Basically like using the same language as real estate. That's like what people buy a lot of, especially in
Miami or anyone else on the world. Like 80% of investors are investors, right? Um, and then, you know,
going into the part that we cash for in assets in e-commerce, which is basically digital properties, right?
It's kind of like another way we frame it. Um, and you know, the, the appeal is like you're making 12% a
year on your real estate. You know, there is cashflow assets in e-commerce that are making 10, 50% a
month. And the cashflow right now, the real businesses, you can look at the PNLs, you can look at
everything that has to do with the business very transparently is not something that's interesting to you.
Any, any investor that has a, you know, grain of salt will say yes. You know, <laugh>, it's like, you know,
they be investing other life in an asset that produces 12% a year.
I can produce you around 12% a month. Oh my God, what is this? You know, like, that's usually like what
they do, you know? And, uh, yeah. And we're talking about buying a business, right? And this, you know,
usually gets, gets way better people, because basically what happens is this, right? It's a shoe part sell.
It's basically they come in, they want to buy their trucks. We have actual cash, 20 offers that we can sell
right now or portfolio also be in, uh, in e-commerce brands that we can sell, right? Number one. So we
have the legit business, right? But sometimes, you know, people fall off, they might not not purchase
purchasing power, whatever, you know what I mean? We might not like the deal that they want, you
know, accrue all this debt to buy it. I don't like that. So I'm like, well, you know, instead of paying alpha
million or whatever is the deal, right?
5 million, whatever it is, why don't, you know, we tell you what our fee is to make our money back on
investment. We build the asset for you. It's not gonna be the same thing. It's gonna be from scratch. But,
you know, those are some of the similar results. And usually like, yes, sure, because, because they now
basically here, here that there's a difference between commerce and real estate, real estate. Um, they
kind of know it already. Most people, just so you know, they don't know real, real estate. I sent you a
video of a guy that like, basically school estate for 35 years. He schooled him how he does real estate,
where he buys for no money down. He, this guy basically can buy a deal today. Again, those are
foreclosure deals, right? For the most part. And these has properties, but you can buy property today
with basically only transaction fees in, with almost no one down.
And then, uh, you know, you can cash through it every month. And you basically, the pitch is like, I'm
gonna give you more than the money you're asking for just across more years. And your kids are gonna
benefit from the rent that I'm paying you. Sorry, from the mortgage that I'm paying for you, not deal.
But again, those are these trust properties, foreclosure, like these people need to sell, right? So if, uh,
and, and those people have paid off the property, which is why you can get the notes from them. I
mean, it's all process. But like, what I'm saying is that most people don't even know that stuff like that
exists in real estate, right? So I'm saying, but, but the general understanding of real estate, most people
have that. They don't have that in e-commerce. So when they call in, I will explain them a deal in ecommerce, we also give them the basics to understand the model.
And once they understand that, they're like, okay, I don't know what I'm gonna do in this work, but I'm
gonna dip my toes into it and I'm gonna, you know, do some sort of investments here in eCommerce.
You know? And then when they say no to the asset, which 80% of these acquisition deals, they, they,
they don't the full true. Yeah. I mean, whatever reason is, you know, but we always announce, uh, to,
you know, the services we have and, uh, yeah, that, that's basically like one layer is like bid an ecommerce business for them. The other layer, if to already have an e-commerce business, we can build
services around, you know, about the people that you might have. I think, uh, you know, invite them,
invited them into buy their own business or part of it, right? It's the best idea because it's inviting.
They're looking at a deal. So sales for whatever, we shouldn't deal, we shouldn't actually things. And
then when they say no, I'm just like, oh, well, you know, we're kind of moving away from the agency
model, but like we, we love to, since we're still doing it, you know, we would love to build a, you know,
an eCommerce business for you from scratch, you, which is a different thing. And it also costs you one
50 of the price, which is true, like up to one 10th of the price. If they're buying something for, you know,
5 million <laugh>, it's like 50 K versus 5 million. Well, what do you want? Obviously, you know, you have,
you have, uh, what's the downside is that it's not cashflow right now. So it takes months to build, you
know, you got a different scratch, starts making your 10 K month or K month.
