Dat
aVi
sual
i
sat
i
on:Empower
i
ngBusi
nesswi
t
hEffec
t
i
veI
nsi
ght
s
1)Whi
c
hCount
r
i
eshavegoodOnl
i
ne
Ret
ai
lBuyi
ngBehavi
our
?
2)I
dent
i
f
yCount
i
r
esDoi
nggoodSal
es
Exc
l
udi
ngUK
3)Whi
c
hCount
r
yamong
EI
RE,
Ger
manyandNet
her
l
andhas
pi
c
kedupSal
esi
nl
ast3mont
hs
4)How ManyTi
mesar
et
heCust
omer
s
buyi
ngf
r
om me?
5)Whati
st
heCust
omer
Pur
c
hasel
at
enc
ybet
ween
1stpur
c
haseand2ndpur
se?
&What% OfCust
omer
s
Pur
c
hasedmor
eon2ndPur
.
.
Whi
c
hCount
r
i
eshavegoodOnl
i
neRet
ai
lPenet
r
at
i
on?
Top5Count
r
i
esbyQuant
i
t
i
esSol
donl
i
ne
Count
r
y
Uni
t
edKi
ngdom
18,
16,
647
Net
her
l
ands
73,
346
EI
RE
58,
676
Ger
many
48,
918
Fr
anc
e
40,
968
0K 100K
200K
300K
400K
500K
600K
700K
800K
900K 1000K 1100K 1200K 1300K 1400K 1500K 1600K 1700K 1800K 1900K 2000K
Quant
i
t
y
Bot
t
om 5Count
r
i
esbyQuant
i
t
i
esSol
donl
i
ne
Count
r
y
356
Br
az
i
l
346
Cz
ec
hRepubl
i
c
260
Bahr
ai
n
137
USA
80
SaudiAr
abi
a
0
20
40
60
80
100
120
140
160
180
200
Quant
i
t
y
220
240
260
280
300
320
340
360
380
TATAI
nsi
ght
s&Quant
s
30
10
0
40
L
ebanon
20
Unspec
i
fied
50
50K
Bel
gi
um
$7,
470
$5,
938
ChannelI
sl
ands
I
t
al
y
$5,
349
SaudiAr
abi
a $146
USA $384
Bahr
ai
n $548
Cz
ec
hRepubl
i
c $549
Eur
opeanCommuni
t
y $868
4)How ManyTi
mesar
et
heCust
omer
s
buyi
ngf
r
om me?
112
I
c
el
and $1,
144
Br
az
i
l $1,
L
ebanon $1,
694
443
Canada $2,
700
I
sr
ael $2,
780
Unspec
i
fied $2,
786
Nor
way $2,
080
Gr
eec
e $4,
451
Pol
and $4,
270
Denmar
k $5,
3)Whi
c
hCount
r
yamong
EI
RE,
Ger
manyandNet
her
l
andhas
pi
c
kedupSal
esi
nl
ast3mont
hs
Aust
r
i
a
820
Cypr
us $5,
$8,
529
HongKong
$11,
717
$14,
212
$13,
931
Si
ngapor
e
Fi
nl
and
$17,
584
$16,
108
J
apan
Por
t
ugal
$19,
010
$18,
442
Sweden
0K
Swi
t
z
er
l
and
$95,
392
$73,
990
$60,
312
$30,
232
$124,
720
2)I
dent
i
f
yCount
i
r
esDoi
nggoodSal
es
Exc
l
udi
ngUK
Uni
t
edAr
abEmi
r
at
es $889
Spai
n
100K
Spai
n
60
$104,
228
80
Aust
r
al
i
a
J
apan
150K
Fr
anc
e
70
Net
her
l
ands
Ger
many
90
Net
her
l
ands
Avg.Sal
esByCount
r
y
Sal
esRevenue
1)Whi
c
hCount
r
i
eshavegoodOnl
i
ne
Ret
ai
lBuyi
ngBehavi
our
?
EI
RE
Medi
anSal
esRevenue
Dat
aVi
sual
i
sat
i
on:Empower
i
ngBusi
nesswi
t
hEffec
t
i
veI
nsi
ght
s
5)Whati
st
heCust
omer
Pur
c
hasel
at
enc
ybet
ween
1stpur
c
haseand2ndpur
se?
