HOW TO START YOUR $1,000 PER MONTH SERVICE ARBITRAGE BUSINESS FROM SCRATCH Even If You’ve No Idea, No Sell-able Skills & Not Much Free Time By Ming EarnMoreLiveFreely.com HOW TO START YOUR $1,000 PER MONTH SERVICE ARBITRAGE BUSINESS FROM SCRATCH Today, starting a side hustle to earn some extra cash has become much easier than one would think. The goal of extra income is to add multiple streams of income into your life, so you don’t solely rely on any single job as your only source of income. When you start a side hustle that brings you extra income, you have several unique advantages: 1. It protects you in case you lose your job. Just like diversifying your investments, you do not put all your eggs in one basket. In the event of an unexpected job loss, it can help ease some financial pressure and tie you over till you find another job. For example, if you are earning $2,000/month in extra income and you lost your job, how would you feel? Compared to the situation where you had no extra income on the side and you got fired, you will feel much more at ease. 2. It gives you choices. You may choose to one day quit your job and pursue your side business full-time. Or you could keep your day job while experimenting with a new field of work. It is better than just quitting your job and taking a leap of faith in some business that you are not 100% confident of. 3. It's challenging and intellectually stimulating. Starting a side business is actually quite fun and it helps improve your decisionmaking abilities. Since you are your boss in your business, you get to make all the decisions. What's rewarding is that the skills that you nurture from your business, can be used in your day job to get a pay raise or even a job promotion. E a r n M o r e L i v e F r e e l y. c o m P a g e 1 | 16 HOW TO START YOUR $1,000 PER MONTH SERVICE ARBITRAGE BUSINESS FROM SCRATCH 4. More importantly, once you have the skills and know-how to earn an extra income, you can do this for the rest of your life. If you earn $1,000/month, $2,000/month or even $5,000/month or more, you can make that for the rest of your life. You also get to decide how much time to spend on your business. Once you know how to earn an extra income, you can always tap into that whenever you need it. What Is Service Arbitrage? As you know, there are literally tons of ways to make money on the side. But one of the best ways to make money with no upfront cost, is to sell a service or freelance. There are two approaches that you can use to start a service business on the side: 1. Sell Your Own Skills 2. Sell Other People’s Skills (also known as Service Arbitrage) (1) Sell Your Own Skills This first approach is to sell your own skills. This approach is well understood by most people. In fact, many people make a living from selling their skills (i.e. freelancing) all the time. For example, I have a friend who is a photographer. Photographers can make anything from a few hundred bucks to a couple of thousand dollars depending on the project. He regularly takes on 3 - 4 projects doing wedding photography every month and make 5-figures monthly. E a r n M o r e L i v e F r e e l y. c o m P a g e 2 | 16 HOW TO START YOUR $1,000 PER MONTH SERVICE ARBITRAGE BUSINESS FROM SCRATCH Not only is he doing what he loves but he is making a living, not to mention a comfortable living. And the best part is that he does not see it as work. It is his passion turned into business. Maybe you are good at playing the piano or the guitar. You could offer classes or private tuition to friends and family friends for a start and start to get referrals for your business. Giving lessons is one of the best ways to get a side income because your income will be recurring. Or maybe you are good at designing. You could offer your services to companies who require designs on a regular basis. Designing is one of the most needed skill for companies because they will always need design works for their marketing campaigns. How this works is very straight forward. First, identify what skills you have. Then, turn that into a service that people will pay for. Lastly, get paying clients for your service. But what if you don’t feel you have any sell-able skills? Or you don’t feel confident about your skills? The solution lies in the second approach that I am going to share with you. (2) Sell Other People’s Skills (i.e. Service Arbitrage) The second approach is to do service arbitrage. This approach is not widely known. And this approach is suitable for people who • Have no sell-able or marketable skills • Feel not confident enough to offer the service by themselves • Have not much time to run the business E a r n M o r e L i v e F r e e l y. c o m P a g e 3 | 16 HOW TO START YOUR $1,000 PER MONTH SERVICE ARBITRAGE BUSINESS FROM SCRATCH How it works is that you find in-demand services that freelancers are already offering at a super low price on freelancing websites. Then you market their services to businesses that need it. Once you get a sale, you hire the freelancers to deliver the work for you. How you make money is that you quote a much higher price to your clients than what your freelancers quote you to pocket the price difference as your profit. This can be considered another variant of freelancing which is the first approach we talked about earlier on. The only difference is that you are outsourcing the work to other freelancers instead of doing the work yourself. Now, let's take a look at an example of how service arbitrage works in real life. Let say you are doing service arbitrage in logo design. You have a client that requires a logo design. Instead of designing the logo yourself, you outsource it to someone else to do the design. And what you do is to just manage the process and work flow. So, here's how it will happen: 1. Client requests a quote from you to do a logo design. 