You can like, and they need to, it's more, I personally always prefer to sell the asset, you know, because
they buy it. We, we get a operation person in place if they can. They don't wanna operate it, right? Uh,
and that's another question, by the way. Sometimes you get from the smart people, you know, like who
operates the asset. It's like, well, depending on the acquisition, we can give you a person that operates
for you that, you know, was the previous owner or the previous, or the previous co. But yeah, let me
know if all of this makes sense. By way,
I mean, I something that I guess either I just have to like to, I dunno, maybe like,
What do you mean watching me?
I don't know. I mean, like, or, or watching something, like watching people talk or, you know, said like,
I'm saying like when you, when I talk to people, just, you know, maybe like, I, like I don't walk around
talking abouts with people, you know what I mean? So to me it's like certain things that, that you say
like, this is, this is, this is new for me to, to,
Yeah, but you can stop any time and ask me, you know, it's not that I, like,
I'm listening to you, but I'm saying like, I'm trying to like, you know, remember this is your world so you
flow differently. You know what I'm saying?
Yeah. But like, what I have in my brain are structures, you know, it's not exactly a flow for me. I kind
learn these things, you know, it's not like, well,
I'm, well, I'm saying maybe teach me like that. Then I, I dunno your, but I'm saying when you just, I'm
listening to you, I'm not trying to like stop two seconds and ask you something. I'm just trying to listen.
The more you listen, the more you just understand.
Um, yeah, I mean, I mean, basically all I'm trying to say is that imagine if every conversation you had,
though, 80% of it, right, the conversations that about business friend that you had your lifetime. Imagine
if you had like, you know, you had known, you know, where people, what people do, what do they, you
know, invest their money into? What are they? Cuz here's the crazy thing about people, right? Like, like
sometimes someone can, you know, be an affinity to what you are doing, and you don't even know that.
Why? You don't know that because you have asked, right? So what I mean is that someone that does
something about funding, right? People that basically create laws for other people and give them ask to
money. These people, I didn't know this, right? But they have tons of clients for e-commerce, for
example. So what do you do? What does Michelle does if you know about a funding person instead of
like being, oh, you know, that's weird. I don't know about it, right? Oh, you do funding? Where do your
clients investor after you fund them? Oh, you know, we invest in all sorts of things. You know, whatever.
Well, did you invest into eCommerce? Right? And then boom, you don't, you didn't even know the
conversation. I know where the conversation goes before it goes there. If that makes sense. Whenever I
meet anyone, like, like I know exactly. Like if the real estate person here is the flow. That's what I mean.
Like, yeah, I can call it a flow too, but it's a productized flow. I know exactly where we're going as soon
as I meet. Like when it comes to business funding, person who they got refers clients for understand,
you know, um, I guess the person himself is the client, or he has other people that are the client. And
sometimes if I get a, you also get a feel from people, you know, if you get a, you know, if the person, you
know, kind of like gives your hand and like it's not a proper shape, or it's kind of shaking a little bit, all
their voices are your teammate, it might not mean anything.
Right? But it can also mean, hey, I'm not a big player. I have other people that gonna be player. Okay,
great. Bring your people on the call. That's all about call. Let me show you all the assets. And then on the
call, we literally drill them to figure out who's gonna be the buyer, you know? And the other people, we
still stay in contact to refer other people to us. That's say you build like a base on affiliates, you know,
and you meet two people today and they both do businesses that are ideation to e-commerce. And now
these guys become your affiliates and you make, you know, five 10 care a month off of two people
because they kept prefer deal. I'm just giving you an example, right? But like, this is very real. Like I, this
happened to me many, many,
Many times. Nothing like you do this, like you set up. Okay. Like, so you don't just do people that have
existing shops,
Correct? Yeah. We can also, the people
That are like, look, I dunno anything, but I'm child and I have, and I have all this money to invest.
Correct? Yeah. We also do that. Yeah.
Okay. And like, what's, like something like what, like all they need is what the just That's it.
Yeah. So they don't have, uh, I mean, wanna
Know
Exercise. Yeah. They thought was saying that we, we have a prioritized model that works at the time.
