PROLO
OPPURTUNITY
ANALYSIS
PROLO
What is the product?
Introducing PROLO, short for
Profit and Loss, an inventory
management app carefully
tailored for India's seemingly
infinite small businesses.
WHAT
PROBLEM
DOES
PROLO FIX?
What is its value proposition?
PROLO
Key Values
PROLO's primary objective is to make inventory
management easier and handy. Currently,
efficient management requires the use of
sophisticated tools, making it a hell-ride for Gen
Z startups and small businesses.
Customisable inventory management.
Easy to navigate UI, overall great UX.
Integrated logistics APIs and customer
management dashboard.
PROLO
WHY PROLO?
Add and delete inventory as you go with a click,
PROLO is generation friendly. The simplicity of our
interface allows for PROLO to be almost intuitive,
boasting a 85% acceptance rate among our
contained prototyping runs.
FUTURE-PROOFING PROLO
Our long term vision for the product revolves
around positioning it as a budget SaaS
product, using a pocket-friendly
subscription model with a growing focus on
customer sentiment and usability.
PROLO
PORTER'S FIVE FORCE OPPORTUNITY ANALYSIS
THREAT OF NEW ENTRANTS
MEDIUM
While the barrier of entry is not very
high, their have been very few entrants
in this space over the past two decades,
most of them being proprietary licensing
softwares. These entrants, while being
powerful for larger operations, have
failed to cater to day-new labels and
small businesses, mostly because of
failed networks.
THREAT OF SUBSTITUTES
LOW
The only substitutes to software-aided
inventory management are manual work
and aggregators. Either log each product
inflow and outflow in an old dusty
register, or have 3 different aggregators
managing each moving part of your
company (logistics, customer
management, inventory). Both of these
substitutes have either proved to be
inefficient or un-economical.
RIVALRY & COMPETITION
LOW
There has not much competition in the space, and has
mostly been a very monopolised market, with
proprietary licensing softwares sitting at the helm of all.
But with growing digitalisation and Gen-Z entrants into
small businesses, it threatens to topple the rigid, built
for scale solutions of these firms. The growing need of
navigable mobile applications, and the lack of integrated
all-in-one solutions helps PROLO's solo cause, making
management 3x easier.
PROLO
PORTER'S FIVE FORCE OPPORTUNITY ANALYSIS
SUPPLIER BARGAINING POWER
LOW
With our product, the only
aforementioned suppliers are, Logistic
companies, which are available at large
- most of them ready to drive down
costs for scale, and Hosting Providers,
again, the cheapest they've been and
the growing move towards
decentralised hosting only saturating
the prices further.
CUSTOMER BARGAINING POWER
MEDIUM
While PROLO thrives to be the most affordable
solution, we understand that the customer
does not want to trade for quality.
PROLO has been built to produce much more
value per rupee our service users spend, at
1/5th the cost of our closest competitors.
Our product also caters to the bargaining
power of our users by providing them with a
plethora of logistic partner APIs, allowing them
to practically cut and grow their margin at
control.
PROLO
SaaS PROWESS
With
our
software,
we
aim
to
break
down
conventional
IM
models,
allowing
you
to
spend
more
time
scaling
your
business and less on labouring.
PROLO,
a
one-stop
solution,
coming
to
(app) stores near you!
END OF DECK
PROLO