95.17 11.61 18.41 7.01 4.83 22.56 6.38 43.91 23.26 10.35 50.50 92.99 12.21 17.77 7.84 5.07 21.61 7.19 76.72 31.90 11.36 101.77 92.16 11.92 16.96 4.86 1.57 20.43 2.20 31.06 6.53 2.19 660.11 95.14 12.12 18.24 6.68 3.12 22.31 4.23 50.92 9.67 3.26 -29700.00 93.32 11.56 1.95 1.19 0.42 1.78 1.16 0.64 1.41 0.79 0.29 1.03 0.53 0.20 1.00 0.55 0.22 2.07 1.38 0.67 1.61 0.56 0.62 2.42 1.60 0.71 14.88 13.84 0.94 11.19 10.22 0.92 4.52 13.02 14.68 6.95 3.39 7.13 2.14 6.27 7.22 3.27 3.32 7.20 2.24 6.20 7.38 3.52 4.07 12.98 1.40 2.22 6.75 3.78 1.34 135.92 1.04 1.44 6.66 3.83 1.45 -4448.00 Source: COMPANY FILINGS © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED MARKETLINE Page | 31 Meat in Australia Industry Profiles Table 14: Inghams Group Ltd: Key Employees Name Job Title Board Andrew Reeves Chief Executive Officer Executive Board Andrew Reeves Managing Director Executive Board Anne Marie Mooney Chief Operations Officer Senior Management Chief Agribusiness Officer Senior Management David Matthews General Counsel Senior Management David Matthews Secretary Senior Management Chief Executive Officer New Zealand Senior Management Chief Financial Officer Senior Management Chief People Officer Senior Management Chairman Non Executive Board Jackie McArthur Director Non Executive Board Linda Bardo Nicholls Director Non Executive Board Chief Customer Officer Senior Management Michael Ihlein Director Non Executive Board Rob Gordon Director Non Executive Board Robyn Stubbs Director Non Executive Board Chief Marketing Officer Senior Management Simar Pawar Director Non Executive Board Timothy Longstaff Director Non Executive Board Art Lankford Edward Alexander Gary Mallett Grant Kerswell Helen Nash Mark Powell Seb Brandt Source: COMPANY FILINGS © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED MARKETLINE Page | 32 Meat in Australia Industry Profiles 8.4. 8.4.1. Associated British Foods Plc Company Overview Associated British Foods Plc (ABF) is a subsidiary of Wittington Investments Ltd, is a diversified food processing and retail group. The company's major businesses include sugar, ingredients, grocery, agriculture and retail. It also offers hot beverages, sugar and sweeteners, vegetable oils, bread and baked goods, cereals, herbs and spices, ethnic foods and meat products. ABF processes sugar beet and sugar cane for sale to industrial users. The company manufactures animal feeds and other related products and services for the agriculture sector, and bakers’ yeast, bakery ingredients, enzymes, lipids, yeast extracts and cereal specialties. ABF serves diverse industries including agriculture, pharmaceutical, retail and food. The company operates across Europe, Africa, the Americas, and Asia-Pacific. ABF is headquartered in London, Greater London, the UK. The company reported revenues of (British Pounds) GBP16,997 million for the fiscal year ended September 2022 (FY2022), an increase of 22.4% over FY2021. In FY2022, the company’s operating margin was 6.8%, compared to an operating margin of 6% in FY2021. In FY2022, the company recorded a net margin of 4.1%, compared to a net margin of 3.4% in FY2021. 