A Progressive Digital Media business
COMPANY PROFILE
New Balance Athletics,
Inc.
REFERENCE CODE: 3AAC0A19-40B8-4A5D-A38B-35DE09AE0459
PUBLICATION DATE: 01 May 2023
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New Balance Athletics, Inc.
TABLE OF CONTENTS
TABLE OF CONTENTS
Company Overview ........................................................................................................3
Key Facts ......................................................................................................................... 3
Business Description .....................................................................................................4
History ............................................................................................................................. 5
Key Employees .............................................................................................................18
Major Products & Services ..........................................................................................19
SWOT Analysis .............................................................................................................20
Top Competitors ...........................................................................................................24
Locations And Subsidiaries ........................................................................................25
New Balance Athletics, Inc.
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New Balance Athletics, Inc.
Company Overview
Company Overview
COMPANY OVERVIEW
New Balance Athletics, Inc. (New Balance or 'the company') manufactures, distributes, and sells athletic
footwear and apparel for men, women, and kids. The product portfolio of the company includes shoes for
running, walking, cross training, basketball, tennis, and baseball, shirts, jackets and hoodies, gear, socks,
and other accessories. It also offers sports accessories such as bags, hats, gloves, socks, insoles, laces,
braces, safety products, headbands, shoe care products, and wristbands. The company has market
presence in the US, the UK, France, Greece, Hong Kong, Singapore, Australia, New Zealand, Mexico,
Canada, Brazil, Israel, Chile, and South Africa. Apart from physical stores, the company markets its
products through web portals including pfflyers.com and warrior.com. New Balance is headquartered in
Boston, Massachusetts, the US.
Key Facts
KEY FACTS
Head Office
New Balance Athletics, Inc.
100 Guest Street
Boston
Massachusetts
Boston
Massachusetts
USA
Phone
Fax
Web Address
www.newbalance.com
Revenue / turnover (USD Mn)
3,300.0
Financial Year End
December
Employees
7,000
Ticker
New Balance Athletics, Inc.
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New Balance Athletics, Inc.
Business Description
Business Description
BUSINESS DESCRIPTION
New Balance Athletics, Inc. (New Balance or 'the company') is involved in the manufacture and sale of
foot wears and clothing for women, men, boys, and girls. The company offers shoes for running, walking,
cross training, basketball, tennis, and baseball, among others. It also offers all types of clothes for men
and women. It also offers athletic apparel, kids' shoes and accessories.
The company markets its products in more than 120 countries. New Balance operates its business across
the North and Latin America, Europe, Africa, the Middle East, Asia, and Oceania. The company's major
brands portfolio includes New Balance, Fresh Foam, Blackout Squad, FuelCell, 800 and 900 Series,
Minimus, Accelerate, Impact Run, Q Speed and Fast Flight.
New Balance manufactures or assembles over four million pairs of athletic footwear per year in the US.
The company classifies its offerings into three categories: Men, Women, and Kids. Under Men category
offers shoes, clothing and sports accessories. Its shoes products include running shoes, lifestyle shoes,
training shoes, walking shoes, work shoes, boots, football boots, safety shoes, sandals and sports shoes
related to basketball, golf, tennis, baseball, skateboarding and hiking sports.
The company’s Women category provides undershirts, short and long sleeve shirts, and sports bras, tank
tops, pants & capris, and skirts and dresses. New Balance’s Kids category comprises clothing, shoes,
accessories and bags. It provides infant and toddler (0-10), grade school (3.5-7) and pre-school (10.5-3)
variants. Apart from physical store, it offers these products through online web portals including
www.pfflyers.com and www.warrior.com.
New Balance Athletics, Inc.
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New Balance Athletics, Inc.
History
History
HISTORY
New Products/Services
Year: 2022
In July, the company released a colourway for the Audazo v5+ futsal shoe.
New Products/Services
Year: 2022
In July, the company the New Balance Coco CG1, first signature shoe.