2. You do research to find people who can design logos. You manage to find freelance designers that are willing to do the job for $10. 3. You quote your client $99 to do the logo design. 4. Client agrees and pays you the $99 upfront. 5. You pay your outsourced designer $10 to do the logo. 6. Your designer passes the completed work to you and you pass it on to your client. 7. Job completed and you pocket the difference of $89. E a r n M o r e L i v e F r e e l y. c o m P a g e 4 | 16 HOW TO START YOUR $1,000 PER MONTH SERVICE ARBITRAGE BUSINESS FROM SCRATCH And that's it! It is really very simple. Your job is just to get clients and to manage your outsourced workers. When you do this, you free up your time to do the stuff that matters – getting sales. The advantage of outsourcing is that you use the power of leverage on your side. If it was just you alone, you probably can only handle at most 2 to 3 jobs in a week. But if you have outsourced workers, you can easily get 10 – 20 jobs and all you have to do is manage your outsourced workers. When you do this, you start to run a business rather than work in one. And this is especially ideal if you have a full-time job. Because all you would be doing is managing orders. In fact, outsourcing is nothing new. Many companies all over the world outsource parts of their business to other parts of the world to reduce cost as well as to increase efficiency. 7-Step System To Start Your Service Arbitrage Business Now, I am going to walk you through a simple but proven 7-step system which I have used myself to start my own service arbitrage business. It has worked for me very well. I hope that you will find it very helpful too. Step 1: Find a profitable idea When I first started, I didn't have any idea either. And I am really glad that I didn't let it stop me. Otherwise, I would still be trapped in a 9 to 5 job and would not have the freedom I have right now. E a r n M o r e L i v e F r e e l y. c o m P a g e 5 | 16 HOW TO START YOUR $1,000 PER MONTH SERVICE ARBITRAGE BUSINESS FROM SCRATCH Having no idea should not be the obstacle stopping you from making your life better and richer. If you have no idea about how to find an idea, all you need to do is to learn how to do it. The right way. People always think that, to make money, they must come up with the most brilliant idea or an idea that nobody has ever thought of before. If no one has ever thought of doing it, there is a pretty good chance that there is no demand for it. If there are already people who are offering this kind of service, that is actually good news. That means it has a market for this type of service. It is not a bad thing that you have competition. If you are smarter than them, provide a better service than them or market better than them or work harder than them, you can make more money than them. So, how do you find an idea? First, you go take a look at all the services that are already being offered by freelancers on popular freelancing websites such as Fiver and Upwork. From there, you can see if there is any service that you would like to do service arbitrage in. Once you have come up with a list of ideas for your service arbitrage business, what you have to do next is to validate your idea. How? First, you go to freelancing websites such as Fiverr. Next, you look for the service that you are thinking of offering. Let say, you want to offer logo design service. So, you search for logo design service on Fiverr. It will then show you all the logo design gigs being offered there. E a r n M o r e L i v e F r e e l y. c o m P a g e 6 | 16 HOW TO START YOUR $1,000 PER MONTH SERVICE ARBITRAGE BUSINESS FROM SCRATCH What you do next is that you sort all of them by customer reviews. Then, you click on the first few gigs to see how the gig has been performing so far. After you click on one of the gigs, it will bring you to the page where you can see how many orders have been placed for this service so far and how many orders there are currently in queue. This data will help you determine if there is high demand for this type of service. From the image above, you can see that close to 40 thousands orders have been placed for this guy's logo service so far. What is more is that he has more than 180 orders in queue currently. This is proof that logo design will be a profitable freelance business. Step 2: Identify your target audience Classic marketing rule number one is to know who your ideal target client is. Then, cater specifically to them. When you do this, the marketing message will seem like it is meant for them. Let me give you an example. A few weeks ago, I wanted to buy some eye drops because I had been staring at the computer screen for too long. My eyes became dry and I wanted to get eye drops to refresh my eyes. E a r n M o r e L i v e F r e e l y. c o m P a g e 7 | 16 HOW TO START YOUR $1,000 PER MONTH SERVICE ARBITRAGE BUSINESS FROM SCRATCH I went into the nearest drug store with the intention of simply buying the cheapest eye drop there is because as for all I know, all eye drops do the same damn thing. They refresh your eye and supposedly soothe tired eyes. That was my impression. So, you can tell I absolutely know nuts about eye drops. As I was browsing through the eye drops section in the drug store, I saw a range of eye drops from different brands. In the description it all said the same – Soothes and relieves tired eyes. I was about to choose the cheapest one in that section until I saw this: Guess what? I bought it. Why? Because it specifically said Computer Eye Drops and the description on the back said that it was specifically meant to relieve tired eyes from hours of staring at the computer. The marketing message was specifically catered to me! And that's exactly what happened. I wanted to look for eye drops to soothe tired eyes from staring at the computer for a