8.4.2. Key Facts Table 15: Associated British Foods Plc: key facts Head office: Telephone: Fax: Number of Employees: Website: Financial year-end: Ticker: Stock exchange: Mayfair 10 Grosvenor Street, , London, England, United Kingdom 442073996500 442073996580 132273 www.abf.co.uk September ABF London Stock Exchange (LON) Source: COMPANY WEBSITE 8.4.3. MARKETLINE Business Description Associated British Foods Plc (ABF) is a diversified group that carries out the business of food, ingredients and retailing. The group has operations in over 53 countries across Europe, Africa, the Americas, Asia and Australia. ABF operates through five segments: Retail, Grocery, Sugar, Ingredients and Agriculture. Geographically, the company classifies its operations into four regions: Asia-Pacific, Europe and Africa, the Americas and the UK. © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 33 Meat in Australia Industry Profiles Table 16: Associated British Foods Plc: Annual Financial Ratios Key Ratios Growth Ratios Sales Growth % Operating Income Growth % EBITDA Growth % Net Income Growth % EPS Growth % Working Capital Growth % Equity Ratios EPS (Earnings per Share) GBP Dividend per Share GBP Book Value per Share GBP Profitability Ratios Gross Margin % Operating Margin % Net Profit Margin % Profit Markup % PBT Margin (Profit Before Tax) % Return on Equity % Return on Capital Employed % Return on Assets % Return on Working Capital % Operating Costs (% of Sales) % Administration Costs (% of Sales) % Liquidity Ratios Current Ratio Absolute Quick Ratio Absolute Cash Ratio Absolute Leverage Ratios Debt to Equity Ratio Absolute Net Debt to Equity Absolute Debt to Capital Ratio Absolute Efficiency Ratios Asset Turnover Absolute Fixed Asset Turnover Absolute Inventory Turnover Absolute Current Asset Turnover Absolute Capital Employed Turnover Absolute Working Capital Turnover Absolute 2017 2018 2019 2020 2021 1.41 -19.58 -14.36 -15.94 6.06 1.61 -9.31 -4.46 -12.81 2.91 24.10 -11.92 -33.00 -4.89 -48.18 -39.11 2.85 -0.38 4.02 0.76 5.05 -12.18 8.58 1.23 0.41 10.53 1.31 0.45 11.63 1.34 0.46 11.94 0.82 11.82 0.72 0.27 12.53 23.48 10.61 7.80 30.69 10.26 14.37 16.87 18.70 79.97 89.39 15.23 23.01 8.41 6.47 29.89 8.21 10.93 12.54 7.60 64.31 91.59 14.77 22.98 7.51 5.55 29.84 7.41 9.29 11.11 6.40 46.99 92.49 14.77 22.51 5.71 3.26 29.05 4.92 4.86 5.89 2.99 30.62 94.29 16.12 22.55 5.96 3.44 29.12 5.22 4.82 6.08 2.85 29.33 94.04 16.24 1.65 0.95 0.49 1.63 0.93 0.42 1.82 1.02 0.49 1.82 1.12 0.63 1.86 1.18 0.69 0.11 -0.08 0.10 0.08 -0.07 0.08 0.06 -0.10 0.06 0.44 0.22 0.31 0.37 0.14 0.27 2.40 5.61 10.73 5.92 1.59 7.54 1.18 2.78 5.37 2.97 1.49 7.65 1.15 2.75 5.14 2.91 1.48 6.26 0.92 1.93 4.60 2.46 1.03 5.36 0.83 1.68 4.82 2.34 1.02 4.92 Source: COMPANY FILINGS © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED MARKETLINE Page | 34 Meat in Australia Industry Profiles Table 17: Associated British Foods Plc: Key Employees Name Job Title Board Dame Heather Rabbatts Director Non Executive Board Emma Adamo Director Non Executive Board Eoin Tonge Finance Director Designate Senior Management George Weston Chief Executive Officer Executive Board George Weston Director Executive Board Graham Allan Director Non Executive Board John Bason Director Finance Senior Management Michael McLintock Chairman Executive Board Paul Lister Secretary Senior Management Richard Reid Director Non Executive Board Ruth Cairnie Director Non Executive Board Wolfhart Hauser Director Non Executive Board Source: COMPANY FILINGS © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED MARKETLINE Page | 35 Meat in Australia Industry Profiles 9. Macroeconomic Indicators 9.1. Country data Table 18: Australia size of population (million), 2017–21 Year Population (million) % Growth 2017 23.8 1.0% 2018 24.0 1.0% 2019 24.3 2020 24.5 1.0% 1.0% Source: MARKETLINE MARKETLINE Table 19: Australia gdp (constant 2005 prices, $ billion), 2017–21 Year Constant 2005 Prices, $ billion % Growth 2017 1,021.7 2.9% 2018 1,052.2 3.0% 2019 1,084.2 2020 1,117.8 3.0% 3.1% Source: MARKETLINE MARKETLINE Table 20: Australia gdp (current prices, $ billion), 2017–21 Year Current Prices, $ billion % Growth 2017 1,733.0 5.4% 2018 1,827.4 5.4% 