New Products/Services
Year: 2022
In July, the company launched the FuelCell SuperComp Trainer, a shoe features Energy Arc technology.
New Products/Services
Year: 2022
In May, the company launched the TWO WXY V2 shoes that comes packed with new technology to
enhance performance on both ends of the court.
New Products/Services
Year: 2022
In April, the company launched black colourway 442 football boot.
Corporate Changes/Expansions
Year: 2022
In April, the company launched a new multi-sport facility - The TRACK at Boston Landing, the US.
Contracts/Agreements
Year: 2022
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New Balance Athletics, Inc.
History
In April, the company partnered with Bragança Paulista, Sao Paulo based team.
Corporate Changes/Expansions
Year: 2022
In March, the company opened a new athletic footwear factory in Methuen, the US.
Contracts/Agreements
Year: 2021
In August, New Balance entered into a partnership with The Renewal Workshop to launch New Balance
Renewed.
New Products/Services
Year: 2021
In June, the company launched new MADE 990 Version Series shoes.
Others
Year: 2021
In May, the company singed football star Raheem Sterling as a new brand ambassador.
New Products/Services
Year: 2021
In May, the company launched Athletic Club’s unique home kit for the 21/22 season.
Others
Year: 2021
In April, the company signed a sponsorship deal with Liverpool FC’s rising star Harvey Elliott.
Contracts/Agreements
Year: 2021
In April, the company entered into a 10-year agreement with Boston College Athletics as the official
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New Balance Athletics, Inc.
History
footwear and apparel provider for the Eagles.
Others
Year: 2021
In April, the company signed Boston Celtics rookie, Aaron Nesmith, to a multi-year sponsorship deal.
New Products/Services
Year: 2021
In March, the company new Active Face mask for fitness and performance activities.
New Products/Services
Year: 2021
In March, the company launched 20/21 New Balance Blackout Squad Collection.
New Products/Services
Year: 2021
In March, the company launched new modern streetstyle basketball shoe BB9000.
Others
Year: 2021
In February, the company signed tennis star, Eugenie Genie Bouchard to a multi-year sponsorship deal.
New Products/Services
Year: 2020
In December, New Balance announced the launch of its first digital flagship store.
New Products/Services
Year: 2020
In June 2020, New Balance launched NB Face Mask V3, for sale to the general public.
Contracts/Agreements
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New Balance Athletics, Inc.
History
Year: 2019
In August, New Balance Athletics entered into a partnership with Jumpstart to help kids reach the full
potential.
Acquisitions/Mergers/Takeovers
Year: 2016
In August, the company acquired Alfico, a distributor of the brand in Spain and Portugal.
Plans/Strategy
Year: 2016
In January 2016, the company announced plans to introduce a new technology division, Digital Sport.
The division will focus on understanding, motivating and improving the lives of athletes through digital
experiences and wearable technologies.
Corporate Changes/Expansions
Year: 2016
The company opened a new distribution center in Earth City, Missouri, the US.
Corporate Changes/Expansions
Year: 2016
The company launched a new technology division to improve athlete performance.
New Products/Services
Year: 2016
New Balance will launch the 3D printed running shoes first in Boston in April 2016.
Corporate Changes/Expansions
Year: 2016
The company opened its first US Global Flagship Store at Boston Landing in Boston.
Plans/Strategy
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New Balance Athletics, Inc.
History
Year: 2015
In November 2015, the company announced plans to introduce first 3D printed running shoes.
New Products/Services
Year: 2015
In June 2015, the company introduced its first range of football boots, Visaro boot and Furon boot.
New Products/Services
Year: 2015
In March 2015, the company launched its first football advertisement 'NBFootball'.
Corporate Changes/Expansions
Year: 2015
The company opened its world headquarters in Boston, Massachusetts.
New Products/Services
Year: 2015
New Balance introduced NB Women, a collection of products for athletic female consumers, in
September 2015.
Contracts/Agreements
Year: 2015
New Balance announced a long-term sponsorship agreement with the Panamanian Football Federation.
