Yuan
01
What is the social media
operation ?
•
•
•
•
product promotin
publicity
product marketing
offline and online
Example of social media operation
TIK TOK
Wechat
Webo
02
Examples - Private Domain
• Mini program in Wechat：
Meituan Delivery
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Examples
From Tiktok vloger Xiaoyangge
01 / Contents
Sections of
Operations
02 / Users
03 / Products
04 / Activity
03
Competencies required for
new media operation
Community management
capabilities
Data analysis
04
Basic work
call up the new users
05
KPI
Personal Performance
Article output
Cash in
Reading quantities
Increasing followers