To analyze your competitor's strategies comprehensively, you can focus on the following areas:
1. Portfolio Analysis: Organize your competitor's products or strategic business units (SBUs) based on market
attractiveness and their strength in those markets. This analysis will help you understand their strategic priorities
and how they allocate resources across their product or SBU portfolio. Assess whether their portfolio is balanced in
terms of cash flow and risk and identify their potential moves such as growth or divestment.
2. Customer Value Analysis: Put yourself in your competitor's shoes and analyze the positioning of their products from
their perspective. Assess how satisfied they might be with their current positioning and whether they need to make
adjustments to increase quality or lower prices to enhance their customer value proposition.
3. Growth Strategy: Determine the focus of your competitor's growth strategy. Are they primarily focused on market
penetration (increasing market share), product development (introducing new products or improving existing ones),
market development (expanding into new markets), or diversification (entering new industries or segments)?
4. Marketing Approach: Evaluate whether your competitor adopts an undifferentiated or differentiated marketing
approach. Identify their target segments and assess how they tailor their marketing efforts to those segments.
Understand how they position their brand and products in the market.
5. Offensive Strategy: Analyze your competitor's most likely "attacking" strategy. Consider how they may try to gain a
competitive advantage over your company. This could involve aggressive pricing, innovative product offerings,
disruptive marketing campaigns, or entering new markets.
6. Defensive Strategy: Anticipate your competitor's likely response to your strategic and tactical moves. Assess how
they may defend their market position and protect their customer base. Consider their potential reactions and how
they might leverage their strengths and resources to counter your initiatives.
By conducting a comprehensive analysis of your competitor's strategies, you can create a strategy profile that compares
their strategic priorities with your own company. This analysis will help you identify areas of strategic overlap or
differentiation, anticipate their moves, and develop effective strategies to maintain a competitive edge.
Slide 1: Title: Competitor Portfolio Analysis

Introduction to portfolio analysis

Market attractiveness and strength assessment

Understanding strategic priorities and resource allocation
Slide 2: Title: Cash Flow and Risk Assessment

Evaluating portfolio balance

Assessing cash flow and risk

Identifying potential growth or divestment moves
Slide 3: Title: Customer Value Analysis

Putting yourself in your competitor's shoes

Analyzing product positioning from their perspective

Enhancing customer value proposition through adjustments
Slide 4: Title: Growth Strategy

Determining the focus of competitor's growth strategy

Market penetration, product development, market development, diversification

Understanding their strategic direction
Slide 5: Title: Marketing Approach

Evaluating competitor's marketing approach

Differentiated vs. undifferentiated marketing

Identifying target segments and tailored marketing efforts
Slide 6: Title: Offensive Strategy

Analyzing competitor's likely attacking strategy

Aggressive pricing, innovative product offerings, disruptive marketing

Assessing competitive advantage-seeking actions
Slide 7: Title: Defensive Strategy

Anticipating competitor's response to your moves

Protecting market position and customer base

Leveraging strengths and resources to counter initiatives