As per the agreement, the company will supply kits and training wear to all national football, beach soccer
and futsal teams represented by the Panamanian Football Federation.
Contracts/Agreements
Year: 2015
New Balance announced a kit sponsorship agreement with the Costa Rican national football team, in
April 2015. As per the agreement, the company will design kits and training gear for the national men's
and women's teams as well as youth, beach soccer and futsal teams.
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New Balance Athletics, Inc.
History
Acquisitions/Mergers/Takeovers
Year: 2015
New Balance acquired Gartner Sports, the company's Italian distributor. Through this acquisition, the
company intends to strengthen its position in the European market.
Contracts/Agreements
Year: 2015
New Balance and New York Road Runners (NYRR), a running organization, announced a multi-year
agreement in December 2015. As per the agreement, the company will engage with NYRR events,
programs and youth running initiatives. The new partnership covers various areas including event
sponsorship, youth programming, global licensing, e-commerce and retail rights for footwear and apparel.
Plans/Strategy
Year: 2015
New Balance and Berkshire Partners, a private equity firm, announced plans to acquire The Rockport
(Rockport) from the Adidas Group, in January 2015. Rockport, based in Canton, Massachusetts, sells
men's and women's shoes and boots. As part of the deal, the company's affiliate Drydock Footwear will
join with Rockport to create The Rockport Group.
Contracts/Agreements
Year: 2014
The company signed a multi-year sponsorship agreement with the IAAF Gold Label Maratona di Roma in
the same year. Under the agreement, New Balance will be the official athletic footwear and apparel
sponsor of the Maratona di Roma 2014.
Contracts/Agreements
Year: 2014
New Balance and EOS teamed up to launch custom running shoes. As part of this, the company shifted
to design-driven manufacturing to 3D print custom spike plates, based on biomechanics and personal
inputs, for elite athletes.
Contracts/Agreements
Year: 2014
New Balance Athletics, Inc.
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New Balance Athletics, Inc.
History
New Balance expanded its multi-year sponsorship with Team Garmin-Sharp, the American professional
cycling team owned by Slipstream Sports in 2014. The New Balance logo will be added to Team GarminSharp's kit and New Balance will become the exclusive off bike athletic footwear and clothing sponsor
starting with the 2014 season. In the same year, the company signed multi-year endorsement contracts
with baseball athletes Evan Longoria, Ryan Howard, Matt Moore, Mike Napoli and Jean Segura. It also
re-signed contracts with C.J. Wilson, Yadier Molina, Curtis Granderson and J.J. Hardy. New Balance will
be the official on-field footwear and off-field athletic footwear and apparel provider for all these athletes.
Litigation
Year: 2014
In 2014, the company filed a lawsuit against Converse in the US District Court in Massachusetts, to
protect its PF Flyers brand from aggressive trademark claims made by Converse.
New Products/Services
Year: 2013
The company developed a proprietary process for utilizing a runner's individual biomechanical data to
create hyper-customized spike plates for the athlete, in 2013.
Corporate Changes/Expansions
Year: 2013
Through 3D printing, the company is able to pursue performance customization to offer high performance
products for athletes.
Corporate Changes/Expansions
Year: 2013
In 2013, New Balance opened a New Balance Life store in Burlington, Massachusetts, offering a range of
styles from the New Balance family of brands.
Contracts/Agreements
Year: 2013
In 2013, New Balance and CAA Sports signed a multi-year contract with the tennis player Milos Raonic.
Under the terms of the contract, New Balance will be Raonic's exclusive tennis and training footwear and
apparel provider. In the same year, the company signed a multi-year strategic alliance with Walt Disney
Parks & Resorts encompassing exclusive footwear, running-specific initiatives and co-branding
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New Balance Athletics, Inc.
History
opportunities. As part of the collaboration, New Balance will become the official athletic shoe of Walt
Disney World Resort, Disneyland Resort and ESPN Wide World of Sports Complex.