&What% OfCust
omer
s
Pur
c
hasedmor
eon2ndPur
.
.
Whi
c
hCount
r
i
esar
eDoi
ngGoodSal
es?
TATAI
nsi
ght
s&Quant
s
Dat
aVi
sual
i
sat
i
on:Empower
i
ngBusi
nesswi
t
hEffec
t
i
veI
nsi
ght
s
1)Whi
c
hCount
r
i
eshavegood
Onl
i
neRet
ai
lBuyi
ngBehavi
our
?
2)I
dent
i
f
yCount
i
r
esDoi
nggoodSal
es
Exc
l
udi
ngUK
3)Whi
c
hCount
r
yamong
EI
RE,
Ger
manyandNet
her
l
andhas
pi
c
kedupSal
esi
nl
ast3mont
hs
4)How ManyTi
mesar
et
heCust
omer
s
buyi
ngf
r
om me?
5)Whati
st
heCust
omerPur
c
hase
l
at
enc
ybet
ween1stpur
c
haseand
2ndpur
se?&What% OfCust
omer
s
Pur
c
hasedmor
eon2ndPur
c
hase?
I
nvoi
c
eDat
e
Count
r
y
Sal
esRevenue
2011
$26,
611
20K
$21,
657
$22,
416
$22,
932
$16,
451
$9,
674
$18,
783
Quant
i
t
y
20K
8,
906
8,
688
5,
328
0
5,
692
8,
991
8,
002
1,
768
10
42
32
31
19
20
10
7,
675
22,
123
12,
951
9,
562
40
30
14,
828
$15,
722
$26
19,
936
4,
083
0K
$17,
921
$2,
977
20,
417
16,
360
10K
$11,
963
$14,
170
7
5
J
anuar
y
13
22
23
8
5
Febr
uar
y
33
23
Mar
c
h
Apr
i
l
27
11
11
1
May
Ger
many
Net
her
l
ands
$29,
186
0K
Or
der
s
EI
RE
$42,
741
40K
J
ul
y
Dat
aVi
sual
i
sat
i
on:Empower
i
ngBusi
nesswi
t
hEffec
t
i
veI
nsi
ght
s
1400
3)Whi
c
hCount
r
yamong
EI
RE,
Ger
manyandNet
her
l
andhas
pi
c
kedupSal
esi
nl
ast3mont
hs
4)How ManyTi
mesar
et
heCust
omer
s
buyi
ngf
r
om me?
5)Whati
st
heCust
omerPur
c
hase
l
at
enc
ybet
ween1stpur
c
haseand2nd
pur
se?&What% OfCust
omer
s
Pur
c
hasedmor
eon2ndPur
c
hase?
6)Whi
c
hCount
r
i
esCont
r
i
but
et
o
80% ofSal
esRevenue? 7)Whatar
e
t
heTop/
Bot
t
om 10Pr
oduc
t
s
c
ont
r
i
but
i
ngt
ot
heSal
esRevenue?
(
Exc
l
udi
ngUK)
1,
302
2)I
dent
i
f
yCount
i
r
esDoi
nggood
Sal
esExc
l
udi
ngUK
1200
564
800
600
64 2
1723 0
53 1
49 1
47 1
45 1
42 1
32 1
27 4
26 1
25 1
24 1
23 1
22 2
21 2
20 3
19 2
18 1
17 3
16 7
15 5
14 3
13 8
12 11
11 12
10 17
9 21
43
8 27
6
5
4
3
2
0
7
99
200
66
186
316
400
1
No.OfCust
omer
s
1000
Dat
aVi
sual
i
sat
i
on:Empower
i
ngBusi
nesswi
t
hEffec
t
i
veI
nsi
ght
s
3)Whi
c
hCount
r
yamong
EI
RE,
Ger
manyandNet
her
l
and
haspi
c
kedupSal
esi
nl
ast3
mont
hs
4)How ManyTi
mesar
et
heCust
omer
s
buyi
ngf
r
om me?
5)Whati
st
heCust
omerPur
c
hase
l
at
enc
ybet
ween1stpur
c
haseand2nd
pur
se?&What% OfCust
omer
s
Pur
c
hasedmor
eon2ndPur
c
hase?
