Business Plan
KIRANA STORE
Samakhusi -28, Kathmandu
1. Name of the project
:
2. Legal status
:
3. Objectives of the project :
4. Project Location
Kirana Store
Providing Grocery & Food items,
:
5. Basic Mission of the project
a) To contribute in enhancing the GDP of the country.
b) To provide qualitative Grocery products.
c) To become a pioneer and well established Grocery store around the area.
d) To provide a grocery products at reasonable price.
The Market
The grocery retail market is still in its nascent stage with only 8% organized section and 92%
unorganized grocery retail. The unorganized sector is predominantly dominated by Kirana stores,
general stores, and street markets. According to a report, Nepal has more than 1 million Kirana
stores that still follow the traditional business practices. The organized section includes the
department stores, discount stores, supermarkets, hypermarkets, e-tailers and cash-and-carry
formats. The food industry in Nepal is growing tremendously and it is driven by the Supply side,
the Demand side and the Regulatory channels. To increase the organized market ratio and to bring
the traditional stores into the mainstream of the business, infrastructure development, omnichannel
marketing, easy credit availability and private labeling are few of the major change-driving agents
on the supply side.
SWOT Analysis
A) Strength: The strength of the project are mainly as followsi)
Increasing Number of Customers for Grocery products.
ii)
Owners having prior experience of running Grocery Store,
iii)
Reasonable prices of products compared to market rate.
B) Weakness:
i)
ii)
iii)
Arrival of new competitors with colossal investment,
Limited Capital Investment,
Limited focus on Online Advertisement.
C) Opportunity:
i)
ii)
iii)
iv)
Favorable Location for Grocery store,
Increased demand for wide range of Grocery products,
Grocery products are considered to be of daily needs,
Government incentive to provide subsidized loan.
D) Threats :
i)
ii)
iii)
iv)
Incidence of diseases like COVID-19,
Unregulated market,
Intense competition with Supermarkets and marts,
Higher inflation resulting to increased cost of goods.
Conclusion and Recommendation
The change-driving agents on demand side such as increased urbanization, increasing disposable
income, growing population, and these factors are majorly consumer-oriented and represent the
shifting lifestyles which prove the increasing need of Grocery stores. Furthermore due to an intense
competition with Supermarkets chains this is causing decline in the retail grocery stores. But
nevertheless the demand for basic goods does not fluctuate heavily so do D & D KIRANA STORE
business have a positive future ahead.
Analyzing different aspects of the project, the project is found feasible to operate in existing
economic and marketing condition. Thus, as mentioned above aspects wise appraisal, the project
is:
Technically Feasible
Socially acceptable
Environmentally sound
Viable in the market
Financially Viable
Healthy in security point of view
And Manageable project