Contracts/Agreements
Year: 2012
New Balance entered into a license agreement with Black Box Distribution of Carlsbad, California (Black
Box) towards the end of 2012. Under the agreement, Black Box will produce and market performance
footwear and apparel for skateboarding under the New Balance Numeric and NB# brands.
Contracts/Agreements
Year: 2012
The company signed a multi-year endorsement contract with All-Star right fielder Andre Ethier and with
Hanley Ramirez in the first half of 2012. New Balance will be their official on-field footwear and off-field
athletic footwear and apparel provider.
New Products/Services
Year: 2011
In 2011, New Balance introduced a new collection of lifestyle t-shirts, designed in collaboration with
Dustin Pedroia.
Corporate Changes/Expansions
Year: 2011
The Company brand also announced the restructuring of its Global Product Development organization.
The Warrior Hockey organization will be separated into four strategic business units: Sticks, Goalie
Protective, Helmets and Player Protective.
Contracts/Agreements
Year: 2011
The company signed a three year licensing agreement with Denver-based sunglass manufacturer,
Mountain shades for developing the company's new line of running-specific sunglasses, New Balance
Sun.
Acquisitions/Mergers/Takeovers
Year: 2011
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New Balance Athletics, Inc.
History
Warrior Hockey, a subsidiary of the company, acquired Smith Hockey Company of Brockport, New York
in 2011.
Contracts/Agreements
Year: 2011
New Balance announced a multi-year sponsorship deal with the ABN AMRO Marathon Rotterdam in
2011, to serve as official footwear and apparel sponsor starting with the 32nd annual race.
Contracts/Agreements
Year: 2010
New Balance signed a multi-year endorsement contract with Dustin Pedroia, an American professional
baseball second baseman.
Corporate Changes/Expansions
Year: 2010
The company opened its second experience store in China on Shanghai's Huai Road in 2010. The
company also opened its new concept store in Dedham, specializing in athletic footwear, apparel and
accessories.
Corporate Changes/Expansions
Year: 2010
New Balance opened a retail store specializing in athletic and lifestyle footwear, apparel, accessories and
its line of military 993 running shoes at Pentagon, Washington in 2010.
Contracts/Agreements
Year: 2010
The company signed a multi-year agreement with Husson University, to outfit all of Husson University's
varsity sports for clothing and footwear. Also in 2010, the company signed an official multi-year title
sponsorship with Falmouth Road Race, one of the top non-marathon events on the international circuit, to
be renamed as the 'New Balance Falmouth Road Race'.
New Products/Services
Year: 2009
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New Balance Athletics, Inc.
History
In 2009, New Balance and United Media, the licensing and syndication arm for PEANUTS, announced
the launch of a co-branded kids' footwear collection.
Corporate Changes/Expansions
Year: 2009
The company opened its first North American experience store in New York City's Flatiron District. The
store located at the corner of the fifth Avenue and 20th street, features a Mondo running track and a
unique demonstration area.
Corporate Changes/Expansions
Year: 2008
In 2008, the company had undertaken a restructuring initiative to revive its Lifestyle category. In the same
year, the company opened a new Sports Research Lab in its Lawrence, Massachusetts facility.
Acquisitions/Mergers/Takeovers
Year: 2007
The company acquired Vital Apparel Group, a New York-based active apparel company.
New Products/Services
Year: 2007
In 2007, New Balance introduced CoCoNa, a natural technology derived from coconuts.
Acquisitions/Mergers/Takeovers
Year: 2006
In 2006, New Balance acquired Brine, a manufacturer of shoes for soccer, lacrosse, field hockey and
volleyball.
Acquisitions/Mergers/Takeovers
Year: 2005
In 2005, Innovative Hockey was acquired to operate as a new division called Warrior Hockey.
Corporate Changes/Expansions
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New Balance Athletics, Inc.
History
Year: 2004
The company opened its concept stores in the US and Canada.