2019 1,928.5 2020 2,032.3 5.5% 5.4% Source: MARKETLINE MARKETLINE Table 21: Australia inflation, 2017–21 Year Inflation Rate (%) 2017 2.6% 2018 2.5% 2019 2.5% 2.6% 2020 Source: MARKETLINE © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED MARKETLINE Page | 36 Meat in Australia Industry Profiles Table 22: Australia consumer price index (absolute), 2017–21 Year Consumer Price Index (2005 = 100) 2017 137.7 2018 141.1 2019 144.7 148.4 2020 Source: MARKETLINE MARKETLINE Table 23: Australia exchange rate, 2017–21 Year Exchange rate ($/A$) Exchange rate (€/A$) 2017 1.3036 1.4743 2018 1.3397 1.5806 2019 1.4387 1.6108 2020 1.4521 2021 1.3323 1.6555 1.5753 Source: MARKETLINE © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED MARKETLINE Page | 37 Meat in Australia Industry Profiles Appendix Methodology MarketLine Industry Profiles draw on extensive primary and secondary research, all aggregated, analyzed, crosschecked and presented in a consistent and accessible style. Review of in-house databases – Created using 250,000+ industry interviews and consumer surveys and supported by analysis from industry experts using highly complex modeling & forecasting tools, MarketLine’s in-house databases provide the foundation for all related industry profiles Preparatory research – We also maintain extensive in-house databases of news, analyst commentary, company profiles and macroeconomic & demographic information, which enable our researchers to build an accurate market overview Definitions – Market definitions are standardized to allow comparison from country to country. The parameters of each definition are carefully reviewed at the start of the research process to ensure they match the requirements of both the market and our clients Extensive secondary research activities ensure we are always fully up-to-date with the latest industry events and trends MarketLine aggregates and analyzes a number of secondary information sources, including: - National/Governmental statistics - International data (official international sources) - National and International trade associations - Broker and analyst reports - Company Annual Reports - Business information libraries and databases Modeling & forecasting tools – MarketLine has developed powerful tools that allow quantitative and qualitative data to be combined with related macroeconomic and demographic drivers to create market models and forecasts, which can then be refined according to specific competitive, regulatory and demand-related factors Continuous quality control ensures that our processes and profiles remain focused, accurate and up-to-date © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 38 Meat in Australia Industry Profiles 9.2. Industry associations 9.2.1. International Poultry Council (IPC) 2300 West Park Place Blvd. Suite 100, Stone Mountain, Georgia 30087, USA Tel.: 1 770 413 0006 www.internationalpoultrycouncil.org 9.2.2. Australian Meat Industry Council 2nd Floor, 460 Pacific Highway , ST LEONARDS, NSW 2065, PO Box 1208, Crows Nest, NSW 1585 http://www.amic.org.au/ 9.3. Related MarketLine research 9.3.1. Industry Profile Meat in Europe Global Meat © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 39 Meat in Australia Industry Profiles About MarketLine In an information-rich world, finding facts you can rely upon isn’t always easy. MarketLine is the solution. We make it our job to sort through the data and deliver accurate, up-to-date information on companies, industries and countries across the world. No other business information company comes close to matching our sheer breadth of coverage. 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