long time. Then, I happened to find a product that exactly solves my problem which I had. E a r n M o r e L i v e F r e e l y. c o m P a g e 8 | 16 HOW TO START YOUR $1,000 PER MONTH SERVICE ARBITRAGE BUSINESS FROM SCRATCH I even paid several dollars extra for it. Now, was there actually much difference between that eye drop and other types of eye drops? Not that I can tell. They would do the same job. But the only difference was in my mind, I was looking for a specific solution to my specific problem and I got it. And that is how you should market yourself and your services. In order to do that, you need to know exactly who your target market is and go deep inside their mind and find out what their problem is, so that you will be able to offer a specific solution to solve their problem. And not only will they buy from you, but you will be able to charge premium prices because of this. Step 3: Craft an irresistible offer In order to design an irresistible offer, you have to know what problems your target clients actually have and what results they really want. Let’s look at a hypothetical example. Two freelance blog writers, when asked what results their clients want with their service, give these two different answers: Blog writer A: They want to have new blog posts on their website on a regular basis. Blog writer B: They want to have valuable, engaging and viral/shareable SEO-optimized blog posts to bring in more targeted leads and therefore more clients and more revenue. Obviously, I can tell that blog writer B did her homework and went deep inside her client’s mind because she was very specific about the benefits which her client was looking for. E a r n M o r e L i v e F r e e l y. c o m P a g e 9 | 16 HOW TO START YOUR $1,000 PER MONTH SERVICE ARBITRAGE BUSINESS FROM SCRATCH On the other hand, blog writer A does not know her target clients very well because her answer was very vague and general. So, if you were the client, who would you prefer to work with? Clearly, the latter. Why? Because she understands what her client's real problem is and knows EXACTLY what results they want for their business. So, what does this mean? You need to truly understand what problems they have and what benefits they want. Only then can you present them with an offer that they cannot refuse. Step 4: Generate Leads Once you have decided what service you want to offer for your service arbitrage business, it’s time to get leads! There are 2 types of leads that you can pursue – Warm Leads and Cold Leads. The fastest way for you to get clients immediately is to approach your warmest leads – who are none other than your family and friends! If you are just starting out and have never provided a service before, this is the best place to start. Why? Because in general, your family and friends tend to be more forgiving and patient than strangers. It is the best place to get your feet wet and to build your momentum and confidence. E a r n M o r e L i v e F r e e l y. c o m P a g e 10 | 16 HOW TO START YOUR $1,000 PER MONTH SERVICE ARBITRAGE BUSINESS FROM SCRATCH 1. Word of Mouth – Just by letting your friends and family know that you are now providing a service, they can actually help you get the word out. You will be surprised how many people are willing to support you. 2. Facebook – This is the fastest way to reach your friends. So why not just make a post on your Timeline to say that you are offering a service. Once you have gotten some business with your Warm Leads, then you can try to approach cold leads! Sometimes, Cold Leads can be better than Warm Leads because they will treat you professionally. Here are 2 proven ways to generate Cold Leads for your business: 1. The Fish Bait Method If you have gone fishing before, you know that you need to tie a hook to your fishing line and bait your hook, then cast your line where all the fish is. Next, you wait for the fish to take your bait. You are going to do something similar here. You find popular free classified ads websites, and post your offer in the relevant section. Then you wait for people who need your service to get in touch with you. For example, you offer graphic design service. What you do is post an advertisement under "Creative" in Craigslist service section. Only people who need such services would go there and click on your ads. People who don't need it would hardly find their way there. 2. Direct To Source Method Going direct literally means putting your offer in front of people who need it. Generally, you use this method if you are offering a service that certain businesses will need. Then all you need to do is find their email address and simply shoot them an email to get them interested in what you have to offer. E a r n M o r e L i v e F r e e l y. c o m P a g e 11 | 16 HOW TO START YOUR $1,000 PER MONTH SERVICE ARBITRAGE BUSINESS FROM SCRATCH Step 5: Close the sale Now, we have come to the part about closing the sale. This is actually something that most people struggle with. Why? Not everyone is born a natural salesperson. Not everyone is comfortable with the idea of selling. I believe that you all had the uncomfortable experience of a pushy salesperson trying to force you to buy certain products or services, whether you really need it or not. I am not comfortable with hard selling myself. I know many of you feel the same way. Here is the good news for you. My approach to selling will allow you to be your natural self and not feeling bad about asking for the sale. How do you do that? All you need to do is a mindset shift. You need to change your mindset from selling to genuinely helping and serving. This way, you stay true to who you really are. What is more? It also removes the pressure on you and your client. When you are genuinely helping your clients, they can feel it and they can tell. They will know that you care and you are