You know, we, we have our own input and our own input has being processed over should be doing
transactions on e-commerce. Should billion not. Like, so, you know, we know, we know what works for a
fact, um, across all our stores, the vendors of stores. So, you know, like we, we just plug and play the
products that are working right now,
We don't. So that's like gonna be more of an investment shop set. Like said that they're spending,
they're paying you like 65, 75, whatever, to, to kinda like redo their, you know, like, I guess whatever to
their shop.
So, so basically here is the thing, right? The service down for your e-commerce, like we started from
scratch. We applying on no blueprint. The goal is just cashflow. That's 68,000, right? That's one service
above that there is acquiring, uh, e-commerce business, which is how I think, uh, some of these people
should come through unless, again, unless already have an eCommerce business and they just wanna
scale. That's the other three avenue, right? The highest one, the highest level we can work together is
you guys, uh, uh, basically buying, uh, e-commerce business from us, right? We're e-commerce
businesses or brokerage, all that. Boom. You know, we basically just show you the asset. We go through
the deal, we go through the due diligence process, which just means that looking at the p and l, looking
at all the stuff that the business house, and then if they want to acquire the business, they use another
line, which just means, uh, you know, showing the intent, Tobin. And then, uh, you know, we go through
the processi
Spelled,
Uh, L O I
L oi.
Yeah. What you need to know is that it's a letter of intent. That's what it's, and that's also what its, you
know, l a letter of I intent. Um, but, you know, but, but again, those things are even that's a great
question that you ask me. You know, we get it all the time. Can I choose the products? You know? Uh,
but yeah, like, uh, you know, and that's where you should credit bit here. Like, you know, okay, you
know, these guys have over world data or so they actually choose the product for you and that's why
they, when it comes to this, right? But like, okay, that makes sense, <laugh>, you know, cause Yeah, I
mean, even what I'm telling you with your products, E-commerce for the most part is two things. Traffic
and the right product and the very basic of it, you know?
Yeah.
Like even for you, you know, when I tell you like, no, these products, this, like, I'm, I'm not just opening
up my, you know, it's not just my, my taste or whatever, you know, it's like I know what works and what
doesn't. That's why I, when I show the dresses I was so excited about it was just like, I've been seeing
this working for eight years, like that the women dresses and I was so excited about it. Cause I know that
this stuff has been working for so long, it's just insane <laugh>. Um, but yeah, it's, uh, it's really cool. So
anyways, um, did that answer your question?
Yeah. Kinda
Your question. What was the selection of products?
No, my question was like, what are the tiers of the investment?
Oh, yeah, yeah. So, so in my opinion, the general, the general, you know, discussion that I was
mentioned to you before with the, anyone that owns the boat or whatever, their money, um, it's, uh,
you know, what do you invest in for your estate? Great. Uh, how much does that return to your year?
12%. And I, and I just say, I just gotta pull it out there. Cause some people like they're weird, you know,
tors or whatever. You just throw talkers. Cause I know it's what they make you. In general. Most people,
if they wait,
What do you mean?
What a year,
Whatever, or,
All right, so lemme just explain you one thing. Let's back up for one second. Lemme just explain you one
thing. The reason why the down for you offer for e-commerce scales a lot. We have hundreds of clients
for down for you offer like the down for you e-commerce services. They, the Shopify people are like a
few thousand, you know, the value, they're not as much because the, the people that you know, have
stores already working and they don't already have their teams and stuff like that. Like smaller, you
know, just to be honest, right? So what I'm saying is that the reason why I mentioned that is because the
parallel between real estate and e-commerce, it's very, very important because 90% of people will not
understand why they need to invest in their eCommerce asset if you don't start from what they know
already, which is usually real estate or if it's a stock market person in stocks, or if it's a business.
This is the, the rarest one, the business buyer, someone that just goes out there and usually invest in the
businesses. Those are the type of investors, right? But usually 90% investors are against investors. Okay.
So what I'm trying to say is that the conversation, you literally will not get them to be even be interested
if you don't talk about yesterday first. That's what I'm trying, after thousands of sales calls, I'm just giving
you the shortcut, right? The reason why the conversation needs to start about what the investor, you
kind of poking around and double clicking there, right? Zoom in into a little bit of like, okay, what did
invest into, how much is the investment, right? What is the of, and we are asking you to throw out the,
you know, what do you, this is the key, right? The, the, the switch into your e-commerce happens here
where you say, you know, what does make you every year 12%?