Contracts/Agreements
Year: 2004
In 2004,New Balance signed a license agreement with New Era Cap to include performance headwear in
its product categories. The company also entered into an agreement with Eyewear Designs to sell
innovative performance sunwear and eyewear; it also partnered with Moretz Sports to manufacture
performance socks.
Acquisitions/Mergers/Takeovers
Year: 2004
New Balance acquired Warrior Lacrosse in Warren, Michigan in 2004.
New Products/Services
Year: 2004
A comfort performance footwear brand, Aravon, was introduced in 2004.
Corporate Changes/Expansions
Year: 2003
The company also opened stores in Santa Barbara and Ontario in the same year. New Balance forayed
into the Chinese market in 2003.
Contracts/Agreements
Year: 2003
The company signed a license agreement with the Franco Apparel Group for marketing children's apparel
in 2003.
Acquisitions/Mergers/Takeovers
Year: 2001
New Balance acquired the rights to the PF Flyers brand in 2001.
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New Balance Athletics, Inc.
History
Corporate Changes/Expansions
Year: 2001
In 2001, New Balance opened its first width center concept unit at Harrods in partnership with Sweatshop.
New Products/Services
Year: 1974
The company developed RC1001, the first shoe to feature the N-ergy SC System, a technological
innovation in the New Balance high-performance suspension system.
Incorporation/Establishment
Year: 1972
James S. Davis purchased the company in 1972 and later named it New Balance Athletic Shoe
Company.
Others
Year: 1972
New Balance purchased the rights to the Dunham brand name from Iron Age in 1998.
New Products/Services
Year: 1961
The company made the first running shoe with a rippled rubber sole, which was manufactured in multiple
widths, in 1961.
New Products/Services
Year: 1930
In 1930, the first handmade running spike was developed by New Balance Arch Company.
Commercial Operation
Year: 1906
New Balance began operations as an orthopedic shoe manufacturer in 1906. It was started by William
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New Balance Athletics, Inc.
History
Riley and was known as the New Balance Arch Company.
Corporate Changes/Expansions
Year: 1900
In the 1900s, New Balance Arch Company produced custom-made arch supports to correct orthopedic
foot problems and relieve pain.
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New Balance Athletics, Inc.
Key Employees
Key Employees
KEY EMPLOYEES
Name
Job Title
Board
James S. Davis
Chairman
Non Executive Board
Anne M. Davis
Vice Chairman
Senior Management
Joe Preston
Chief Executive Officer, President Senior Management
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New Balance Athletics, Inc.
Major Products & Services
Major Products & Services
MAJOR PRODUCTS & SERVICES
New Balance manufactures and sells athletic footwear and apparel. The company's key products,
services, and brands include the following:
Products:
Footwear
Laces
Athletic apparel
Hats and gloves
Compression and braces
Shoe care products
Shirts
Sandals
Jackets
Accessories and gears
Services:
Gift cards
Brands:
New Balance
Fresh Foam
Blackout Squad
Minimus
800 Series
FuelCell
Accelerate
Impact Run
Fast Fligh
Q Speed
900 Series
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New Balance Athletics, Inc.
SWOT Analysis
SWOT Analysis
SWOT ANALYSIS
New Balance Athletic Shoe, Inc. (New Balance or 'the company') manufactures and sells athletic footwear
and apparel. Wide product portfolio, multi channel selling, and robust geographic presence are the
company’s major strengths, whereas private ownership remains a cause for concern. Online retail market
in the US, global sports equipment retail market, and positive outlook for global footwear market, are
likely to offer growth opportunities for the company. However, labor costs in the US, cybersecurity risks,
and foreign exchange risks could affect its business operations.