6)Whi
c
hCount
r
i
esCont
r
i
but
et
o80%
ofSal
esRevenue? 7)Whatar
et
he
Top/
Bot
t
om 10Pr
oduc
t
sc
ont
r
i
but
i
ng
t
ot
heSal
esRevenue?(
Exc
l
udi
ngUK)
8)Under
st
andt
hec
ust
omerSpend
bySegment
i
ngt
hem i
nt
o2Cl
ust
er
9)Under
st
andt
heover
al
lc
ust
omer
pur
c
hasi
ngbehavi
ouri
nt
er
msof
RFM
% ofCust
omer
sWhoPur
c
hasedMor
eon2ndOr
der:
19%
Cust
omerPur
c
haseLat
enc
y
Mont
hsToRepeatPur
c
hase
Mont
hof1stPur
c
hase
OneTi
mePur
c
hase
0
1
2
3
4
J
anuar
y
19%
28%
23%
14%
8%
6%
Febr
uar
y
32%
16%
24%
13%
10%
Mar
c
h
48%
14%
16%
14%
Apr
i
l
52%
20%
19%
May
70%
18%
J
ul
y
88%
12%
5
6
3%
6%
8%
9%
12%
TATAI
nsi
ght
s&Quant
s
Dat
aVi
sual
i
sat
i
on:Empower
i
ngBusi
nesswi
t
hEffec
t
i
veI
nsi
ght
s
5)Whati
st
heCust
omerPur
c
hase
l
at
enc
ybet
ween1stpur
c
haseand2nd
pur
se?&What% OfCust
omer
s
Pur
c
hasedmor
eon2ndPur
c
hase?
Top10 Sel
l
i
ngPr
oduc
t
6)Whi
c
hCount
r
i
esCont
r
i
but
et
o80%
ofSal
esRevenue? 7)Whatar
et
he
Top/
Bot
t
om 10Pr
oduc
t
sc
ont
r
i
but
i
ng
t
ot
heSal
esRevenue?(
Exc
l
udi
ngUK)
10)I
dent
i
f
yPr
oduc
t
st
hatar
e
Sel
l
i
ngHi
ghbutgener
at
i
ngl
esser
Sal
esRevenueandSel
l
i
ngLessbut
gener
at
i
ngHi
ghi
erSal
esRevenue?
Count
r
ySal
esPar
et
o
St
oc
kCode
$27,
204
$14,
783
$4,
952
85099B
47566
$2,
833
84879
85123A
$2,
246
$1,
934
$600
$170
$2,
738
Count
r
y
100%
100K
Sal
esRevenue
POST
22423
22960
79321
21621
8)Under
st
andt
hec
ust
omerSpendby
Segment
i
ngt
hem i
nt
o2Cl
ust
er 9)
Under
st
andt
heover
al
lc
ust
omer
pur
c
hasi
ngbehavi
ouri
nt
er
msofRFM
80%
60%
50K
40%
LeastSel
l
i
ngPr
oduc
t
s
20%
USA
SaudiAr
abi
a
Bahr
ai
n
Cz
ec
hRepubl
i
c
Br
az
i
l
I
c
el
and
L
ebanon
I
sr
ael
Canada
Nor
way
Unspec
i
fied
Pol
and
Gr
eec
e
Aust
r
i
a
Denmar
k
I
t
al
y
Cypr
us
ChannelI
sl
ands
Fi
nl
and
HongKong
Bel
gi
um
Si
ngapor
e
J
apan
Swi
t
z
er
l
and
Spai
n
Sweden
Fr
anc
e
Aust
r
al
i
a
Ger
many
EI
RE
Eur
opeanCommuni
t
y
$19,
492
0%
Uni
t
edAr
abEmi
r
at
es
M
$9
0K
Net
her
l
ands
22941
$46
Por
t
ugal
St
oc
kCode
85071A
% ofSal
esRevenue
4)How ManyTi
mesar
et
he
Cust
omer
sbuyi
ngf
r
om me?
TATAI
nsi
ght
s&Quant
s
Dat
aVi
sual
i
sat
i
on:Empower
i
ngBusi
nesswi
t
hEffec
t
i
veI
nsi
ght
s
4)How ManyTi
mesar
et
he
Cust
omer
sbuyi
ngf
r
om me?
5)Whati
st
heCust
omerPur
c
hase
l
at
enc
ybet
ween1stpur
c
haseand2nd
pur
se?&What% OfCust
omer
s
Pur
c
hasedmor
eon2ndPur
c
hase?
