International Business
Final project
Submitted by:
Aqsa Kanwal
Fatima Abid
Zunaira Zaffar
Amal Atiq
Fatima Masood
Acknowledgment
.
Starting with the name of Almighty Allah, we
would like to thanks Dr. Huma for her support and
the knowledge she gave us.
Thank You!
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Product and
Target market
.
• Savour foods
Delightful Pakistani cuisine and exceptional dining
experience. Known for mostly its pulao
• Turkey
A promising business destination with a rich
cultural heritage and diverse opportunities
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Turkey's environment and
international business
.
Political system:
The political system of Turkey has both
favorable and challenging aspects for
international businesses
Repeated Military involvement
Geopolitical tensions/risks
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Cont.…
.
Legal environment:
Turkey's legal system offers some safety
to international businesses, but
challenges and inconsistencies exist
(Income tax at 22% and corporate tax at
25%)
Economic system:
Provides both opportunities (market size,
strategic location, and diverse sectors)
and risks (inflation, currency volatility,
and regulatory complexity)
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Cont.…
.
Monetary environment:
Turkey presents opportunities for startups and foreign investors, but
professional guidance are crucial to
navigate potential challenges in the
monetary environment
Trade environment:
.favorable conditions for international
businesses (strategic location, extensive
network of free trade agreements, and
diverse market opportunities)
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Culture and food preferences
ofTurkey:
.
Culture of Turkey:
Pakistan and Turkey share cultural
similarities in hospitality, family values,
cuisine, and reverence for traditions and
religious customs.
Food preferences:
Food preferences of turkey are quite
similar to that of Pakistan ( meat of lamb,
chicken, kababs, koftas and pulao)
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Demand of pulaoin turkey
Data collected from statista for dishes made with rice
• Revenue of restaurants selling similar dishes to
pulao US$1.15bn in 2023.
• The market is expected to grow annually by
18.01% (CAGR 2023-2028).
• The average volume per person in the market
is expected to amount to 9.92kg in 2023
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Challenges v/s opportunities of doing business in turkey
• .
Opportunities
Threats
Stable political system
Currency volatility
Strong legal bodies
Inflationary pressures
Good economic system
Lack of transparency in fewer areas
Business Environment and Transparency
Market competition
Good monetary conditions
Complying with regulatory environment
Ease of doing business
Regional conflicts
Relatively lesser tax
Similarity n cultural and norms
More demand for our product
Government incentives
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Strategies
Strategies that we will use once we will enter with our product in
Turkish market
• Franchise
• Penetrating market strategy
• Target segment (foodies of all ages)
•
Provide good packages
• Promotion of Pakistani culture
• Adding additional with main course
• Good restaurant environment
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Conclusion
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Hence we can establishing a successful business of
savour foods in Turkey by building strong relationships,
understanding the local culture, adapting to the
business environment, and conducting thorough market
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