And they're like, yeah, roughly every single person will say, yeah, roughly. I mean, unless they have like a
super fund and there is some opportunities percent, but that's so rare. Most people, nobody. So what
I'm trying to say is that they're gonna say percent like, yeah, well, you know, um, I have these guys that
have, uh, you know, a lot of e-commerce assets that have over e-commerce assets, meaning like ecommerce companies that are already cash flow. And those assets are making 12% a month, 10 to 50%
a month. Mm-hmm. And as soon as you drop that, you just shut up. Like as soon as you drop that, like,
what the? Or, or, or skeptical or whatever. But they all, you always get a reaction. All you have to say is
that <laugh> you're doing 12% a year. That's cute. <laugh> there disasters that are proven in cash, the
real businesses with p and l statements and all of that, and they're doing like 10 to 50% a month.
That, that's it. You don't even say that. That's not interesting. You do nothing. Like, you just, this is gonna
be like, what did you just say? <laugh>? And then that's what it's funny, you know, like, like it's like, it's
like that's where they finally get it. They're like, oh, okay idea. And, and that's where you start, you know
what I mean? That's where you're like, you know, gonna ask you questions. You know, like, like you, you
know, about a million deals. Uh, there is an acquisition process to buy the, you know, the actual
business or say this too. Or you can buy part the business too with a two. Now, practically speaking,
there is why we say that is because if they're not qualified for, you know, the full acquisition of a ecommerce asset, they can go into, you know, basically down for you. But they don't know that yet.
You don't mention for you Yeah, you don't mention nothing. I mean, unless the really literally saying to
you, you know, ah, you know, I only have, you know, seven K, you know, then, then, then you can
mention that, you know, that be like, I don't even know if conversation literally just us seven K, you
know, but what, what I'm trying to say is that like, you know, that that entry, usually it is the best like it
is, uh, based on my understanding. You know, we can show them all the deals, you know, presentation,
we all the e-commerce assets. Now we're off video. And then, uh, basically what I was gonna say is that
this type of offer, anybody's a good fit, has money essentially. And, uh, you know, a lot of pains to deal
with. You know, that's basically, you know, what makes the offer so, so special.
Anyone with money wants it. Like that's the other thing, you know, um, with the e-commerce stuff like,
uh, you know, optimizing direct existing Shopify stores, it's cool. It creates a lot of <inaudible>. Cause if
there is a team, it is the pitch for that one. If there is a team in place and doing the marketing or
advertising, just the showing things, we can also design a website. You know, like a couple of clients that
I told you came in a day ago. Like, they basically, um, they basically needed like to redo a store. So in
their case, they started off their locations basically. Uh, and uh, and yeah, like they just need to, like,
they have stuff going, but it's not optimized, right? So we come in, we charge em for the authorization,
we charge them again for the email marking a text message, uh, ongoing every month.
Which is why that business is cool too. It's just that, you know, uh, the other one, like, it's a lot faster for
other people. You know, like it's more broad, you know, any investor wants it <laugh> essentially. Um,
and the sales process also, I personally like it way better. Like, I have people literally that we didn't do
any e-commerce with them, but they're doing <inaudible> with us. You know, like it's pretty cool. Like
the people that we meet too. Like it's, uh, it's a different process. You know, selling an agency, doing
like, you know, stuff for Shopify. It's great, we're very good. Like we can even sometimes with the brand
is big afternoon, we're like, Hey, we'll guarantee, we'll, you know, beat your quarantine because I know
we can do it. We have, we have crazy numbers, you know, we can never beat them.
Uh, but it's not, I don't know, like me personally, I, the sales process of the name that either gonna, you
know, acquire brand already cash flow or we do it for them. Um, and the key is that they don't know
we're gonna do it for them until they jump on call. You know? Cause that's usually the downsides for
them to be like, okay, put half million dollars about all these things, right? And then, you know, I'm
gonna basically imagine yourself future pacing into like, I'm gonna put a million lost of my brand and this
is gonna be an Amazon. You finally understand you, you like your clear investment. And then for
whatever reason you're like, no, now, but I freaking like it. And you know, like, everything makes sense
to me. Okay, great. Everything we just talked about so far, let just, let just start from scratch before you
had scratch work.