6)Whi
c
hCount
r
i
esCont
r
i
but
et
o80%
ofSal
esRevenue? 7)Whatar
et
he
Top/
Bot
t
om 10Pr
oduc
t
sc
ont
r
i
but
i
ng
t
ot
heSal
esRevenue?(
Exc
l
udi
ngUK)
Cust
omerOr
der
s
Cust
omerCl
ust
erBySal
es&Or
der
s
RFM:
Segment
s
Oc
c
assi
onalBuyer
s
L
ookOutBuyer
s
LoyalCust
omer
BestCust
omer
s
LostCheapCust
omer
s
Bi
gSpender
s
Pot
ent
i
alToBec
omeBest.
.
Hi
ghi
e
rCust
o
merSp
endi
ng
20
0
0K
20K
40K
60K
80K
100K
400
J
anuar
y Febr
uar
y Mar
c
h
RFM:
Segment
s
78
2
35
L
oyalCust
omer
16
$1,
823.
99
2
$386.
75
1
$117.
15
53
5
124
1
8
$7,
447.
33
3
$1,
666.
74
$397.
98
$1,
364.
52
Rec
enc
y[
Avg.Days] Fr
equenc
y[
Avg.Or
d.
.Monet
ar
y[
Avg.Spen.
.
400K
Sal
esRevenue
8
L
ostCheapCust
omer
s 166
Pot
ent
i
alToBec
omeB.
.
200
600
800
1000
RFM -SegmentSal
esOverTI
me
BestCust
omer
s
Oc
c
assi
onalBuyer
s
262
No.OfCust
omer
s
RFM -SegmentDet
ai
l
s
L
ookOutBuyer
s
937
671
267
0
Sal
esRevenue
Bi
gSpender
s
10)I
dent
i
f
yPr
oduc
t
st
hatar
eSel
l
i
ng
Hi
ghbutgener
at
i
ngl
esserSal
es
RevenueandSel
l
i
ngL
essbut
gener
at
i
ngHi
ghi
erSal
esRevenue?
RFM Cust
omerSegment
s
60
40
8)Under
st
andt
hec
ust
omerSpendby
Segment
i
ngt
hem i
nt
o2Cl
ust
er 9)
Under
st
andt
heover
al
lc
ust
omer
pur
c
hasi
ngbehavi
ouri
nt
er
msofRFM
Apr
i
l
May
J
ul
y
RFM:
Segment
s
BestCust
omer
s
Bi
gSpender
s
L
ookOutBuyer
s
L
ostCheapCust
omer
s
L
oyalCust
omer
200K
Oc
c
assi
onalBuyer
s
Pot
ent
i
alToBec
ome.
.
0K
TATAI
nsi
ght
s&Quant
s
Dat
aVi
sual
i
sat
i
on:Empower
i
ngBusi
nesswi
t
hEffec
t
i
veI
nsi
ght
s
4)How ManyTi
mesar
et
he
Cust
omer
sbuyi
ngf
r
om me?
5)Whati
st
heCust
omerPur
c
hase
l
at
enc
ybet
ween1stpur
c
haseand2nd
pur
se?&What% OfCust
omer
s
Pur
c
hasedmor
eon2ndPur
c
hase?
6)Whi
c
hCount
r
i
esCont
r
i
but
et
o80%
ofSal
esRevenue? 7)Whatar
et
he
Top/
Bot
t
om 10Pr
oduc
t
sc
ont
r
i
but
i
ng
t
ot
heSal
esRevenue?(
Exc
l
udi
ngUK)
8)Under
st
andt
hec
ust
omerSpendby
Segment
i
ngt
hem i
nt
o2Cl
ust
er 9)
Under
st
andt
heover
al
lc
ust
omer
pur
c
hasi
ngbehavi
ouri
nt
er
msofRFM
10)I
dent
i
f
yPr
oduc
t
st
hatar
eSel
l
i
ng
Hi
ghbutgener
at
i
ngl
esserSal
es
RevenueandSel
l
i
ngL
essbut
gener
at
i
ngHi
ghi
erSal
esRevenue?
80K
70K
Sal
esRevenue
60K
50K
40K
30K
20K
10K
0K
0K
2K
4K
6K
8K
10K
12K
14K
Quant
i
t
y
16K
18K
20K
22K
24K
26K
28K