Strength
Weakness
Wide product portfolio enables the company to cater Private ownership
wide customer base
Robust geographic presence enhances the company’s
reach in various markets
Multi Channel Selling
Opportunity
Threat
Online retail market in the US
Global Sports Equipment Retail Market
Footwear market in US
Labor cost in the US
Foreign exchange risks
Cybersecurity risks
Strength
Wide product portfolio enables the company to cater wide customer base
New Balance offers a wide variety of footwear and clothing for men, women, and kids. The company’s
product portfolio includes running shoes, walking shoes, work shoes, sandals, sport shoes, shirts, jackets
and hoodies, shorts, pants, and accessories. These products are marketed under various brands
including Brine, Warrior and New Balance. The company provides sports equipment, lacrosse, apparel,
footwear, and accessories. Its other brands offer shoes for different activities such as running, walking,
hiking, multi-sport, casual athletic, cross-training, classics, sports, boots and work shoes. The company
also offers shoes of various fit types such as wide forefoot, narrow heel, high instep, minimalist and
others. New Balance provides different types of accessories consisting of socks, insoles, laces, sports
monitors, hats, gloves, bags, sports medicine, shoe care, active underwear, and sunglasses for both men
and women. Therefore, a broad product portfolio allows the company to cater to various customer needs
and enhance its sales.
Robust geographic presence enhances the company’s reach in various markets
New Balance is one of the leading athletic footwear companies in the world. The company has expanded
internationally and markets products in more than 120 countries. New Balance operates through specialty
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New Balance Athletics, Inc.
SWOT Analysis
retailers, New Balance licensed and owned retail and factory stores, department stores. The company
also sells these products through various e-commerce portals including warrior.com and pfflyers.com. A
wide geographic presence enhances the company’s reach and enables it to tap opportunities in various
markets.
Multi Channel Selling
The sale of merchandise through multiple channels increases the company’s direct-to-consumer
business. Walmart retails its products through a combination of in-store and online business formats. The
company sells merchandise through Amazon.com, Flipkart.com, RunningLab.com, Ajio.com, Running
World.com, Asics.com and other online channels.
Weakness
Private ownership
New Balance is a privately held company. Although the company is into retail business, the company is
still mired by the various challenges that a privately-owned company faces. It has limited management
layers and as a result, the decisions are always taken by few members which might be detrimental for the
company. On the other hand, public limited companies have an edge over these companies as they are
required to have sufficient members on the management and company’s board, thus providing a wider
perspective of any business dilemma and makes decision making easier and efficient. These companies
are also mandated to disclose their financial and operational activities, thereby providing transparency in
their operations and generating goodwill for the company. This also helps the company raise funds from
the market at favorable terms. Thus, private ownership puts the company at a disadvantage over its
public limited counterparts.
Opportunity
Online retail market in the US
The company stands to benefit from growing online retailing, which provides consumers the convenience
of shopping from home. With the increase in interactive methods and limitless content, the retail ecommerce is growing rapidly. Increasing internet penetration, user-friendly interface of web portals,
enhanced discounts and offers, changing consumer patterns and purchasing power are aiding the growth
of the e-retail market. According to in-house research, the online retail sector in the US is forecast to
reach US$746.9 billion by 2025. The US accounts for about 31.2% of the global online retail sector value.
The retailing of electrical and electronic goods was the largest segment in the sector, which accounted for
30.2% of the total value, followed by apparel retail (18.5%), home and garden products (18.1%), food and
grocery retail (12.5%), furniture and floor coverings (7.5%), jewelry, watches & accessories (3.8%) and
other category, which accounted for 9.3% of the value. New Balance provides its products through its
own portal www.newbalance.com. Besides, it will save on the operating costs, which are much lower in
the online retail format as compared to the physical store format. As the company holds a presence in the
US, therefore growing retail market in the US could increase the demand of the company’s offerings.
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New Balance Athletics, Inc.
SWOT Analysis
Global Sports Equipment Retail Market
The company stands to benefit from the growing global sports equipment retail market. According to inhouse research, the global sports equipment retail market is forecast to reach US$203,223.1 billion in
2025. Asia-Pacific accounted for 44.1% of the global food and grocery retail market value, followed by the
US with 24%, Europe with 27.6%, the Middle East with 1.7% and Rest of the World with 5.4%. The
company offers shoes for running, walking, cross training, basketball, tennis, and baseball.