Quote is not a much from scratch. Cause we have those proven results and this is kind of like what we're
able to do with other businesses. And they're like, holy, this is great <laugh>. You know, like
immediately. Because all I'm saying is this, the reason why we start with real estate, for them to
understand the process, to understand the deal and everything, to understand eCommerce is because
the one thing that makes this product unique is the fact that obviously it's an alternative form of
investment in a way. But then also people need to have a little bit of knowledge of, okay, why is it keep
doing money? Why are we spending $1 in advertising and making four back? Right? How is that
happening? Right? Like, they ask all these questions from the call and once they convince themselves,
they're like, basically we are the experts and we know how to do it.
We're the magicians. They're not the magicians, right? And then to let us do what we need, and like they
understand the problem, the different, all you know about eCommerce, right? What I showed you, like
when you understand like this things, you know, that they click in your brain now they're finally hooked
and they're like, they might not buy the asset by as soon as we tell them, Hey, you know, if you want
spend one pay for the price and get the same benefits of owning the e-commerce store, of pulling up in
this meetings that you have, uh, you know, about real estate or depending on what they're doing, right?
And showing that you have an eCommerce business that's striving and growing and you know we can do
that for you. It's like, what does that look like immediately? You know, like, like drawing, you know,
because it makes so much sense.
I just showed you an asset that's cashflow, that's working on the P ls, all the stuff, and you're hooked
and you're like, well, we can kind of produce that for you at one fifth of the price or one 10th depending
what they saw the listing price was. You know, it can be one 15th to the price. That's crazy. You, you pay
15 times less, sir, starting from scratch and being of your ownership already. You don't need to buy it.
Soon as we drop that, like, they're like, okay, you know, what does it look like? We can start, you know,
so that's kind of like, it's it's not about the sales process. It's not your typical, Hey, you need this, lemme
give you this. No, it's like it follows, uh, it has a valuable flow. I know if clear on the floor,
I, I dunno.
Yeah. I lose you.
I just feel like if I'm talking to someone, like I'm just gonna get stuck.
Well, you, you haven't talked to me. Yeah. Like, you haven't even, like do, do, do what I just said to me.
I'm the yacht guy or whatever, you know,
I don't even know, like my brain, I dunno where to begin. And just, I feel like if it's like with people that
already know
Ma, but that's exactly why I was talking about real stuff. I, I was explaining to you in very, like,
You,
You want to, you asked me, you asked me, uh, technical specifical question, like technical specific
questions, right? Like, do I choose the products? Do what's, why, you know, those are the questions. But
like, that's not what I explained. You know, what I explained is like number one, what type of, that's
what I
Asked you before. That's not what I'm asking right now.
No, no, I get it. I'm
Saying like, I don't, like you talk about so many different things. I dunno. Like,
I'm
Sure like how, how to have a conversation with somebody else about like, I don't know, understand like
what, like I understand that you're basically saying like you have things that are already set up that
people can just buy. And then you also have things that you can set up from scratch that people can pay
you to do. That's pretty much what I'm understanding. You have, you have real estate and then you
have e-commerce. So I was feeling like you're telling me that there's real estate that you have that's
investment and buying the whole thing or buying a part of it. And then you have this e-commerce, which
is you can already buy like shops that are running and sale, or you can just start from
Scratch. Do you remember? Okay. Okay. Uh, do, do you remember what I told you about, um, um, the,
the fact that you don't tell them yet and that you're building something from scratch for them?
No, I don't remember that.
Okay. So I'm gonna say it again. Like, you don't build anything from scratch for them. Like, so that they
don't know it. So what I'm saying is that I think it was yesterday, right? Like I showed you like, you're an
investor. You're talking to me, right? You're telling me, you know, literally, I just see you, you have a nice
sport, nice sport, man. It's like, you know, hey, you know, what type of investor are you? And the guy
could be like, what do you mean I literally started like that? You know what I mean? It's like, well, you,
your semester real estate, you do stocks. Like what type of deals do you do? See, that's like literally the
initial, I am not talking about minor estate investments. That's a completely different business. We're
not even talking about right now. You know, I'm asking them, you know, what things they invest. You
feel me? Now that's the start.
Okay?