honest. Now, you have the right mindset. E a r n M o r e L i v e F r e e l y. c o m P a g e 12 | 16 HOW TO START YOUR $1,000 PER MONTH SERVICE ARBITRAGE BUSINESS FROM SCRATCH Next, we will talk about what you should do when you are talking to your client. You just need to remember two things: • • People only buy from someone whom they believe can solve their problem and get them the results they want People only buy from someone whom they trust and like Once you can internalize these two points, you will find closing a sale is actually not difficult as you would imagine. Step 6: Find Outsourced Worker To Deliver The Work Getting a good outsourced worker to do work for you is vitally important. You don't want to end up with one who is unreliable. Worse, they take your money and disappear. Luckily for you, I have laid out the following for you to ensure that your outsourced worker is reliable and will do a fantastic job for you. Here's what you should look out for: Work Samples This is very important. You always want to know what your outsourced worker is capable of. The first thing you should always request for is their past work. Ask them for as many samples as possible to get a better idea on what their skills and capabilities. Rating On most freelancing websites such as Fiverr, there is a rating system where past customers will review and rate the freelancer's performance on their job. E a r n M o r e L i v e F r e e l y. c o m P a g e 13 | 16 HOW TO START YOUR $1,000 PER MONTH SERVICE ARBITRAGE BUSINESS FROM SCRATCH This will give a very good indication of what your outsourced work is like. Generally, if there is a bad rating, I'd like to know why. Then, before I finally make a decision whether to use him for my project or not, I'd like to have a chat with him first and more importantly, find out how fast he responds. Response Time To me, this is very, very important. In fact, it is critical. Why? Sometimes my client may need me to make some changes quickly. As such I need to get hold of my outsourcer as quick as possible. So, what I'd do is to message him and see how fast he responds. As long as it's within 24 hours, I'm happy with it. Sometimes your outsourced worker may take a couple of days to reply you. That is a warning sign to me. So, only choose outsourcers who have a habit of replying you quickly. Language Fluency Equally important is that he or she must be fluent in English because I live in an English-speaking country. Sometimes you may get outsourced worker whose native language may not be English. If your outsourced worker is not able to understand you, it could be difficult to give instructions to him. I once had a freelancer who I thought was rather fluent in English, but I had a hard time communicating with him for a project as he wasn't able to follow instructions. Needless to say, I had to find another freelancer to do the job in the end. E a r n M o r e L i v e F r e e l y. c o m P a g e 14 | 16 HOW TO START YOUR $1,000 PER MONTH SERVICE ARBITRAGE BUSINESS FROM SCRATCH Have A Conversation It is important to speak with your outsourced worker and explain to him what you need him to do. Sometimes, my clients have very specific requests, so it is important to tell him about that request and see whether he will be able to do the job. If he says he can and you feel comfortable with him, then go ahead and hire him. Normally I will ask at least 5 different freelancers and see whose answer I feel the most comfortable with before I go ahead to hire him for the job. Too Many Orders Certain freelancing websites such as Fiverr allow you to see how many jobs your outsourced worker is working on. The more work your freelancer has piled up for him, the less likely he is going to finish your job quickly, unless you have spoken to him and he has specifically said he can finish your job within a certain time. However, I have found that even if your freelancer says that he can finish your job by a specified date, he may not necessarily do revisions quickly. So, I tend to find freelancers with fewer jobs in queue for his services. That being said, the freelancers that have many people queuing up for his services must be good at what they do. Interview Them One of the most efficient ways of getting a good outsourced worker is to interview them. This is only if you have a really big project that can potentially make you thousands of dollars and on a recurring basis. E a r n M o r e L i v e F r e e l y. c o m P a g e 15 | 16 HOW TO START YOUR $1,000 PER MONTH SERVICE ARBITRAGE BUSINESS FROM SCRATCH If you have such a project, then I strongly recommend that you at least get them on skype and speak with them. Because you have a big project on hand, it is vitally important that you find an extremely reliable and trustworthy outsourced worker to do the work. Of course, you most likely will have to pay him much more as well. If you choose to get a good freelancer for the job, I recommend Upwork. Don't use Fiverr for high-end jobs as you will only land yourself in hot soup if your Fiverr worker disappears. Step 7: Hand Over The Completed Work After Client Pay For The remainder So, we have come to the final step of this 7-step system for starting your own service arbitrage business. This step should be the easiest of all. After your freelancer has completed the work and your client is happy with the result, it’s time to collect the remainder of the full payment from your client before you hand over all the deliverables. Conclusion Congratulations on finishing this eBook! I hope you’ve enjoyed reading it as much as I’ve enjoyed creating it for you. If you would like to find out how I can help you implement this system and get your own service arbitrage business started in the shortest time possible, you can see the full details here. E a r n M o r e L i v e F r e e l y. c o m P a g e 16 | 16