INTERIOR JOURNALISM C Interior Journalism Interior Journalism is the practice of independent writing and commentary within the fields of interior, design and urbanism. Beyond the need to understand how interior forms a part of the zeitgeist, Interior Journalism is how the community holds itself accountable. Unfortunately, the field is still largely uncharted, especially in India - this gives us, the present crop of designers, the largest opportunity to set the tone for the profession for decades to come. INTERIOR JOURNALISM VS DESIGN WRITING • Interior Journalism is independent and community-oriented. • All Interior journalism is design writing. • Interior Journalism is required to describe your project for a BD brochure, or to set up a website - we need the right words to catch the attention of the right people. • Design writing can be commercial. • All design writing and communications are not Interior journalism. • Design Writing, on the other hand, is a crucial skill set that every interior designer needs to some extent. NEED FOR INTERIOR JOURNALISM • Interior Journalism is a medium to bridge the gap between the interior, common people, and architects. • Interior Journalism with the advancement of technology changed its medium from formally starting at the newspaper in the form of Interior Criticisms and now in digital format. • A lot of people have worked in the field and they have helped to develop it as a subject. Today lots of colleges across the globe teach it as a subject, lots of companies do Interior Journalism in a way to add value to the society and the Interior Community. • As interior students, perceiving one's own design and taking viva voce is one of the major troubles, if they are not confident enough about what they have conceived on paper they may end up in a disaster and their entire hard work shall seem of no significance. Diverse people can have diverse thoughts and since we belong to a multicultural society, this becomes even more likely. • Thus, making a client pay money for and buy one's design isn't an easy job. However, one can enhance their own thought process by discussing a lot more with the people who are the benefactors and shall be most affected by the development. • Moreover, brainstorming on what is the priority, in terms of understanding on humane grounds and giving proposals accordingly for the benefit of the larger audience can be of help. OVERVIEW ON SKILLSET The profession of Interior Journalism is gaining much value In comparison to that of being a conventional interior designer across the globe can be categorised into various subparts. HOW TO START WITH Interior JOURNALISM? To begin with, remember that any good piece of writing utilizes three components - Structure, Tone & Flow. Have a clear picture of the point you intend to make with any given piece of writing, and figure out the structure (what you say), and the tone (how you say it). Flow will then determine whether your argument is clear, cohesive and concise and makes logical sense. Think of what makes the project of your choice unique and important. If you had only five words todescribe it, what would you say? Now assemble the data needed to describe its social relevance, site surroundings, spatial planning, and specific interventions. Zoom in from the big picture to the individual salient points, as you attempt to take your reader through a verbal walkthrough of the project. Now zoom back out and remind your reader of the big idea- why does this project matter? Do your five key words figure in this conclusion? Do you leave the reader with the same impression of a building, whether with five words or a thousand? PUBLICATIONS RELATED TO ARCHITECTURE AND INTERIOR DESIGN