Look, you're Michelle, you're on a yacht. Okay. Hey, nice job. What do you say?
What?
I'm giving you an example. I'm giving you an example. The wrong playing with you. Okay? Because you
like feel like the, the, the whole time. I was just telling you what I will say for prospect.
Okay?
Like what, what, what's missing?
I, I don't, when you go into something, you go like very specific, but then you say like a bunch of things.
So it's just hard for me to, I, I don't, I don't know what you want me to say.
Do you want me to send you like a written thing and you can kind of study it and uh, you can be like,
okay, I see the flow now. Like, cause a lot of it is about exact language, you know, patterns. We, we say
see things a certain way so that we can get certain responses, you know, and people can understand
there is enough detail to it too. Like when I speak, I don't speak generalistic, you know, it's like very
clear. Those are the details. Boom, boom, boom. You know?
Mm-hmm.
<affirmative>. I'm just trying to understand like, if you see it written down, would that be better?
I don't know. Maybe. I think so.
What I'm saying is that cool? Yeah. So I'll speak it into a tool and I'll get a transcript for you. So what I'm
saying is that there is a flow to every conversation with any qualified prospect, right? That gets them to
be very intrigued without being salesy, you know? Cause this is the problem. People are like, do you
have a, this is a typical sales process of people that don't understand what I'm trying to explain to you,
right? They go to sell a person. It's like, do you have any commerce business? No. Okay, cool. You know,
I guess I can, I can't do anything with you. You know, it's like, you know nothing about this person. You
just threw yourself. Like if you play poker, right? You just all in and you just throw the cards on the table,
you lost. Like, it's not how it works, right?
I just don't understand like, like every person is different. So you just gave like one scenario. But I'm
saying like, if someone says, oh yeah, I have, uh, you know, I invest in real estate, okay, know what,
That's the scenario. That's exactly the scenario I'm talking about.
I know, but this is the thing is that, what I'm trying to tell you is that you go very fast and you say words
that I don't, I don't know. I'm just trying to keep up. I'm trying to understand what you're saying.
Okay? So the typical flow, right? Right there is, uh, you have a yacht, let's talk about you, right? Or ing
right? You have a yacht, right? I'm like, nice yacht. Like, thank you.
What
Type of investor are you? What else do you invest in? Do I see you have my, do you do any real estate?
See, I'm clarifying myself. I'm throwing out scenarios. And now you select the scenarios. Yes, I do real
estate. Oh, that's super cool. We do a lot of hotel deals. What type of real stuff do you do? See, I'm
following the flow. And yes, maybe people are not gonna, but like, typically it's like ab you know, the
things they can possibly say are just so many. They usually are just a couple. And they, we we're still
going in the same direction. But, but guess what? I chose the direction where we're going.
Most people just don't have this type of questions. Like, I learned this after thousands and thousands
and thousands of meetings, networking, like, you know, interaction calls. Like the questions I ask, like I
know the, the, the portals they're opening into the conversation. They're always the same. They're
always the same. Some people apply more resistance and some people apply less, right? But at the end
of the day, I'm gonna get my data, I'm gonna know exactly what are you investing into when it comes to
the estate. I'm gonna switch step number two, I'm gonna switch into your business, right? Which is what
I'm doing, right? You know, oh, what's your main business by the way? This is all super cool. Like what?
Maybe this by the way, they're like, you know, oh, you know, I do, you know,
Whatever it is they're doing, right? Okay, that's awesome. What's your your guys' volume career? Uh,
you know, I would love to see if I can bring some partners to them. Both you, your business. Why do I
say that? Because I want them to give me the real, the real deal, the numbers, you know, very simple.
And they're like, oh, we do X, y, and Z revenue. And then if it's an in-person conversation, usually I don't
go, depends, depends. If it's a business conference, we're supposed to be networking and telling HR the
truth. So I'll ask them, what's your profit? That's another mistake People make. Like people tell you the
revenue numbers, like kind of, they could be doing 10% profit, they're making a million a year. 10%
profit is a hundred K a year. They barely leave 100 K a year. You know, so that's why I always ask, like
from the, from the total numbers, I'm like, what's the profit?
Like, simple. Mm-hmm. <affirmative>. But what I'm saying is that I'm not even giving you step two.