Footwear market in US
The growing footwear market in the US could increase the demand for the company’s products. With
changing consumer preferences, the market is expected to grow considerably. The preference of the
younger generations and technological advancements in sole making are expected to result in growth in
the market. Increasing disposable income and increase in the popularity of online shopping are also
aiding growth. According to in-house research, the US footwear market is expected to reach US$81,650
million by 2025. The US accounts for 23.1% of the global footwear market. Women's footwear was the
largest segment, which accounted for 47% of the total value, followed by men’s footwear (33.2%), and
children’s footwear (19.8%). Specialists in clothing, footwear and accessories that form the leading
distribution channel accounted for 38.6% of the market, followed by online specialists (17.7%),
department stores (8.4%), hypermarkets, supermarkets, and hard discounters (4.4%) and others (30.9%).
New Balance manufactures, markets and retails shoes, apparels and accessories for men, women, and
children. The company provides running shoes, walking shoes, work shoes, sandals, and sport shoes.
Threat
Labor cost in the US
Labor costs in the US have been increasing. Increase in minimum wages could increase the company’s
operating costs, which affects its profit margins. The tight labor markets, government mandated increase
in minimum wages and a higher proportion of full-time employees result in an increase in labor costs. The
federal minimum Labor costs are increasing significantly in the US. As of January 2023, the minimum
wage rate in the US was US$7.25 per hour. The minimum wage rate in 29 states and the District of
Columbia is more than the federal rate. The hourly wages range from US$15 in Massachusetts, US$11 in
Florida, US$13 in Illinois, US$10.1 in Michigan, US$13.2 in Maryland, US$12 in Hawaii, US$14 in
Connecticut and US$15.5 in California. The minimum hourly wage in the District of Columbia reached
US$16.1.
Foreign exchange risks
New Balance operates in many parts of the world and is exposed to fluctuations in foreign exchange
rates. The company reports financials in the Euro and therefore its revenue is exposed to the volatility of
the Euro against other functional currencies, as it conducts business operations worldwide. A significant
part of its revenue is also denominated in other currencies such as Brazilian real, Indian Rupee, Saudi
Riyadh, and Chinese yuan among others. Major elements exposed to exchange rate risks include the
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New Balance Athletics, Inc.
SWOT Analysis
company's investments in overseas subsidiaries and affiliates and monetary assets and liabilities arising
from business transactions in foreign currencies. To minimize risks from currency fluctuations, the
company involves in foreign exchange hedging activities by entering foreign exchange forward contracts.
However, there may be no assurance that such hedging activities or measures may limit the impact of
movements in exchange rates on the company's results of operations.
Cybersecurity risks
The constantly evolving cyber threats could disrupt the security of the company’s systems and business
applications, impair the ability to provide services to its customers and protect the privacy of their data.
Hackers and organizations, including state-sponsored organizations, continuously develop and deploy
malicious software or exploit vulnerabilities in hardware, software, and other infrastructure to gain access
to organization's networks and data centers. New Balance depends on technology systems and
infrastructure, which increases the risk of potential vulnerabilities from breakdowns due to natural
disasters, system failure and malfunction, unauthorized access, power loss, human error, and other
unforeseen events. Release of confidential information and failures of technology or related systems
could affect the business and subject the company to unexpected liabilities.
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New Balance Athletics, Inc.
Top Competitors
Top Competitors
TOP COMPETITORS
The following companies are the major competitors of New Balance Athletics, Inc.
adidas AG
ASICS Corp
Brooks Sports Inc
Foot Locker Inc
NIKE Inc
PUMA SE
Ralph Lauren Corp
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New Balance Athletics, Inc.
Locations And Subsidiaries
Locations And Subsidiaries
LOCATIONS AND SUBSIDIARIES
Head Office
New Balance Athletics, Inc.
100 Guest Street
Boston
Massachusetts
Boston
Massachusetts
USA
www.newbalance.com
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