Interview Questions 1. Which social media channels do you recommend for our business and why? 2. What steps do you take to block spam and bot accounts? 3. What strategies would you use to generate leads? 4. How do you deal with negative comments or a brand reputation crisis? 5. Can we see some examples of the social media projects you've worked on? 6. How would you allocate our social media budget? 7. How would you communicate with the rest of the company? 8. What is the most important thing a social media manager should be doing? 9. How does customer service fit into your strategy? 10. Tell me a story?.