Cause this is usually after a while that you've done the investor, I call it investor opener, right? Like
figuring out what open investor they are. Have that quick conversation about real estate. I'm even
simplifying it where I'm like, instead of going one, two, just go step one, open the conversation about
what did they invest in the best, the real estate, how much does the rest, the return? 12% a year, right?
They're like, yes. And they're like, well, I actually have these guys that have like, you know, over a half a
billion in portfolio when it comes to, you know, e-commerce businesses that actually already cash for,
and already proven already a few years of PNLs, right? Profit and loss statements and uh, the, the return
after you said that much detail, right? That prove like legit, legit, legit. Now you say, you know, uh, they,
they're actually able to do 10 to 50% a month, uh, in profits as a minimum. Some of their assets are
doing 20% a month, but I'll just like to under promise it over deliver.
You don't even need to say anything else. Soon as you said it, usually they're like, oh, that sounds very
interesting. Yeah, would you like me to connect you? But again, you have done the work of figuring out
what type of investor they are. You should really figure out, and we can talk deeper about finances,
discovery, which is what I'm talking about. Like at that, that first part. Most people do it very like lightly.
When I say, for example, you know, you bring a lead, right? And I'm like, and I ask you, you know, what
are the finances? And you're like, well, they do real estate, it's not enough. Right? We wanna know
before I was explained by them, like, what type real estate do they, do, you know, how many deals? Um,
third question. Um, what's the volume on average of each deal? What's the, you know, what's the size
of each deal on average?
Right? You type that down, you haven't even asked them how much money they make, but you do the
math, right? You type down they're doing 200, uh, 200 deals a year and the average price is, uh, $50
million. We're talking hundreds of minutes, right? That's it. Yeah. You know, like, but you gotta like
almost in a note po like after you talk to 'em or whatever, keep those numbers in mind as you go onto to
something, you just put them in a notepad, you know, like you're like, this is exactly like, uh, you know
what the finance is like, okay, that's qualified. You know, let's get a discovery call. Boom. You know,
simple.
But yeah, that's the full thing. And, and the key is that the way you switch them into e-commerce, the
connection, the bridge is when you say how much does, uh, real estate make you a year? Or you, if you
want to be more professional, you can say, what's the annualized return of your real estate every year?
But I, I just like to say like, you know, what does your real estate return you every year? 12%. And I just
put it out there. Cause I, I learned the, it's the fast the process. I just say yes, you know? Um, and then
you're like, and, and that's where you start talking about e-commerce. And then you just say those quick
things and uh, they're like, oh, okay. Uh, that sounds interesting, you know?
Mm-hmm. <affirmative>
Done. So it is, but your, your job is to qualify, right? And like, understand the sides of what they're doing
because anyone can do real estate. People that have no money can do real estate too. They get a loan,
they got, you know, like anybody can real do, like, you know what I'm saying? So you gotta be careful. So
I like to know the size of the deals, the stuff like that. And then, you know, like the crazy thing is thatta
people know the RTA people. So like that prospect, maybe it's not a good prospect for us, but like we
have other people that they can bring into the table because what we do is very unique. You know,
people don't have access to these type of deals, you know, like, or yesterday's predicated on, we kind of
do the same thing in a way.
Or yesterday's predicated on having the deal. If you don't have the deal, you're out of the game. Same
thing in e-commerce, right? We have the deals. So that's why it's interesting to have a conversation with
us, you know, even if it doesn't go anywhere, but that's what gets 'em into the door and it becomes very
interesting for them. And then we will talk about the down for you e-commerce and blah blah. Once
they understand what e-commerce is and why it works so well. Cause right now they don't know it.
That's why a conversation starting from what they know about real estate and bridging them into ecommerce or what I was telling you, like the annual analyze return going into, oh, we can you do 12% a
year, or we can do 10 to 50% a month. And that's on the low end there semester that do 20%. Like those
specific things said in this sequence, you know, are very, very important because they, you know, I'm
kind of, I'm kind of showing you it's real without saying it, you know, <laugh>, so they understand, you
know, like, like we, we, we perfected the art to talk to investors. You know, like I'm kind of like crash
coing. Anything to you right now? <laugh>,
Uhhuh.